BIC February 2016

FEBRUARY 2016 | $3.50BUSINESSINCALGARY.COM

PM

4112

6516

U RBANOMICS: THE REDEVELOPMENT CHALLENGE PAGE 58 | CALGARY CHAMBER SECTION PAGE 71

The ClubGeneration gapping at the Calgary Petroleum Club

Trademarks of Alberta Treasury Branches.

Who shares your drive to succeed?

We do.

I didnt realize the business would grow like it didRob Reeves, Owner, Castrol Raceway

Watch his story and get expert insights at atb.com/WeGrowAlberta | #wegrowalberta

Rob Reeves, Owner, Castrol Raceway | Driven by passion

From racing cars one week to running a racetrack, when youre driven by a passion for what you do, things just have a way of working out.

268191 We Grow AB 2015 - Business In Ad - Castrol.indd 1 2015-11-12 4:03 PM

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FOUNTAIN COURT 90,496 SqFt of First Class Office Space256 Surface Parking Stalls3 Buildings 1 and 2 StoriesReady for Tenant Fixturing

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SUBURBAN OFFICE OVER 80% LEASED

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Centron specializes in real estate development, leasing, sales and construction of office, retail and industrial projects.

Phone: 403-252-1120Email: [email protected]

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UNDER CONSTRUCTION AND NOW LEASING

CENTRON CARESBuilding Our Community

The BDO Alberta offices are pleased to announce the following new partners across the region. Our BDO Partners are in a unique position to provide personalized, local service with the strength of a leading national accounting and advisory firm. We congratulate all of our new Partners on this achievement and look forward to their further contributions to our clients, our firm and our community.

BDO is one of the leading accounting and advisory firms in Canada, providing value-added assurance, accounting, tax and advisory services to a broad range of clients.

People who know, know BDO. SM

Assurance | Accounting | Tax | Advisory

www.bdo.ca

BDO CONGRATULATES OUR NEW PARTNERS

BDO Edmonton Office

Colin Brecht, CPA, CA Partner, Audit & Assurance Direct: 780 401 7918 [email protected]

BDO Calgary Office

Sunit Paul, CPA, CGA Partner, Tax Direct: 403 232 0680 [email protected]

BDO Calgary Office

Larissa Shapiro, CPA, CGA Partner, Audit & Assurance Direct: 403 205 5736 [email protected]

BDO Western Canada Region

Rosanne Walters, CPA, CA, CFF, CFE, CBV Partner, Financial Advisory Services Direct: 604 646 4381 [email protected]

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6 FEBRUARY 2016 // BUSINESS IN CALGARY // BUSINESSINCALGARY.COM

STORY TITLE // SECTION

Supporting the visions of entrepreneurs one story at a time.

Volume 26 | Number 2

CONTENTSCOVER FEATURE

36 The Club Generation gapping at the Calgary Petroleum Club By John Hardy

ON OUR COVER:Sippy Chhina, president of the Calgary Petroleum Clubs board of governors

FIND US ONLINE! BUSINESSINCALGARY.COM

@BUSINCALGARYBUSINESS IN CALGARY 24

REGULAR COLUMNS

12 In Our Time By Richard Bronstein

14 Taxpayer Money By Frank Atkins

58 Urbanomics Urban Development Discussion: Calgarys Off-Site Levy Bylaw

71 Leading Business 89 The Calgary Report

Current developments for Calgary Telus Convention Centre, Tourism Calgary, Calgary Economic Development, and Innovate Calgary

94 Marketing Matters By David Parker

LEED GOLD

LEED PLATINUM

Cadillac Fairview oers a diverse real estate portfolio complemented with comprehensive property management services. Through strategic acquisitions and development, Cadillac Fairview provides innovative, sustainable, and functional facilities that are able to deliver exceptional solutions to tenants.

WELCOME HOME

Leasing Information | Peter Stack | [email protected] | 403.571.2532

CF Calgary City Centre

215 - 2nd Street SW Build in 2015 Class A Oce 36 Floors Total 850,000 sf Floor Plate: 26,695 sf BOMA BESt Certied

CF 635 - 8th Ave SW Built in 1983 Class B Oce 25 Floors Total 273,554 sf Floor Plate: 12,000 sf BOMA BESt Certied

CF Encor Place

645 - 7th Ave SW Built in 1988 Class A Oce 29 Floors Total 360,080 sf Floor Plate: 14,000 sf BOMA BESt Certied

CF Shell Centre 400 - 4th Ave SW Built in 1977 Class A Oce 31 Floors Total 682,024 sf Floor Plate: 21,000 sf BOMA BESt Certied

EVOLVE YOUR BUSINESS UNDER A CF ROOF

Cadillac_Portfolio_Ad_Final_2016_01_08.pdf 1 2016-01-08 7:05 PM

LEED GOLD

LEED PLATINUM

Cadillac Fairview oers a diverse real estate portfolio complemented with comprehensive property management services. Through strategic acquisitions and development, Cadillac Fairview provides innovative, sustainable, and functional facilities that are able to deliver exceptional solutions to tenants.

WELCOME HOME

Leasing Information | Peter Stack | [email protected] | 403.571.2532

CF Calgary City Centre

215 - 2nd Street SW Build in 2015 Class A Oce 36 Floors Total 850,000 sf Floor Plate: 26,695 sf BOMA BESt Certied

CF 635 - 8th Ave SW Built in 1983 Class B Oce 25 Floors Total 273,554 sf Floor Plate: 12,000 sf BOMA BESt Certied

CF Encor Place

645 - 7th Ave SW Built in 1988 Class A Oce 29 Floors Total 360,080 sf Floor Plate: 14,000 sf BOMA BESt Certied

CF Shell Centre 400 - 4th Ave SW Built in 1977 Class A Oce 31 Floors Total 682,024 sf Floor Plate: 21,000 sf BOMA BESt Certied

EVOLVE YOUR BUSINESS UNDER A CF ROOF

Cadillac_Portfolio_Ad_Final_2016_01_08.pdf 1 2016-01-08 7:05 PM


STORY TITLE // SECTION

Supporting the visions of entrepreneurs one story at a time.

COMPANY PROFILES

77 La Storia Giusti Group of Companies 40-year Legacy By Nerissa McNaughton

CONTENTS

42

THIS MONTHS FEATURES

24 In the Red A tough year for Calgarys investment industry By Melanie Darbyshire

42 The Serious Business of Events Mixing business and pleasure By John Hardy ~ With Venue and Event Planners directory

51 The Commitment, the Challenge, the Perks and the Value of an MBA Well worth it! By Parker Grant

62 What You Wear to Work is Important By Melanie Darbyshire

66 Calculating the Options By Parker Grant

Volume 26 | Number 2

62


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Just one week after the historic Paris climate accord was signed by over 190 countries in December 2015, the city of San Diego passed a unanimous resolution to require the city, the eighth largest municipality in the U.S., to transition to using 100 per cent renewable energy within 20 years.

December 2015 also marked another milestone with over one million electric vehicles on the worlds roads. Renault-Nissan is committed to 20 per cent of its sales being EVs by 2020. Tesla plans to sell 500,000 EVs by 2020, about 10 times its current production.

In neighbouring British Columbia, a modest carbon tax saw per capita fossil fuel use drop by 16 per cent between 2008 and 2013 while it grew by three per cent in the rest of Canada. Equally important the carbon tax has kick-started renewable energy businesses that have created over 23,000 direct, well-paying jobs in B.C.

Now a consortium of B.C. architects, developers and environmental organizations is calling for clear policies for all new buildings in the province to be net-zero energy ready by 2030. The B.C. government has also joined 12 other international jurisdictions in the ZEV Alliance to enhance government cooperation to expand the global zero-emission vehicle (ZEV) market.

All this and more is being done, of course, to bend the curve of GHG emissions to prevent global temperatures from rising above 2C in the decades ahead. Reduced carbon emissions also means better health outcomes for people around the world.

Early adapters to these new technology-driven solutions can expect to benefit from investment, growth and job creation

in the years to come. Its a global race in which there will be winners and losers. Begin the process of change now and you might prosper tomorrow. Put a bag over your head and keep wishing for $100 barrel oil next year and you will be a loser.

Most Albertans seem to understand this new drift. A recent EKOS/Pembina Research survey shows 76 per cent of the province supports a carbon tax if the revenues are directed to developing technologies that cut emissions from the oil and gas sector.

The Notley government also seems to get it. Past governments in Alberta (and both Liberal and Conservative federal governments) did as little as possible on the climate change front. Premier Rachel Notley put climate change policies on the centre stage.

As Alberta Environment Minister Shannon Phillips explained in a year-end interview with the Calgary Herald, the global economy is moving in a certain direction and global investment is moving toward certain jurisdictions that are exercising this kind of climate leadership. Thats where the jobs and investment growth are moving toward and Alberta has signalledthat we are prepared to be part of those conversations.

Weve got a long way to go in Alberta and its going to take time for all the policies to be rolled out. But we are starting to move, which beats the alternative, which the minister calls angry navel-gazing. A.K.A.: the belief that tomorrow is always going to be just like today.

What we need is a return of the wildcatter mentality. We did it for oil and gas. Now we have to do it for renewables.

IN OUR TIME // RICHARD BRONSTEIN

In Our TimeBY RICHARD BRONSTEIN

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Frank Atkins is Research Chair of Finance & Capital Markets at the Frontier Centre for Public Policy.

TAXPAYER MONEY // FRANK ATKINS

BY FRANK ATKINS

All levels of government are involved in perpetuating the myth that there is something called government money. Any money that is held by any government in Canada came from taxpayers and it belongs to the taxpayers, not the government. Unfortunately for us all, it is good politics for governments to perpetuate this myth. When governments participate in massive amounts of wasteful spending, as they inevitably do, it is easier for voters to accept this behaviour if they do not associate the spending with money that has come out of their own wallets. For instance, during the height of the stimulus package hysteria, the Canadian government used taxpayer money to buy shares of General Motors. I am willing to bet that not many taxpayers thought of themselves as shareholders in GM Canada, but rather considered this as another example of questionable government spending.

A local example of this arose in early January of 2016, when Ward 9 Councillor Gian-Carlo Carra announced that he is bringing a motion before council regarding forming a committee to look at what to do with a legacy fund that was set up in 1997. In a 660 News web page story, Mr. Carra is quoted as calling this a fund that is hidden beneath the surface. I am not quite certain what this means, but it prompted 660 News to call the fund forgotten. Much as I would like to believe that our local politicians could forget millions in taxpayer money, I have to assume that 660 News was simply embellishing the story.

This fund was established for the sale or lease of the Calgary General Hospital, and was meant to put money from land

sales towards the community. This article quoted Mr. Carra as saying, I dont want this to be about me deciding how we spend that money. I want this to be about a dually constituted governance board to come together and review all of the options and establish a very thoughtful terms of reference for the disposition of the funds. This article also stated that Mr. Carra would like to see the fund go towards building a bridge from the LRT station, over Memorial Dr. and the Bow River, onto St. Patricks Island.

It is not clear to me how spending money on a bridge translates to putting money towards the community. Consider the following scenario. Suppose you bought a government-issued bond. When it came time to redeem this bond, instead of giving you your money back (plus interest), the government told you that they built a statue in your local park instead, arguing that they gave the money back to you by putting money towards your community. There is really not much difference between this and Mr. Carras idea to build a bridge with the fund.

This is why it is such a brilliant political ploy to use the term government money. Governments assume that voters will not connect the building of a bridge with money that came from taxpayers in the first place, but rather will look on the bridge as an investment in their community that came from something called government money. Bribing voters with their own money is a time-honoured political tradition, which is apparently still alive in Calgary today.

Taxpayer Money

Thanks to their RESOLVE, theyre making Calgary a better home for everyone.

Were supporting RESOLVE so that life can be a little bit easier for some of Calgarys most vulnerable people.

Together with their families, Ross Glen of RGO Offi ce Products, Charlie Guille of Cougar Construction, Bob Harris of Centron Group of Companies and Bill Kujat of Safeway Holdings donated a Legacy gift of $5.6 million to help Accessible Housing create homes for 45 people with limited mobility through RESOLVE.

THANKYOU

RESOLVE is nine Partners working with philanthropic leaders to create affordable and supported rental housing for 3,000 homeless and vulnerable Calgarians.

Resolve to get involved and make a tangible difference: RESOLVECampaign.com

RESOL-3551_TheAmigos_7.875x10.75_BIC_Jan11_FINAL.indd 1 2016-01-11 11:16 AM

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Power Properties is a full service Property Management Company oering 35 years of experience. We will work with you to ensure you and your property receive the very best care and service possible. Whether you are an investment property owner, or an ex-pat required to leave the country for a time, we will treat your home as we would our own. Our property management teams will work closely with you to ensure your property is rentedand maintained to your standards.

MLS Sales


www.powerproperties.netinfo@ powerproperties.net

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Mention Promo Code ANNIVERSARY for a bonus month of advertising.Member of BBB, CREB, CREA & REIC

Property ManagementNon-Resident/Expat Specialists

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Power Properties is a full service Property Management Company offering over 35 years of experience. We will work with you to ensure you and your property receive the very best care and service possible.

Whether you are an investment property owner, or an ex-pat required to leave the country for a time, we will treat your home as we would our own. Our property management teams will work closely with you to ensure your property is rented and maintained to our exacting standards.

[email protected]

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OFFTHE

According to recent studies, one in 10 Calgarians are currently living in poverty. With the economic slowdown in Alberta, this number has the potential to get worse.

WeEmploy Inc., a leading online recruitment and staffing platform, recently announced a memorandum of understanding (MOU) with Vibrant Communities Calgary (VCC) to help alleviate these concerns. The two-year agreement represents a significant step forward in creating avenues to lower poverty in the city of Calgary, and is part of VCCs long-term poverty reduction strategy Enough for All.

WeEmploy is a digital platform that facilitates the matching of employers and charitable organizations with individuals

who are seeking employment and volunteer positions. Backed by over 30 years of experience, WeEmploy empowers the market with knowledge and expertise in staffing and recruitment, job boards, social recruiting and volunteerism.

The MOU facilitates a unique collaborative partnership between WeEmploy and VCC to identify market opportunities for Enough for All and other future possibilities for collaborations. It also gives VCC access to WeEmploys innovative recruitment and staffing portal, as well as resources from WeEmploys parent company Friday Professional Group. Additionally, VCC will now be eligible for WeEmploy Rewards, a one-of-a-kind donor and fundraising program.

WeEmploy Inc. Commits to Poverty Reduction in MOU with Vibrant Communities Calgary

ABOVE L - R: FRANCO SAVOIA, DIRECTOR OF VIBRANT COMMUNITIES CALGARY;

JANET EREMENKO, COMMUNITY FACILITATION AND ENGAGEMENT SPECIALIST,

VIBRANT COMMUNITIES CALGARY; STEVE MIX, CEO AND CO-FOUNDER,

WEEMPLOY INC.; AND SID MARK, COO AND CO-FOUNDER, WEEMPLOY INC., AND

PRESIDENT AND CEO, FRIDAY PROFESSIONAL GROUP INC.

ABOVE: WEEMPLOY INC. AND VIBRANT COMMUNITIES CALGARY SIGNED A

MEMORANDUM OF UNDERSTANDING THAT WILL SEE SIGNIFICANT STEPS

TOWARD ALLEVIATING POVERTY IN CALGARY.

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We are proud to be a part of VCCs growing community of advocates, says Steve Mix, CEO and co-founder of WeEmploy. WeEmploys commitment to breaking barriers between employers and jobseekers will extend to include a platform of support for those who need it most. Our goal is to provide people in poverty with increased access to information, service and solution for community and social resources to serve their unique individual needs.

Mix adds, This agreement marks an important milestone in WeEmploys growing history with the charitable sector, as we look to help create a vibrant and sustainable city.

Enough for All is a community-driven poverty reduction strategy that aims to address the root causes of poverty. One of its key desired outcomes is to see 95 per cent of all people living in Calgary to be at or above Statistics Canadas low-income cut-off (LICO) rates by 2022.

OFFTHE


OFFTHE

A lot has changed in Calgarys commercial and industrial property market. With leasing activity going from white hot to stone cold, property owners have had to respond quickly to weather the economic downturn. Changing times call for changes in the way property owners manage and maintain their real estate assets.

Thats where Summit Property Group comes in. Their unique, one-stop-shop business ensures a well-coordinated approach to containing costs without compromising the safety, security and marketability of the properties they manage. Operating out of a modest industrial facility in Ramsay, their efficient, no-frills service offers a sensible solution to professionally manage all kinds of property needs.

Summits business model was created in direct response to the widespread disconnect that exists between building owners and tenants, property managers and front-line facility maintenance providers. Summits comprehensive range of services eliminates the middlemen, giving owners and tenants a direct link to the very people who are delivering the services they depend upon, for greater responsiveness and accountability, at a more affordable cost.

Summit offers integrated property services in the truest sense of the word, with unmatched facilities maintenance resources and proactive tenant relations protocols. Years of award-winning real estate marketing experience gives them a keen appreciation for the importance of property upkeep, especially in a highly competitive lease market. Summit has also done away with the seemingly endless list of fees which have been known to nickel-and-dime property owners nearly to death.

Founded by Tom Sanderson in 1997, Summit has grown to become one of Calgarys leading providers of commercial property maintenance services. Their diverse clientele includes Shell Canada, Brookfield, SNC-Lavalin, City of Calgary, Alberta Health Services, Calgary Courts Centre, Province of Alberta, Calgary International Airport, and numerous commercial, industrial and institutional

properties. More than just a sideline, Summit has unparalleled in-house expertise and equipment to handle a full range of facilities maintenance needs.

As company president, Sanderson provides the vision and direction that inspires the organization towards continual innovation. He brings a lengthy background in real estate, holding active brokerage licences in both Alberta and B.C. Summits natural progression into property management gained momentum with the addition in 2014 of managing director Harold Shand, whose extensive background includes leadership roles with Colliers International, Playground/Intrawest, RE/MAX and several prominent local and international projects.

Having survived and even thrived during previous market upheavals, Summits seasoned leaders understand how to successfully navigate through these challenging times. Their team of qualified professionals also understands that different situations call for different solutions.

What worked well in the boom times may no longer be appropriate for the challenges of todays market. With over 25 years in the industry, Shand sums it up aptly: One thing I have learned through the course of my career is the importance of anticipating trends and adapting to changing conditions and needs. Where some see challenges, Summit sees opportunity and we are ideally poised to provide the kind of hands-on, cost-effective approach to property management that clients expect and deserve now more than ever.

Right-Sized Management for a Downsized Market

ABOVE L - R: TOM SANDERSON, PRESIDENT OF SUMMIT PROPERTY GROUP;

HAROLD SHAND, MANAGING DIRECTOR


OFFTHE

In most business sectors, market savvy, innovation, service and performance are vital. Building a reputation is the key to success.

In Canadas growing private capital market the business of trading in prospectus exempt securities, or any securities, to qualified exempt market clients and focusing on certain market sectors (such as oil and gas, real estate, minerals, technology) Calgary-based Arlington Street Investments (ASI) continues to build on its solid reputation to achieve success.

Late last year, the Private Capital Markets Association of Canada (PCMA) focused on strengthening and growing the private capital markets to ensure robust capital raising opportunities across Canada presented ASI with its prestigious Commercial Real Estate Deal of the Year Award, for the second time in three years. It marks the first time that an issuer in Canada has won the award more than once.

The PCMA awards encourage best practices, high standards of conduct and recognize private capital market business leaders who are helping build a vibrant and successful private capital market in Canada.

Were extremely pleased with this award. It showcases the success of our business strategy, says upbeat and high-energy ASI president and CEO, Frank Lonardelli. I believe that several things contributed to our award: our innovative approach to structured investment products, our unique view towards real estate (aggressive redevelopment that consults and builds long-term relationships with tenants and the community) and our dedication to educating the marketplace.

ASI represents the next generation of developers: entrepreneurs who are committed to aligning the values of the community to revitalize and enhance neighbourhoods, and create iconic buildings that stand the test of time.

Lonardelli points out that ASI is committed to innovation and strategic thinking and creates projects that yield significantly higher total returns than traditional real estate investment options. Our investment philosophy is based on total returns balanced with capital preservation and equity appreciation. Our projects are designed structurally to not only return, but double equity within a five-year period and to drive high single-digit yield returns during the holding period.

ASIs projects range from $15 to $100 million.

Arlington Street Investments Success is AwardedInvestment projects that revitalize neighbourhoods

WERE EXTREMELY

PLEASED WITH

THIS AWARD. IT

SHOWCASES THE

SUCCESS OF OUR

BUSINESS STRATEGY.

~ FRANK LONARDELLI

ABOVEI: FRANK LONARDELLI, PRESIDENT AND CEO,

ARLINGTON STREET INVESTMENTS

BUSINESSINCALGARY.COM // BUSINESS IN CALGARY // FEBRUARY 2016 23

Each year, nominees for the PCMAs Private Capital Deals of the Year are evaluated based on their leadership in the industry; their contribution to the deal; innovative market, product or investment opportunities created; the benefits of the deal for the issuer and for investors; and the overall impact of the deal on the quality and integrity of the private capital market.

ASIs Commercial Real Estate Deal of the Year Award was specifically for the financing syndication and development of the Haiku Management Limited Partnership. The Haiku property was strategically purchased in the southwest beltline area of Calgary, a neighbourhood in transition that has experienced many exciting redevelopments in its movement towards gentrification.

Since successfully repositioning and stabilizing the asset just over five years ago, he explains, the property is now surrounded by a number of high-profile, high-density

developments. Completely renovated, the Haiku building provides an attractive retail and entertainment destination for locals and visitors to the area.

The Haiku investment has provided strong, positive cash flow and high-yield annual income to its investors, resulting in a triple-digit cash-on-cash return, Lonardelli adds. In the first quarter of 2015, this project was fully refinanced by ASI a full quarter ahead of its five-year financing schedule. As a result, investors received 100 per cent of their original invested capital in March 2015, in addition to receiving 7.5 per cent distributions annually since 2010.

In addition to the dynamic ASI success in Canadas private markets sector, and in addition to the companys second national award, Frank Lonardelli is proud that the investment projects revitalize and enhance neighbourhoods, while providing significant returns to our investors.

A GREAT MEAL ISGOOD FOR BUSINESS

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OFFTHE


IN THE RED // INVESTING

If youre an investor in Calgary, 2015 was probably not your best year. Contracting energy prices had far-reaching effects, but were most acutely felt in the oil and gas heartland. As the price per barrel of oil plummeted, so too did peoples investments. If there was ever a time to employ the term investor angst, now is it.

These are ugly times, laments Rob Laidlaw, vice president/director at Acumen Capital Partners. It was [in the fall of 2014] when it really started; when the wheels started to come off. A lot of people didnt think it was going to get as bad as it did going into 2015.

Laidlaw blames lower energy prices and the fact that Alberta is not well diversified in other industries. When we see energy prices do what they did over the last 12 months, thats going to devastate everything associated with the [oil and gas] business or even not associated with the business.

Between September 2014 and September 2015, the West Texas Intermediate crude oil price (in USD/barrel) suffered a precipitous decline of 47.87 per cent, from $93.35 to $45.48.

In theRed

ABOVE: ROB LAIDLAW, VICE PRESIDENT/DIRECTOR AT ACUMEN CAPITAL PARTNERS.

A tough year for Calgarys investment industry

BY MELANIE DARBYSHIRE

WHEN WE SEE ENERGY PRICES DO WHAT THEY DID OVER THE LAST 12 MONTHS,

THATS GOING TO DEVASTATE EVERYTHING ASSOCIATED WITH THE [OIL AND GAS]

BUSINESS OR EVEN NOT ASSOCIATED WITH THE BUSINESS.

~ ROB LAIDLAW


CONTRACTING ENERGY

PRICES HAD FAR-REACHING

EFFECTS, BUT WERE MOST

ACUTELY FELT IN THE OIL

AND GAS HEARTLAND. AS

THE PRICE PER BARREL

OF OIL PLUMMETED,

SO TOO DID PEOPLES

INVESTMENTS

03.12.15FPROOF

MC Y K

d . m . y

Material deadline - FRIDAY, DEC 4, 2015Run Date - FRIDAY, JANUARY 01, 2016PUB: BUSINESS IN CALGARY MAGAZINE

EMB 8756 Embassy_The Royal TheRoyal_SuccessAd_BusinessinCalgary_6.875x4.75_20160105.eps

03.12.15 SO

DOCKET # PROJECT FILE NAME

SIZE

INITIAL SETUP DESKTOP ARTIST

NOTES

SIGNATURE

OK as isOK with changesSupply new proof with changes

d . m . y

BUSINESS IN CALGARY - 6.875 x 4.75

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Of course, Calgarians are not alone in their suffering. Investors the world over have lost money. Within North America, all the major Bellwether indexes were down on a year-over-year basis. As of October, the S&P/TSX composite index, the S&P 500 index, the Dow Jones industrial average, and the Nasdaq composite index were down 9.1, 6.7, 8.6 and 2.4 per cent respectively, according to CIBC Wood Gundys index return monitor.

As a sector, energy stocks have been one of the worst performers this year, down roughly 24 per cent on the S&P/TSX composite index as of October.

Many financial analysts agree that, particularly in uncertain and cautious times, Canadians are not willing to invest long term while they deal with short-term concerns.

According to recent stats from ATB Investor Services, although some 85 per cent of Calgarians have some form of savings or investments comprised almost equally of men and women 39 per cent have incomes greater than $100,000, almost 70 per cent are under the age of 55, and 19 per cent are retired or semi-retired.

The private equity world has also felt the downturn. Its pretty slow, says Cody Church, senior managing director at TriWest Capital Partners. With a downturn, youve got very limited visibility, youve got a pretty big disparity between the bid and the ask for investments, and youve got a lot of people who are nervous.


ABOVE: CODY CHURCH, SENIOR MANAGING

DIRECTOR AT TRIWEST CAPITAL PARTNERS.

OF COURSE,

CALGARIANS ARE

NOT ALONE IN

THEIR SUFFERING.

INVESTORS THE

WORLD OVER HAVE

LOST MONEY.


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Its undisputed and unanimous! Technology is a vital, indispensable and invaluable fact of business life. But business consultants and senior management strongly add the familiar and vital disclaimer: when used properly!

Three innovative, Calgary-based business leaders and members of EO Calgary share some tips for effectively working with technology in successful, contemporary businesses. Justinus Adriaanse is the founder of Platform45 Canada developing mobile and web software that functions flawlessly, with a huge emphasis on transparency. Steve Dolha is CEO of Calgarys Solgistic Solutions a dynamic Calgary computer solutions company with unique perspectives on using information technology to attain customized business outcomes. Bill Scott is a much-in-demand and dynamic business coach, mentor and passionate entrepreneur, travelling the world with Final Frontiers Business Systems.

Adriaanse: Make sure you use technology when it provides real business value, and avoid using it just for the sake of using technology. There is a good reason for calling cutting-edge technology the bleeding edge. For most businesses it makes sense to let other people pay the price of being the early adopters and then follow suit once things have stabilized. Although the sad reality is that most businesses are too slow to adopt technology, and can benefit hugely from using technology better.

Dolha: Consider those areas of your business where the application of information technology can provide value by improving reliability, predictability, interoperability, security, ease of use, cost-effectiveness, risk and liability reduction, or simplicity. And express this value in business terms so that you can quantify and measure the value you actually achieve.

Scott: Know that technology is a business enabler, but dont just implement technology for technologies sake. It can take years to see the benefit of certain technologies. Be suspicious of grandiose claims of ROI. Staff need to be trained, processes evolved, and systems adopted by the organizations culture. Technology can be a great lever. If you automate a crappy process, all you will have is a really fast, crappy process.

Dolha: Does your bookkeeper spend more time than they should accurately entering and reconciling your books, because the accounting software is poorly designed for this purpose? And is the result that you are missing timely financial reporting you need. Or do your employees consistently expend significant manual effort moving data from one system to another because there is no automated way that supports error-free integration of that data? Both of these are examples of your technology being out of alignment with your business.

Adriaanse: In time, every business will become a software business, or at least so heavily dependent on software it will become increasingly impossible to delegate all technical responsibility. Technology needs to take its rightful place amongst strategy, finance and all the other disciplines of management. What really works well is two-way mentoring. Where senior management mentor promising young employees in some of the more traditional aspects, while the junior managers in turn help senior management to better understand and use technology.

Scott: : Unfortunately, no one can steer the ship better than the business owner. Since technology is so pervasive, choosing and using the right technologies either creates a sustainable competitive advantage or it can sink that ship. Owners and management need to both focus on their own roles but be tech savvy enough to call BS on the various tech providers out there from cellphones to service providers to software vendors.

Technology: when used properly

The international Entrepreneurs Organization (EO) is the respected, world-wide business networking group with more than 10,000 members in 35 countries where business leaders meet informally to brainstorm, compare notes, learn and share relevant discussions about business.EO has 122 chapters around the world, including the Calgary chapter which is the fifth largest and one of the most active EO chapters in the world.

Lets Ask an EOer

Steve DolhaCEO of Calgarys Solgistic Solutions

Bill ScottBusiness coach, mentor and passionate Entrepreneur at

Final Frontiers Business Systems

Upcoming Events:

Feb 3 EO Leadership Breakfast

Feb 4 EO Movie Night The Ultimate Sales Machine

Contributing Members:

Justinus AdriaanseFounder of

Platform45 Canada

www.eocalgary.com | For membership inquiries: [email protected]


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The aim in a private deal is to get a material premium above the public market return to reward (typically institutional) investors for their illiquidity and patience. Private investments tend to be five to seven years in duration.

In 2015, Church says returns were hard to come by. We realize gains when we sell a company. We did not sell a company in 2015, whereas we sold three in 2014. This is not a market you sell companies in.

The effects of the oil price slump are far reaching, and the citys real estate market has not gone unscathed. Don R. Campbell, senior analyst at the Real Estate Investment Network, says current market conditions are disappointing, but not surprising.

As we enter into the 15th month of the oil price slide, our forecasts had predicted that the market pricing would begin to feel the pinch in October with the November to February period to witness the most pain so far, Campbell warns.

Cautious and uncertain 2015 underscored the importance of a diversified portfolio.

Laidlaw agrees. What has done well for us is being diversified into the U.S. at a time when our dollar was par, and buying for the most part strictly

ABOVE: DON R. CAMPBELL, SENIOR ANALYST AT THE REAL ESTATE INVESTMENT NETWORK



blue-chip, good conservative U.S. companies that pay a good dividend while we wait for growth.

Nevertheless, Laidlaw says there are some in Calgary who stake a huge portion of their investments on the energy sector because its what they know. For them, 2015 has been rough.

Expert analysts point out the positivity that depressed prices can also present opportunities.

Laidlaw follows the same approach. Were trying to buy low now; good Calgary-based companies. Most of them have already cut their dividends, so theyve taken that hit. You can go out and buy them

OUR FORECASTS

HAD PREDICTED

THAT THE MARKET

PRICING WOULD

BEGIN TO FEEL

THE PINCH IN

OCTOBER WITH

THE NOVEMBER TO

FEBRUARY PERIOD

TO WITNESS THE

MOST PAIN SO FAR.

~ DON R. CAMPBELL



and feel pretty comfortable that they will maintain their dividends.

In real estate too, opportunities exist. Campbell says the lower third of the housing market has given the best long-term returns. Town homes with small yards near transit stations will prove to be the strongest markets in Calgary, both on the downswing as well as when the eventual recovery hits.

On the private investment side, Church says the downturn has exposed which management teams (of the companies TriWest owns) perform best. In a down market like we have right now, your star management teams shine through.

Economists and advisers agree that lacking a crystal ball, no one can predict the future, making long-term planning essential. A key factor is making sure that the individual is comfortable with what potentially could happen in the short term, and that they have made adjustments to their long-term plan.

A similar approach is required for real estate investments. Long-term buy and hold is the play right now, with a minimum five-year time horizon, Campbell says.

Though Church hopes the downturn is almost over, he hasnt heard many predict were about to see a big uptick.

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Its going to take some time, he says. The good news is that if you have great people and partners, youre going to have the best likelihood of long-term success.

Laidlaw is somewhat more optimistic for 2016. I truly believe that the bottom of the oil has been hit. Oil prices will strengthen. He doesnt foresee $100 oil, but slowly back up to $60 oil is likely.

Not the best year by a long shot.

As 2015 closed out, investors looked to the future with equal measures of caution and hope. There will no doubt be money to be made, for those opportune enough to make it.

For those unwilling or unable to take risks in the short term, rest easy that over the long term, everything will (likely) turn out all right.

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Jill Salus, MBA11Stakeholder & Aboriginal EngagementConocoPhillips Canada

The Haskayne MBA.Calgarys MBA.

MBAFrom honing my networking skills,

exchanging lessons learned with fellow students and corporate leaders and connecting with a mentor who helped me fi nd my passion, the Haskayne MBA played a big role in my journey towards a rewarding career in Social Corporate Responsibility.

HASKAYNE

TOWN HOMES

WITH SMALL YARDS

NEAR TRANSIT

STATIONS WILL

PROVE TO BE

THE STRONGEST

MARKETS IN

CALGARY, BOTH ON

THE DOWNSWING

AS WELL AS WHEN

THE EVENTUAL

RECOVERY HITS.

~ DON R. CAMPBELL

Affluent Calgarians in need of first-class wealth man-agement may want to acquaint themselves with Fiera Capital Private Wealth (FCPW), an independent in-vestment counselling firm with offices in Vancouver, Calgary, Toronto and Montreal. Owned by one of the countrys largest and most reputable publicly-traded investment management firms Fiera Capital Corporation (FCC) FCPW special-izes in protecting and growing its clients assets.

We offer customized portfolios with a service delivery that is both elegant and exclusive, says Paul Vaillancourt, Executive Vice President of Private Wealth, who is based in Calgary and leads FCPW nationally. Our mission is to provide our clients with peace of mind. Its not so much what we do but how we do it.

With approximately $3 billion of assets under management as of December 31, 2015 nationwide, FCPW has positioned itself as a leading boutique firm, able to provide the personalized ser-vice that its clients desire and deserve. Guiding values of integ-rity, fairness and reliability are the foundation of the firms char-acter, making it attractive to clients and prospective clients alike.

Vaillancourt also highlights the benefits of being part of FCC. With close to $89 billion of assets under management [as of September 30, 2015], FCC is an independent and finan-cially strong publicly-traded investment management firm he explains. Our clients dont have to worry about changing their advisers every few years, says Vaillancourt, a reference to the consolidation occurring in the investment counselling indus-try which is disruptive to clients.

Providing peace of mindFCPWs clients include high-net worth individuals and

families: senior executives, business owners, entrepreneurs and professionals with investable assets of $5 million or more, often close to or at retirement. If youre a client of ours, you have amassed significant wealth, and our job is to keep you wealthy, says Vaillancourt. We offer our clients the unique opportunity to live a rewarding lifestyle and the challenge of ensuring a proper legacy. It is the advancement of that lifestyle and legacy that FCPW strives to foster.

At its core are FCPWs investment management services, where clients money is managed on a discretionary basis, with day-to-day decision-making delegated to highly experienced and accredited investment counsellors. Our service is not for everyone, explains Vaillancourt. Its for someone who doesnt

have the time, interest or expertise to manage their wealth. The world is becoming more complex and we have the most expe-rienced people and access to FCCs award-winning investment platforms. We bring best-in-class institutional money manage-ment to private clients.

An alternative way to invest in todays current market Whereas typical private investment counselling offers

mainly traditional asset classes, FCPWs proprietary invest-ment platform offers multi-asset class, multi-style and multi-manager investment capabilities. It has the ability to optimize portfolios with the use of non-traditional investments that are non-correlated to stocks and bonds.

For example, FCC has a non-traditional infrastructure fund that invests in infrastructure projects such as highways, toll roads, renewable energy and transportation projects. By en-abling our clients to invest in these funds were able to obtain better returns, largely from distributions from these profitable ventures that are not dependent on interest rate levels, says Vaillancourt. These are excellent strategies for investors seek-ing consistent and secure income and preservation of capital.

In fact, Vaillancourt credits these non-traditional invest-ments for buffering many of FCPWs clients against the effects of the most recent economic downturn.

And FCPWs clients often return the favour. Vaillancourt explains it is typically through referrals that new business is generated. Our clients are our advocates, he says. Theyre our friends. We sit on not-for-profit boards with them, we volunteer with them. We are involved in each others lives in many ways.

Part of the communityIn addition to its primary service, the FCPW team in Cal-

gary offers wealth management services. This unique family office style service is comprised of a team of experts who pro-vide tax, wealth and estate planning to clients.

The bread and butter of its business, FCPWs discretionary investment management services make it stand out in the pri-vate wealth space in Calgary. First, a portfolio optimization process is employed, whereby the investment counsellors look at combining traditional assets like stocks and bonds with non-correlated investments like infrastructure, diversified lending and market neutral strategies to offer the best risk return trade-off based on clients customized investment policies.

Everything we do for clients is customized, says Vaillancourt. Its what differentiates us from the bank-owned firms and tra-ditional investment counselling shops.

With 26 years of experience in the investment management industry, Vaillancourt is deeply involved in the community in the greater Calgary area. He is a nationally certified coach (NCCP) and has coached at the community level for over 20 years. He also serves as a director on the boards of several not-for-profit organizations, including the On the Tip of the Toes Foundation, whose mission is to offer therapeutic outdoor rec-reational adventures to young people with cancer.

FCPW is a team of highly experienced and accredited indi-viduals and professionals. In Calgary there are four investment counsellors, three accountants and two financial planners. Harvey McKernon, Senior VP, Investment Counsellor has al-most 21 years of industry experience and is responsible for the exclusive family office offering, counselling private clients on wealth preservation, estate transfer and succession, and discre-tionary investment management.

McKernon too is proud of his community involvement and serves on a not-for-profit board involved in preserving part of Albertas sporting heritage. He notes that FCPWs profession-als have more than their own clients money at stake in the business: Were owners of the firm, our money is managed

alongside that of our clients and theres not a lot of staff turn-over. Were a boutique.

Everyone at FCPW is passionately, personally and profes-sionally engaged in our communities, explains Claudio Gag-liardi, Senior VP, Investment Counsellor. We view it as our duty, not only as professionals, but also as Calgarians.

In addition to wealthy families and individuals, FCPW also manages endowment and foundation funds and FCC itself is the top endowment and foundation fund manager in Canada1.

A unique and exclusive service offering, Fiera Capital Pri-vate Wealth may not be for everyone, but is undoubtedly for a select few. Wealthy folks desiring a superior, high-touch, customized portfolio service, take note; with FCPW managing your assets, you can rest assured in their safeguarding, and be free to spend your time on other pursuits. In closing, Vaillan-court states: Were the ideal solution in Calgary right now.

For more information, visit FCPWs website at www.fieracapital.com

FIERA CAPITAL PRIVATE WEALTHExceptional Investment Management for the Wealthy

Back Row: John Smeeton, Senior VP, Investment Counsellor; Claudio Gagliardi, Senior VP, Investment CounsellorFront Row: Harvey McKernon, Senior VP, Investment Counsellor; Paul Vaillancourt, Executive Vice President

Private Wealth

Private Wealth

1Source:Firms participating in the CIIN Spring 2015 Top Money Managers SurveyThe information and opinions herein are provided for informational purposes only and are subject to change. The information provided herein does not constitute investment advice and it should not be relied on as such. It should not be considered a solicitation to buy or an offer to sell a security. Further information on the investment strategy of composites and pooled funds man-aged by Fiera Capital Corporation or its affiliates can be found at www.fieracapital.com. Past performance is no guarantee of future results and individual account or fund performance will vary.


THE CLUB // COVER

SIPPY CHHINA, PRESIDENT OF THE

CALGARY PETROLEUM CLUBS BOARD

OF GOVERNORS, IN THE THE CLUBS

RESOUNDINGLY MOST POPULAR

HIDEAWAY: THE SPECTACULAR WINE

CELLAR, STOCKED WITH MORE THAN

15,000 BOTTLES.


THE CLUB // COVER

Sometimes perceptions are misleading, inaccurate and often warp reality. Like the stale, fancy, snobby, exclusive and elitist restrictions, clichs, stereotypes and attitudes about members-only private clubs.

And then theres the fresh, contemporary and gung-ho approach and appeal of the iconic and more-popular-than-ever Calgary Petroleum Club (CPC).

With its contemporary focus on member services, relevant events, features and activities and the bright oak-panelled facility at the landmark 5th Avenue downtown Calgary location, CPC has virtually crushed and eliminated every dated and bogus stereotype about private clubs.

One of our previous presidents said it well. We want the club to be the watering hole of the Calgary business community, smiles Sippy Chhina, the president of the clubs

board of governors. The place where you are comfortable coming to enjoy business or social good times, build relationships and a place that facilitates an atmosphere for doing business in the Calgary community.

Her demanding and hectic Calgary-based day job is senior audit partner at Deloitte. She has a solid grasp of contemporary business trends and challenges, and explains that the club is a reflection of Calgarys unique and constantly diversifying business community and landscape.

The business community in Calgary is dynamic and much more interesting than most other cities, she says with pride and forgivable bias. Business people here take more risks and are so terrifically entrepreneurial. Of course the clubs history is built on oil and gas but we are constantly evolving and more diverse than ever.

BY JOHN HARDY | PHOTOS BY EWAN PHOTO VIDEO

The ClubGeneration gapping at the Calgary Petroleum Club


We are a much younger business community than many others in Canada, and Calgary is a diverse business community that continues to redefine Calgarys role in the modern, global business world.

Sippy Chhinas professionalism spans nearly 30 years, having served in private and public practice as well as in the industry sector. In her day job, she has provided advisory services for a number of companies in many capital market exchanges and has sat on many advisory committees, particularly relating to the energy sector from the Alberta Securities Commission to IFRS.

She is self-effacing and reluctant to admit that, aside from her demanding Deloitte role and responsibilities, she eats and breathes everything-club.

She admits to thinking about providing good value for members. About the crucial aspect of attracting new CPC members. About CPC being relevant and viable in everything from club activities, special events, the meeting rooms, the various attractive (some say dazzling) facilities, all the way to the clubs popular happy hour events, the friendly and appealing atmosphere, the flabbergasting selection in the club-favourite Wine Cellar, the five always sold-out seafood banquets to the bar cocktails and the specifics on breakfast, lunch and dinner menus.

Chhina, who has been an active CPC member for eight years, is savvy enough to grasp and constantly think about the challenge and opportunity that also confronts todays business, social, retail and marketing sectors: overlapping and multiple generations and a demanding demo mix.

In business, as in charting the future of CPC, there is a delicate balance.

Although Chhina, the board of governors and the staff reverently value and respect original and senior members who established and continue the 66-year tradition of the renowned Calgary Petroleum Club, they are also practical and realistic about the clubs long-term success and future, relying on satisfying existing members while focused on continually attracting new recruits.

Not only is diversity a dynamic part of the Calgary business community, it creates a diversity of gender and race and, even more importantly, diversity of thought. We need to be innovative and open to ideas from all fronts in order to build an industry that is globally competitive. Its also a crucially important aspect of planning and strategizing for the future of CPC.

Its important for the club to honour our solid and established values. Its a reality that our membership base is constantly aging. So we must be strategic and target demographics that bring new ideas. We must offer incentives for younger, more diverse demographics to help, renew, rejuvenate and grow our membership.

She highlights CPCs strategy to provide more opportunities for networking among different generational groups, the limitless opportunities on which the club has always prided itself mentoring from business leaders, not just from within the clubs membership, but also from the industry. Networking events have to be fun and relevant to younger age groups, perhaps events planned around food, wine, spirits, live music.

THE CLUB // COVER

OF COURSE THE CLUBS HISTORY IS

BUILT ON OIL AND GAS BUT WE ARE

CONSTANTLY EVOLVING AND MORE

DIVERSE THAN EVER.

~ SIPPY CHHINA

Success is the result of perseverance, hard work and the ability to capitalize on opportunities. MNP proudly congratulates Khoi Tran and Jay Jerowsky on successfully completing the 2015 Uniform Evaluation (UFE) and Julius Pokol, Anita Borton, Kali Baraniski, Shelby Rieger, Sarah Jesty, Sheryce Hains and Kerwin Clemente on successfully completing the 2015 Common Final Exam (CFE). As a leading national accounting and business consulting firm, here are nine more ways we can help your business succeed.

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Back row left to right: Khoi Tran

Jay Jerowsky Julius Pokol Anita Borton Kali Baraniski

Front row left to right: Shelby Rieger Sarah Jesty

Sheryce Hains

Missing: Kerwin Clemente

Success Adds Up

MNP.ca


We have expanded our board committees this year to include some younger members, so we better understand their needs. For mentoring, I encourage them to attend our intimate leaders and mentors lunches. We are looking at a new speaker series featuring speakers that will be popular with a broad range of members.

Chhina also cites the recent recommendation which was developed by the CPC board and implemented in 2014, specifically to attract younger members. The young professional (YP) membership category is for Calgary business people 35 and younger, and offers no entrance fee (compared to the normal cost of $2,500) plus a discounted

membership of only $25 per month, allowing younger members to be involved and participate.

The idea is a big hit! In just over one year, CPC has already signed up more than 160 YP members.

According to Ted Clouthier, club general manager, who stands at the front desk every lunch hour greeting club visitors, Of course we value our large base of core members but, in business as in life in general, theres a significant aging process happening. Any hospitality business has a challenge spanning generations, these days. The different ways different age groups enjoy, get together, share discussions and the ways they interact.

REGARDLESS OF AGE, EVERYBODY WANTS TO BE CALLED BY THEIR NAME.

THEY WANT A FRIENDLY, ENJOYABLE, RELAXED ATMOSPHERE. THEY WANT

TO BE WITH PEOPLE THEY CAN RELATE TO AND MOST IMPORTANTLY, THEY

EXPECT AND WANT GOOD SERVICE.

~ TED CLOUTHIER

THE CLUB // COVER

SIPPY CHHINA, AND TED CLOUTHIER, GENERAL MANAGER OF THE CALGARY PETROLEUM CLUB, DISCUSS UPCOMING BUSINESS AT THE CLUB.


But some things are basic and constant in a private club. Regardless of age, everybody wants to be called by their name. They want a friendly, enjoyable, relaxed atmosphere. They want to be with people they can relate to and most importantly, they expect and want good service.

And for us, its all personal! beams Toni-Marie Ion-Brown, CPC assistant general manager. Because it all comes down to the most important aspect of the club: personalized service. Many of our staff have been with the club for a long time some for 15, 20, 35 years or more and we make a point of knowing the members, at least on a first-name basis. Because its about making people feel welcome.

She explains with enthusiasm that the clubs concept of happy hour has caught on and she underscores that it enables some of the core club features, like networking. Usually about three or more board members attend the happy hour events, because the key is getting to know members on a personal level. And quirky as it may be, the contemporary way of business has also become a fact of CPC life. While exchanging business cards is still common, more and more members exchange email addresses as the way to maintain their contacts.

In addition to the changing age groups, says master chef Andre Zimmerman, people are more knowledgeable, they have access to more information, they travel and are exposed to other cuisines. And our menus change with them. Whether its the chop chop Cobb salad, Monte Cristo sandwich or fish and chips at lunch or dinners with baked French onion soup, lobster bisque, Alberta Black Angus AAA beef, golden-crisped chicken Kiev, club-smoked Atlantic salmon or the club special dessert: Baileys ice cream, brandy snap, fresh strawberries.

We have our own pastry shop, and bake all our bread and buns. And every Friday is a CPC tradition: clam chowder, homemade by one of our chefs, Dieter, since 1967.

While the essence of the club is the atmosphere, the people, the traditions, connecting with a diverse business community and opportunities to

network and build relationships, theres no denying that the three-storey, Calgary landmark facility and its exquisite decor and layout is a big draw. The fabulous, oak-panelled main dining room. The Montney and presidents room. And the clubs resoundingly most popular hideaway: the spectacular Wine Cellar, stocked with more than 15,000 bottles ranging from $35 to a $1,200 bottle of Chteau Lafite Rothschild. Im the wine buyer! Ted Clouthier grins. We are a private club so our markup is lower than profit-driven restaurants. But especially in this economy, Im not running out of wine any time soon.

Chelsie Klassen is one of the clubs newest members. Shes the 29-year-old, high-achiever manager of media relations with the Canadian Association of Petroleum Producers (CAPP). Ive always felt that expanding your network is a great opportunity to meet peers, share lessons learned and connect on issues that interest you personally and professionally. I enjoy the young professionals mix-and-mingle events, speaker series and the attention on the clubs young professionals and their interests. Things like beer tastings, mentor-mentee evenings, special sushi take-out services, private meeting rooms and camaraderie around special sporting events, like last falls Blue Jays playoff games.

Ned Gilbert is 94. He is endearing but gruff when he agrees that hes the clubs oldest member. I have always enjoyed

everything about the club. Not many people know my name anymore but its still good to drop in; good food and a straight-up martini with an olive as long as its at my table. Im six foot five, he roars, Table 11 is the only one with four legs.

Sippy Chhina, whose private guilty pleasures also include good food and wine, emphasizes the vital business strategy for the clubs long-term future.

The board constantly tracks the trends. We project what will be important to newer members; like Wi-Fi and technology; flexibility in dress code; club space that is more inviting. The new generations like to dress up and they are also foodies. The club must be a special place for all age groups.

THE CLUB // COVER

CHELSIE KLASSEN, ONE OF THE CLUBS

NEWEST MEMBERS.

PHOTO COURTESY OF CHELSIE KLASSEN.


THE SERIOUS BUSINESS OF EVENTS // EVENT PLANNING & CATERING

TheSerious Business

Eventsof

BY JOHN HARDY

In the business world notorious for flux, changes, cycles, and ups and downs its usually iffy to use the word normal. Good times and not-so-good times, perhaps. Especially in the volatile world of business, there is never a reliable or safe measure of just what is normal.

But in normal times, particularly in the growingly diverse but primarily oil and gas-driven business world of Calgary, event planning, staging and co-ordination is a much-in-demand, hectically busy and exciting profession, renowned for excitement, meticulous scheduling, innovation and creativity, and finely-tuned people skills.

As with some other unique sectors of the service industry, event planning and co-ordination is often misunderstood and sometimes taken for granted.

Theres a myth that planning events is easy and that anyone can do it, explains Tara Sweeney, CSEP, president, Calgary chapter of the International Special Events Society (ISES),

a dynamic association dedicated to the evolution of the special event industry and the people who work in it. We have heard some sad stories in the industry this year that couples have lost money from people claiming to be wedding planners. We have seen ads that suggest you can become an event planner for a small dollar value. It is so important to do your research when hiring an event professional and checking references.

Many of us have obtained industry designations as a way to demonstrate our experience. Many of us are also members of professional associations and attend industry programs and education on a regular basis to keep up with change in the industry.

Client expectations can vary wildly from being very realistic to completely impossible, explains Corinne Kessel, CSEP and chair of ISES Canada. The biggest myth that clients have is that working in the creative events industry is so

THE SERIOUS BUSINESS OF EVENTS // EVENT PLANNING & CATERING


easy that they can do it themselves. The Internet does make it possible to order many components of an event online, but nothing replaces the expertise and experience of a well-connected event professional who can execute your event flawlessly with trusted and reliable vendors. If you have ordered bits and pieces online, who do you call when something is late, or broken or you have 200 extra guests? Who will ensure all your fire and safety regulations are adhered to and your guests will be protected?

Theres no denying that the role and the qualifications (and experience) of a professional event planner puts them in a league of their own. Ultimately, their service and delicate skills is to seamlessly mix business with pleasure, and deal with the big and small details with efficiency.

It involves highly effective communication skills, creativity, innovation, flexibility, adaptability, resourcefulness, strong working relationships with clients, colleagues, vendors and event partners, and organization, Kessel points out, as well as a hunger to learn and grow, and a passion for making things happen, whatever time of day!

Although 2016 is shaping up to be an action-packed year for the event planning industry in Western Canada, professional event planners are also dealing with some new trends, challenges and some temporary, significant and uniquely western Canadian (Calgary) issues impacting the industry.

In the past five years or so, ISES professionals have noticed, and adjusted to, various new trends in the event planning industry, she points out. New ways about audience engagement and the increased incorporation of technology into events to enhance sensory experiences and create a

seamless integration between live and digital. We are also seeing a greater focus on sustainability and corporate social responsibility. No doubt about it, there is some frugal innovation happening, doing more with less and using creativity to find new solutions for our clients. And a definite trend toward non-attendee engagement and experiential marketing.

In the specialized event industry, as with most businesses, one significant factor is more of an issue than ever. Since, by nature, the event industry vitally relies on dealing with people, and the notoriously thankless goal of making most of the people happy most of the time, now more than ever, event professionals must do what they do and cater to the varying wants and needs of three distinctly different age groups and clientele: boomers, gen-Xers and millennials.

There has been a lot of discussion in the industry about the differences between the generations. Its been a popular topic at event conferences, Sweeney admits. There is constant thought that goes into events to ensure that we properly cater to the different generations. As an industry, we always look at who is our audience, and we ensure that we tailor our events to their needs and preferences.

The way each demographic communicates is important, Kessel says. Long-detailed event binders and crew sheets dont cut it with the younger generations. They wont pour over the novel you give them before each event. Much better to shoot them a quick video. The younger generations are generally more interested in knowing the bigger picture and arent as happy to just work on their piece of the puzzle. They want to know how everything fits together. The trick

ABOVE LEFT: CORINNE KESSEL, CSEP AND CHAIR OF ISES CANADA.

ABOVE RIGHT: TARA SWEENEY, CSEP, PRESIDENT CALGARY CHAPTER OF ISES.


DIRECTORY // EVENT PLANNING & CATERING

VenuesAcclaim Hotel Calgary Airport 403-291-8000 www.acclaimhotel.ca

Aloft Calgary University 403-289-1973 www.aloftcalgaryuniversity.com

Ambrose University 403-410-2000 www.ambrose.edu

Arts Commons 403-294-9494 www.artscommons.ca

Best Western Village Park Inn 403-289-0241 www.villageparkinn.com

Calgary Marriott Hotel Downtown 403-266-7331 www.marriott.com

Calgary Stampede 403-261-0531 www.venues.calgarystampede.com

Calgary Telus Convention Centre 403-261-8500 www.calgary-convention.com

Calgary Zoo 403-232-9300 www.calgaryzoo.com

Canadas Sports Hall of Fame 403-776-1040 www.sportshall.ca

Cardel Theatre 403-258-8484 www.cardeltheatre.com

BIC February 2016

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Transcript of BIC February 2016