RESEARCH AND ITS DIFFERENT

TYPES

Designed By-Bhawna

WHAT IS A RESEARCH

Research is careful and organized study or gathering of information about a specific topic.

Research is defined as to track down information or gain knowledge about a specific subject.

ADVANTAGES OF A RESEARCH

 Targeted Issues are addressed. The organization asking for the research has the complete control on the process and the research is streamlines as far as its objectives and scope is concerned.

 Data interpretation is better. The collected data can be examined and interpreted by the marketers depending on their needs rather than relying on the interpretation made by collectors of secondary data.

Recency of Data. Usually secondary data is not so recent and it may not be specific to the place or situation marketer is targeting. The researcher can use the irrelevant seeming information for knowing trends or may be able to find some relation with the current scenario.

Proprietary Issues. Collector of primary data is the owner of that information and he need not share it with other companies and competitors.

DISADVANTAGES OF A RESEARCH High Cost. Collecting data using primary research is

a costly proposition as marketer has to be involved throughout and has to design everything.

Time Consuming. Because of exhaustive nature of the exercise, the time required to do research accurately is very long as compared to secondary data, which can be collected in much lesser time duration.

Inaccurate Feed-backs. In case the research involves taking feedbacks from the targeted audience, there are high chances that feedback given is not correct. Feedbacks by their basic nature are usually biased or given just for the sake of it.

More number of resources are required. Leaving aside cost and time, other resources like human resources and materials too are needed in larger quantity to do surveys and data collection.

TYPES OF RESEARCH

Descriptive Historical Exploratory

DESCRIPTIVE RESEARCH Descriptive research is conclusive in nature,

as opposed to exploratory. This means that descriptive research gathers quantifiable information that can be used for statistical inference on your target audience through data analysis. As a consequence this type of research takes the form of closed-ended questions, which limits its ability to provide unique insights. However, used properly it can help an organization better define and measure the significance of something about a group of respondents and the population they represent.

HISTORICAL RESEARCH Historical research is the type of

research that examines past events or combinations of events to arrive at an account of what has happened in the past.

is the process of systematically examining past events to give an account of what has happened in the past.

It is not a mere accumulation of facts and dates or even a description of past events.

One of the goals of historical research is to communicate an understanding of past events.

EXPLORATORY RESEARCH Exploratory research is research conducted for a problem that has not been clearly defined. It often occurs before we know enough to make conceptual distinctions or posit an explanatory relationship. Exploratory research helps determine the best research design, data collection method and selection of subjects.

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