BHARATHIAR UNIVERSITY: COIMBATORE-46...
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B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 1 of 30
BHARATHIAR UNIVERSITY: COIMBATORE-46
DEPARTMENT OF EXTENSION AND CAREER GUIDANCE
B.Voc. (BUSINESS PROCESS AND DATA ANALYTICS)
(For the students admitted from the academic year 2017-2018 onwards)
SCHEME OF EXAMINATIONS
S.No Subjects
Lecture / Practical
Hrs EXAMINATIONS
Lecture
Practical
/ Field
Work Du
r. H
rs
CIA
Un
i.
Exam
Tota
l
Mark
s
Cre
dit
s
Year -1 - Semester- I
1. Part - I : jkpo; - I 3 - 3 25 75 100 3*
2. Part - II: English - I 3 - 3 25 75 100 3*
3. Core 1: Principles of Management and
Business Organization 6 - 3 25 75 100 6**
4. Core 2: Managing Business Processes - I 6 - 3 25 75 100 6**
5. Core 3: Finance and Accounting for
Business Process Services-I 6 - 3 25 75 100 6**
6. Allied 1: Mathematics for Management-I 4 - 3 25 75 100 4*
7. Environmental Studies # 2 2 - 50 50 2*
*** Open source learning–Spoken
tutorial NC
Total Credits 30 30
Year I - Semester –II
8. Part I: jkpo; II 3 - 3 25 75 100 3*
9. Part II: English II 3 - 3 25 75 100 3*
10. Core 4: Managing Business Processes–II 6 - 3 25 75 100 6**
11. Core 5: Retail Environment 6 - 3 25 75 100 6**
12. Core 6: Finance and Accounting for
Business Process Services- II 6 - 3 25 75 100 6**
13. Allied 2: Mathematics for Management–II 4 - 3 25 75 100 4*
14. Value Education – Human Rights # 2 2 - 50 50 2*
*** Open source learning–Spoken
tutorial NC
Total Credits 30 30
Year-II - Semester-III
15. Core 7: Customer Relationship
Management 3 - 3 25 75 100 3*
16. Core 8: Management Information Systems 6 - 3 25 75 100 6**
17. Core 9: Capital Marketing and Business
Process Services 4 - 3 25 75 100 4**
18. Core 10: Computational Finance I -
Practical 4 - 3 40 60 100 4**
19. Core 11: Business Communication 4 - 3 25 75 100 4*
20. Core 12: Campus to Corporate 4 - 3 25 75 100 4**
21. AOS 1: Insurance for Business Process
Services– I 3 - 3 25 75 100 3*
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 2 of 30
22 Tamil@/Advanced Tamil # or Non-major
Elective I - Yoga for Human Excellence
#/ Women Rights# / Constitution India # 2 2 - 50 50 2*
*** Open source learning–Spoken
tutorial NC
Total Credits 30 30
Year II - Semester-IV
23 Core 13: Service Marketing 3 - 3 25 75 100 3*
24 Core 14: Banking for Business Process
Service 6 - 3 25 75 100 6**
25 Core 15: Computational Finance II -
Practical 6 - 3 40 60 100 6**
26 Core 16: Career Preparation and Talent
Management 3 - 3 25 75 100 3*
27 Core 17: Research Methods 6 - 3 25 75 100 6**
28 AOS 2: Insurance for Business Process
Services – II 4 - 3 25 75 100 4*
29 Tamil@/Advanced Tamil or Non-major
elective II – (# General Awareness) 2 2 50 50 2*
** *Open source learning–Spoken
tutorial NC
Total Credits 30 30
Year-III - Semester –V
30 Core 18: Human Resource Management–
BPS Context 6 - 3 25 75 100 6**
31 Core 19: Fundamentals of Business
Analytics 6 - 3 25 75 100 6*
32 Core 20: Supply Chain Management 6 - 3 25 75 100 6**
33 Core 21: Promotional Management 6 - 3 25 75 100 6**
34 AOS 3: Business Ethics and Corporate
Social Responsibility 6 - 3 25 75 100 6*
*** Open source learning – Spoken
tutorial NC
Total Credits 30 30
Year III - Semester-VI
36 Core 22: Relational Database
Management System 6 - 3 25 75 100 6*
37 Core 23: Business Intelligence and
Logical Analytics 6 - 3 25 75 100 6**
38 Core 24: International Business
Environment 6 - 3 25 75 100 6**
39 AOS 4: Entrepreneurship Development
and Project Management 6 - 3 25 75 100 6*
41 Project and Viva Voce 6 - 100 6**
*** Open source learning – Spoken
tutorial NC
Total Credits 30 30
Grand Total Credits for Three years 3600 180
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 3 of 30
*General Component – 12 Credits
** Skill Component – 18 Credits
*** Non-credit course – Open source Learning through spoken tutorial and assessment
by MHRD, GoI.
@ No University Examination. Only Continuous Internal Assessment (CIA)
# No Continuous Internal Assessment (CIA), only University Examination.
University UG syllabus will be followed.
^ Project work/Internship: For Report 80% Marks and Viva-voce 20% marks
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 4 of 30
BHARATHIAR UNIVERSITY, COIMBATORE-641 046.
UNDER GRADUATE DEGREE PROGRAMMES (CBCS Semester Pattern )
(For the students admitted during the academic year 2017 -2018 onwards)
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B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 5 of 30
SEMESTER I - PART II ENGLISH-I
UNIT I:-Poetry
1.Where the mind is without Fear-Rabindranath Tagore
2. The Road not Taken-Robert Frost
3. The Village Schoolmaster-Oliver Goldsmith
UNIT II: Prose
1. Spoken English and Broken English-G.B.Shaw
2. How to Avoid Foolish Opinion Bertrand Russell
3. At School –M.K. Gandhi
UNIT III: Short Stories
1.Lalajee-Jim Corbett
2.A Hero-R.K.Narayan
3. A Day’s Wait-Hemingway
UNIT IV: One Act Plays
1.Refund-Fritz Karinthy
2. The Never Never Nest-Cedric Mounte
UNIT V: Grammar and Composition
1. Parts of Speech Noun Pronoun Adjective Verb Adverb Preposition
2. Reading Comprehension(a Passage with 5 questions) Question Paper Pattern:
Existing Pattern is to be followed.
Reference:
AROMA Board of Editors Publishers: New Century Book House (p) Ltd., 41B,
SIDCO Industrial Estate Chennai-98.
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 6 of 30
SEMESTER- I
CORE 1: PRINCIPLES OF MANAGEMENT AND BUSINESS ORGANIZATION
UNIT – 1
Overview of Management: Meaning – Definition – Evaluation of Management thought :
FW Taylor, Hendry Fayol, Elton Mayo, Peter Drucker - Management as an art - science -
profession – Principles and Functions of Management – Levels of Management.
UNIT –2
Planning: Definition – Nature and Characteristics of Planning – Importance – Types of Plans
– Planning process – Limitations. Organising: Meaning – Principles and Types of
Organisation – Delegation of Authority – Decentralization – Organisation Charts.
UNIT – 3
Staffing: Meaning-nature-need- importance - functions of staffing-recruitment—meaning
and sources of recruitment-selection-meaning and importance - selection process – training -
principles and process of interview
UNIT – 4
Directing: Nature and purpose of directing – principles – motivation – introduction to
theories of motivation – Leadership: Styles - Controlling: Definition – Characteristics of
control – Steps in controlling – Effective control – Control Techniques. Co-ordination:
Definition – Features and Benefits of co-ordination – Techniques of effective co-ordination
UNIT – 5
Business basics: Nature and purpose of business – Characteristics – Comparison among
Business – Professional and employment – various types of industry with commerce – forms
of business organization – sole – partnership, joint Hindu family firm – joint stock companies
– cooperative organizations – public utilities and public enterprises
TEXT BOOKS:
1. R.N. Gupta, 2005, Principles of Management, S.Chand & Company Limited.
2. Dinkar Pagare, 2004, Principles of Management, Sultan Chand & Sons.
3. Radha Katherasan: Business Organisation, Prassana Publications, 2006
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 7 of 30
CORE 2 - MANAGING BUSINESS PROCESSES - I
Objectives: To provide an understanding of BPO processes and techniques
UNIT I PROCESS MANAGEMENT
Process management- Definition-Identification of Business Process-Core Vs Support
Processes-components of Process Management-Understanding Internal/External Customer
and End User requirements.
UNIT II PROCESS MANAGEMENT IN BPO
Process management in BPO – Role of BPO in Process Management- Typical Business
Processes outsourced - Operating Models-BPO-Lifecycle
UNIT III PROCESS MAPPING TECHNIQUES
Process mapping techniques -SIPOC-Swim lane diagram-Process Mapping Tools
UNIT IV QUALITY MANAGEMENT
Quality management - Introduction-Transaction monitoring -Quality assurance methods
UNIT V DELIVERY MANAGEMENT
Delivery management-Customer Management - Knowledge Management-capacity planning-
people management-transition management - finance management
TEXT BOOKS: Fundamentals of Business Process- TCS MATERIALS
CORE 3 - FINANCE AND ACCOUNTING FOR BUSINESS PROCESS SERVICES – I
Unit –I
Overview of accounting-meaning- objectives- concepts- classification of accounts-
accounting cycle- voucher
Unit II
Outsourcing need and current trends- BPO areas- horizontal and business verticals-BPO
industry- Future of BPO
Unit III
Supply chain- Decision process- Activities – e-procurement-SIPOC-SCOR model
Unit-IV (12hrs)
Accounts payable- vendor master-invoice and payment processing-vendor reconciliation-
Role of technology in accounts payable
Unit-V (12hrs)
Accounts receivable-Sub categories-credit management-sales order management-Billing and
revenue recognition-collection procedures-cash application-reconciliation and reporting
Reference: TCS Material
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 8 of 30
ALLIED 1 – MATHEMATICS FOR MANAGEMENT - I
UNIT - I
Sets and set operation - Venn Diagrams - Elements of Co-ordinate system. Matrices,
Fundamental ideas about matrices and their operational rules – Matrix multiplication -
Inversion of square matrices of not more than 3rd order- solving system of simultaneous liner
equations.
UNIT-II
Mathematics of Finance and series simple and compound interest - Arithmetic progression -
Geometric progression (Simple problems only).
UNIT-III
Meaning and Definitions of Statistics - Scope and Limitations. Statistical enquiries - Scope of
the problem - Methods to be employed types of enquiries - Presentation of data by
Diagrammatic and Graphical Method - Formation of Frequency Distribution.
UNIT-IV
Measures of Central tendency - Arithmetic Mean, Median, Mode, Geometric and Harmonic
mean, Measures of variation and standard, mean and quartile deviations - Skew ness and
Kurtosis Lorenz curve, Simple Correlation - Scatter diagram - Karl Pearson’s Co-efficient of
correlation – Rank correlation - Regression lines.
UNIT-V
Analysis of Time Series: Methods of Measuring - Trend and Seasonal variations - Index
number – Unweighted indices - Consumers price and cost of living indices. * Questions in
theory and problems carry 30% and 70% marks respectively
REFERENCE BOOKS 1. Sundaresan and Jayaseelan - An Introduction to Business Mathematics and Statistical
Methods 2. Gupta S.P. - Statistical Methods 3. Navaneethan P. - Business Mathematics 4.
Statistics - R.S.N. Pillai, Mrs. Bhagavathi 5. P.R. Vittal - Business Mathematics and Statistics
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 9 of 30
BHARATHIAR UNIVERSITY, COIMBATORE-641 046.
UNDER GRADUATE DEGREE PROGRAMMES (CBCS Semester Pattern) (For the students admitted during the academic year 2017 -2018 onwards)
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BHARATHIAR UNIVERSITY, COIMBATORE-641 046.
UNDER GRADUATE DEGREE PROGRAMMES (CBCS Semester Pattern) (For the students admitted during the academic year 2017 -2018 onwards)
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 10 of 30
Semester II - Part II English-II
UNIT I: Poetry
1. Stopping By Woods on a Snowy Evening-Robert Frost
2. A Prayer for my Daughter-W.B.Yeats
3.Enterprise-Nissim Ezekiel
UNIT II: Prose
1.Woman, not the weaker sex- M.K.Gandhi
2. Dimensions of Creativity-Dr.A.P.J. Abdul Kalam
3.Three Days to See-Helen Keller
UNIT III: Short Stories
1.An Astrologer’s Day-R.K.Narayan
2. Little Girls wiser than Men-Tolstoy
3. Boy who Wanted more Cheese-William Elliot Griffir
UNIT IV:Biographies
1. Martin Luther King-R.N.Roy
2. Nehru-A.J.Toynbee
UNIT V: Grammar and Composition
1. Phrases and clauses
2.Types of sentences
3.Framing questions and answers
4.Dialogue Writing Question Paper Pattern: Existing Pattern is to be followed.
Reference:
SIZZLERS Board of Editors Publishers:Manimekala Publishing House 39, Norh
Chitrai Street, Madurai-625001
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 11 of 30
SEMESTER II
CORE 4 - MANAGING BUSINESS PROCESSES-II
UNIT I PROBLEM SOLVING TECHNIQUES 15hrs Problem solving steps -7QC tools-Why Why analysis - Failure Mode and Effects Analysis (FMEA)
UNIT II PROCESS IMPROVEMENTS – SIX SIGMA 15hrs Meaning of Six sigma-history-application of six sigma-variation measures (mean, median,
mode)-level of performance-characteristics of Normal distribution-CTQ-six sigma
approaches-DMAIC/DFSSS.
UNIT III PROCESS IMPROVEMENTS – SIX SIGMA 15hrs
Six sigma Organization- six sigma project methodology (with description of activities done in
each phase) – define-measure-analyse-improve-control.
UNIT IV PROCESS IMPROVEMENTS (LEAN METHODOLOGY) 15hrs Process improvements- Introduction to lean - lean Principles-Types of Waste-Kaizen- LEAN tools
UNIT V RISK MANAGEMENT 15hrs Risk Management- Introduction to risk management–Risk factors-types of risks- fraud
management-business continuity plan –Identity management
TEXT BOOKS: : TCS MATERIALS
CORE 5 - RETAIL ENVIRONMENT
Credits: 4 HOURS: 90
Objective: To familiarize the students about the concepts related to the management
practices in retail trade.
UNIT - I (18hrs)
Retail: Meaning- Functions- Characteristics of a Retailing- Reasons for Studying Retailing-
Marketing- types of retailing- Marketing Concepts applied to Retailing – Retailing as a
Career- Trends in Retailing.Typical Day to day life cycle of Store Operations and
Merchandising
UNIT - II (18hrs)
Retail Formats- functions of retail formats-Retail Value Stream - Life cycle and phases in
growth of retail market- Business models in retail- Other retail models- -Rural retailing-
consumerism and ethics in retailing-corporate social responsibilities in retailing.
Evolution of Multi-Channel Retailing. New Marketing Strategies to address Multi-channel
needs. Collaboration of Multi-channel retail with Brick and Mortar Stores.
UNIT - III (18hrs)
Retail Market Strategy-Strategic Planning in Retailing-Strategic retail planning process-
Situation Analysis –Objectives- Need for Identifying Consumer Needs- Overall Strategy,
Feed Back and Control- Consumer Decision Making Process. Online Marketing -Social
Media Strategy.
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 12 of 30
UNIT - IV (18hrs)
Retail in India: Evolution and Size of Retail in India- Drivers of Retail Change in India-
shopping trends in indian retail market- Challenges in Retail Developments in India-
Environment and Legislation For Retailing, Face of eCommerce in India, FDI in Retailing.
Difference between Retailing in US Vs India – Potential gains Vs loss, Threats of FDI to
Unorganised Retail
UNIT - V (18hrs)
Global Retail Markets: Strategic Planning Process for Global Retailing- Challenges and
threats of global retailing- U.S Retailers and Foreign Markets. Motives of International
Retailing, International Retail Environment – Socio-Cultural, Economic, Political, Legal,
Technological environment. Retail research and its need-Retail Data-Importance of retail data
validation-Retail research report , Role of BPO and IT in Retail
TEXT BOOK: Swapna Pradhan, Retailing Management, Text and cases, Tata Mc Grawhill,
2009.
REFERENCE BOOKS:
1. Barry Berman and Joel R Evans, Retail Management, A strategic Approach, Prentice
Hall of India, 12th
edition, 2011.
2. James R Ogden,Denise Ogden, Integrated,Retail Management , Biztantra,2005.
3. Gibson G Vedamani , Retail Management ,Functional Principles and Practice , Jaico
Publishing House,4th
edition,2012.
CORE 6- FINANCE AND ACCOUNTING FOR BUSINESS PROCESS SERVICES - II
Objectives: To give an insight into F&A standards, compliance and general ledger activities
UNIT I
General Ledger Process-Chart of accounts-Tax accounting-Tax accounting in India and US-
Reporting
UNIT II
Emerging trends in F&A technology-ERP-ERP software system-XBRL reporting
UNIT III
Accounting standards Board-Key Indian Accounting Standards-India and IFRS-International
financial accounting standards-comparison between Indian/US GAAP and IFRS
UNIT IV
F&A control and compliance-Internal controls-SOX act-2002-corporate governance in India-
SAX compliance/ISAE 3402provision-types of SSAE 16-audit engagements-information
security
UNIT V
Operating model of BPS -Cost effectiveness and process efficiency-Phases before process
outsourcing-transaction flows in BPS-SIPOC-ISO standards-CMMI-Role of quality in BPO
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 13 of 30
ALLIED 2 – MATHEMATICS FOR MANAGEMENT - II
Goal: To enable the students to learn the techniques of Operation Research and their
applications in business management. Objective: On successful completion of this course, the
students should have understood Operations Research models Game theory, Queuing
theory, PERT, CPM, etc.
UNIT - I
Introduction to Operations Research - Meaning - Scope – Models - Limitation. Linear Programming
- Formulation – Application in Management decision making (Graphical method only)
UNIT - II
Transportation (Non- degenerate only) – Assignment problems - Simple Problems only
UNIT - III
Game Theory: Graphical Solution – mx2 and 2xn type. Solving game by Dominance property
- fundamentals - Simple problems only. Replacement problem – Replacement of equipment
that deteriorates gradually (value of money does not change with time)
UNIT - IV
CPM - Principles - Construction of Network for projects – Types of Floats – Slack- crash programme.
UNIT -V
PERT - Time scale analysis - critical path - probability of completion of project - Advantages
and Limitations. Note: Theory and problem shall be distributed at 20% and 80% respectively.
REFERENCE BOOKS
1. Kanti Swarup, Gupta R.K. - Operations Research 2. P.R. Vittal - Operations Research 3.
2. Gupta S.P. - Statistical Methods.
SEMESTER III
CORE 7 - CUSTOMER REALTIONSHIP MANAGEMENT
Credits: 4 Hours-75
Objective: To provide a thorough understanding of customer-retailer relationship and the
ways to manage it.
UNIT- I (15hrs)
Relationship Marketing- Overview, Meaning- Basis of Building Relationships- Customer
Lifetime Value- Conflict Management and Customer Retention.
UNIT- II (15hrs)
CRM- Evolution, Meaning, Definition, Objectives, and Benefits- Relationship between CRM &
Technology- Creating a CRM culture- Building blocks of CRM- CRM Strategies- Types of CRM.
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 14 of 30
UNIT- III (15hrs)
Planning CRM Project- General Business Goals and Objectives- Framework of Successful CRM-
CRM: Implementation Steps- Role of CRM and Employees, the HCRM Model, Way Forward.
UNIT- IV (15hrs)
Sales Force Automation (SFA)- Overview, Strategic Advantages, Disadvantages, SFA at
Inception and Today- Call center- Objectives, Classification, Functionality, Developments-
CRM & Data Warehousing- Steps, Information Processing- Data Mining Technology and
Process.
UNIT- V (15hrs)
CRM Marketing Initiatives- What is ECRM? - Levels, ECRM Tools- Difference between
CRM and ECRM- CRM: Opportunities, Challenges and Ways to avoid Pitfalls.
Text Book:
1. Dr. K. Govinda Bhat, Customer Relationship Management, Himalaya Publishing
House, 2010 edition.
Reference Books:
1. S. Shajahan - Relationship Marketing, McGraw Hill,1997, 2.Paul Green Berg –
CRM, Tata McGraw hill, 2002
CORE 8 - MANAGEMENT INFORMATION SYSTEMS
Credit: 4 Hours: 75
Objective: To provide students, through coverage of the principles, applications and design
of Management Information System
UNIT I
MIS – Definition – features – steps in implementation of MIS – need for information –
information system and decision making – MIS as competitive advantage MIS structures
UNIT II
Traditional File Management System – Database Management System – Components –
Design – Conceptual design – ER diagram – Normalisation – Logical design – Hierarchial –
Network – relational Model – Physical design – Distributed database – Object Oriented
database – Client Server architecture.
UNIT – III
System development Life cycle – Prototyping – Rapid application development – System
analysis and design – Steps – Tools – Testing – Post implementation – Evaluation – System
maintenance – System Quality Control.
UNIT – IV
Decision support systems – group decision support systems – Business environment –
Teleconferencing – Features components – Structures – EIS – Artificial intelligence.
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 15 of 30
UNIT – V
MIS-strategic information systems - MIS for specific functions — production — finance —
personnel —marketing - inventory applications- managing international information systems-
global strategies- managing global systems, challenges
TEXT BOOKS:
1. L.M.Prasad, Usha Prasad- Management Information Systems, Sultan Chand & Sons,2005
2. Gerald.V. Post, David L Anderson- Management Information System, Tata McGraw Hill - 2002
REFERENCE BOOKS:
1. A.K.Gupta, Management Information System, S.Chand & Company, 2000
2. James O.Brien, Management Information System, Tata McGraw Hill , 2002
3. Kenneth.C.Laudon, Jane.P. Laudon , Management Information System, Prentice Hall
CORE 9 - CAPITAL MARKETS FOR BUSINESS PROCESS SERVICES
Objective: To provide an understanding of the functioning of the financial markets
UNIT I
Investments – Meaning and Importance – Speculators – Factors favourable for Investments-
problems – sources of Investment information.
UNIT II
Financial services – Concepts – Objectives – Functions – Characteristics-Financial service
market-Concepts -Constituents-Growth and financial services in India - Problems-Regulatory
framework.
UNIT III
Introduction to capital market – Meaning – Importance of capital market-role of capital
market – Regulatory framework for capital market – Types of security – Equity – fixed
income and government securities-OTC Products- Participants in Trade.
UNIT IV
New issue market – Instruments of issues-functions – Players in the New issue Market-SEBI
Guidelines of public issue--Recent Trends. Secondary market-Role – Importance-
organisation – listing of securities in stock exchanges-Trading mechanism
-E-Trading.
UNIT V
Derivatives – Meaning- Definition-Kinds of Financial Derivatives-Importance of
Derivatives-Types of Derivatives and Features-Forward-Future-Options-SWAP.-
Ref: TCS Material
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 16 of 30
CORE 10 - COMPUTATIONAL FINANCE – I - PRACTICAL
Objective: To enable the students to construct spreadsheet for basic financial
applications using financial functions available in spreadsheet.
UNIT I
Preparation of Income Statement. Input: Receipts & Payments, Functions to be used: Data
validation, Audit Toolbar, ‘fx’ – functions, Conditional Formatting, Combo Boxes, Controls,
Scenarios, Goal Seek, Auto Correct. Expected Output: Income Statement
UNIT II
Time Value of money, Input: Cash Flows, Functions to be used: FV, NPER, PMT, PV,
TYPE, Expected Output: NPV, IRR, ROI
UNIT III
Estimating the share price, Input: Share Prices, Functions to be used: Graph, Trend Setting
Expected Output: Trend
UNIT IV Calculation of Risk Adjusted Rate, Input: Share Prices, Functions to be used: CAPM
Functions
Expected Output: Beta value and Trend line
UNIT V
Capital Rationing, Input: Cash Flows, Functions to be used: Solver Parameters, Expected
Output: Ranking based on Pay-back period
Note: Practical Classes to be arranged in Computer lab.
Software essential: MS Office Excel
CORE 11 - BUSINESS COMMUNICATION
Goal: To enable the students to learn the nuances of good communication. Objective: on
successful completion of this course, the students should have understood Methods of
communication Types of communication and Barriers of communication.
UNIT-I: Essential and Importance of Business Communication. Methods of
Communication – Types – Barriers.
UNIT – II Communication through letters – Layout of letters business enquiries – Offers and
Quotations – Orders – Execution of Orders – Cancellation of Orders – Claims – Adjustments
and settlement of accounts – Letters of complaints – Collection letters –Status enquiries.
UNIT – III Bank correspondence – Letter to the editor. Correspondence of company
secretary with share holders and directors – Agenda – Minutes – Preparation.
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 17 of 30
UNIT – IV Communication through reports: Essentials – Importance – Contents - Reports by
individuals – Committees – Annual report – Application for appointment – reference and
appointment orders.
UNIT - V Internal communication: Short speeches – Memo – Circulars – Notices –
Explanations to superiors – Communication media – Merits of various devices – Intercom,
Telex and Telephone – Fax – Internet
Books for Reference:
1. Rajendra Pal Korahill, ―Essentials of Business Communication‖, Sultan Chand & Sons,
New Delhi, 2006. 2. Ramesh, MS, & C. C Pattanshetti, ―Business Communication‖,
R.Chand&Co, New Delhi, 2003. 3. Rodriquez M V, ―Effective Business Communication
Concept‖ Vikas Publishing Company ,2003.
2. TCS Material
CORE 12: CAMPUS TO CORPORATE
UNIT – I
Overview of corporate - History of corporate - campus and corporate – distinction - overview
of BPO industry in India and world
UNIT – II
Corporate culture - Corporate etiquette – importance of corporate etiquette in India, UK and
US - Dressing and grooming skills - Workplace etiquette - Business etiquette - Email
etiquette -Telephone and meeting etiquette - Presentation skills - Professional competencies:
analytical thinking - listening skills - time management - team skills - stress management
UNIT III
PC and data skills – MS word – introduction – functions - formatting – graphics –
spell cheek - printing
UNIT IV
Data skills – MS excel – introduction – formatting data – formulas in excel
Introduction to power point – editing and formatting – presentation – animation
UNIT V
Career planning – goal setting – values – understanding the world of work – sectors of
employment - talent management – talent acquisition – SWOT analysis – resume preparation
– Facing group discussion and interview
TEXT BOOKS:
1. Rajendra Pal & Korlahalli, Essentials of Business Communication, Sultan Chand & Sons,
New delhi, 2006
2. Dr. Vimala, A., (2016), Career Preparation and Talent Management, Oviya Publication,
Coimbatore
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 18 of 30
AOS 1 - INSURANCE FOR BUSINESS PROCESS SERVICES - I
Objective: To provide detailed understanding of life insurance concepts and related
processes
UNIT I
RISK MANAGEMENT-concept of Risk –Risk Management-Basic Concepts (Hazards,
Perils, Assets, etc) – Types of Risk, Risk identification- Risk evaluation- Risk Avoidance-
Fundamentals of Insurance-Characteristics of a valid contract-Insurance contract –Principles
and Practices of an Insurance Contract-Important terminology Parties in Insurance contract,
Concept of premium, concept of Bonus; Insight into Group Insurance-Group Life Insurance
UNIT II
LIFE INSURANCE -Insight to Insurance-Important terminologies in a Life Insurance
Policy-Parties in a Life Insurance Policy-Individual life Insurance Plans-Supplementary
Benefits – Policy Provisions-Ownerships rights- Life Insurance Policy Life cycle(New
Business & Underwriting, Policy servicing, Claims, etc); Popular Life Insurance plans in UK
& USA.
UNIT III
ANNUITY-concept of Pension & Annuity-Types of Annuity-Annuity contract Provisions-
Annuity; USA - Fixed Annuity, Fixed Index Annuity, Insurance contract Insurance contract
Variable Annuity-Qualified & Non Qualified Annuity, Pension plan in UK – State,
Employer, Individual; Annuity & Income Drawdown Plan; Group Retirement Plan; Group
Pension plan in UK.
UNIT IV
Types of Insurance (Personal, Commercial, Health, Life, etc)-History of Insurance- Types
of Insurance Companies-Business units in an Insurance company; Insurance Regulators –
India, UK, USA; Reinsurance concept.
UNIT V
RETIREMENT SERVICES-Concept of Retirement Services-Retirement Planning-Asset
Allocation and Asset Classes-Life stages of an Investor-Defined Benefit &Defined
Contribution-Individual Retirement Arrangement in USA-Third Party Administrator for
Retirement Services in USA-Life cycle of Participants in a plan (enrollment contributions)-
Categories of pension in UK-DWP & TPR-Annuity and Income Drawdown Plan.
Ref: TCS Material
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 19 of 30
SEMESTER IV
CORE 13 - SERVICES MARKETING
Objective: To introduce the basic services concept and impart knowledge about different
service sectors.
UNIT - I Characteristics of Services – Service classification – Service Marketing – Service Design and
Blue printing.
UNIT - II
Segmentation and target market for services – Positioning of services -Services quality and
measurement.
UNIT - III
Concept of the service product-developing service product-pricing techniques and strategies
UNIT - IV Promotion-tools, mix and campaign planning distribution-Channel for services, Role of
intermediaries franchising.
UNIT - V
Customer care and services, Evaluation of customer dissatisfaction and retention, Services
strategies .
TEXT BOOK:
1. Helen Woodruffe, Services Marketing, Mc Milan, 1995.
REFERENCE BOOKS:
1.Payne, Essence of Service Marketing, PHI, 1993.
2.R.S.N.Pillai & Bagavathi, Modern Marketing-Principles & Practices, S.Chand & Sons, 2005.
3.K Ramamohana Rao , Services Marketing, Pearson Education, 2000.
4.Philip Kotler, Marketing Management, Prentice Hall, 2005.
CORE 14 - BANKING FOR BUSINESS PROCESS SERVICES
Objective: To provide an overview of banking functions and retail banking products
UNIT I
Commercial Banks - functions –Central Banking- functions-Credit Control- methods adapted
by Central Bank- State Bank of India- structure and functions: Co-operative Banks in India:
Commercial Banks in rural financing -NABARD- Recent trends in Indian Banking – E-
Banking – Core Banking – Universal Banking – Corporate Banking,
UNIT II
Overview of banking-Functions and products of banks-liabilities-deposits-Asset-Loans and
advances-payments-risk management
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 20 of 30
Customer Service-Data and voice-maintenance disputes and complaints-Metrics
management-productivity-quality SLA tracking and monitoring-pricing methodologies-
commonly available certifications--Risk &control-AMC-KYC info security
UNIT III
Retail Banking-account origination-Account servicing-Issue of cheque books-AML/KYC
check-Account conversion-closure-customer correspondence ATM management
Time deposits-Placement, Maintenance Breakage Liquidation-Roll over Booking and Top
up-Payment processing
Retail wealth management-Mutual fund processing-equities- bonds -structured notes
corporate actions-Reconciliation-risk control and information security
UNIT IV
Cards- Basics of card- components-types-entities involved-overview on association
Origination-account opening-dispatch delivery card maintenance Payment-concepts
applications-investigation-statement validation-Products on cards-rewards programs
merchandising offers
UNIT V
Cards authorization and risk reviews-settlement life cycle- reconciliation-accounting and
interchange settlement-Referral authorization-bank account and payment reconciliation-
GL and ATM reconciliation-Dispute processing and fraud investigation-collections including
data review-Field collection and collection audit
Ref: TCS Material
CORE 15 - COMPUTATIONAL FINANCE – II - PRACTICAL
Objective:
To enable the students to construct spreadsheet for basic financial applications using
financial functions available in spreadsheet.
UNIT I
Leverage
Input: Various Cost
Functions to be used: Goal Seek
Expected Output: DOL, DFL and DCL; BEP graph
UNIT II
Designing Capital Structure
Input: Summarized Income Statement
Functions to be used: Goal Seek
Expected Output:EPS, EPS growth rate.
UNIT III Inventory Management
Input: Inventory data
Functions to be used: Scenarios
Expected Output: EOQ, Max level, Min level, Graph.
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 21 of 30
UNIT IV
Credit Policy
Input: Opening and Closing Receivables.
Functions to be used: Min, Max
Expected Output: Aging Schedule
UNIT V
Cash flow Estimation
Input: Cash flows
Functions to be used: Auto correct
Expected Output: Cash Budget
Note: Practical Classes to be arranged in Computer lab.
Software essential: MS Office Excel
Text Book:
Bodhanwala.R.J, Financial Management using Excel Spreadsheet, Taxmann
Publication, New Delhi. 3rd Edition, (2010).
CORE 16 - CAREER PREPARATION AND TALENT MANAGEMENT
UNIT I
Skill set requirement for Entry level careers in various service sectors like IT, ITES, Private
Education, Banking, Insurance, Logistics, Health services.
UNIT II
Career preparation: Assessing relevant education and skills, Self awareness and Personality
types, CV Preparation, Preparing for interviews.
UNIT III
Aptitude assessment: Analytical, Mental, English and Domain knowledge.
UNIT IV
Talent management: Meaning and process, Source and pre-adjustment, Talent acquisition
strategy, key performance indicators.
UNIT V
Career development task: Personal values and goals, understanding world of work, Career
alternatives.
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 22 of 30
CORE 17 - RESEARCH METHODS
Objective: To provide basic knowledge, understanding and skills as a researcher and in
particular, awareness of the realities of research.
UNIT – I
Research – Definition –Importance – Advantages and Limitations – Research Process-
Problem Identification – Hypothesis: Advantages of Hypothesis – Criteria of a good
Hypothesis – Types of Research Hypothesis.
UNIT - II
Research Design: Exploratory Research Design – Descriptive Research Design. Sampling –
Sampling Process and Selection – Determination of Sample Size and Sampling errors.
UNIT – III
Data Collection : Types and Sources of Data – Techniques of Data Collection :
Questionnaire – Interview – Observation. Attitude Measurement and Scaling Techniques –
Reliability and Validity concepts. Data Processing (Editing, Classification and Tabulation).
UNIT – IV
Statistical Measures for Data Analysis: Formulation and Testing of Hypothesis – Z-test, t-test
and Chi-square Test (Simple Problems).
UNIT - V*
Interpretation and Report Writing – Steps in Report Writing – Layout and Types of Report.
Graphical Representation of Results.
TEXT BOOK:
C.R. Kothari - Research Methodology, Wishwa Prakashan, 2008
REFERENCE BOOKS:
1. P.P. Arya and Yesh Pal, Research Methodology in Management (Theory & Case
studies), 2000
2. P. Saravanavel, Research Methodology, Kitab Mahal, 2004.
3. Boyd and Westfall, Marketing Research, AITBS, 2001.
AOS 2- INSURANCE FOR BUSINESS PROCESS SERVICES – II
Objective: To give detailed understanding of insurance types and non-life insurance
processes
UNIT I
INSURANCE GENERIC OVERVIEW- What is Insurance- Purpose and Need of
Insurance -The Business of Insurance – Pooling of Rises & Resources- Contract of
Insurance- Condition necessary for a contract- Contractual Duty – Role of Insurance in
Economic Development. I.R.D.A- Regulations Insurance Act, 1938
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 23 of 30
UNIT II
HEALTH CARE INSUARNCE-Concept of Health care insurance-How Health care
insurance workers-Key challenges of Health Care Industry-Health Care Eco system-Health
Care regulations and standards; USA - HIPAA-Medicare-Medicaid-Individual Health care
insurance policies-Managed Care .
UNIT III
Property and Casualty Insurance-Non-Life Insurance Concepts; Hazards,Perils,
Catastrophe, Property Damage & Business Interruption, Policy,
Exclusions,Indemnity,Deductibles,Retyention,Premiums,Limits,Salvage,Subrogation,etc;
Insurance Providers- Co-Insurance, Reinsurance, Captive Insurance; Underwriting Process-
Policy servicing Process, Claims Process; Property Insurance plans – USA;
UNIT IV
Deposit and Credit Insurance – Nature, terms and Conditions, claim recovery etc., public
liability insurance; emerging risk insurance structure and power, function of General
Insurance Corporation of India; Deposit Insurance and Credit Guarantee Corporation.
UNIT V
Marine Insurance – Law relating to marine insurance; scope and nature; types of policy;
insurable interest; disclosure and representation; insured perils; proximity; cause; voyage;
warranties; measurement; subrogation; contribution; under insurance.-
Fire Insurance- The Standard Fire & Special Perils Policy- Terrorism Cover- Special
Policies
SEMESTER V
CORE 18 - HUMAN RESOURCE MANAGEMENT – BPS CONTEXT
Objective: To provide basic conceptual knowledge of Human Resource Management
UNIT – I
(A) Meaning and Definition of HRM – Objectives and Nature of HRM – Functions and
Importance of HRM – Role of HRM.
(B) Job Analysis: Process of Job Analysis – Job Description –Job Specification - Motivation.
UNIT - II
(A)Recruitment: Definition and Objectives of Recruitment – Recruitment Policy –Sources of
Recruitment and Methods of Recruitment. Selection: Definition and Purpose of Selection –
Selection Procedure.
(B) Training and development of Employees – Training Objectives – Need for Training –
Training Methods – Advantages of Training – Performance Appraisal System: Components
and Methods of Performance Appraisal.
UNIT –III
Individual and Organizational Development: Definition, Objectives and Characteristics of
OD and HRD Intervention. Job Satisfaction: Definition and Factors of Job Satisfaction.
UNIT – IV
Career Planning and Succession Planning. Objectives, Process and Career Counseling –
Advantages and Limitations – Career Development stages. Promotion, Transfer and
Demotion
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 24 of 30
UNIT – V
Definition of Labour Welfare- Objectives and Scope of Labour Welfare – Principles of
Labour Welfare Programmes- Ethics in HRM- Recent Techniques in HRM.
TEXT BOOK:
Subba Rao. P - Personnel and Human Resource Management (Text and cases), Himalaya
Publishing House, 2004
REFERENCE BOOKS:
1. Udai Pareek & T.Venkateswar Rao - Designing and Managing Human Resource Systems,
Oxford and IBH Publishing Company, 2003
2. T.D.Tiwari & Anuja Thakkar, New Dimensions of HRWisdom Publication, 2005.
3. L.M. Prasad, Human Resource Management, Sultan Chand & sons, 2006.
CORE 19 – FUNDAMENTALS OF BUSINESS ANALYTICS
Objectives:
To equip analytical skills to acquire and interpret data
To build the knowledge and technical expertise in statistical thinking
UNIT I
Introduction to the BA Role: Business Analyst – The evolving role of the Business Analyst –
The BA roadmap – different levels of business analysis – The basic rules of Business
Analysis – IT and non-IT change Basic Principles of Business Analysis – Classical
Requirements Engineering and Business Analysis – Tasks performed by Business Analysts.
Project Definition and Scoping: Aspects of a project – The importance of understanding and
defining objectives and scope and identifying stakeholders – Projects phases and deliverables
– The role of the BA across and project lifecycle – Project approaches (and how they affect
the BA) – Waterfall, Agile, Interactive, Incremental.
UNIT II
Interviewing and Fact Finding: The user perception of IT and projects – Interview different
types of user and to capture and assimilate information. Requirements Definition:
Requirements – Different techniques for documenting requirements – Types of requirement
including Business, Functional and Non-Functional – The importance of defining requirements
at a high and low level of detail - * The difference between requirements and solutions* -
Identifying requirements – Business Stakeholders to drive out high quality requirements.
UNIT III
Process Modelling: Examines business process modeling – Introduces the industry standard
process modeling technique – BPMN – Diagram leveling (how much detail to show in a
diagram) – Process modeling as a requirements definition tool. Business Analysis Planning &
Monitoring: Plan Buiness Analysis Approach – Conduct Stakeholder Analysis – Plan
Business Analysis Activities – Plan BA Communication – Plan Requirements Management
Process- Manage Business Analysis Performance.
UNIT IV
Data Modelling: Data modeling – Entity relationship diagrams and define attributes.
Elicitation – Prepare for Elicitation – Conduct Elicitation Activity – Document and confirm
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 25 of 30
Elicitation Results. Ensuring Requirements Quality: Development of Use Cases and scenarios
– Requirements quality criteria.
UNIT V
Managing Delivery: Getting to solutions – the role of the BA beyond the requirements definition
phase. Defining detailed requirements – Identifying business impact – Supporting business
implementation. Requirements Engineering Techniques: Production of a Requirements
Catalogue – Requirements Databases and CASE tools – Knowledge Types and Investigative
Techniques – Prototyping – Structured Walkthroughs – Requirements Management.
* Self Study
Text Book:
1. Haydn Thomas – Demonoid (2012), Business Analysis Fundamentals, Kalyani Publishers,
reprinted 2012, Fourth edition.
Book for Reference:
1. Thomas Frisendal (1999), Design Thinking Business Analysis: Business Concept
Mapping, Educational Publishing, ISBN: 0324015658.
CORE 20 - SUPPLY CHAIN MANAGEMENT
Objective: To familiarize the students with concepts of supply chain and logistics
UNIT-I
Supply Chain Management (SCM) – Meaning and Definition- Objectives – Importance of
SCM- Scope of SCM- Types of SCM- Major drivers of SCM- Supply chain as a profession-
Need for SCM in market today-Supply chain strategy.
UNIT-II
Demand Management-Basic concepts-supplier Management-Basic concepts-Operation
Management in SCM- Basic principles- Lean Manufacturing and SCM- Concepts-Benefits of
Lean Manufacturing-Elements. Mass Customization-Characteristics-Drivels-Levels-
characteristics-Methods- SCM and Mass customization-Outsourcing-Core competencies-
working models.
UNIT-III
Procurement Management in SCM- Introduction-Purchasing cycle- types – Inventory
models-EOQ model-Inventory terminology- Inventory Management- Inventory counting
system. JIT- Elements- Benefits-Vendor Management.
UNIT-IV
Logistics Management- History and Evolution- Elements-Distribution of Management-
Distribution strategies-Transportation Management- Participants in transportation- modes of
Transportation-decision factors and transport documentation- Fleet management- process-
factors- Inter model transportation- containerization- Warehousing-Types- Warehouse
Management System (WMS)-Packaging-3PL-4PL-Reverse Logistics.
UNIT-V
Information Technology for SCM- concepts- IT applications in SCM- Benefits of Integrated
SCM tools- Role of Internet in SCM- Green Logistics-Data Mining and Data Warehouse.
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 26 of 30
TEXT BOOK:D.K. Agarwal, Logistics and supply chain management, Macmillan India Ltd,
2003.
REFERENCE BOOKS:
1. David Simchi Levi, Philip Kaminsky and Edith Simchi Levi ,Managing the supply chain
,The Definite guide, Tata Mcgraw Hill, 2004.
2. Burt, Dobler and Starling , World Class Supply Management , The Key to SCM, Tata
McGraw Hill, 11th
edition, 2003.
3. G. Raghuram, N. Rangaraj, Logistics and supply chain management, Macmillan India
Ltd,2010.Donald Bowersox, David Closs, M. Bixby Cooper, Supply Chain Logistics
Management, Mc Graw Hill, 2012
CORE 21 - PROMOTIONAL MANAGEMENT
Objective: To impart the skill of constructing an advertisement and the essentials of
advertisement programs and various sales promotion activities.
UNIT – I
Advertising: Meaning – Importance – Objectives – Media: Print Media, Electronic Media,
Outdoor Media, Point of Purchase and Internet (Medium of the New Millennium), Cinema–
Exhibitions, Trade fair – Transportation advertising.
UNIT – II
Advertising Agencies: Features and Functions of Advertising Agencies – Selection of an
Advertising Agency. Advertising Budget - Advertising Appeal: Essentials of Good Appeal –
Classifications of Advertising Appeals. Ethics in Advertising.
UNIT –III
Advertising Layout – Functions –Types Layout – Advertising Campaign – Steps in
Campaign Planning – Measurement of Advertising Effectiveness: Pre – Concurrent and Post
testing.
UNIT – IV
Sales Promotion: Meaning – Methods – Promotional Strategy –Advertising Technique of
Sales Promotion – Consumer and Dealer Promotion – After Sales service – Warranty –
Guarantee – Personal selling – Objectives – Process of Personal Selling – Salesmanship –
Types of Salesmen.
UNIT – V
Sales Force Management – Importance – Sales Force decision – Sales Force size – Training ,
Methods and Motivating Salesmen – Fixing sales territories – Quota – Evaluation.
TEXT BOOKS:
1. P. Saravanavel & S. Sumathi - Advertising & Salesmanship, Margham Publications, 2006.
2. C.N. Sontakki, Advertising, Kalyani Publishers, 2006.
REFERENCE BOOKS:
1. Chunawalla, Kumar, Sethia Subramanian & Suchak, Advertising – Theory & Practice,
Himalaya Publishing House, 2002.
2. George E. Belch & Michael A Belch, Advertising & Promotion, Tata Mc Graw Hill
Publishing Company, 2004.
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 27 of 30
AOS 3 - BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Objective: The paper aims to provide an insight into the ethical aspects in all areas of
business, including global business.
UNIT I
Ethics – Meaning, Definition, Objectives, Sources, Types – Ethics and business – Need,
Importance, Nature, Scope and Objectives – Myths about business ethics – Ethics and the
organization – Running an ethical business.
UNIT II
Ethics in marketing: Ethics in areas of advertising, new product pricing, product packaging
and labeling, personal selling, international marketing, supply chain management – criticism
of ethics in marketing – Ethics in ;retail business.
UNIT III
Ethics in HRM: Privacy issues – psychological expectation model – Restricting and layoffs –
wages empowerment of the weakest and uniquest – Advancement of women in the workforce
– Human quality development – Sexual harassment – Discrimination – Whistle Blowing vs
Organizational loyalty – Employer rights and responsibilities
UNIT IV
Ethics in production and operations management – Ethics in finance
Specific laws that affect retailers.
UNIT V
Ethics in global business – Ethical international decision – Making methods – Corporate
responsibility and the environment
TEXT BOOKS:
Business Ethics- Text and cases – C S V Murthy, Himalaya publishing house, 2nd
edition, 2006.
REFERENCE BOOKS:
1.Business ethics – A stakeholder and issues management approach – Joseph W Weiss,
Thomson (South-Western), 3rd
edition, 2003.
2.Retailing management – Text and cases – Swapna Pradhan, Tata McGraw Hill, 2nd
edition, 2004.
SEMESTER VI
CORE 22 – RELATONAL DATABASE MANAGEMENT SYSTEM
Objectives:
The paper focuses primarily on the fundamental concepts of the database
The query language provides the base for Relational database management system
Unit I
Database system architecture – Database system – Definition, Purpose, View of Data:
Operational Data, Data abstraction and data independence, Instance and Schema –
Architecture for a database system – Data Models (Relational Approach, Hierarchical
approach, Network approach).
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 28 of 30
Unit II
Entity Relationship model – Basic Concepts: Keys, Entities and Attributes – Relationships:
one to one, many to may, one to many – DDL.
Unit III
Data manipulation languages – Insert, select, delete, update tables, view-defining and
manipulating view, access control in SQL – Transaction Control – Embedded SQL – Cursors.
Unit IV
Relational Database concepts – Relational database management system – Definition of
Relation. Relational Algebra: Relational Operations – Set operations on Relations. Queries –
Join Operations.
Unit V
Normalization process – Introduction – Functional Dependency -1, NF – 2, NF – 3, NF –
Boyce-code NF. Normalizing the model – (Table Instance Charts)*
*Self study
Text Book
Madhulika Jain & Vineeta Pillai, 2008, Introduction to Database Management, BPB
Publications, New Delhi.
Books for Reference
1. Abraham Silberschatz Henry F. Korth and S. Sndharshan, 2009, Database System
Concepts, Tata McGraw Hill, New Delhi.
2. Ramon A. Mata and Pauline K. Cushman, 2009, Fundamentals of Relational Databases,
Tata McGraw Hill, New Delhi.
CORE 23 – BUSINESS INTELLIGENCE AND LOGICAL ANALYTICS
Objectives:
To equip knowledge on how technical components of Business Intelligence
To develop an ability to transfer and relate the formal knowledge of theory to practice.
UNIT I
Introduction to Business Intelligence: Framework for Business Intelligence – Intelligence Creation
– Transaction Processing Versus Analytic Processing – Major Tools and Techniques of BI.
UNIT II
Data Warehousing – Data Warehousing Definition – Process – Architecture – Data Integration
– Data Warehouse Development – Data Warehousing Implementation – Real Time Data
Warehousing – Data Warehouse Administration, Security Issues and Future Trends.
UNIT III
Business Performance Management – Strategize – Plan – Monitor – Performance
Measurement – BPM Methodologies – Performance Dashboards and Scorecards.
UNIT IV
Data Mining for Business Intelligence – Concepts and Definition – Applications – Process –
Methods – Artificial Neural Networks – Data Mining Software Tools. Text and Web Mining
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 29 of 30
– Concepts – Natural Language Processing – Text Mining Applications – Process – Tools –
Web Mining Overview – Web Content Mining and Web structure – Web usage Mining.
UNIT V
Business Intelligence Implementation : Integration and Emerging Trends – Imploement BI –
BI and Integration – Connecting BI systems to Databases and other enterprise systems – On –
Demand BI – Issues of Legality, Privacy and Ethics – Emerging Topics in BI.
Text Book:
Efraim Turban et al., 2012, Business Intelligence A Managerial Approach, Pearson
Publications
Galit Shmueli et al., 2011, Data Mining for Business Intelligence, Wiley Publication
CORE 24 - INTERNATIONAL BUSINESS ENVIRONMENT
UNIT – I Environmental adjustment needs – Analysing the international marketing environment
– Vital importance of continuous monitoring, adopting to the changing environment.
UNIT – II The national physical endowment – Topography – Climate – The nature of
Economic activity – Rostow’s view. Infrastructure – Transportation. Energy –
communication – Urbanisation – Tax structure, Inflation foreign investment.
UNIT – III Cultural environment: Material culture – language – Aesthestics – design, colour,
music, brand names – educational – religious – Attitudes and values – Eastern Vs Western Culture.
UNIT – IV Legal environment – Bases for legal system – Jurisdictation International Legal
disputes – International dispute resolution crime, Corruption and law – Commercial law
within countries – Impact on International law on Business of human Rights.
UNIT – V Fundamentals of environmental protection and economics – Environmental
problems, air, water pollution – forests – land use – Environmental policy : Basic approach –
Regulation – Distributive effects – International policy – India’s policy and the relevant
constitutional provisions – law of environment – protection in India.
BOOKS FOR REFERENCE:
1. International Marketing : Onkvist & Shaw 2. International Marketing : Philip R. Careora 3.
Environmental Economics : M. Karpagam 4. Environmental Pollution : Katyal, Timmy & Satake.
AOS 4 - ENTREPRENEURSHIP DEVELOPMENT AND PROJECT MANAGEMENT
Goal: To enable the students to acquire knowledge of Entrepreneurship Objective: On
successful completion of this course, the students should have understood EDP, Project
management Institutional support to entrepreneurial development
UNIT I Meaning of Entrepreneurship - characteristics, functions and types of
entrepreneurship - Intrapreneur - Role of entrepreneurship in economic development.
B.Voc. Business Process and Data Analytics - (UD) –2017-18 onwards Page 30 of 30
UNIT II Factors affecting entrepreneur growth - economic – non-economic.
Entrepreneurship development programmes - need - objectives – course contents - phases -
evaluation. Institutional support to entrepreneurs.
UNIT III Project Management: Meaning of project - concepts - categories - project life cycle
phases - characteristics of a project – project manager - role and responsibilities of project manager.
UNIT IV Project identification - selection - project formulation – contents of a project report
- planning commission guidelines for formulating a project - specimen of a project report.
UNIT V Source of finance for a project - Institutional finance supporting projects project
evaluation - objectives - types - methods.
TEXT BOOK
1. Entrepreneurial Development: S.S.Khanka 2. Entrepreneurial Development: C.B.Gupta &
N.P. Srinivasan 3. Project Management : S.Choudhury 4. Project Management : Denis Lock
PROJECT AND VIVA-VOCE