Bier & Wein Import Company and the Brazilian Beer · PDF fileBier & Wein Import Company and...
-
Upload
hoangduong -
Category
Documents
-
view
218 -
download
3
Transcript of Bier & Wein Import Company and the Brazilian Beer · PDF fileBier & Wein Import Company and...
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Bier & Wein Import Company and the Brazilian Beer Market
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
COMPANY PROFILE
History
Family company – Founded 1986 – 23 years
Biggest premium beer import company in Brazil
Pioneers importing and marketing premium beers – 15 years
Our Mission
Market premium beers and wines from different countries; promote cultural and commercial interchange between Brazil and the World.
Bier & Wein Import Co. - History & Mission
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Bier & Wein Import Co. - Partners
CEOGerhard Stein, German, 1934Business Administration HamburgIn Brazil since 1961: Director Hoechst AG (later Aventis), CEO ICI-Farma (both chemical Industries), 1986 founder of Emcomex. Sales & MKT DirectorMarcelo Stein, Brazilian, 1964Electrical Engineer University São Paulo 1987: Arthur Andersen Consultant, Independent Consultant, Last Job with Cerpa, 1994 joined Emcomex. Administrative DirectorMarcus Stein, Brazilian, 1968Humboldt Schule / Porto Seguro São PauloCo-founder of Emcomex.
CEOGerhard Stein
Sales & MKT DirectorMarcelo Stein
Administrative DirectorMarcus Stein
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Bier
& W
ein
Impo
rter
São
Paul
o
Commercial Credit Billing Fiscal Financial Import Logistics Marketing Administrative TI
On TradePubs & Restaurants
Small ShopsDelis, Mini-Markets, Emporium
Off Trade - RegionalSupermarkets Chains
Off Trade - NationalSupermarkets Chains
BUW DistributorSão Paulo
BUW DistributorRio de Janeiro
BUW DistributorMinas Gerais
BUW DistributorParaná
BUW DistributorRio Grd. Do Sul (future)
BUW DistributorSanta Catarina (future)
BUW DistributorOther (future)
Distributor PartnersOther states of Brazil
Bier & Wein Import Co. - Company Structure
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Bier & Wein Import Co. - Portfolio
Bier & Wein Portfolio
BUW Exclusive Import Beer Portfolio: Erdinger, Warsteiner, Isenbeck, Hofbräu München, 1795 Czech Lager, 8.6, La Trappe, Urthel, Tilburg, Hollandia, Eggenberg, Unibroue, Palm, Steenbrugge and Boon.
Distribution of 2 Brazilian Premium Beers Brands: Dado Bier and Conti Premium Beer.
Launch November 2009: BUW will launch its own beer brand.
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Brazilian Beer Market
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Brazilian Beer Market – 2007 Statistics (Source: SINDICERV)
Population: 184,6 Millions 125,1 Millions over 18 years
Annual Beer Production: 103 Million Hectoliters
Per Capta Consumption : 56 Liters
Total Invoicing R$ / US$ R$ 36,6 Billions = US$ 20,22 Billions 1% Market = ± US$ 200 Millions per year
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Brazilian Beer Market – World Market
USA: Nr. of Breweries = ± 1.400 Annual Production = 236 Million of Hectoliters Per capta Consumption = 82 Liters
BRAZIL: Nr. of Breweries = ± 65 + 100 Micro Breweries Annual Production = 103 Million of Hectoliters Per capta Consumption = 56 Liters
0
100
200
300
400 350
236
107 103 100
World Biggest Beer Markets (Million Hectoliter)
ChinaUSAGermanyBrazilRussia
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Brazilian Beer Market – Hl and Per Capta Consumption - Source: BNDES and SINDICERV)
80
88
95
103
110
90
97
103
2005 2006 2007
Brazilian Beer Market (Millions Hl)
48,0
50,0
52,0
54,0
56,0
49,0
51,9
56,0
2005 2006 2007
Brazilian Per Capta Consumption (Liters)
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Brazilian Beer Market – % Sales Channel
50%
35%
15%
Pubs & Restaurants Supermarkets Small Shops
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Brazilian Beer Market – Segmentation
94%
6%
Standard Beer Premium & Super Premium Beer
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Brazilian Beer Market – Brazil Beer Import
BEER IMPORT 2005 2006 2007 2008
Total - US$ FOB 2.036.704 3.413.899 7.277.379 13.420.424
Total - Hectoliters 37.422 63.170 116.647 199.580
US$ / Hectoliter 54 54 62 67
0
3750000
7500000
11250000
15000000
Total - US$ FOB
2005 2006 2007 2008
0
50.000
100.000
150.000
200.000
Hectoliter
2005 2006 2007 2008
0
18
35
53
70
US$/Hectoliter
2005 2006 2007 2008
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Brazilian Beer Market – Beer Imports (Main Countries)
Beer Imports to Brazil (hl) 2005 2006 2007 2008
Uruguay 17.085 31.518 61.007 98.324Argentina 5.540 12.487 26.269 49.377Germany 9.472 13.351 16.015 21.378Holland 605 1.049 4.850 16.669Belgium 414 327 1.404 4.320Ireland 1.460 1.890 2.761 3.661Mexico 906 449 1.176 2.904England 767 831 762 1.159Tchec Rep. 0 0 0 485USA 128 210 316 390Canada 210 228 425 385Austria 0 0 4 211Portugal 0 110 24 130France 72 141 151 123
Total 36.658 62.592 115.162 199.517
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Brazilian Beer Market – Price structure
Shelf Life
The ideal shelf life for beer being exported to Brazil is at least 8 month, . 2 month – freight and clearance . 6 months for distribution and sales.
Ps.: not an legislated mandate.
Price structurePrice structureEx work price: 100%Nationalized beer (without taxes): 150%Price offered to retailer (including taxes): 500%Consumer price off trade: 700%Consumer price on trade: 1000%
Site: www.buw.com.br • E-mail: [email protected] • Tel.: +55 (11) 5641-6669 ou 5643-8584
Brazilian Beer Market – American Craft Beers
Brazilian premium beer market is more mature than ever and is expected to double its size in 2 years.
Several countries are already exporting to Brazil.
Brazil has approximately 100 microbreweries + 500 home-brewers.
USA has the biggest craft beer production in the world and has not yet started exporting to Brazil.
Conclusion: bright future for American premium beers in Brazil!
Brazilian consumers are looking for new and different kinds of beer styles and brands.
Let’s please them!
American Craft Beers in Brazil