'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations
-
Upload
the-holla-agency -
Category
Marketing
-
view
35 -
download
2
Transcript of 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations
![Page 1: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/1.jpg)
Big Data & Big Intuition when two tribes go to war
![Page 2: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/2.jpg)
Big Data & Big Intuition when two tribes go to war a point is all you can score
![Page 3: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/3.jpg)
Big Data & Big IntuitionFRANKIE SAYS . . . BE WHAT MATTERS
![Page 4: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/4.jpg)
FRANKIE SAYS . . . BE WHAT MATTERS
Big Data & Big Intuition
![Page 5: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/5.jpg)
Big Data & Big IntuitionFRANKIE SAYS . . .BE WHAT MATTERS
![Page 6: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/6.jpg)
What is Big Intuition? Why should I care? Who cares already and is making it work? What can we learn from them? The bigness and the enormity of things
Where we are and where we’re headed Brands winning and working at it Away from the surface How Big Data can work better with Big Intuition and What’s next . . .
![Page 7: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/7.jpg)
What’s going on? Brands2015+/-?
![Page 8: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/8.jpg)
What’s Big Intuition?
![Page 9: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/9.jpg)
ANALOGUE AND DIGITAL EAST AND WEST WORDS AND PICTURES PEOPLE AND BRANDS
THE SCENE One world evolving v. Opposites clash
![Page 10: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/10.jpg)
“For there is nothing either good or bad, but thinking makes it so.” Hamlet, William Shakespeare
“We do not see the world as it is, we see the world as we are.” Anais Nin
ANALOGUE AND DIGITAL EAST AND WEST WORDS AND PICTURES PEOPLE AND BRANDS
THE SCENE One world evolving v. Opposites clash
![Page 11: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/11.jpg)
There’s jewellery, and there’s Tiffany.
![Page 12: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/12.jpg)
Sellers of . . . experiences and associations (since ever).
![Page 13: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/13.jpg)
THEN & NOW CULTURAL INTERVENTION & EFFECT
![Page 14: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/14.jpg)
GREAT HOPE + CULTURAL RESONANCE = EFFECT
THEN & NOW CULTURAL INTERVENTION & EFFECT
![Page 15: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/15.jpg)
Sellers of HOPE experiences and associations (since ever).
![Page 16: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/16.jpg)
2015 AND ETCHED UP
![Page 17: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/17.jpg)
Lost in trnsltn. Auto corrected. Etching symbols into preciousness
2015 AND ETCHED UP
![Page 18: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/18.jpg)
Measure me
![Page 19: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/19.jpg)
Measure me (Personal Telemetry)
![Page 20: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/20.jpg)
Identity, validation and happiness
A symbol of . . . I am . . .
![Page 21: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/21.jpg)
“Comparison is the thief of joy.”Theodore Roosevelt
![Page 22: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/22.jpg)
Be aware.
“Comparison is the thief of joy.”Theodore Roosevelt
![Page 23: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/23.jpg)
Be aware. Be the change . . .
“Comparison is the thief of joy.”Theodore Roosevelt
![Page 24: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/24.jpg)
Things by People
![Page 25: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/25.jpg)
Wisdom of people
![Page 26: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/26.jpg)
Happy face/ Sad faceControl
![Page 27: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/27.jpg)
Autonomy In your best interest . . .
![Page 28: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/28.jpg)
YOUR INSIGHTS AND SALES +=MY HOME
Autonomy In your best interest . . .
![Page 29: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/29.jpg)
LEADING WITH EXPERIENCE“Everyone experiences far more than he/she understands. Yet it is experience rather than understanding, that influences behaviour.”
Marshal McLuhan
![Page 30: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/30.jpg)
LEADING WITH EXPERIENCE
photos from GuinnnessStorehouse.com
“Everyone experiences far more than he/she understands. Yet it is experience rather than understanding, that influences behaviour.”
Marshal McLuhan
![Page 32: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/32.jpg)
Turning The Place Over - Richard Wilson 2008 - photo from curiator.com Nike ball in building photo from smashinghub.com Christo and Jeanne-Claude, Surrounded Islands, Biscayne Bay, Greater Miami, Florida, 1980-83, photograph 1983, color photograph by Wolfgang Volz
CHALLENGERS OF CONVENTIONS
![Page 38: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/38.jpg)
BIG EXPERIENCE IMMERSIVE HYPER-REALITY OCULUS RIFT & MAGIC LEAP
![Page 39: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/39.jpg)
Ecosystems and Data“There are three kinds of lies. Lies, damned lies and statistics.” Mark Twain
FACT OR INFERENCE? REAL? USEFUL? DANGEROUS?
![Page 40: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/40.jpg)
A THREAT TO OUR EXISTENCE
![Page 41: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/41.jpg)
FEEDING dystopia isolation & detachment dehumanisation disconnection banal social media
EVERYDAY ROBOTS JUST TOUCH THUMBS WHEN I’M LONELY I PRESS PLAY
![Page 42: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/42.jpg)
![Page 43: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/43.jpg)
THE OVERVIEW EFFECT
![Page 44: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/44.jpg)
BLUR, UNCERTAINTY, LEADERSHIP, THE PURSUIT OF CONTROL A LOSS OF HUMANITY AND A CRY FOR MORE . . .
![Page 45: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/45.jpg)
“We are not human beings having a spiritual existence, we are spiritual beings having a human existence.”
Teilhard de Chardin
![Page 48: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/48.jpg)
Image from virgin.com
Amelia Perri - befearlessandhopeful.com
![Page 49: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/49.jpg)
Big Intuition Finding and living your purpose, truth and values
HOPEFUL CURIOSITY UNIVERSALITY
Amelia Perri - befearlessandhopeful.com
![Page 50: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/50.jpg)
BIG INTUITION IS . . . Exploring, defining then being you
PURPOSE - PEOPLE - EXPERIENCE
![Page 52: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/52.jpg)
fiftythree.com
Once we know what matters
to us, we’ll know what
data matters.
“To thine own self be true.”
William Shakespeare
![Page 53: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/53.jpg)
fiftythree.com
“What gets measured, gets
done.” Tom Peters
Once we know what matters
to us, we’ll know what
data matters.
“To thine own self be true.”
William Shakespeare
![Page 54: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/54.jpg)
What’s next? The three slide takeaway.
![Page 55: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/55.jpg)
What’s next?Are you sure you know what your brand's higher purpose is?
Is it powerfully distilled, captured so that it drives the way you use data?
Is the difference you're trying to make and what's special about your brand, clear and inspiring to your people so that they are motivated by it and can translate the ideas into action?
Are you creating the right customer experiences for what you want to achieve?
When was the last time you got out of the way of your brand and let it reveal its higher purpose?
![Page 56: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/56.jpg)
How do you do it?Hit Pause Tune in - let Trust that the answer is there Bring experience Explore, define, act
Stop doing the rubbish stuff Learn Educate the people
Shot on an iPhone 6 (Measure: A brand that knows) No more bad playlists
Let. Explore, define, act.
Led by you. Know what matters, then find data that matters.
![Page 57: 'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations](https://reader038.fdocuments.us/reader038/viewer/2022110200/55c4f372bb61eb3a188b45bc/html5/thumbnails/57.jpg)
What’s next?
Who you are How to be What to do
Use intuition and make better choices