BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC...

25
Athens Factory visit – 25&26JUNE2013 Athens shaver factory visit 25-26 June 2013

Transcript of BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC...

Page 1: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory visit – 25&26JUNE2013

Athens shaver factory visit25-26 June 2013

Page 2: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory visit – 25&26JUNE2013

Introduction

Page 3: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

History

1952: Violex SA Greek shaver blade manufacturer starts producing the Astor double edge blades

• “High quality blades at an affordable price”

1973: BIC and Violex agree to develop the first one-piece shaver.

1974: BIC takes a 44 % share in Violex (BIC ViolexSA)

1975: BIC launches the first one-piece/one-blade shaver

1998: BIC increases its stake in BIC Violex SA to 90%

2000: BIC fully acquires BIC Violex SA

- 3 -

Page 4: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

BIC shaver manufacturing footprint today

Factory

Packaging

1, 2 & 3 blades

1 & 2 blades

1, 2, 3 & 4 blades

- 4 -

Page 5: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

1975

38 years of product innovation in a nutshell

1975

1994

2003

2004

2009

2010

2013

Launch of the first BIC® one‐piece/one blade shaver

BIC® Twin‐blade

BIC® 3‐blades

BIC® Soleil 3 bladefor women

BIC® Soleil® Bella™ 4‐blades for women

First BIC® Hybrid

BIC® Flex 4 with moveable blades

BIC® Flex 4 refillable with moveable blades for men

- 5 -

Page 6: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

BIC shaver category today

10millions 

de Rasoirs BIC® bought every day

373.5 million euros net sales in 2012

17.1% Normalized IFO margin in 2012

cc. 20.0% value market share* 

(one‐piece)

4factories

- 6 -

*: Europe, US, Brazil

Page 7: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Shaver category review

- 7 -

Page 8: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Agenda

Category Dynamic

- Market Trend- Source of Growth- Market Structure

BIC performances:

- Market position- Growth Drivers- Financial Results

- 8 -

Page 9: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Market Dynamic

Global Wet Shave Market(Billion Euros)

Source:     Euromonitor / InternalMarket Sizes | Historic/Forecast | Retail Value RSP | € mn | Current Prices | Fixed 2012 Exchange Rates 

9.0

12.0

2007 2008 2009 2010 2011 2012

- 9 -

Page 10: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Source of Growth

Global Wet Shave Source of Growth(CAGR 2007 to 2012)

Source: UN Population data EuromonitorInternal

PopulationGrowth

ConsumptionGrowth

Trading Up & Price Increase

2007 2012

1.0% 0.6%

4.4%

- 10 -

Page 11: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

0

1

2

3

4

5

6

7

8

9

10

NAM

LAM

Europe

Asia

Africa

CARG+ 1,2%

CARG+ 1,0%

World Population per Continent(in Billions)

United Nations / World Population Prospects: The 2008 Revision

Population Growth

1.0%

- 11 -

Page 12: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Trading Up (One Piece market split per blade count in Volume)

Source: ACNielsen/IRI/ Internal

Europe USA

Brazil

32 31 29 26 23 20 16 15 14 13 12 11 11

67 65 65 6461 62 62 60 57 54 52 53 51

1 4 5 10 15 19 22 25 29 33 36 36 38

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

28 26 24 21 20 16 15 14 14 13 12 11 8

72 74 76 77 77 78 78 78 76 74 73 71 71

0 1 4 6 7 8 11 13 15 17 20

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Triple Bladesand More

Twin Blades

Single Blade

18 15 15 15 14 12

80 80 77 75 74 75

2 6 8 10 12 13

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

- 12 -

Page 13: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Trading Up (One Piece market split per blade count in Value)

Source: ACNielsen/IRI/ Internal

16 15 13 11 9 7 5 5 5 4 4 3 3

80 75 7265

58 54 50 45 40 36 31 30 28

4 10 1424 33 39 45 50 56 60 65 67 69

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

14 13 12 10 9 7 6 6 5 5 5 5 4

86 86 86 84 79 76 75 72 68 64 61 58 56

0 1 3 6 12 17 19 22 26 31 35 37 40

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Triple Bladesand More

Twin Blades

Single Blade

9 7 7 7 7 5

8782 78 74 73 71

4 11 15 19 21 24

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Europe USA

Brazil

- 13 -

Page 14: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Trading Up (One Piece market split per blade count in Value)

MEN: USA Base Retail Price APR 2013

Hydro 5 Disp GIL 183 183 - 183 - Mach 3 GIL 161 161 - 161 -

Quattro Titanium Schick 141 141 - 141 - Flex4 BIC 137 137 - 137 -

Hybrid Advance 4B BIC 113 113 - 113 - Flex3 BIC 103 103 - 103 -

Custom Plus 3 GIL 100 100 - 100 - Sensor 3 GIL 100 100 - 100 - Xtreme 3 Schick 93 93 - 93 - Tech 4 Wilk 86 86 - 86 -

Comfort 3 Advance BIC 79 79 - 79 - Hybrid Advance 3B BIC 68 68 - 68 - Custom Plus Pivot GIL 50 50 - 50 -

Tech 3 Wilk 48 48 - 48 - Speed 3 Wilk 48 48 - 48 -

Comfort 3 BIC 48 48 - 48 - Good News Plus GIL 41 41 - 41 -

Slim Twin Schick 34 34 - 34 - Wilkinson 2B Wilk 16 16 - 16 -

BIC 1 BIC 14 14 - 14 - ASR 2B Wilk 13 13 - 13 -

Schick 2B Schick 13 13 - 13 -

Product Per Unit Price Index : Sensor 3 = 100

183   161   

‐‐‐‐

100   100   

‐‐‐‐

50   ‐‐‐

41   ‐‐‐‐‐

‐‐‐

137   113   

103   ‐‐‐‐

79   68   

‐‐‐

48   ‐‐‐

14   ‐‐

‐‐

141   ‐‐‐‐‐

93   ‐‐‐‐‐‐‐‐

34   ‐‐‐

13   

‐‐‐‐‐‐‐‐‐

86   ‐‐‐

48   48   

‐‐‐

16   ‐

13   ‐

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐

1 & 2 blades

3 blades

4&+ blades

- 14 -

Source Internal

Page 15: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Market Structure (Value 2012)

EUR = Western Europe + Eastern Europe

Total Wet Shave Market (value 2012) = 12B Euro(Market Structure in Total Wet Shave Value 2012)

50%

9%7%

32%

One Piece39%

Men82%

Women16%

System59%

Source:     Euromonitor / Internal

- 15 -

Page 16: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Market Structure (Value 2012)

EUR = Western Europe + Eastern Europe

32% 50%7% 9%

One Piece

Source:     Euromonitor / Internal

- 16 -

Page 17: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Market Evolution (CAGR last 2 years)

EUR = Western Europe + Eastern Europe

Men

Women Low  Single Digit

Mid  Single Digit

High  Single Digit

CAGR:

EURNAM

LAM

EURNAM

LAM

Source:     Euromonitor / Internal

One Piece

- 17 -

Page 18: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

BIC Market share gain (Value share from 2010 to 2012)

EUR = Western Europe + Eastern Europe

Men

Women Low  Single Digit

Mid  Single Digit

High  Single Digit

CAGR:

EURNAM

LAM

EURNAM

LAM

Source:     Euromonitor / Internal

One Piece

- 18 -

Page 19: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

BIC Market Positions (Value 2012)

EUR = Western Europe + Eastern Europe

32% 50%7% 9%

NAM# 2

EUR# 3

LAM# 2

NAM# 2

EUR# 2

LAM# 2

One Piece

Source:     Euromonitor / Internal

- 19 -

Page 20: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Growth Drivers per Continents

Europe North America Developing Markets

New Products / InnovationCore Products

2009   2010    2011    20122009   2010    2011    20122009   2010    2011    2012

Bic Net Sales Evolution per continents

- 20 -

Page 21: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

BIC New Product Roadmap (Past)

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

- 21 -

Page 22: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Shaving performance Improvement

Expert Panel Results

Competitor

Source:     Internal Expert Panel

- 22 -

Page 23: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Product Range

SIMPLICITY

PRICE/UNIT

Premium

Basic

TECHNOLOGY

- 23 -

Page 24: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013 - 24 -

NIFO  % of NS

BIC Shaver category trends

Net Sales Normalized IFO (M€) % of Growth

CAGR 2007 to 2012 (5 years)One Piece Market in Value

(M€)

Page 25: BIC June 2013 Athens Shaver Factory Visit Presentation...AthensFactoryVisit– 25&26 June2013 BIC shaver category today 10 millions de ®Rasoirs BIC bought every day 373.5 million

Athens Factory Visit– 25&26 June 2013

Disclaimer

This document contains forward-looking statements. Although BIC believes itsexpectations are based on reasonable assumptions, these statements are subjectto numerous risks and uncertainties.A description of the risks borne by BIC appears in section “Risks and Opportunities”of BIC Registration Document filed with the French financial markets authority(AMF) on 27 March 2013.

25