Big Billion Day - All You Need To Know
Transcript of Big Billion Day - All You Need To Know
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What is Big Billion Day?• Big Billion Day is mega sale
event from Flipkart.com• It’s a Flagship Event of
Flipkart to celebrate Festive Season. • It was first introduced in 2014
and since then it’s a Major Online Event in Indian Ecommerce Space.• Big Deals on Best Selling
Products was the basic concept.
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Why it’s named Big Billion Day?• With full of enthusiasm Flipkart set
an unbelievable target for the festive season and planned a mother of all sales India had ever witnessed.• Flipkart set a milestone of
$100Million ($1Billion) GMV in 24hrs. • To keep the event relevant with the
mission Flipkart named it Big Billion Day.• The name BigBillionDay gone viral
with the introduction and Flipkart never thought of dropping it.
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Why its scheduled on 6/10
• 610 was the Flat No. where Flipkart was started in 2007.• An excellent way to pay a
tribute.
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When is next BigBillionDay scheduled?
• Big Billion Day 2016 will start from 2nd October 2016.• Big Billion Day Sale will end on
6th October 2016.
2nd Oct: Fashion, Home, TV & Appliances3rd Oct: Mobile & Accessories4th Oct: Electronics5-6th Oct: All on Sale
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What to expect this BigBillionDay?• Aggressive Deals on Best
Sellers.• Exclusive Launches• Apple iPhone 7 • 10% Cashback on SBI cards.• No cost EMI payment.• Buy with Exchange.• Buy now and Pay later
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How Flipkart performed on previous BigBillionDay’sBigBillionDay 2015BigBillionDay 2014
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BigBillionDay 2015 - From the memories • Five day event, started on
13th Oct and concluded on 17th Oct• Business turnover
$300Million in GMV• App only sale• Participation of 40000 sellers
and millions of visitors• 20 Million visits in first 19hrs• 1 Million product sold in first
10hrs
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BigBillionDay 2014 - From the memories• One Day Sale schedule on 6th
October• Sales begin at 8:00 AM• Business turnover more
$100Million in GMV• $100Million GMV in first
10hrs• Lowest price item at Rs.1/-• 300000 orders in first 6 hrs• 500000+ orders in Mobile
and Fashion Category
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What is BigBillionDayBlopper• Sales Kicked off before time • Discounts shown on paper ads
seems misleading• Servers crashes frequently • Bestsellers with Big Discounts
gone OOS within seconds• Prices were hiked on most of
the products. • Confirmed orders got cancelled
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All Data in this deck was taken from publicly available sources on Internet including the News Paper reports and Public Statements by the Executives of the respective company.
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Thank You