Big Apps, Big Data, and Why "Connected Things" are not the IoT
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Transcript of Big Apps, Big Data, and Why "Connected Things" are not the IoT
Big Apps, Big Data, and Why
"Connected Things" are not the IoTBrian Mulloy
@landlessnessSeptember 25, 2014
Today’s speaker
Brian MulloyApigee
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Apigee social channels
YouTubehttp://youtube.com/apigee
Slideshare
http://slideshare.com/apigee
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Tire Sensor and Smartphone
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Tire Sensor and Air Compressor
AIR$1
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Laptop, Glasses, Smartwatch and Smartphone
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Laptop, Glasses, Smartwatch and Smartphone
Unconnected versus
Hyper-connected?
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Or Something Deeper?
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What are the dumb questions?
What's the diameter of the Internet of Things?
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How do we make it smaller?
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How the diameter of the social web gets smaller
APIs + Delegated Auth
=
Recombinant Devices
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From Connected Things to IoT
AIR$1
AIR$1
Metcalfe’s LawValue = O(n2)
Developers are the key
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DeveloperUser Device
APIs
IoT
appsAPI team Backend
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Connected devices Software developers
• 2013: 6 billion
• 2018: 20 billion
• 333% increase
Source: Business Insider Intelligence - The Internet Of Everything: 2014
• 2013: 18 million
• 2019: 26 million
• 45% increase
Source: Evans Data Corporation - Global Developer Population and Demographic Study 2013
Too many devices, too few developers
MISSING:
34 million software developers
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IoT systems are a complex combination of web, app and embedded systems
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Things language
Internet languages
The promise: everything is connected
The reality: unnerving
Today:
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• Multiple experiences• Multiple apps• Multiple developers
• Multiple devices
Things go from bad …
app app app app
… to worse
app app app appapp app app
727272
app
cloud
Tomorrow:
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• One experience• One big app• One ecosystem
• Multiple devices
Multiple devices
app app app appapp
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app app
One experience
app app app appapp
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app app
One Experience
One big app
app app app appapp
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app app
One experience
One big app
(Powered by APIs)
app app app appapp
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app app
One experience
One big app
(Powered by APIs)
Nike insight on IoT
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From Nike FuelBand…
Exclusive: Nike fires majority of FuelBand team, will stop making wearable hardware
“Nike is gearing up to shutter its wearable hardware efforts, and the sportswear company this week fired the majority of the team responsible for the development of its FuelBand fitness tracker”
-CNETApril 18, 2014
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…To Nike Fuel Lab
FIRST LOOK AT THE NIKE+ FUEL LAB IN SAN FRANCISCO
“Today, Nike opens its Nike+ Fuel Lab in San Francisco, a collaborative work and testing space in the city's SOMA neighborhood designed for selected partner companies to develop products that integrate the NikeFuel system for tracking and measuring activity.
Nike plans to publish the Nike+ API, making it available to any developer who has a relevant product idea using the NikeFuel currency.”
-Fast CompanyApril 10, 2014
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Nike’s ecosystem
Fuel Lab
developerAthlete
Nike+
APIs
New hardware
apps
Nike
API teamNike+
systems
Nike triumphantly enters the IoT
ecosystem
Photo credit:https://www.flickr.com/photos/xerones/4102033601
APIs
Adaptiveplatform
Improve
Connect
Scale
Big dataBig apps
Learn
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Follow on Twitter:@zettajs
Check out:http://www.zettajs.org/
Follow on Twitter:@zettajs
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Join:IoT Craft
Google Group
Join:IoT Craft
Google Group
Today’s speaker
Brian MulloyApigee
Thank you
Sept. 25, 2014
Please Follow @zettajs
Brian Mulloy
@landlessness