Big data for economic growth and better public services?

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Contacts: [email protected] 020 7347 3000 Big Data – opportunity and concerns [email protected] @BobbyIpsosMORI

description

Presented at our fringe event the Labour Party Conference. Panel: Kelvin Hopkins MP, Bobby Duffy, Managing Director, Social Research Institute, Ipsos MORI, Heather Savory, Chair, Open Data User Group, Chris Yiu, Head of Digital Government at Policy Exchange, Hetan Shah, Executive Director, Royal Statistical Society (Chair)

Transcript of Big data for economic growth and better public services?

Page 1: Big data for economic growth and better public services?

Contacts:

[email protected]

020 7347 3000

Big Data –

opportunity and

concerns

[email protected]

@BobbyIpsosMORI

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© Ipsos MORI

I keep saying that the sexy job in

the next 10 years will be

statisticians. And I’m not kidding.

Hal Varian, chief economist at

Google

It’s exciting – honestly…

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But it’s true…

Data allows us to adapt and improve public services and

businesses and enhance our whole way of life,

bringing economic growth, wide-ranging and social

benefits and improvement in how government

works….The next big leaps forward, both in improving

our lives and creating national prosperity, will be in data-

driven medicine, education, more effective allocation of

resources, and economic development.

Independent review of Public Sector Information, 2013

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Which of the following things would you feel most embarrassed about

admitting to friends and family?

We’re not embarrassed about lack of understanding of

numbers...

Base: 516 British adults aged 16-75, interviews conducted online 9th-15th April 2013 Source: RSS/Ipsos MORI 2013

6

15

75

5

I'm not very good with numbers

I'm not very good at reading and writing

Neither

Don't know

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Thinking about your child/if you had a child, which of the following would

make you most proud?

...and there’s little pride in doing it well

Base: 516 British adults aged 16-75, interviews conducted online 9th-15th April 2013 Source: RSS/Ipsos MORI 2013

15

16

55

13

Don't know

Neither

If they were very good at reading andwriting

If they were very good with numbers

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Focus on mobile data…

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Source: Ipsos MORI Technology Tracker

Smartphone penetration increasing at incredible rate

Q1 2011 Q1 2013

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we can’t live without them…

70% 33%

47%

Scale and richness of data incredible…

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Firstly, simple population flows…

Actual behaviour, not stated behaviour

• Ivory Coast used to identify infrastructure needs

• Experiments in Lewisham and Manchester…

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And understanding who moves where…

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But also media usage – linked to location…

Increasingly consuming media through phones…

• Understand more about how we interact, how services can

tailor approaches to us – geo-triggering…

• Comparison of web browsing behaviour of those in and

outside the Olympic Park

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URL Behavioural Data – what do they look at on their

phone when shopping

391 on

linkedin

364 on

pornhub

Saturday 30/06: 124,000 People at Oxford Circus (1:6) search on the mobile web

BBC: 4,508, Wikipedia: 3,652, TFL 3,048

nationalrail: 1,264, ebay: 1,036,

Combine these types of info…

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© Ipsos MORI

Challenge 1 – quality and speed

“It is a misunderstanding to assume somehow this is about technology rather than about data. The essential thing is the quality and reliability of the underlying data and updating it in real time. We haven't been able to master those two aspects yet.” Tim Kelsey, In interview with Ipsos MORI (Understanding Society), 2013

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If you found out a company you are a customer with (for example your bank or your main supermarket) was doing any of the following, which if any, would make you seriously consider not using this company again?

70

56

53

51

49

40

Failing to keep safe or losing my personal data

Selling anonymous data about customers toother companies

Exploiting overseas workers

Charging higher prices than competitors

Damaging the environment

Paying senior executives a large bonus/salary

Source: Deloitte/Ipsos MORI Base: 1,036 British adults 15+, 30 March – 5 April 2012

Challenge 2 – significant concerns about privacy…

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Challenge 2 – significant concerns about privacy…

To what extent do you agree or disagree with the following statements about how companies or public sector bodies use or share information about people?

36

26

27

24

27

15

5

5

-7

-21

-21

-16

-5

-14

-17

-15

Organisations should collect

less information about me

Organisations I interact with clearly

explain why they collect or share data

about me

Organisations in the public sector

should share more data about people to

improve the services they provide

I am more in favour of data being shared

with public sector bodies than with

private sector companies

% Strongly disagree % Disagree % Agree % Strongly agree

Source: Deloitte/Ipsos MORI Base: 1,036 British adults 15+, 30 March – 5 April 2012

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Government less trusted with our data than online

retailers?

Base: c. 500 British adults aged 16-75 Source: RSS/Ipsos MORI 2013

5

38

40

12

6

2

30

41

20

6

A greatdeal

A fairamount

Not verymuch

Not at all

Don't know

Companies such as

supermarkets and online

retailers collect a lot of data

on their customers (for

example through loyalty

cards). To what extent, if at

all, do you trust companies

to use the data they collect

about you appropriately?

The government collects a

lot of data on citizens (for

example through tax

returns). To what extent, if at

all do you trust the

government to use the data

they collect about you

appropriately?

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© Ipsos MORI

Contacts:

[email protected]

020 7347 3000

Study on views of privacy

and personalisation

coming in new year…