Big Data and E-Commerce
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Transcript of Big Data and E-Commerce
THE FUTURE IS NOW
Big Data & E-Commerce
Copyright © 2014 The Big Data Group, LLC. and Content Analytics, Inc. All Rights Reserved.
Managing Partner, The Big Data Group Author of Big Data Demystified Producer of The Big Data Landscape
Serial Entrepreneur
Acquisitions by Keynote, HP, and EMC • Bootstrapped and venture-backed Author of Why
Startups Fail: And How Yours Can Succeed
General Partner Mohr Davidow Ventures
Group Program Manager Microsoft
INTRODUCTION
Actionable Insights From Big Data 2
I Started Out As a Big Data Nerd
Microsoft, Redmond WA 1991
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Times Have Really Changed…
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But Along The Way I Learned A Few Things
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The Big Data Landscape
Copyright © 2012-2014 The Big Data Group, LLC. All Rights Reserved.
Apps
Infrastructure
Technologies
THE BIG DATA LANDSCAPE, DEC. 2014
Actionable Insights From Big Data 7
Vertical Consumer BusinessIntelligence
Analytics & Visualization
Operational IntelligenceAd/Media
Data As A Service
Analytics Operational As A Service Structured DB
BIG DATA CHALLENGES & OPPORTUNITIES
64%of companies planned
to fund a Big Data Project in 2013 with more
than $1M
GOOD INTENTIONS:
[Gartner 2012]
85%of the Fortune 500 still
won’t be able to use Big Data for competitive
advantage in 2015
REALITY:
[Gartner 2012]
35%Shortfall in data-savvy
workers needed to make sense out of
Big Data by 2018
PEOPLE:
[McKinsey 2011]
Actionable Insights From Big Data 8
BIG DATA IS GROWING AT 40% ANNUALLY
Data is growing at a 40 percent compound annual rate, reaching nearly 45ZB by 2020
0
5
10
15
20
25
30
35
40
45
50
2008 2008 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Source: Oracle, 2012
Data in Zettabytes (ZB)
Actionable Insights From Big Data 9
E-COMMERCE & BIG DATA
Business-to-consumer E-Commerce sales will reach $1.5 trillion this year — eMarketer
“Finally, after a decade of transformational impact on other sectors of the economy,the new frontier of e-commerce has come to food. Ready or not, our industry must do a much better job of leveraging this channel.”— Denise Morrison, Campbell Soup CEO
“Companies that fail to adopt ecommerce strategies risk stagnation, loss of share…”— Ad Age, 2014
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Big Data Industry Transformation
TRANSFORMATION OF RETAIL
NOW…
Data-driven pricing and recommendations
THEN…
Sales
Image: webdesignerdepot.com
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TRANSFORMATION OF FINANCIAL SERVICES
NOW…
Automated, high frequency trading
THEN…
Manual Trading
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TRANSFORMATION OF CUSTOMER SERVICE
NOW…
Customer Insight
Chart: Zendesk
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THEN…
Unhappy Customers
TRANSFORMATION OF ONLINE MARKETING
THEN…
Leads
NOW…
Marketing & Sales Recommendations
Company First Last Oppty Created
Acme Fred Langan $250K 6/08/12
BigCo Tom Jones $100K 6/17/12
DealCo Jan Sedor $50K 7/01/12
Stor Works
Liza Grear $750K 7/14/12
RF Group Carl Tomer $47K 7/18/12
Actionable Insights From Big Data 15
CampaignRecommendation
TRANSFORMATION OF CITIES
NOW…
Smart meters, smart transport, data-driven
city design
THEN…
Traditional Infrastructure
Actionable Insights From Big Data 16
TRANSFORMATION OF HEALTH & FITNESS
THEN…
Manual Tracking
Walk 45 minutes Smoothie Lift weights 20 minutes
NOW…
Goals & Measurement
Images: Azumio, DrChrono, Fitbit, Garmin, Nike
Actionable Insights From Big Data 17
TRANSFORMATION OF EDUCATION
NOW…
Adaptive Learning
THEN…
Linear Learning
Images: Khan Academy,Knewton, Michigan
Actionable Insights From Big Data 18
Big Data & E-Commerce
E-COMMERCE IS BIG DATA
abercrombie.com ae.com aeropostale.com Ah.nl
Amazon.com amazon.ca Amazon.cn amazon.co.jp Amazon.co.uk Amazon.fr amazonfresh.com argos.co.uk Auchandirect.fr Auchandrive.fr BabiesRUs.com bargain-outlets.com barnesandnoble.com bedbathandbeyond.com bestbuy.com bigbasket.com biglots.com Bitikla.com bodybuilding.com Bol.com bonton.com boots.com canadiantire.ca
carrefour.com.tr
homedepot.com Intermarche.com jabong.com jcpenney.com Jd.com johnlewis.com kenkokenko.com Kmart.com kohls.com Kruidvat.nl lazadolazada.com.ph Leclercdrive.fr Lefeng.cn lidl.com llbean.com locaholohaco.jp londondrugs.com lowes.com macys.com meijer.com Mescoursescasino.fr michaels.com morrisons.com myntra.com ocado.com oldnavy.com
Tmall.com Tops.com toysrus.com Trolley.ae
tudespensa.com ulabox.com verabradley.com victoriassecret.com victoriassecret.com/pink vitadepot.com vitaminshoppe.com vitaminworld.com waitrose.com walgreens.com
Walmart.com walmart.ca Walmart.com.br Wegmans.com Wehkamp.nl well.ca Woolworthsonline.com.au yankeecandle.com Yihaodian.com zalora.com.ph
oldnavy.caom Onofre.com.br Ooshop.fr
overstock.com ozon.ru Paodeacucar.com.br peapod.com petco.com petsmart.com pgestore.com rakuten24.rakuten.co.jp Redbaby.suning.com Riteaid.com
safeway.com Sainsburys.co.uk sainsburys.com sallybeauty.com
samsclub.com Sanalmarket.com sears.com shop.hobbylobby.com shoprite.com soap.com Souq.com statelinetack.com Suning.com
target.com
carrefour.es Carrefourdrive.fr Carrefouruae.com chronodrive.fr Colesonline.com.au Coradrive.fr
Costco.com Coursesu.fr crs-online.ca
cvs.com Dangdang.com diapers.com dickssportinggoods.com dollargeneral.com dollartree.com drugstore.com Extra.com.br flipkart.com freshdirect.com gandermountain.com gap.com Geantonline.ae gnc.com
google.com/shopping hepsiburada.com hollister.com
*Major retailers highlighted.
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Actionable Insights From Big Data 21
IDENTIFY, OPTIMIZE & IMPROVE
CONTENT ANALYTICS OVERVIEW
• Trusted by many of the world’s largest brands and retailers
• $5.5M in venture capital funding from Almaz Capital and Dunnhumby Ventures
• Global presence
• Web-based E-Commerce analytics offering
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CASE STUDY: MAJOR RETAILER
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Business case: • Find and monitor products that have under-
optimized product content across a 4M+ SKU site • Recommend products that can be improved and
specific actions to take • Perform baseline evaluation and report on progress
over time
Results: • Increased traffic/sales for optimized product pages • Better customer purchase experience • Increased collaboration with suppliers
CASE STUDY: GLOBAL BRAND
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Business case: • Find and monitor products that have under-optimized
product content across multiple E-Commerce sites • Recommend products that can be improved and specific
actions to take • Receive notification of competitor price changes and out
of stock products so brand can adjust pricing and ensure products are in stock
Results: • Identified specific opportunities for improvement • Able to adjust pricing & product availability based on alerts • Increased collaboration with retailers
RANKINGS SCORECARD
See how your products rank across e-commerce sites.
INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX.
Receive Email AlertsDaily, Weekly, or Monthly direct to your inbox to track rankings over time.
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PRICE CHECK
See how you stack up against the competition.
Compare pricing across retailers with ease!
INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX.
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RATING & REVIEW ALERTS
Content Analytics lets you know when your products receive negative alerts so that you can reach out to consumers in a timely way.
INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX.
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OUT OF STOCK ALERTS
Content Analytics prevents loss of revenue by sending you daily alerts.
Knowing when your products are unavailable for purchase is crucial to rankings and sales.
INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX.
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SUCCESS THROUGH OPTIMIZATION
1. Product Title Does it contain relevant keywords?
2. Product DescriptionIs it platform customized?
3. ImagesHow many should eachproduct have?
4. VideosWhat can video do for ranking?
5. ReviewsAre customers reviewing after purchase?
6. PricingAre they competitive?
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CONTENT HEALTH
Identify which products need attention.
Content Analytics provides dynamic relevant dashboard reporting on all aspects, allowing retailers, brands, and agencies to make impactful optimizations.
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PILOT PROGRAM OVERVIEW
Enterprise level analytics tools for optimizing product content, keyword relevance & rankings in global e-commerce.
TRUSTED BY MANY OF THE WORLD’S LARGEST BRANDS & RETAILERS
What’s Included…Up to 10 products / Up to 10 competitor products / Up to 10 retail sites
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Thanks for your time.LETS TALK. [email protected] | (415) 754-9338