Big Data Week 2014: Bringing Ideas to Life
26
Bringing Ideas to Life LEVERAGING DATA TO CREATE EFFECTIVE USER EXPERIENCES
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James and Shawn of T4G discuss approaches and examples of leveraging data to create effective user experiences.
Transcript of Big Data Week 2014: Bringing Ideas to Life
Bringing Ideas to Life LEVERAGING DATA TO CREATE EFFECTIVE USER EXPERIENCES
T4G The Intelligent Application of TechnologyTM
T4G The Intelligent Application of TechnologyTM
Data as a product
T4G The Intelligent Application of TechnologyTM
User Centric
T4G The Intelligent Application of TechnologyTM
Affecting your business now – not the future
Less is More
T4G The Intelligent Application of TechnologyTM
Customers already have a plan
T4G The Intelligent Application of TechnologyTM
Start with something simple
T4G The Intelligent Application of TechnologyTM
Solve Problems for Users
Target and Personalize
T4G The Intelligent Application of TechnologyTM
Collecting Information
T4G The Intelligent Application of TechnologyTM
Personalization
T4G The Intelligent Application of TechnologyTM
Validation
T4G The Intelligent Application of TechnologyTM
Car Manufacturer Example
Information to Action
T4G The Intelligent Application of TechnologyTM
Show me what I need to know, motivate me to act.
Tell me what is relevant.
Things to Consider
T4G The Intelligent Application of TechnologyTM
Focus on User Goals
Learn and Correct
Be Proactive
Use What You Have
T4G The Intelligent Application of TechnologyTM
Focus on User Goals
T4G The Intelligent Application of TechnologyTM
Learning & Correcting Learn and Correct
T4G The Intelligent Application of TechnologyTM Be Proactive
T4G The Intelligent Application of TechnologyTM Use What You Have
LESS IS MORE
TARGET AND PERSONALIZE
INFORMATION TO ACTION
THINGS TO CONSIDER
Thank you [email protected] [email protected]
