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Big Data and what it could...or should mean for the Future

of Media and Journalism

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“Big Data is high-volume, high-velocity and high-

 variety information assets that demand cost-effective,

innovative forms of information processing for 

enhanced insight and decision making” *Gartner 

Streams. Cloud. Now. We. Data (Kevin Kelly)

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The digital default is coming

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5

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6

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Rise of data-driven business models

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Paying with Data | Privacy | Attention

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Data. Input. Ideas. Information

1 - 2 - 4 - 8 - 1 6 - 3 2 - 6 4 - 1 2 8

“We will be online all the time in virtual / augmented reality.  We won’t

be looking at devices such as tablets and phones.  Rather, computer 

displays will be fully integrated with real reality” (Ray Kurzweil)

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Disruptions and Opportunities for Data Journalism

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Smart-everything: the IoT, M2M

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‘Finding relevant stuff’ might be a good robot job - to a point

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“Search engines won’t wait for you to ask for information. They will know you like a friend, aware of your concerns and

interests at a detailed level” Ray Kurzweil

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Jo rnalism making sense of

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Journalism: making sense ofexponential data, for linear humans:)

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Knowledge. Wisdom. Learnings. Relevance. Depth.

http://pinterest.com/pin/197876977350036245/http://en.wikipedia.org/wiki/DIKW_Pyramid

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Big Data-fuels Cross-Media Story Telling

Big Data-fuels Vizuality. Immersion.

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‘E t l B i ’ b d t t f d t )

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‘External Brains’ may become good targets for ads, too:)

http://www.theatlantic.com/business/archive/2013/03/this-is-the-scariest-statistic-about-the-newspaper-business-today/274125/

M i H M hi /AI I t f (R)E l ti

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Massive Human - Machine /AI Interface (R)Evolution

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The 3 spheres of data: shift towards anticipation

Volunteered InferredObserved

A t t l d d di it f lf

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A total on-demand, serendipity-free, self-controlled future will not be human enough

S i l L l M bil (S L M ) D t Vid

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Social Local Mobile (SoLoMo) Data. Video.

Ad ti i 30 50% di it l th

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 Advertising goes 30-50% digital: thequestion is not if but when / who / how

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Humans

Data

 AISoftware

The

Future

InterfacesMachines

Smart Agents

Information

Robots

Permission, Trust

Control, Recourse

Standards, Open

Platforms, APIs

Regulations,

Policies, Ethics

Sooner or later

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Sooner or later 

everything 

becomes:Dynamic

Real-timeSocial

Mobile

Local

Fluid

Predictive

Th T i d f N i i

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The Tricorder for News is coming

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Most technologies that e sed to direct ill start

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We are being searched...sought-out...found

Most technologies that we used to direct will start

conducting themselves

Your future editorial assistants?

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 Your future editorial assistants?

Big Data without ‘Big Meaning’

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Big Data without ‘Big Meaning’

and ‘Big Design’ is irrelevant

Big Data without Big Meaning is just like crude oil

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Big Data without Big Meaning is just like crude oil

D t j li i b bl

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Data-journalism is probably

indispensable

C i l f th F t f J li

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Source: wired.com

Crucial for the Future of Journalism:Open data, open ecosystems, open standards, open technologies

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Journalism: the direction is clear

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Locked Loose

Journalism: the direction is clear...

Liquid

Added values based on ‘Big Data’ and

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Added values based on ‘Big Data’ and‘Big Design’ can make a huge difference

If data is the new oil than should ‘gas stations’ be licensed?

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If data is the new oil, than should ‘gas stations’ be licensed?

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Henri Poincaré

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Thanks for your time and attention

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Thefuturesagency.com

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