Big Data? - Simple Culture! - EyeForTravel2014 Analytics Ams

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    16-Jul-2015
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Transcript of Big Data? - Simple Culture! - EyeForTravel2014 Analytics Ams

  • Big data? Simple [email protected]

  • Usual suspects

  • Top 10 actions

    to simplify your culture and get

    started with big data right now

  • More Data

    Heavier Algorithms

    More Differentiation

  • Data clouds

    Error bars

    Uncertainty

    Organizational band width

  • 1.

    Go for hypotheses and

    best guesses crowdsourced from within

  • 2. Bring analytics into all teams

  • 3. Stop asking for reports

    actionable insights only!

  • 4. Run cross functional

    focus workshops

  • 5. Picture your

    customer

  • Mktg. Capa-

    city

    Anx.

    Rev.

    PricingSales

    +/- 30pts

    Integrated Steer on Fluid profit drivers

    +/- 5pts

  • 6. Use infographs

  • $IMPROVE

  • 7. Act Chief Declutter Officer

  • 8. Get insight carriers to the

    decision table stop cascading!

  • 9. Formulate your

    Stop Doing strategy

  • 10. Put systems second,

    manual workarounds first

  • Big data? Simple culture!

    1. Go for hypotheses and best guesses

    2. Bring analytics into all teams

    3. Stop asking for reports actionable insights only!

    4. Run cross functional focus workshops

    5. Picture your customer

    6. Use infographs

    7. Act Chief Declutter Officer

    8. Get insight carriers to the decision table

    9. Formulate your Stop Doing strategy

    10. Put systems second, manual workarounds first