superbrands.uk.com

Superbrands UK Annual V19

Biffa provides collection, recycling, treatment, disposal and energy generation services to households, businesses and the public sector across the UK. Its scale and

breadth of operations places it at the centre of a dynamic and growing sector, providing indispensable services to local communities.

MarketBiffa is a leading integrated waste management business operating across the UK since 1912 – handling the collection, treatment, processing and disposal of waste and recyclable materials. The brand is highly recognisable, with its distinct red trucks and containers that now cover 95% of UK postcodes. With an unbeatable service offering, the company boasts a critical mass of 197 operating locations, including depots, waste transfer stations as well as processing and energy generation facilities.

The business employs 7,800 members of staff providing for 72,000 industrial and commercial customers and 2.4m domestic waste customers nationwide.

ProductIn addition to providing waste management for commercial and domestic customers, the team also works with the production and sale of energy derived from waste and the sale of recovered commodities such as paper, glass, metals and plastic. Biffa’s customer base for these services includes local authorities (which includes the collection of waste from households), large corporate

businesses and SMEs, and purchasers of end-product commodities and energy – covering a vast range of UK business sectors, including manufacturing, retail, and hospitality.

Biffa offers recycling services for dry mixed recycling including plastic, paper, tin, cardboard, card and glass; as well as organic recycling for food and garden waste. The company’s waste management services also covers general waste – anything that is non-recyclable, green waste, and street cleaning.

Achievements Health and safety standards have always been a priority for Biffa, and in 2017 the company became the fi rst waste management company

to receive prestigious health and safety award, the Sword of Honour, presented by the British Safety Council.

Biffa is one of just 56 organisations worldwide that have achieved this accolade in health and safety. As the waste industry is often reported as one of the most dangerous industries to work in, this is an incredible achievement.

In 2017, Biffa also achieved its highest ever health and safety ranking and score of over 97%, securing the British Safety Council Five Star Award in a combined review of H&S and Environmental management systems.

Recent DevelopmentsBiffa has made 21 company acquisitions in the last three years and in 2016, Biffa became a listed company on the London Stock Exchange, driving an increase in net revenue by 8%.

Biffa has also recently extended its OneCall service offering to include the new 3-2-1 Gone service, responding to customer feedback asking the fi rm to deal with smaller quantities of unplanned waste quickly and

Richard Biffa is actually Italian. He changed his name from

Ponte to Biffa when he moved to London.

DID YOU KNOW?

55944_SB18_p020-021_Biffa.indd 2055944_SB18_p020-021_Biffa.indd 20 31/01/2018 11:5331/01/2018 11:53

biffa.co.uk

Biffa

responsibly. This allows small waste items to be collected, separated, and disposed of, with all recyclable items being put to better use – a reassurance to businesses that they are doing their part to positively impact the environment.

This development follows last year’s successful launch of Biffa OneCall – a rapid emergency waste removal service for businesses across the UK, operating 24 hours a day, seven days a week, with a dedicated fl eet of purpose built collection vehicles.

Promotion Biffa has a passionate communications team who create strategies across all creative channels to highlight important waste management and public safety issues to businesses and the general public.

In 2016, Biffa teamed up with Recycle Now to launch the Wasteaters campaign; which saw 15 Biffa trucks with their own individual monster paint job hit the streets, ready to ‘guzzle’ the waste loaded into their ‘giant bodies’.

The trucks visited primary schools across the UK to help educate children about the waste journey and the importance of recycling. The public were encouraged to look out for the trucks, take a photo if they spotted them, and tweet it to @biffa using #wasteater. Biffa also launched a dedicated website containing profi les of all of the Wasteaters, as well as clues of where they can be spotted.

As well as educating the next generation on waste management, Biffa also campaigned for the safety of the community with the launch of DRoPs: Driving Recklessly on Pavements. Every month it is estimated that more than 30,000 incidents of reckless driving on pavements take place across the UK, often as impatient drivers try to get around waste collecting vehicles, resulting in collisions that can be fatal.

Biffa worked with police services and local authorities to raise awareness of the issue, receiving national coverage and great results for local councils across the UK – including Cannock District Council who reported their incidents had been more than halved thanks to the campaign.

Another campaign close to Biffa’s heart is the People Sheltering in Bins campaign. In recent years there has been a surge in the number of homeless people using waste containers as a place of refuge – despite this being highly dangerous. A number of initiatives have been enlisted by Biffa to help tackle this issue, including a robust partnership with charity Streetlink and vans being fi tted with CCTV cameras to identify people before the bins are emptied.

Brand ValuesBiffa takes its responsibilities to customers and their communities very seriously, operating by fi ve key values; be safe, be innovative, be customer focused, be a team player, be accountable. The company strives to deliver an excellent customer experience, as well as serving to protect the environment, employees, and the public.

The team develops and grows its innovative range of services to ensure it is providing for all waste-related needs across the UK, while encouraging businesses and households to dispose of waste in a way that’s benefi cial to the environment and local communities.

Biffa is launched in Wembley by Richard Henry Biffa.

Biffa introduces the fi rst fl eet of motorised lorries.

Biffa wins several bulk refuse contacts with London Borough Council.

The company introduces integrated waste management.

Biffa becomes the fi rst operator with a European landfi ll site achieving Environmental Management and Audit Scheme (EMAs).

Poplars AD starts generating electricity from food waste.

Aerobic digestion plant works with Sainsbury’s to power the local store with its own food waste.

Biffa is listed on the London Stock Exchange.

Biffa becomes the fi rst waste management company to receive the prestigious award of Sword of Honour for health and safety excellence, presented by the British Safety Council.

1912 1912

1930 1930s

1959 1959

1989 1989

1996 1996

2011 2011

2014 2014

2016 2016

2017 2017

Brand History

55944_SB18_p020-021_Biffa.indd 2155944_SB18_p020-021_Biffa.indd 21 31/01/2018 11:5331/01/2018 11:53