Big Mountain Data Workshop Technical track
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Transcript of Big Mountain Data Workshop Technical track
Data & Advanced AnalyticsTechnical Track
byZIFF
winners of the Big Mountain Data Competitionziff.io & @ziffio
introductionswhat you hope to gain
Data Products
Data Aggregation
Analytics
Recommended Action
Activity
Objectives
● Easy to try n-scale nosql you can push to aws
● Use cases & Skullcandy● Relevant to you & your company
○ Problem types○ Solution types
Upfront Contract
YESBusiness value
Specific to your needs
Getting started and next stepsWell formed next-step
Collaboration
NOMe-too
Latest hotness
What the big guys are doingUnrealistic/overly complex
Long lectures
Agenda
1. Introductions2. Typical architectures3. Identify where to make an impact4. Identify requirements for a POC5. Wrap up
data collectors bulk store
batch process
livestore
apiservice ui
Datacenter AWSand/or“Analytic”
queues & oltp*SQSredis or couchmongodbrdbmsolapmongoHbaseThrift/Protobuf/AVROsockets style*messagepack basednettykafka*kinesisapps*elastic beanstalkec2/vm + load balance
emitters*messagepack
*s3ebs*HDFScassandracolumnar
on file systemM/R based (pig, hive)Graph based
off file systemanything language
diy jsonmongodb*BaaSespostgres
columnHbase/Impala*cassandra
graphcyphergremlin
searchelasticsearch
*stupid-simple-n-scale
cloud/dc appsec2/vm + load balance*elastic beanstalk
sql-ishPhoenixCassandra
graphGremlinCypher
searchelasticsearch
d3nvd3.js - simpled3.js - complexdc.js - dimensions
putting the long-A in OLAP
data stream process
bulk store
batch process
livestore
apiservice ui
Datacenter AWSand/orStream
just processstormspark + shark
machine learningstorm + tridentspark + mllib
impactalignment = buy-in
Product Innovation/Product Leadership
Customer Relationships/
Customer Intimacy
Infrastructure Mgmt/Operational Excellence
Economics Early market entry enables charging premium prices and acquiring large market share; speed is key
High cost of customer acquisition makes it imperative to gain large wallet share; economies of scope are key
High fixed costs make large volumes essential to achieve low unit costs; economies of scale are key
Competition Battle for talent; low barriers to entry; many small players thrive
Battle for scope; rapid consolidation; a few big players dominate
Battle for scale; rapid consolidation; a few big players dominate
Culture Employee centered; coddling the creative stars
Highly service oriented; customer-comes-first mentality
Cost focused; stresses standardization, predictability, and efficiency
Business
Business Model Generation
Product Customer Operations==MARKETING==
Who are your potential customers?
What do they want?Brand loyalty?What’s next?
e.gCustomer seg/profile
Market analysisSentiment
==SALES==
What motivates customers?
Which channels work best?
What else do they need?
e.g.Engagement
ChurnConversion
OffersChannel attribution
==OPS==
How long will X function?
How much product? waste?
Will Y be cheaper?
e.g.Yield optimization
Failure ratesFutures
Competing on analytics
Product focused problems
● Marketing○ Keywords○ Channel Attribution○ Rev/Cost per channel○ Targeting○ Profiling○ Markets (at large, PPC, etc.)
Customer focused problems
● Sales○ Sentiment○ Retention & Churn○ Profile○ Customer Support○ A/B & Multivariate○ Offers
Operations focused problems
● Ops○ Failure rate○ Yield optimization○ Pricing & Costing○ Time to ____○ Traveling Salesman○ Backpack
Key Partnerships
Key Activities
PLATFORM MGMT
MANAGING SERVICES
EXPANDING REACH
Value Propositions
TARGETED ADS
FREE SEARCH
MONETIZING CONTENT
Customer Relationships
Customer Segments
ADVERTISERS
WEB SURFERS
CONTENT CREATORS
Key Resources
SEARCH PLATFORM
Channels
Cost Structure
PLATFORM COSTS
Revenue Structure
KEYWORD AUCTIONS
FREE
Business Model Canvas: GoogleBusiness Model Generation
Key Partnerships
Key Activities Value Propositions
Customer Relationships
Customer Segments
Key Resources Channels
Cost Structure Revenue Structure
Your Business Model Canvas
Business Model Generation
12
Gain, Pain, & Google
You
GainGainCreators
PainRelievers
Pain
JobsProducts & Services
FIND STUFF
TOO MANY THINGS
OFF TOPIC
SAVE TIME
PERSONALIZED
CAPACITY
TARGETING
SIMPLE UI
MAGIC
WEB SEARCH
Gain, Pain, & Customer/Revenue-side Analytics
You
GainGainCreators
PainRelievers
Pain
JobsProducts & Services
Gain, Pain, & Partner/Cost-side Analytics
Partner
GainGainCreators
PainRelievers
Pain
JobsProducts & Services
You
local to cloudM/R
AWS
exerciseidentify key components related to pain(s)
SkullcandyFocus: Get more customers with online channelKnow● Who● vs CompetitionBe able to● Target● Get in frontProfile● muses & personas
What must be true?
What must be true in order to detect/identify/catch ___________________?● know● be able to● profile (story)
… in order to get the info
● people● data points● resources
… in order to use it
● metric(s) or key results● tools● technology● expertise
Wrap up
HopeYou & your organization will incorporate
advanced analytics as part of your competitive strategy in your market.
Wrap up
BeliefData & Advanced Analytics can be key in better aligning your business with strategic objectives
and can be ideal for helping to measure key results in the course of meeting those
objectives.
Wrap up
Dare to dream● Innovation as accepted norm in your enterprise● Employees feel greater autonomy, mastery, purpose● Shared, well defined, measurable vision and objectives● Leaner, more productive organizations● Delight customers