BID DRAFTStrategic Plan 2013

7/28/2019 BID DRAFTStrategic Plan 2013

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Last Revision April 20, 2013

The Future of

Temescal Telegraph

Business Improvement District

STRATEGIC PLAN 2013-2018


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Strategic Plan 2013-2018

Table of

Contents

Introduction & Mission 3

Design 6

Economic Development 8

Organization 9

Promotion 11

Security 13

Accomplishments to Date 16

Involvement in Committees 17

BID Map 19


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Introduction The Temescal District and Telegraph Avenue business

district is a vibrant place with a rich history. In recent

years, Temescal has emerged as a food destination with

artsy touches. The architectural charm, the street

ambiance, access to the freeway and BART, are all

assets which have made this an attractive and desirable

business district.

Property owners along Telegraph Avenue and adjoining

areas voted in August 2004 to form a special benefits

assessment district. The boundaries include all parcels

along Telegraph from 40th to the Berkeley border at 66 th,

Shattuck to the freeway bridge, Claremont one block up

from Telegraph, and 51st Street to Childrens Hospital

Oakland.

This is known as the Temescal/Telegraph Business

Improvement District (TTBID), now entering its ninth year

of operation. TTBID will be up for renewal in 2014. Any

and all assessments generated from the formation of the

district by law, are required to stay in the districts

boundaries to fund special benefit services. The districts

assessment revenues are controlled by a non-profit

organization known as the Temescal Telegraph

Community Association.


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The Temescal Telegraph Community Association is

composed of 12 board members including a President,

Vice-President, Secretary and Treasurer which

meets once a month at Faith Presbyterian Church on the

fourth Wednesday.

The Executive Committee is composed of the President,

Vice-President, Secretary and Treasurer. This committee

works under the direction of the Board of Directors to

identify responsibilities that are better handled in a smaller

forum. The purpose of the Executive Committee is to help

manage and focus the Boards responsibilities.

The goals, strategies and objectives presented in this

document represent stakeholders requests within the

boundaries of this organization.

The other Committees: Design, Promotion, Economic

Development and Security are tasked to implement thestrategies laid out in this plan.

The Temescal Telegraph BID has been keeping track of

10% annual increases in sales tax revenues as a measure

of its success.

Copy of the minutes, the Management District Plan, City

Agreement and other pertinent contracts, can be found on

our website: www.temescaldistrict.org or upon request by

contacting our organization.
http://www.temescaldistrict.org/http://www.temescaldistrict.org/


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Mission The Temescal Telegraph BID strives to make the

Temescal Telegraph commercial corridor a better place to

live, work and shop.


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Design

Goal: Enhance the physical and visual improvement of Temescal

Telegraph and ultimate safety.

OBJECTIVES STRATEGIES

FAADE IMPROVEMENTS SHORT-TERM

Address problem buildings, working with property owners and

code compliance to find solutions:

o Steeles 5987 Tel

o Tony Dee- 490-43rd Street.

o 5239 Telegraph Former Abyssinia Restaurant

STREETSCAPE

IMPROVEMENTS

SHORT-TERM

Adorn 37 concrete trash cans with mosaic tiles

Install a Welcome to Temescal gateway obelisk at the Hwy 24 off

ramp at 52nd St.

Reevaluate Welcome to Temescal sign at 51st

Street off ramp Advocacy for Telegraph Avenue re-paving

Install additional bicycle racks and/or bike corral between 49 th & 51st

MEDIUM TERM

Phase IV pedestrian-oriented lights from 49th Street to Aileen and

from North St to Berkeley border

Rotate banners by hanging previous set or creating a new set.

Advocate to add crosswalk at Telegraph & 43rd

Upgrade crosswalk at 49th & Telegraph with rumble strips

Upgrade tree lights from 49th to 51st and Alcatraz intersection

Improve crosswalks at target intersections (Bulb outs, rumble strips,etc.)


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LONG-TERM

Redecorate existing planters with branding labels and/or mosaic.

Work with Community on Pedestrian Crosswalk Safety

Improve appearance of Gateway to Temescal at Berkeley border i.e.

Telegraph/Alcatraz intersection.

PARKING MANAGEMENT MEDIUM-TERM

Designate neighborhood spaces to promote car share, bike and other

transportation programs.

BEAUTIFICATION ON-GOING

Monitor Cleanup Crew

Maintenance: Parking Meters, Trash Cans, Landscaping, Benches

Submit quarterly online complaints to Caltrans regarding on and offramps.

SHORT-TERM

Explore and implement graffiti abatement strategies referencing revised

City legislation

Collaboration with Scenic Streets for designated locations, including

Claremont Avenue

Collaboration with Idora Park for 56th Street overpass

Establish Handbill/Flyer removal policy

PUBLIC ART ON-GOING

Restore and maintain murals on PG&E building.

Maintain utility box artwork

SHORT-TERM

Complete Temescal Flows Phase IV- one BART column and

CalTrans columns along northern edge.

MEDIUM -TERM

Install kiosks throughout district to deter excessive posters and flyers


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Economic Development

Goal: Strengthen and broaden the economic base of Temescal Telegraph

MARKET ANALYSIS ON-GOING

Monitor economic trends Obtain Retail Sales figures, etc.

BUSINESS RETENTION ON-GOING

Determine type of support based on Merchant concerns and

interests

Assist merchants with advancing optimal utilization of social

media tools.

Encourage merchants to become green businesses

BUSINESS RECRUITMENT SHORT-TERM

Recruit:

o Womens apparel store

o Live Entertainment

Assist to advance viable businesses in the following buildings:

Kaspers-4521 Telegraph

Hoopers 4632 Telegraph

Omni 4799 Shattuck

Frazee 4881 Telegraph

ON-GOING

Maintain Space Inventory & Operator Inventory

Link prospective tenants/buyers to property owners & brokers.

Maintain and improve Broker Relationships

Monitor vacancies


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Organization*

Goal: Provide management and oversight of Temescal Telegraph

BID.*(*Executive Committee coordinates these efforts)


STEERING/OVERSIGHT SHORT-TERM

Begin Renewal Process in order to continue operations into 2015.

ON-GOING

Hold yearly Board Election

Continue to integrate Temescal Merchant Association efforts more

effectively

OUTREACH/VOLUNTEER

DEVELOPMENT

ON-GOING

Increase volunteer participation on committees

Form new partnerships to help plan and implement activities

Advocacy Attend Oakland Merchant Leadership Forum, Oakland

BID Council, and other pertinent City meetings.

Maintain property owner communication on quarterly basis.

Develop an action plan for implementation of strategies outlined in this

document

FUNDRAISING ON-GOING

Seek grant and/or debt opportunities to help organization achieve

objectives

Identify and implant revenue producing strategies


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Taste of Temescal event in conjunction with local non-profits

Support Farmers Market

Organize Temescal Skate & Stroll


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Security

Goal: Enhancing the public safety of Temescal Telegraph


SAFETY

ON-GOING

Interface with NCPC regularly Continue implementing Security Strategies based on 2007 consultant

assessment

EDUCATION

SHORT-TERM

Homeless/Transient Strategy

ON-GOING

Provide Merchant Education based on Consultant Recommendations


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ACCOMPLISHMENTS

Promotion

Formulated District Identity for Temescal and Upper Telegraph

Installed District Gateway signage at key locations

Created Merchant Database

Created quarterly E Newsletter

Created Website to promote organization and/or district with links

Created Shop Local Campaign Temescal Shops

Started Trick or Treat Event on Telegraph in 2005

Support annual Temescal Street Fair monetarily and organizationally

Support initiation of Farmers Market monetarily and organizationally

Initiated Temescal Street Cinema

Initiated Temescal Holiday Skate & Stroll

Economic Development

Conducted Merchant Survey to assess needs in 2007

Conducted Tenant Mix Assessment

Communicated with numerous brokers and prospective tenants regarding vacant spaces

Design

Updated Banners along Telegraph Avenue

Installed Banner on Telegraph across 49th

Installed a total of 100 planters throughout Telegraph Ave.

Acquired new benches for upper Telegraph

Added logos to 100 planters

Advocated to Public Works to complete deferred maintenance on poles Telegraph from Alcatraz to 40th

Completed art projects on 13 Electric Utility Boxes to prevent graffiti in conjunction with TALC and elementary schools

Work with City to implement News Rack Ordinance

Installed mural program on PG&E substation at 52nd & Shattuck

Instituted regular representation at monthly NCPC meetings

Improve lighting based on Security Recommendation of buildings on Telegraph from 40th to 42nd with Redevelopment funds


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Advocated for City of Oakland Public Works to complete 95% of deferred maintenance on light poles ($55,000)

Working with TALC and Peralta Elementary School to install art on Telegraph Avenue utility boxes

Security

Conducted a Safety needs Assessment

Organization

Finalized 501c3 status

Developed strategies to improve residents and merchant communication on quarterly basis

Established BID office in 2010 for greater presence in district with constituents


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ECONOMIC DEVELOPMENT

Business Retention &

Recruitment strategies

This committee develops strategies to recruit and retain

business owners. It also monitors the economic

performance of the business district through market

analysis and develops programs to nurture the economic

health of businesses.

EXECUTIVE

Assist with the

Management of the

Boards Responsibilities This committee develops policies and procedures to

improve the Boards effectiveness and efficiency duringmeetings and to ensure the overall success of the

organization.

SECURITY This committee works to implement and/or improve

security measures in the business district.

Get Involved If you would like to get involved with one or more of these

committees, please contact Darlene Rios Drapkin, the


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Executive Director at [email protected] or

call 510-860-7327

For More Information Visit our Web site at http://www.temescaldistrict.com
mailto:[email protected]:[email protected]


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http://www.temescaldistrict.com/


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BID DRAFTStrategic Plan 2013

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