Big Apps, Big Data, and Why "Connected Things" are not the IoT

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Big Apps, Big Data, and Why "Connected Things" are not the IoT Brian Mulloy @landlessness September 25, 2014

description

Smartphones, smart watches, laptops, connected cars, smart homes and wearables. The Internet of Things is arriving, and with it, some big challenges. Yes, the “things” are connected but they’re not communicating in a way that realizes the full potential of the IoT. In this webcast, Brian Mulloy explores how to design and develop apps that work harmoniously with other apps as a system of systems. Learn about “big apps”—emergent systems that enable apps on multiple devices to work together—and how they are a design metaphor for creating holistic, consistent experiences across multiple devices. Discover how looping big apps into big data creates a compelling adaptive platform for the IoT. Join to discuss: - the potential of the IoT, realized through an adaptive cycle of analysis, prediction, and action, at scale - how to go from today’s single-device apps to multi-device big apps - the role big data will play in a virtuous app development cycle - what the IoT means for your industry Download podcast: http://bit.ly/ZWWwTv

Transcript of Big Apps, Big Data, and Why "Connected Things" are not the IoT

Page 1: Big Apps, Big Data, and Why "Connected Things" are not the IoT

Big Apps, Big Data, and Why

"Connected Things" are not the IoTBrian Mulloy

@landlessnessSeptember 25, 2014

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Today’s speaker

Brian MulloyApigee

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© 2014 Apigee Confidential – All Rights Reserved 3

Apigee social channels

YouTubehttp://youtube.com/apigee

Slideshare

http://slideshare.com/apigee

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© 2014 Apigee Confidential – All Rights Reserved 4

Tire Sensor and Smartphone

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© 2014 Apigee Confidential – All Rights Reserved 5

Tire Sensor and Air Compressor

AIR$1

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© 2014 Apigee Confidential – All Rights Reserved

Laptop, Glasses, Smartwatch and Smartphone

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© 2014 Apigee Confidential – All Rights Reserved

Laptop, Glasses, Smartwatch and Smartphone

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Unconnected versus

Hyper-connected?

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Or Something Deeper?

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© 2014 Apigee Confidential – All Rights Reserved 10

What are the dumb questions?

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What's the diameter of the Internet of Things?

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How do we make it smaller?

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© 2014 Apigee Confidential – All Rights Reserved 14

How the diameter of the social web gets smaller

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APIs + Delegated Auth

=

Recombinant Devices

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© 2014 Apigee Confidential – All Rights Reserved 16

From Connected Things to IoT

AIR$1

AIR$1

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Metcalfe’s LawValue = O(n2)

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Developers are the key

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DeveloperUser Device

APIs

IoT

appsAPI team Backend

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© 2014 Apigee Confidential – All Rights Reserved

Connected devices Software developers

• 2013: 6 billion

• 2018: 20 billion

• 333% increase

Source: Business Insider Intelligence - The Internet Of Everything: 2014

• 2013: 18 million

• 2019: 26 million

• 45% increase

Source: Evans Data Corporation - Global Developer Population and Demographic Study 2013

Too many devices, too few developers

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MISSING:

34 million software developers

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IoT systems are a complex combination of web, app and embedded systems

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Things language

Internet languages

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The promise: everything is connected

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The reality: unnerving

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Today:

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• Multiple experiences• Multiple apps• Multiple developers

• Multiple devices

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Things go from bad …

app app app app

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… to worse

app app app appapp app app

727272

app

cloud

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Tomorrow:

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• One experience• One big app• One ecosystem

• Multiple devices

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Multiple devices

app app app appapp

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app app

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One experience

app app app appapp

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app app

One Experience

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One big app

app app app appapp

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app app

One experience

One big app

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(Powered by APIs)

app app app appapp

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app app

One experience

One big app

(Powered by APIs)

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Nike insight on IoT

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© 2014 Apigee Confidential – All Rights Reserved 35

From Nike FuelBand…

Exclusive: Nike fires majority of FuelBand team, will stop making wearable hardware

“Nike is gearing up to shutter its wearable hardware efforts, and the sportswear company this week fired the majority of the team responsible for the development of its FuelBand fitness tracker”

-CNETApril 18, 2014

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© 2014 Apigee Confidential – All Rights Reserved 36

…To Nike Fuel Lab

FIRST LOOK AT THE NIKE+ FUEL LAB IN SAN FRANCISCO

“Today, Nike opens its Nike+ Fuel Lab in San Francisco, a collaborative work and testing space in the city's SOMA neighborhood designed for selected partner companies to develop products that integrate the NikeFuel system for tracking and measuring activity.

Nike plans to publish the Nike+ API, making it available to any developer who has a relevant product idea using the NikeFuel currency.”

-Fast CompanyApril 10, 2014

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© 2014 Apigee Confidential – All Rights Reserved 37

Nike’s ecosystem

Fuel Lab

developerAthlete

Nike+

APIs

New hardware

apps

Nike

API teamNike+

systems

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Nike triumphantly enters the IoT

ecosystem

Photo credit:https://www.flickr.com/photos/xerones/4102033601

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APIs

Adaptiveplatform

Improve

Connect

Scale

Big dataBig apps

Learn

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© 2014 Apigee Confidential – All Rights Reserved

Check out:http://www.zettajs.org/

Follow on Twitter:@zettajs

Check out:http://www.zettajs.org/

Follow on Twitter:@zettajs

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© 2014 Apigee Confidential – All Rights Reserved 41

Join:IoT Craft

Google Group

Join:IoT Craft

Google Group

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Today’s speaker

Brian MulloyApigee

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Thank you

Sept. 25, 2014

Please Follow @zettajs

Brian Mulloy

@landlessness