Big Data, Analytics and Marketing to the Customer of One€¦ · Big Data, Analytics and Marketing...
Transcript of Big Data, Analytics and Marketing to the Customer of One€¦ · Big Data, Analytics and Marketing...
Big Data, Analytics and Marketing to the Customer of One October 21, 2014 Chris Black CTO/COO, Tendril
2
About Tendril
A leading provider of Energy Services
Management (ESM) solutions
WHO WE ARE
We partner with energy service providers to facilitate over 5 million households’ energy and cost savings. Our core expertise:
• Software development
• Big data analytics
• Consumer engagement
3
From Airlines to Home Entertainment
BIG DATA IS TRANSFORMING INDUSTRIES
Com
merce
Airline
Home Entertainment
CR
M
Personal Banking
4
ENERGY EFFICIENCY
CFL PROGRAM
DEMAND RESPONSE
Siloed Programs UTILITY PROGRAMS TODAY
SOLAR PROGRAM
5
The New Customer-Centric Paradigm WHERE WE NEED TO GO
HOME ENERGY
AUDIT
DEMAND RESPONSE
LED PROGRAM
BEHAVIORAL ENERGY
EFFICIENCY
ENERGY EFFICIENT
APPLIANCES
HVAC TUNE-UP
RECYCLING
ENERGY CONSULTING
SOLAR
6
TARIFF DATA
METER DATA
BILL DATA
WEATHER DATA
DEMOGRAPHIC DATA
USER DATA
• Flexible • Personalized • Multi-channel • Single Source
HOW WE GET THERE
Energy Services Management
ESM PLATFORM
7
Targeted (Not Creepy) Outreach to Customers
BIG DATA IN ACTION
Dynamic Segmentation identifies consumers with a high propensity to buy energy-related goods and services
Physics calculation calculates the ROI for each consumer on the list Offers presented across multiple channels: Paper, Email, Web, Mobile
8
Utilities And Consumers Both Win BENEFITS
UTILITY CUSTOMER Beyond compliance
New revenue streams
Increase satisfaction
Lower costs
Increase adoption
Save money
Increase loyalty
Energy conscious
Engaged
Personalized Info
9
Opportunity • Empower customers to take control of their
energy use by providing compelling information and services.
• Become a trusted energy advisor.
Solution • My Home Energy Reports (MyHER) motivate
customers to change behaviors and reduce energy usage.
• In addition to providing a means to track and reduce consumption, the MyHER program also delivers personalized offers for related products and services that drive new revenue streams and strengthen customer relationships.
CASE STUDY
Duke Energy
10
CASE STUDY
Through the MyHER program, Duke Energy became a trusted energy advisor and empowered customers to take control of their energy use.
19 mil Reports distributed to date
14,010 Sales generated for other programs
Duke Energy
• EBIT delivered to the company: $10.8mm
• kWh saved: 1/4 GWh or power to run 21,357 homes for a year
• 0.1% Program Opt-Out
• 0.002% CSR Call Volume
THANK YOU