Bi Terzi

The tailor-made tailoring service

Who are we? OzanDaloluEdaBozDoukan lertopraBegm KalemdaroluHilal Karadeniz Ta

Executive SummaryBi terzi: a new generation tailor-made tailoring service! Focuses on customers all tailoring needs omniwhereA Young, dynamic & premium brand

What we offer Premium tailoring service High quality tailors we have verified Tailoring services that come to you On site modifications and deliveryNetwork of tailors to choose fromRating and feedback system Mobile access via app

Turks love service, internet & mobile phonesThe service industry accounts for over 70% of Turkeys economy One of the few countries where McDonalds does home delivieries Young population with increasing economic opportuinites Urbanization is 71.5% (2011)Internet usage is 46.2%Mobile phone usage is 94%

Whats out there? One other tailor home service available: Terzievime.com Only available by phone call Website is not mobile friendly Is based on one tailor based in ekmeky Only value added content is a glossary of tailoring terms

Key Partners

Tailors Cargo agenciesUsersBanks and Assistant services companiesApp based payment systemSingerKey Activities

Solves the problem of having to constantly revisit a tailor even for minor adjustmentsCreates a network and platform of high quality, verified, trustable tailorsGood, fast end to end tailoring servicesSpecially selected tailors giving tailor servicesProviding tailor or courier options B2B and C2C activitiesKey Resources

LicenseServersWebspaceConnectionBrand NameDomain nameRevenue StreamsAppsValue Propositions

Customers High perfomance product for premiumTailored offering and solutionsLimited selections: Premium tailors in istanbulTime and Energy SavingRisk is reduced with verified, dependable tailors Fixed price of service

TailorsMembership to an exclusive network of tailors Access to a brand new light weight sewing machine Access to new customers Service of web and app channel to other COs

Customer Relationships

High touch long term relationshipsDedicated customer servicePersonal assistanceOnline help (Telephone, Email, Online, Through app, Whatsapp)Strong interest in customer feedback

Customer Segments

Niche market Individuals willing to a premium to save time and energy People who need tailoring for their own outfitsParents who need tailoring for their kids outfits Young professionals who just do not have time Anyone willing to pay a premium in order not to carry clothes, get measured and then pick up again a few days later . . .Key Resources

LicenseServersWebspaceConnectionBrand NameDomain nameRevenue StreamsAppsChannels

Selling channelsThe InternetAppCorp. engagementCHANNEL PHASESAwareness (Fashion magazines, Adwords, Webrazzi, Word of mouth)Evaluation (Availability through all social media channels for Q&A, FAQ on app and website ,User reviews ,Step by step guide)Purchase (App, Online, Direct Sales, Whole Sales)Delivery (Physical, in person with cargo courier)After sales (In app review, over the phone evaluation with first customers)Costs and Revenue

Market AnalysisMore than 3.7 million households in IstanbulThere are 39 districts within Istanbul Roughly 5000 tailors in IstanbulTailoring is a service used widely without gender, age being a factor.

Key partnersTailors - interviewed and selectedCargo AgenciesUsersBanks and Assistant services companiesApp based payment systemSinger

Key ActivitiesBi terzi is going to collect the orders from the customers by couriers who are well trained for taking measurements. After they collect the orders, they allocate them to the most appropriate tailors.

These tailors are selected and interviewed before they are employed full time. As for the reason, couriers will know where to take the clothes after they collect them from the customers.

For an effective customer relationship, during and after orders, customers can always reach someone from Bi terzi through live talk on the application, telephone, e-mail, or Whatsapp.

Bi terzi presents different options for customers. They can either choose the tailor himself or the courier for fitting. If the customer wants the tailor for fitting, the price changes on an hour base including commuting costs.

Value PropositionCustomers Risk is reduced with verified, dependable tailors Solving the need to carry clothes, get them tailored and pick them up again For tailor made clothes, solves the need to constantly revisit Time and Energy SavingTailored offering and solutionsLimited selections: Premium tailors in istanbulHigh perfomance product for premium

TailorsMembership to an exclusive network of tailors Access to a brand new light weight sewing machine Access to new customers

Customer RelationshipsDedicated customer service All channel communicationTelephoneEmailOnlineThrough appWhatsapp

Strong interest in customer feedback

Channels 1AwarenessFashion magazines AdwordsWebrazzi Word of mouth Evaluation Availability through all social media channels for Q&A FAQ on app and website User reviews Step by step guide

Channels 2Purchase App Online Delivery Physical, in person After SalesIn app reviewOver the phone evaluation with first customers

Customer SegmentNiche market Individuals willing to a premium to save time and energy People who need tailoring for their own outfitsParents who need tailoring for their kids outfits Young professionals who just do not have time Anyone willing to pay a premium in order not to carry clothes, get measured and then pick up again a few days later . . .

Cost Structure Fixed CostsEmployees App/Web Designer Administrative support To minimize costs cyber offices will be used (such as Urban Station) Payment System costs Cost DrivenEconomies of scaleTech & Content Fullfilment

Cost Structure Variable CostsSinger sewing machines (>8kg) Each tailor who is able to join our selective network of tailors will be given a portable sewing machine Depending on expansion, this cost will increase or conditions may change

Revenue stream 1Commission of 30% from every transactioni.e. For a transaction of 100TL, BiTerzi will receive 30TL and the tailor will receive 70TLPrices will naturally be higher than market price as this is a premium service

VIP Membership For an extra membership cost of 10TL/month remove ads and have exclusive express access to tailorsi.e. A guarantee that 30minutes within your request you will have a tailor at your service

Advertisements Advertisments will be sold for website and app

Revenue stream 2Cooperation fee Companies which are working with white collar will pay to fee for tailoring services

Revenue 80% Commission from transaction15% Membership fee 5% Advertisements

P&LDOGUKANCash FlowDOGUKANThank you