Bharat Electonics Limited

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BHARAT ELECTONICS LIMITED

Presented By- Shalini Gupta

MBA 1st Sem



OVERVIEW

Type State-owned enterprise Public

Traded as BSE: 500049

NSE: BEL

Founded Bengaluru, India (1954)

Headquarters Bengaluru, India

Number of

locations

9 factories

Key people Mr. Ashwani Kumar Datt (Chairman)Revenue 5,404.7 crore (US$1.21 billion)(2011))

Net income 737.3 crore (US$164.42 million)(2011))

Employees 11,961 (March 2009)

Website www.bel-india.com



HISTORY 1954

The Company was incorporated starting with Bangaloreunit. The Company Manufacture electronicCommunication equipments, components needed mainlyby Defence services and also by the entertainmentindustry like radio, TV, etc.

1985

4,30,000 shares were issued to the President of India.

1989

1,10,000 shares issued to the President of India.

1990

The Company entered into the Satellite Communicationand simulators segments of business and widened the

export base both in terms of market and products.



1994

The Company has signed a MOU with General Electric Company, USA for forming a joint venture company for manufacture and supply of of X-RayTubes.

1997

BEL will be setting up its first radar surveillance unit at the Calcutta airportand in Chennai airport.BEL has signed a joint venture with General Electric, a $80 billion Fortune

500 company to manufacture X-ray tubes and detectors.

2004

BEL gives order worth Rs. 8.9 Cr to Astra Microwave.

2006

BEL secures order for Set Top Boxes.

2009

BEL wins Raksha Mantri's Awards - BEL signs MOU with BHEL for Solar JV.



MISSION ,VISION & OBJECTIVE

Mission

To be a world class enterprises in professional

electronics .

Vision

To be a customer focus globally competitive company

and defence electronics and in other chosen filed andproducts.



OBJECTIVE

To become customer driven company supplying qualityproduct at competitive prices and providing excellentsupport .

To generate the internal resources for financing theinvestment required for modernization ,expansion andgrowth the fair return to the investors .

To attend the technological leadership of the company in

defence .

To give the value for money to customer and createwealth for shareholders.



MANAGEMENT

Name Designation

Anil Kumar Time Director

Ashwani Kumar Datt CEO

Ashwani Kumar Datt Chairman and Managing director

C R Prakash Secretary

Elaine Mathias General Manager

G D Gupta General Manager

Girish Kumar General Manager H N Ramakrishna Director (Marketing)

I V Sarma Director (R & D)

M G Raghuveer Director (Finance)

M L Shanmukh Director (Human Resources)



PRODUCTS

Integrated circuits andmicrocircuits .

X-ray tubes

Electronic voting machine.

Telecom .

TV& broadcasting .

Weather radar.



BEL IN DEFENCE

Tank driving simulator.

Wireless message Transfer unit .

Rader(3D for air defence).

3D mobile radar .



Balancesheet - Bharat Electronics Ltd.

Particulars Mar'11 Mar'10 Mar'09 Mar'08 Mar'07

Liabilities 12 Months 12 Months 12 Months 12 Months 12 Months

Share Capital 80.00 80.00 80.00 80.00 80.00

Reserves & Surplus 4,922.57 4,265.68 3,727.12 3,153.13 2,512.15Net Worth 5,002.57 4,345.68 3,807.12 3,233.13 2,592.15

Secured Loans 0.41 0.73 1.21 1.38 0.88

Unsecured Loans 0.00 0.00 0.00 0.00 0.84

TOTAL LIABILITIES 5,002.98 4,346.40 3,808.34 3,234.51 2,593.87

Assets

GrossBlock 1,789.00 1,702.17 1,579.90 1,430.76 1,324.80

(-) Acc. Depreciation 1,305.29 1,212.21 1,112.45 1,017.27 939.13

Net Block 483.71 489.96 467.46 413.48 385.67

Capital Work in Progress. 58.99 31.43 46.72 33.73 33.68

Investments. 11.98 11.98 11.98 11.98 12.28

Inventories 2,460.77 2,536.90 2,505.99 1,423.44 1,321.20

Sundry Debtors 2,903.25 2,168.36 2,278.20 2,058.89 1,693.41

Cash And Bank 6,519.36 3,578.40 2,641.95 2,453.49 2,081.73

Loans And Advances 735.96 1,700.44 688.07 666.54 426.86

Total Current Assets 12,619.33 9,984.11 8,114.20 6,602.36 5,523.21

Current Liabilities 7,597.42 4,476.20 4,304.00 3,334.53 2,868.41

Provisions 573.60 1,694.88 528.02 492.51 493.52

Total Current Liabilities 8,171.03 6,171.08 4,832.02 3,827.04 3,361.92

NET CURRENT ASSETS 4,448.30 3,813.03 3,282.18 2,775.32 2,161.28

+ + + +



MARKETING STRATEGY

Independent India¶s founding fathers had the foresight tosee that self sufficiency was the key to survival.Everything they did from setting up steel plants to miningcoal, the objective was single-minded self-reliance.

Bharat Electronics Limited (BEL) is a product of this far-sighted mind set.

The defence preparedness of India¶s armed forces is the

best promotion for BEL. In commercial terms, however,BEL has maintained a low profile because of its largelydefence-oriented product base. But increasing productdiversification ± and the need to gain visibility in theinternational markets ± has prompted the company tobecome more attentive to its brand profile.



In 2006, BEL launched a corporate campaign with theobjective of registering the brand in the minds of informed Indians and to showcase its customer orientation.

BEL has initiated an industry-academia collaborationunder which it organizes student visits to its factoriesand also facilitates student summer projects. It supportstech related activities in colleges and has instituted

several scholarships and awards for students.

MARKETING STRATEGY



SHARE HOLDING PATTERN

Shareholding pattern - Bharat Electronics Ltd.

Holder's Name No of Shares % Share Holding

Promoters 60689600 75.86%

Financial Institutions 6805152 8.51%

NBanksMutualFunds 4971243 6.21%

Foreign Institutions 4680077 5.85%

Other Companies 1497965 1.87%

General Public 1266172 1.58%

Others 49441 0.06%

ForeignNRI 40350 0.05%



ACHIEVEMENTS

Government has conferred upon them the title of Navratna. BEL isone of them. All the Units of BEL are certified for ISO 9001 / 1994.

Action has already been initiated to graduate to ISO9000 : 2000standards.

The Company won the "Golden Peacock" National Quality

Award for outstanding achievements in pursuit of total quality. Theother awards Won by the Company are:-

(a) DSIR National Award for R&D (2001) in the Electronic IndustrySector.(b) Enterprise Excellence Award for the year (2000-01) from the

Indian Institute of Industrial Engineers.(c) Institute of Marketing &. Management (IMM) - Top CEO Award2003 to CMD, BEL.(d) SCOPE Award for Excellence & Outstanding contribution to thePublic Sector Management - Individual category for the year 2000-01 to CMD, BEL.

Bharat Electonics Limited

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