Attracting More People than Ever Before

HOW?We need to find solutions for our problems and make our weaknesses our strengths

OUR PROBLEM

OUR WEAKNESS

OUR PROBLEM

Outdated Thinking

OUR WEAKNESS

Old Processes

OUR PROBLEM

Outdated Thinking

OUR MARKET US

ALL THE INFO

OUR PROBLEM

Outdated Thinking

OUR MARKET US

ALL THE INFO

• We hide the important information from our customers• This makes US the bottleneck in

their decision making • This is slow and outdated logic

Our SolutionConsumer

Driven Marketing

Give Power to the Customer!

Allow the market to get direct access to the information they needBy giving them power to get the information they want, we make it simple

and easy

OUR MARKET US

ALL THE INFO

OUR PROBLEM

Outdated Thinking

OUR WEAKNESS

Old Processes

Our SolutionConsumer

Driven Marketing

OUR WEAKNESS

Old Processes

Just how long have we been doing the same promotion activities and expecting a different approach?

2007200820092010201120122013

Itunes becomes largest music store globally

FACEBOOK RELEASES FIRST COMPANY PAGES

Amazon E-Book Sales exceeds

paperbacks SALES GROW 7% FOLLOWING THE SHARE A COKE CAMPAIGN IN AUSTRALIA

Whether we chose to adapt or not, our market is in a state of flux

Our StrengthFast and

automatic systems

Simple Online Conversion!Systems which track themselves

No more paper!

OUR WEAKNESS

Old Processes

Our SolutionConsumer

Driven Marketing

Our StrengthFast and

automatic systems

1 2 3 4UNDERSTAND

--------

FOCUS CUSTOMIZE

ATTRACT--------

CONVERT--------

CLOSE

DELIGHT

--------------------------

SHOWCASE

PRODUCT-CUSTOMER FLOW

PRODUCT EVOLUTION CUSTOMER FLOW

CUSTOME

RLEAD

VISITOR

SHOWCASEDELIGHTCLOSECONVERTATTRACT

STRANGER

PRODUCT- CUSTOMER FLOW

So let’s watch the Customer Journey in

more detail

Finding The Opportunity Portal

Added to all Global Channels– You can add it to your channels: FB, websites, widgets – Simple calls to action

Simple and Easy for the User– Few simple questions– Automatic email generated

to confirm registration– Prompts to go to the

Opportunity Portal

My OP Dashboard

Simple log in with Email or via LinkedIn– Get more information– Majority are logging in using LinkedIn

(FB login for ORS)

My Profile Completeness– My important information

and previous work history

Opportunities Landscape– Widgets to show global live TNs

available at a glance– You can put these widgets on

your website

Browsing Opportunities

Can make specific searches – I can specifically search key countries which I am interested in – Can only see the opportunities

which my entity allows me to, supporting country partnerships

Checking out Listings– Key information shown only

But what is happening behind the scenes?

The Global Online Registration System

aka. The Global ORSaka. manage.aiesec.org

FOR MC

FOR LC

LCPLCVP Comm, OGX TL in Comm and OGXComm Team Member

MCP MCVPs

MCVP Comm, OGX, ODManagers in Comm/ORG

NST in Comm/OGX

My Dashboard

• Live Conversion Data– Easily see how many registrations your LC has live in each

conversion stage– See an overview of OPEN registrations over the past 6 months

showing your peak days of performance

• Forgotten how to do something?– Click “take the tour” and be shown

around the basic functionalities again

The Stages

The Stages

The user has registered for

more information and given

some of their information in

return

The user has gone to the Opportunity Portal and

started making searches

The user has clicked “show interest” in an Opportunity on

the Opportunity

Portal

The user has passed review and is raised

on myaiesec.net

The user has not passed

review and is no longer

considered

The Stages

Managing my Registrations

• Always know what stage your registrations are on– Simple colour key, and live conversion data everywhere– Stages change automatically by the customer’s actions– Add multiple labels to show important information ie.

• Label registrations with who is their EP manager• Label registrations if they attend events

• Notifications– Set up your notifications so each time

a registration moves stages, you are notified

Close Faster with Customized Emails

• Automatic Emails Sent at each Stage Change– Edit the content of emails to customise for each information

point ie: – Once they move to “in review” include

an interview sign up form in the email– Include CultureShock posts for their

chosen country – Link upcoming events in your LC through

Facebook and Blog plugins

What about Opportunity Portal Applications?

• Find your applications in one place– Name and the number of opportunities they have applied for – Follow up with them to invite them to interviews

• Find their feedback – Your MC controls which

countries users from yourcountry can see (country partnerships)

– Customers can tell you which countries would they like on offer and what internshipbackgrounds

What About Analytics?

• Improve your Local and National Marketing Strategy!– How do people find out about AIESEC in your entity?– What value are they searching for from AIESEC?– Which programme are they interested in?– What do they study?– What level of education are you

attracting?– Where do they want to go

• View information about the market of others!

So now you know the Customer Journey and the Behind the Scenes

But this is just the beginning!

Opportunity Portal for CompaniesGlobal Information System

The question is what are we going to stop doing?