MIRAGE MALL

TDI MALL

TDI MALL ATRIUM

TDI PANTALOON ENTRY AND LAYOUT SHOTS

PACIFIC MALL

PACIFIC MALL ATRIUM

PACIFIC BIG BAZAAR SHOTS

PACIFIC BIG BAZAAR MERCHANDISE LAYOUT

OMAXE WEDDING MALL

DEMOGRAPHIC AND POLITICAL IMPACT ON SHOPPING PREFERENCESOld Agra is predominantly a Muslim dominant area and 60 % of people residing in this area fall under economically weaker LIG sections viz. Sec C,D & E.Old Agra city markets are congested with narrow bylanes and slip roads. This area is popular for daily household needs with prominent locations being chhata bazaar,pipal mandi, nai ki mandi, hing mandi to name few.This market was established in the era of mughals and remains of mughal architecture can be seen in the old markets.New Agra on the other hand is being developed by ADA and city can be seen expanding towards NH-2 & Fatehabad road.New plotted developments are being done on NH-2 by ADA and prominent colonies are IT colony, ST colony, Avas vikas pariyojna and EPIP park in approx. 200 acres.New commercial developments can be seen on Fatehabad Road with new commercial Malls mushrooming up. TDI, Pacific,Centrum are the developers on this stretch.New Agra is much more politically stable compared to Taj ganj and old city as discussed with local sources.

APPROX DISTANCE FROM AGRA CANTT. RAILWAY STATION• TAJ MAHAL – 9.7 Kms• AGRA FORT – 4.7 Kms• SIKANDRA – 13 Kms• FATEHPUR SIKRI – 42 Kms

COMPARITIVE DISTANCE CHART FOR AGRA

MAJOR SOURCE OF EMPLOYMENT AND EARNINGS

Primarily economy of Agra is Agriculture based which is the main feed point for approx. 7200 small scale industries that are spread across the city.Agra is famous for its brass work, Marble and stone carving, Inlay work, Leather and shoe industries.Also major Source of employment is jewelry and handicrafts industry which is heavily dependant on the tourism industry .Tourism Industry alone accounts for a floating population of approx. 25 lakh tourists that visit Agra every year.

MAJOR COLLEGES AND EDUCATIONAL INSTITUTIONS

AGRA UNIVERSITYAGRA COLLEGESN JAIN MEDICAL COLLEGEBD JAIN GIRLS DEGREE COLLEGECENTRAL HINDI INSTITUTEENGINEERING COLLEGEGOVT DEAF AND DUMB COLLEGEHOLEMAN INSTITUTEST JOHNS COLLEGERAJA BALWANT SINGH COLLEGEVAIKUNTH DEVI GIRLS DEGREE COLLEGEWOMENS TRAINING COLLEGE

POPULATION GROWTH TRENDS AND DEMOGRAPHICS

TOTAL POPULATION : 27,51,021MALES : 15,01,927FEMALES : 12, 49,094RURAL : 63 %URBAN : 37 %

( * As per latest figures available from local sources)

APPROX LAND RATES ON PROMINENT LOCATIONS IN AGRA

• MG ROAD – Rs. 50,000 TO 1,00,000 PER SQUARE METER• NH- 2 BYPASS ROAD - Rs.50,000 TO 60,000 PER SQUARE METER• SANJAY PLACE CBD – Rs. 1,00,000 PER SQUARE METER• FATEHABAD ROAD – Rs.60,000 TO 90,000 PER SQUARE METER

COMPETITION SALE INPUTS – VISHAL MEGA MART

• Fatehabad Road : Area : 28,000 sqft. Rent paid : 3.5 lakhs pm. Sale : 50 lakhs pm.

• Old city Belaganj : Area : 8000 sqft. Rent Paid : 3 lakhs pm. Sale: 30-35 lakhs pm.

• NH2, Near Tulsi talkies : Area 35,000 sqft. Rent Paid : 8.5 lakhs pm. Sale : 1 crore pm.

OBSERVATIONS

The city is expanding in two directions namely NH-2 & Fatehabad road.Sanjay place (CBD) is among the most sought after retail destination in the city with sadar bazaar being the second in line.Most of the city’s elite population lives in a radius of 3-4 kms of Sanjay place. Elite colonies include civil lines, nehrunagar, vijayanagar, gandhinagar, & suryanagar.MG road is the next retail destination with sadar bazaar, all major govt institutions, banks, five star hotels, and agra club falling on this stretch.New developments being done by ADA are encouraging and Agra will see a real estate boom in the next 3 years.Taj expressway project has already started the real estate hunt by developers with Jaypee group in hunting spree on the shikohabad road.With a major chunk of city area taken up by Cantonment board and the old city, the expansion is going to be radialy out from old settlement.

RECOMMENDATIONS

Keeping in mind the expansion rate of city and our own growth plans, the regions to be recommended would be :

1. Approach roads to Agra : either NH-2 or NH-2 bypass. Both these roads are witnessing huge real estate developments with major residential and commercial developments being announced both by city authorities and private players.

2. Sanjay place, CBD- Despite of steep real estate prices, this is amongst the most posh colonies of the city. Any location available within a radius of 4-5 kms would be worth the consideration.

3. Fatehabad road – Despite of presence of malls on this belt, the market feedback is not very encouraging. This is a futuristic location having an incubation period of minimum + 5 years.

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