© 2013, Mahindra & Mahindra Financial Services Limited

All the stories printed in this book are true and have been compiled from verbatim accounts stated by our

customers and translated from various regional languages. We have made all possible efforts to ensure that

information mentioned in this book is true to the best of our knowledge. Errors, if any, are purely accidental and

unintentional.

All customer photographs are authentic, with the exception of the photographs used in section separators and on

the cover.

PUBLISHED BY:

Mahindra & Mahindra Financial Services Limited

www.mahindrafinance.com

EDITORIAL TEAM:

Charandeep Singh Chawla

Vineet Garg

Sheetal Choksey

CREATIVE AGENCY:

Sky Design

www.skydesign.in

PRINTED BY:

Silverpoint Press Private Ltd.

www.silverpointindia.com

This book is dedicated to millions of farmers, small businessmen and traders whose aspirations and dreams are transforming India.

Foreword

Customer Stories

Humble Beginnings

Beyond First Victory

Victorious through the Darkest Hours

Fight Back

Celebration

Index

Acknowledgement

5

10

44

82

110

136

154

156

contentsManagement Speak

Anand Mahindra

Bharat Doshi

Ramesh Iyer

V Ravi

Rajnish Agarwal

Vinay Deshpande

Jaideep Devare

Anuj Mehra

R Balaji

6

7

8

9

27

57

95

123

145

5

forewordThe potential for growth is inherent in every single person. The

journey to maximise this hidden potential, to find success and

happiness, is what we call the journey of ‘life’.

Many years ago, we at Mahindra Finance, commenced our

journey, working in semi-urban and rural India. This was a

different India, working by its own rules and constrained by

its own challenges. Venturing into an untested sector, hitherto

untouched by large finance companies, was a risky proposition.

The diversity and intricacies of local culture and geography were

like a puzzle which needed to be solved with patience and care.

As we spent considerable time working in this geography, we

realised that with a little bit of financial support, the potential

for growth was tremendous. With this belief, we spread

our people across the country, to identify opportunities for

intervention, and provide timely help to deserving people.

Each effort that we made with faith, was a drop in the ocean of

change, that slowly started spreading across Bharat.

Today, twenty years later, we took a moment to look back. The

success of Mahindra Finance in the sector was unique. We

believe that we have found a way to unlock the ‘chakravyuh’ that

is rural India. Moreover, we have helped change the mindset of

the market towards this oft-ignored sector. And more important

than growth and profit, we have managed to touch the lives

of many of our customers, and they have touched ours. Their

dreams have become our hopes, and their success, our joy.

This book is a collection of those moments and journeys. On the

surface, it is a compilation of success stories of our customers,

to whom we have provided loans of various kinds. At a deeper

level, it talks about our ethos, about the lasting relationships we

have forged with our customers, and our efforts to uphold their

dignity.

Each story and experience shared by our customers, was unique.

To simplify the reading experience, these stories have been

classified into five chapters: ‘Humble Beginnings’, ‘Beyond First

Victory’, ‘Victorious through the Darkest Hours’, ‘Fight Back’

and ‘Celebration’.

Meet the auto rickshaw driver turned businessman, the 55 year

old turned entrepreneur who built a fleet of 72 cars, and the

housewife fulfilling her late husband’s dreams. And discover a

portrait of a rising India, in this book, ‘Bharat Awakens’.

MMFSL is one of our most successful businesses. It has financed assets worth over Rs 100,000 crores. Its

customers are spread over 1,70,000 villages and more than 5000 towns. It has touched the lives of over

2.5 million people. It has, all in all, been a most successful business journey.

And yet, it is not the figures that truly tell the story of its success. The true story of its success comes from

the stories of the ordinary people whose lives MMFSL has touched and transformed. That is why it is

fitting that this book should showcase not the story of MMFSL, but the success stories of its customers.

In this book you will find true stories – stories of struggle, stories of strength in the face of challenging

odds, and stories of a determination to craft one’s own destiny. The stories are inspirational because they

are all true. They are stories of real people, facing real challenges and triumphing over considerable odds,

with a little help from MMFSL.

So MMFSL is profitable; but the profits are almost a by-product of their driving desire to change

people’s lives, and enable them to rise. Over the years, Mahindra Finance has joined hands with so

called ‘marginalised’ sections of society, helped them, worked with them, trusted them, and changed the

course of their lives. Profound customer centricity is at the heart of the deep relationship that Mahindra

Finance has formed with its customer, and the customer has repaid the compliment by identifying with

the company to the extent that he almost seems to be saying, “I may be small but my dreams are not.

And Mahindra Finance understands my aspirations and helps make dreams come true. They know me

so well, they are a part of me. And I am Mahindra Finance”. So when a customer 200 km away from the

nearest ‘Town Centre’ upgrades himself from a bullock drawn plough to a Tractor, from Tractor to a Car

and from Car to an SUV, when he builds himself his first house, it is nothing but another manifestation

of Mahindra Finance in action. It is a manifestation of the new India spreading its wings and achieving

its dreams. The rise of Mahindra Finance has created 2.5 million entrepreneurs who have fought against

their fate and inspired innumerable others to follow their heart. And I am delighted that MMFSL is on

its way to spreading this spirit of entrepreneurship in many communities across the globe.

Nothing, therefore, captures the journey of Mahindra Finance better than the journey of its customer,

his fight against his fate and his aspirations for a better life. This book is an effort to take you to a world

of indomitable spirit, unwavering beliefs and unflinching trust.

Welcome to the world of Mahindra Finance!

Chairman and Managing Director – Mahindra & Mahindra Ltd.

Anand Mahindra

7

The seeds of an idea lie not in a right answer but in the right question. 1992. The year of Gulf war and oil crisis. The auto industry was in a shock as sales volumes declined dramatically. M&M sales took a bigger hit with the unfriendly tax regime for utility vehicles. In that challenging environment, our Automotive Marketing had called a dealers’ conference and I decided to sit in the last row as an observer. One of the dealers went to the dias and said that bank finance for retail lending was drying up, and Mahindra’s performance compared to the other auto players would suffer more as the Mahindra Group, unlike many auto companies, did not have its own finance company. This comment triggered a question in my mind: “Why do we not have our own finance company?” As the question churned in my mind, an idea was born: a dream was born. …And Mahindra Finance commenced its journey with a small group of employees from a small office in Worli, Mumbai. At that time, we only visualised Mahindra Finance as a captive finance company. But even at the start we created and followed a unique set of rules. We focused on rural India, much before it became fashionable. We created a governance structure for Mahindra Finance independent of the auto marketing. We derisked the business model by capping the proportion of Mahindra vehicles that we would finance, rather than measure the penetration for financing of the parent company’s products, which was a commonly applied success metric of captive finance companies. More importantly, we empowered our frontline to take decisions that would be in the interests of both, the customers and the company. As we embarked on our journey, we often found ourselves in situations where there was not only a large business potential but also an opportunity for us to make a difference by empowering people. We sought to answer the questions of “what else” to offer and “who else” to offer to. Over the last two decades we have grown to become one of the largest NBFCs in India, fuelling a million more dreams along the journey – the dreams of our customers. The same powerful question exhibits itself again, whenever a farmer asks, “why can’t I feed my own family, when I can feed the rest of the world”. Or whenever a truck driver questions, “why can’t I become my own master and drive my own vehicle, when I can drive somebody else’s.” Whenever a construction worker asks, “why can’t I build my own house when I can do it for others.” And whenever anyone of them questions himself thus, it sows the seed for yet another dream, yet another success. In the true sense, the success of its customers has translated into the Company’s success. And this success doesn’t lie in the business numbers it has achieved or the milestones that the Company has crossed. This success lies in the way we have been able to inculcate, nurture and promote the culture of asking the right questions not just amongst ourselves, but also amongst our customers. This book is an effort to capture this culture and how it has helped people to Rise.

Chairman, Mahindra Finance

Bharat Doshi

The rural and semi-urban market of India was unexplored by finance companies. We entered the same by force and not by design. The risk involved in investing in a sector with no prior experience, statistics or pool of knowledge, was a daunting one indeed. As a captive finance company, we had to start penetrating areas where vehicles and tractors were sold. The business was set up at a time when Mahindra vehicles were in short supply and hence support was needed only for a certain range of vehicles. Our beginning was, therefore, a very challenging one.

We did realise quite early, that to be successful in the rural market, it was imperative that we designed products that suited the rural customers’ cash flow. We needed to be close to where the customers were and more importantly, had to understand the customers’ challenges and partner with them in difficult times. The needs, aspirations and problems faced by this other side of India, ‘Bharat’, were dramatically different from those faced by urban India. We realised the only way we could make this venture a success was to be an integral part of the rural eco-system itself. One way we accomplished this was by recruiting employees from local colleges, who understood the pulse of their areas. We set up branches in deeper pockets increasing penetration across the country.

Our customer, be it the farmer, the auto-rickshaw driver, or the milkman, was at the heart of our business, and the only reason for us to exist. Hence, we modelled our business on two pillars: 1. Respecting the customers’ voices and efficiently using their feedback to design products and services. In many cases these went against conventional ways of financing practised across the world in predominantly urban geographies.

2. Trusting our customers and helping them in their difficult times. Their abilities and latent potential to grow, rather than documentation, was the yardstick we measured them by. And we stood by our customers through thick and thin, leading to relationships far deeper than bonds of business.

What started with a lot of hesitation, has now earned the distinction of being a leading rural NBFC. The entire credit for this success, goes to our large family of 2.5 million customers. At every stage, our customers have helped us develop a unique business model through their inputs and successes. Every customer in every part of India, every day, brings us a new experience, helping us grow from strength to strength.

We dedicate our success to our customers. We have managed, with our customers’ support, to unlock the ‘chakravyuh’ that is rural India. We thank all our customers who, through their dedication, passion, energy, aspirations and knowledge, have helped us to reach where we are today.

Managing Director, CEO – Financial Services Sector & Member of the Group Executive Board

Ramesh Iyer

9

During the year 1991, the Mahindra Group set up a small Finance Company called Maxi Motors Pvt.

Ltd. At that time, no one would have envisaged that fifteen years down the line, it would have grown

to become the largest rural NBFC in India.

Initially, not many banks were willing to lend, but we commenced operations in a modest manner

by selectively financing the major dealers in the Mahindra Automotive Sector and Farm Equipment

Sector. We strongly believed in the potential of rural financing, as it would help realise the dreams of

our rural customers to become entrepreneurs. We had tremendous support from the Mahindra Group

– its deep rural knowledge, management bandwidth and the network in the interiors of India. We

were not intimidated by the magnitude of the challenge, as we had strong faith in our ability and in the

ability of our customers.

The rural market, which is the focus of many corporates today, did not have many takers then. It

was unchartered territory. There was no history on the basis of which we could project the future,

no references to benchmark against and no competition to learn from. The only option was to learn

from one’s own mistakes. And we did make mistakes, but we learnt from every single one of them.

We ensured that a mistake was never repeated. We used to joke, then, “Make a new mistake, every

time you have to commit one”. In retrospect, I think one of the most important factors which helped

in our success was that we never shied away from opportunities with the fear of failure. We grabbed

opportunities with both hands. We grew richer and wiser with every experience.

Today, some might think that Mahindra Finance was fortunate to have spotted the rural market quite

early. But more than luck what helped us was the tremendous backing of the Group, its great domain

knowledge and its impeccable brand reputation. From our side we were willing to take calculated

risks in a market not tested till then. Mahindra Finance has been built on the foundation of trust and

integrity, which should provide a solid foundation to support its growth in the years to come.

This compilation is an effort to show what trust in oneself can do, to help us achieve success, as an

individual or as a company.

Chief Financial Officer, Mahindra Finance

V Ravi

Humble Beginnings

humblebeginnings

11

Often the most difficult part of a success story is the first chapter.

We plan for days, think and think again, mull over our ideas and

finally see a hint of an outline. We then set about putting together

words till they make sense and attempt to tell a story. Often the

first chapter is the most exhausting. But once it’s written, there is

no looking back. Words fall in place, the story tells itself and the

chapters follow each other till we reach a happy ending.

It’s the same when individuals set about writing success stories in

their lives. The beginning is the most difficult part in this journey.

There are many kinds of obstacles that come in the way of that

significant first step. Sometimes, these obstacles are self-imposed

and sometimes, inflicted on them. While they have to fight the

internal obstacles themselves, they need a helping hand to fight the

external obstacles.

There are many kinds of such helping hands. There are those who

nudge them to go ahead, there are those who give them what they

don’t have and there are those who place trust in them when no

one else does. Mahindra Finance is a company that has been doing

all this and more to help thousands of Indians start their new lives.

It has created many happy beginnings that have translated into

happy endings.

Read on to find out how some Indians wrote the first chapter of

their success stories.

beginnings

Humble Beginnings

A farmer from Manvi, Karnataka, Girish Patil

took a tractor loan.

Owning a tractor is perhaps the dream of all farmers! I too, wanted one to improve the

agricultural output of my farm, and I thought of buying a tractor for this purpose. As

I had no savings to buy one immediately, I applied for a loan. But I was in for a rude

shock when various banks rejected my application. I didn’t know what step to take

next, and I became extremely disappointed.

Things changed when I met a representative of Mahindra Finance and shared my

dreams. The team recognised my commitment to repay the loan, and it was speedily

sanctioned. Their customer service was excellent, and the documentation process was

extremely simple.

Thanks to their support, today, I own a tractor and my income level has improved

considerably. I have succeeded in converting my agricultural land into irrigated land.

I have recently also bought a Mahindra Bolero through another loan from Mahindra

Finance. I am planning to apply for yet another loan from them in the future as well. I

have already recommended several others to apply for similar loans.

My dreams are finally transforming into a reality!

Translation of the Kannada extract above:Getting my own tractor was the proudest moment of my life. It was a major achievement for me! Today, my land gives me a much better produce, and I am able to live a far more prosperous life.

13

I have been a customer of Mahindra Finance for 9 years. Since the beginning

of my career, I was involved in real estate, construction and contracts for

similar work. The nature of this field is that it is very risky. If anything goes

wrong, one can lose a lot of money very fast. Due to the uncertain nature of

my business, most banks refused to give me loans. I reached a point where

my business could not grow due to lack of funds, and felt frustrated.

By sheer luck, I was introduced to Mahindra Finance through some friends.

They understood my requirement and I was given car loans on the basis

of my experience, knowledge, desire to work and honest intentions. It is

wonderful that such companies look beyond paperwork and actually give

merit to these factors. They trusted me and my ability to earn, when no other

company was willing to take a risk.

I worked day and night to repay the loans on time, and since then life has

changed for the better. Today, I own more than ten vehicles, and all of

these are financed by Mahindra Finance! Due to my diligence in paying

instalments, I was even named the ‘Best Customer’ by their team more than

once. I had the good fortune to meet senior officials from the company. In

the end, I am just grateful that someone had faith in me.

K Thimma Reddy, from Rayalapuram,

Vijayawada, Andhra Pradesh, has taken car loans

from Mahindra Finance.

They trusted me and gave me the loan in spite of the risky nature of my

business. The loan opened doors for my business,

and I am the proud owner of ten vehicles today.

Humble Beginnings

Buying my own auto rickshaw was the first step towards a new life for me… a life more stable and less stressful than before.

Asif Shaikh, from Waghodia Village, Gujarat,

is a 3 wheeler loan customer.

I used to drive a rented auto rickshaw for many years. But even after working for

15 hours a day, I could not save more than Rs 3,500 per month. The rent of the

rickshaw itself was Rs 300 per day, which did not even include diesel and other

expenses. With the steep increase in the cost of living, it became a huge struggle

to make ends meet. Further, we were living in a small “kuchcha” house, where

we often faced hardships during bad weather conditions. All these factors drove

me to think of how I could increase my income.

In 2010, I decided to purchase my own rickshaw on an instalment plan,

rather than continuing to rent one. It made more sense to pay money towards

something I would one day own, rather than wasting it on rent. But securing a

loan without a proper income proof seemed virtually impossible.

Through a showroom, I was introduced to Mahindra Finance. They considered

my integrity and vision rather than my asset strength, and helped me secure a

loan within two days. I was happy to see that they respected a person’s desire to

work hard more than their current bank balance.

Instead of paying Rs 9,000 as rent, today, I pay only Rs 5,200 as a monthly

instalment. This gives me a lot more room to breathe. I am able to manage

proper savings, and soon I will finish repaying the loan completely. Today, my

family and I lead a much more relaxed and comfortable life. I hope to take the

help of Mahindra Finance once again to buy another auto rickshaw very soon.

15

I run a business of distributing medical and surgical equipment to various hospitals

and clinics in Aluva, Kerala. It has always been crucial for my products to reach

my clients on time. To achieve success in this sector, I knew I would need my own

vehicle. I could not depend on constantly hiring vehicles, as this was expensive and

would often lead to delays. As I had no major savings, I thought of taking a loan.

On a friend’s reference, I visited a Mahindra Finance office, and was delighted

with their readiness to help. Such wonderful customer service can perhaps never

be experienced anywhere else. Today I own four vehicles, all financed by Mahindra

Finance. My life has completely changed and my standard of living has improved

significantly.

The truth is that I would never have been able to reach where I am today, without

the timely support that Mahindra Finance provided me. It gave me the ability to

start a new chapter in my life.

Parthasaradhy, from Aluva, Kerala, has transformed his life with utility vehicle

loans taken from Mahindra Finance.

Translation of the Malayalam extract above:Thanks to owning my own vehicle, today I can deliver medical equipment on time to all my clients. My client base has increased in a big way, and my profits have also shot up!

Humble Beginnings

Kajal Bera, a woman entrepreneur from Ganapati Nagar, Tamluk, West Bengal,

acquired her first vehicle with a utility vehicle loan from Mahindra Finance.

I am Kajal Bera. I live in Ganapati Nagar Village, in West Bengal. I used

to run a spice workshop, a small business, for which I needed a utility

vehicle. As I didn’t have sufficient funds to buy one, I approached banks

and financiers for a loan. To my dismay, my application was turned down

everywhere.

When the doors of all lending institutions seemed closed for me,

Mahindra Finance came through like a beacon of hope. I was extremely

impressed by the way their team explained all aspects of the loan in great

detail to me. Thanks to them, the process of acquiring my utility vehicle

was smooth and stress free.

With the possession of the vehicle, a dream had come true, and it helped

boost my self-confidence immensely. I saved a lot of time and money

because of the vehicle, and soon my income began increasing. Within a

short time I was able to kick start another business of selling packaged

drinking water. Over the last few years, I have bought three more vehicles

from Mahindra Finance as well. Every month, their executive comes

home to collect my loan repayment instalment. The convenience is

unbelievable, and it helps me save both time and money.

I feel Mahindra Finance did much more for me than just giving me a

loan. They truly gave me the jump start that my life needed!

Translation of the Bengali extract above:As a woman, balancing a job with family life is often difficult. But starting one’s own business is even tougher. I am grateful that I got a loan without any hassle, and was able to establish a proper business successfully.

17

Living in a rented accommodation was a huge financial burden for our family. To make matters worse, we

were often harassed by the landlord. Somehow I managed to save enough money to buy a piece of land in

our village, but was left with no money to build a home. My application for a home loan was rejected by

several organisations, and my frustration grew.

When the Mahindra Home Finance team came to our area for a camp, I contacted their Customer

Manager. They examined my intentions while judging my capacity to repay the loan. Within just five days

of submitting all the required documents, my loan was successfully processed. I received my cheque, and we

were able to build our dream house.

Today, we are no longer at the mercy of a landlord, and live in our own home. A long cherished dream has

been fulfilled at last.

Kunj Bihari, built his first house in Khora Bisal, Chomu, in Jaipur, Rajasthan,

with a home loan from Mahindra Home Finance.

There is nothing more frightening than not having a secure shelter for one’s family. I can never forget the joy we felt when we shifted into our own house, leaving behind all the harassment and insecurities we had lived with for so many years.

Humble Beginnings

Jolly K Y, is an auto rickshaw driver turned businessman from Thrikkariyoor,

Kothamangalam, Kerala, who took 3 wheeler loans from Mahindra Finance.

From an auto rickshaw driver, I became the owner of a transportation business…

My life transformed completely, thanks to the

loan which helped me take the initial plunge!

As an auto rickshaw driver, I always dreamed of earning my livelihood by operating a small

goods vehicle. I wanted to buy a Mahindra Alfa, and for this I needed a loan. But most financial

organisations had already rejected my loan application.

On hearing my predicament, one of my relatives told me how Mahindra Finance had helped him

out in a similar situation. I decided to approach them as well. To my delight, they readily agreed to

sanction my loan, and I was able to buy a Mahindra Alfa goods vehicle. Soon I also took another

loan to buy a Mahindra Alfa passenger vehicle. This helped supplement my daily income. Their

team also arranged a special client visit for me, which was very helpful.

I was delighted by the respect given to me by the entire team of Mahindra Finance! They played a

key role in helping me start my own business, and later in expanding it as well.

19

Since 2001, I have been into the manufacturing and sale of “kulfis”. Initially, I used to

manufacture “matka kulfis” and sell these on a hand cart. It was difficult to manage

through bad weather conditions, and often the kulfis would melt before reaching

customers. To avoid this problem, I took a vehicle loan from a vehicle company, but found

it extremely difficult to pay back the high rate of interest. When I began suffering losses, I

decided to change my vehicle.

Mahindra Finance came as a timely reference, and despite my poor financial condition,

they gave me a loan to buy a Mahindra Maxximo. Within six months, my business

stabilised and I began enjoying profitable returns. Soon I was able to cover a larger area

and also sell different types of “kulfi”. I was very happy with the Maxximo’s performance as

well. Melting kulfis became a problem of the past!

I recently installed some of the latest “kulfi” manufacturing machinery at my setup. I have

also added a new product, the “pakodi”, to my business. Mahindra Finance helped restore

my self-confidence and literally transformed my life. I am extremely happy that companies

like Mahindra Finance are giving people like me the ability to grow and progress in life.

Maliram Kumhar, expanded his business in Anantpura Village,

Chomu, Rajasthan, by taking a light commercial vehicle loan.

There was a time when I spent my days lugging a

“kulfi” handcart all day under the sun. Today, I deliver these

products comfortably in a vehicle. My standard of living

has improved greatly, and I was easily able to afford a

proper marriage ceremony for each of my daughters.

Humble Beginnings

Today I am the only person in my entire family who owns a tractor! My cropping cycle no longer suffers unnecessary delays. The produce of my field has gone up, my income has increased and I enjoy a much more comfortable standard of living.

Koyada Veerareddy, a farmer from

Neerukulla, Sultanabad, Andhra Pradesh,

purchased his first tractor with a loan from

Mahindra Finance.

As a farmer, I used to hire a tractor to sow and harvest paddy in my fields. But

there was often a long waiting period for the tractor, and it was difficult to pay

the high rent each time. This made me extremely frustrated, as my cropping

cycle would often get delayed, impacting the yield.

Fed up of all this, I decided to buy my own tractor, and began collecting

information about the loan process. In 2011, on a friend’s advice, I met the

Mahindra Finance team. They explained various loan schemes to me, and even

offered to customise them to suit my requirements. Their service was efficient,

and their payment terms were customer friendly. I was very impressed!

Soon I became the proud owner of a tractor! I began using it for timely

harvesting and other activities on my field. This in turn boosted my produce,

and led to profitable returns. Today, I also rent this tractor out for additional

income. The wonderful experience I had with Mahindra Finance motivated me

to also apply for a personal loan from them. I have already recommended their

name to a friend, and will continue to recommend them in the future as well.

21

I used to earn my living from the meat business in Rourkela city. Back then it

was the only source of income for my whole family. As expenses increased, it

became increasingly difficult to survive on our income. I realised that while my

father, my brother and I, all focused our energies in this same field, we were

wasting our potential. I felt we needed another source of income, a second

alternative.

I aimed to buy a passenger auto rickshaw, as it could be a good way to earn in the

city. It was a relatively low investment, which I thought would give good returns.

Unfortunately, I didn’t have the necessary savings to buy an auto rickshaw, so

started looking for financing options. I had already heard a lot of good things

about Mahindra Finance from relatives and friends, so I reached out to them to

help finance the vehicle.

After inspecting my documents, within just a couple of hours, the Mahindra

Finance team completed my paper work and handed me a sanction letter to

take the vehicle. So fast and hassle-free was the experience, that I was quite

overwhelmed with excitement. It was a huge motivating force for me, to become

the owner of my own auto rickshaw!

Today my life is drastically better, and I earn enough to provide my family with

all necessities. We enjoy a good standard of living, far better than before. I have

started making profits, and can think of saving for the future.

Md Shamim Alam, from Rourkela,

Sundergarh, Orissa, took a 3 wheeler loan for

his first auto-rickshaw.

Today I am proud to have my own vehicle, earn enough to support my family and even

save some for the future!

Humble Beginnings

A resident of Sehore, Madhya Pradesh, Shiv Charan Jhalawa

is a government employee who took a home loan.

I always thought that as a government employee, I would easily get a home loan. But

sadly, this was not the case, and I was unable to get a loan, on my terms, from most

nationalised banks.

It was Mahindra Home Finance that came to my aid. Initially, I was confused as I

thought the company’s name was “Mahindra Rural Housing Finance Ltd.”. I assumed

that they operated only in rural areas, and not urban. But a friend told me to visit

their office, and the visit proved to be a pleasant surprise. When I met them, the

process they explained to me was quite simple, and the rates of interest were also good.

Their executives addressed all my queries in detail, and soon my loan of 3 lakhs was

sanctioned.

I doubt that any other organisation or bank could have given me better services. Today,

if anyone talks to me about a home loan, my first answer to them is that they must visit

the Mahindra Home Finance office immediately.

Translation of the Hindi extract above:I can only imagine the plight of other loan seekers who do not have proper jobs. I am extremely fortunate to have got in touch with the correct organisation at the correct time.

23

Till a few years ago, I was unemployed. We were entirely dependent on my father’s

earnings as a farmer. I tried doing various kinds of odd jobs, but could not manage to

earn enough out of those. A friend of mine advised me to buy a commercial purpose

vehicle and start a small business. I liked the idea, but there was a problem; I had no

funds of my own to invest. I also did not have proof of income, required for processing

a loan.

While making an inquiry with a Mahindra vehicle dealer, a member of the Mahindra

Finance team met me and spoke to me about a loan. He came and visited my

residence, met my family, and after a long discussion, decided to sanction my loan.

Though I did not have proof of income, he found another way, using my assets as

guarantee. Before I knew it, my loading vehicle had been delivered to me. It was an

unforgettable moment of joy and pride! My brother and I began operating this vehicle

together, and today we enjoy a stable and comfortable income.

Whenever I go to the Mahindra Finance office to deposit my EMI, I am struck by the

friendly environment and their readiness to help. I strongly believe that Mahindra

Finance has been the most important factor to help me reach where I am today.

The darkest days of my life were those when I was unemployed, with no idea what to do next. Being able to get a commercial

vehicle loan was almost a miracle for me. The loan helped me get

back on my feet, and today, I earn a respectable livelihood!

Uday Lal Ahir, living in Mangalwad Village,

Chittorgarh, Rajasthan, is a small business owner

and a light commercial vehicle loan customer.

Humble Beginnings

People like me who work in seasonal businesses often find

it difficult to have a regular monthly income. Being able

to get a loan remains a dream for most of us. I am

extremely fortunate that I got the right support, and was

able to transform this dream into a reality!

Alineni Ravinder Rao, from Jagityal, Andhra Pradesh, bought his

first car with a car loan from Mahindra Finance.

I have a seasonal bore well business, which flourishes mainly in the months of

November to May. The seasonal nature of my work makes it difficult for me to

produce documents showing a regular monthly income.

For a long time, I had been looking to purchase a car for my family, but my

applications for loans had been rejected by many banks due to my inconsistent

income. A friend of mine introduced me to Mahindra Finance. I had thought

that they finance only Mahindra vehicles, but soon discovered that they provide

loans for vehicles of all kinds. The Mahindra Finance team looked into the

details of my earnings, and agreed to sanction me a loan.

Within a single day, my loan was processed and I became the proud owner of

a car! I am grateful to Mahindra Finance for their invaluable support. I was

very impressed by their quick service and easy payment terms. I have already

recommended them to several colleagues and friends.

25

Ramji Gupta, a 3 wheeler loan customer, is a resident of Bhind, Madhya Pradesh.

There was a time when I was struggling to earn a basic income as a daily wage assistant in a bank. Today, I not only enjoy financial stability myself, but have also been able to employ my neighbour and provide him with a livelihood!

Working as a daily wage office assistant in a bank, I knew the typical process of getting a

bank loan. My work paid me approximately Rs 2,000 per month, which was never enough to

support my family. I realised that I needed to think of an alternative way to earn a respectable

livelihood. I knew I didn’t have the documents required for a bank loan, but on a friend’s

suggestion, I decided to try my luck at Mahindra Finance. Their office was just above the bank

where I worked.

My visit turned out to be the turning point of my life! The Mahindra Finance team agreed to

sanction my loan for a Mahindra Alfa vehicle. The paperwork was hassle free and the loan

came through swiftly. Working with discipline and dedication, I was able to pay back the

instalments smoothly. Soon, I applied for a loan to purchase a second vehicle as well, and

today, I have employed my neighbour to drive this!

There are times when I can hardly believe that I am now in a position to help someone else

earn a livelihood. It’s an indescribable feeling!

Humble Beginnings

In the Mahabharata, the Pandavas were denied their right to the throne of Hastinapura, and instead, given the barren, arid and hostile land of Khandavaprastha, as their share of the kingdom. Undaunted, they worked on the land and developed it into a lavish city so beautiful, that it came to be known as ‘Indraprastha’, the heavenly abode. Starting from nothing, they received help and support from Lord Krishna, and many others, and

transformed their barren inheritance into a land so fabulous.

Our customers include many potential entrepreneurs and farmers, who take the first step towards transforming their destiny and future, with sheer determination and courage.

Pandavas turn Barren Land into Indraprastha

27

The first impression, they say, is the last impression. But does it form a lasting impression?

Fifteen years ago, when I joined Mahindra Finance, I had come from a well established finance

company, with structured processes, established customer profiles and a time-tested model. But the

first interaction I had with my first customer at Mahindra Finance, showed me that this was going to

be different from what I had been doing before.

My first customer was a farmer from Hardoi, a place 112 kms from Lucknow. A simple man, wearing

dhoti and kurta. Asking me for loan to buy a Mahindra Commander for his son. His son would

drive and earn and pay the money back; farmer was sure of this. The dealer was sure, too. But I was

not. I had not dealt with such cases. My earlier customers used to be dressed in corporate suits, with

established sources of income; not ones who would earn out of the asset I was financing and repay

the loan.

I had my doubts.

Should I give him a loan?

Would he be able to repay it? And even if he did, how would he repay? In cash? He didn’t seem to

have a bank account. He actually didn’t. In case he didn’t pay, how would I collect the funds from

such a remote location?

There were questions and questions about what to do. And then there was my senior to guide me.

I visited the customer’s home, met his family, got a glimpse of their lives, talked to his son, and

understood his dreams. I had my doubts but I calculated my risk and trusted him.

I was proved right, when he paid back his first instalment two days before his due date.

This was what made Mahindra Finance different. The mutual trust we enjoyed with our customers

and the strong relationship we shared with them. I started seeing the humane side of our business.

The words in this compilation, are the recollections of only a few of 2.5 million such relations we

have formed along our journey.

Vice President – Operations, Mahindra Finance

Rajnish Agarwal

Humble Beginnings

A resident of Phulambri, Maharashtra, Ahmed Pathan, grew

his business from a paan shop to a general store, with the help

of a light commercial vehicle loan from Mahindra Finance.

I began my career in Phulambri Village, Maharashtra, by running a

small roadside paan shop called “Sohail Paan Centre”. This barely

gave me enough income to survive and I constantly faced financial

problems. With great difficulty, I managed to accumulate some

savings, and applied for a loan for a light commercial vehicle. I was

greatly disappointed when my application was rejected by all banks

due to insufficient documents. It was my father who advised me to

approach Mahindra Finance. He had taken a loan from them to

buy a Mahindra tractor in 2005.

Sure enough, within 5 days, my loan was sanctioned! With the

vehicle, I made a bigger profit than before. Today I successfully run

a general store and have been able to repay all the loan instalments

on time. Mahindra Finance enabled me to make a wonderful start

in life, and I will always be grateful to them for their support.

Mahindra Finance truly works according to their tagline “Bande

Mai Hai Dum Pechanain Sirf Hum”! Their attitude towards

customers is outstanding, and I feel proud to be associated with an

organisation that treats its clients just like family members.

Running a tiny roadside paan stall, I could only dream of owning

a proper shop one day. And this aspiration would never have been

realised without a loan.

29

My brother and I used to work on a farm and a small tractor dealership

business in our village. Even with our collective income, our financial

condition was miserable. With just three bighas of land, we were unable to

make ends meet. After considering various options, we decided to purchase

a new tractor. But as I had a large family of fourteen to support, and only my

land as an asset, my loan application was rejected by all banks.

Finally, I approached Mahindra Finance, and within a short time span our

loan for a new Mahindra tractor was sanctioned. Our journey of success began,

and with Mahindra Finance’s support, we were soon able to expand and buy

a second and third vehicle, something we had never even dreamt of! Looking

back, I would say that Mahindra Finance was like a family to me, supporting

me in my darkest hour. They were the only ones who understood my needs

and gave me a fair chance.

Today I enjoy an excellent reputation in the market, and several banks and

finance companies have offered me loans, but I would never take a loan from

any organisation other than Mahindra Finance, as they were the only ones who

supported me in my time of need. I am extremely grateful to the team which

sanctioned my loan, which enabled me to upgrade myself from a tractor driver

to a tractor owner.

Girdhari Bundela, a resident of Nimsari, Dharampuri, in Madhya Pradesh,

changed the course of his life with a tractor loan from Mahindra Finance.

Buying a new tractor literally helped me begin a new chapter in life.

Today, I am able to earn a stable income, and supporting a huge family

no longer seems like a burden!

Humble Beginnings

Lakhan Sahu hails from Nandanpura, Jhansi, Uttar Pradesh, and has

taken construction equipment loans to expand his business.

I used to run a gym in a small town called Nandanpura. It was my

passion but it wasn’t paying me well. I couldn’t continue living on

this meagre income and it was getting more difficult by the day. So I

decided to start another business to supplement my income. While I

had an idea of owning a machine and starting a construction business,

I didn’t know how to begin. Because I only had the idea. Not the

money.

When I told my friend about this problem, he advised me to go to

Mahindra Finance. I visited their office and shared my business idea

with them. After verifying my documents and the detailed project

report, they sanctioned my construction equipment loan in a short

period. This help at the starting stage of my business was all I needed.

With their help I started growing and success came knocking at my

door.

After that, with Mahindra Finance’s help, I bought three more

machines. Today my business is doing very well. I am doing what I

love. I will always thank them for helping me in my first step towards a

better life.

While I had the idea, I didn’t know where to begin and how.

With their help, I kick-started my business and a better life.

31

As a farmer, I earned my livelihood through the sale of sugarcane and vegetables.

I earned a decent income, and always thought that I would be able to secure a loan

if I ever needed one. But I was sadly mistaken!

A few years ago, I decided to leave my village and shift to the city of Surat in order

to provide my children with a better quality of education. I was so sure that a

nationalised bank would give me a home loan that I went ahead and booked a

house. I even paid Rs 10 lakhs to the builder as an advance! But my loan application

was repeatedly rejected as my only source of income was agricultural income. My

dreams were shattered and I had no idea what to do next.

The builder soon realised my position was vulnerable and threatened to cancel my

booking. As luck would have it, I was referred to Mahindra Rural Housing Finance

Ltd. (MRHFL) in the nick of time, and my home loan got sanctioned immediately.

Even after I showed the builder a letter stating that the loan had been sanctioned,

he refused to believe me! He finally believed me when the Mahindra Home Finance

executive spoke to him on the phone. Once the loan amount came through, my

property was fully secured. Much to my relief, I was able to shift into the new house

without any hassle. I can never thank Mahindra Home Finance enough for what

they did for me! My move to the city was made possible by them.

Pradyumansinh Vashi moved to Surat, Gujarat, from his village, after purchasing

his house in Surat with a home loan from Mahindra Home Finance.

Today, my family and I are happily settled

in Surat. Our children receive quality

education and our future seems bright. As

a farmer, this is more than I could ever have

dreamed of!

Humble Beginnings

Inder Singh is a driver turned businessman from Jamsedpura, Rajgarh,

Madhya Pradesh, and a construction equipment loan customer.

There was a time when I struggled to support my family. Today, I own three

vehicles and run a flourishing business. I am grateful for the loan which helped

me overcome all obstacles!

I used to work as a driver. I also owned 1.5 bighas of land, but even

the income from both these sources was not enough to provide for my

family. I was not able to save a single penny, and was extremely worried

about our future. My younger brother’s recent death had made matters

worse for the family.

With God’s grace, I happened to meet a Mahindra Finance employee.

I wanted to buy a JCB vehicle with a construction equipment loan, but

I did not have proof of income. He understood my problem, and was

willing to give a loan to me if I could pay a certain amount as margin

money. Since I did not have the funds for it at the time, he suggested

that I take the loan through a close friend or family member, until I

could pay the margin money amount. After that I could transfer the loan

and the vehicle to my name.

This strategy worked, I got the JCB and began earning a proper monthly

income. I sold 1 bigha of my land to pay the margin money. At that time

I had a detailed discussion with the Mahindra Finance team. Though

they had no physical proof or guarantee that I could earn enough and

repay the loan, they agreed to sanction a loan in my name. They judged

me on the basis of my ability and will to work. Their confidence was

well-placed, because I worked hard, and was able to repay all my loans.

Today, I own a JCB, a tractor and also a Bolero. I have a solid base of

clients, and my business is flourishing.

I feel Mahindra Finance really sticks to their motto “Bande mein dum,

pehchaane sirf hum”. They truly help poor people like me transform our

lives.

33

Parmeshwar Shamrao Kadam ran a tea stall in Khanapur Phata, Parbhani,

Maharashtra, bought a home for his family with a home loan.

Most banks look for loopholes to reject a loan

application, as they don’t want to take a risk. But I was happy to find an

organisation which works in the opposite way – they

try and find solutions that enable a loan to get

processed!

I used to run a small tea stall at a location called Vasmat Road in Khanapur Phata village. To increase

my sales, I began approaching offices in the vicinity. That is how I first came in contact with Mahindra

Home Finance. After starting a business in Parbhani, I decided to purchase a house for my family. The

property I liked was valued at Rs 18 lakhs, but I knew I would have to take a loan for at least half the

amount. Finally, I managed to sell my ancestral property for Rs 13 lakhs, but still needed funds to pay

the balance. When I tried for a loan, not a single bank was willing to help, as I didn’t have proof of a

regular income.

Once, while collecting my monthly payment for tea and coffee, I discussed my situation with a

Mahindra Home Finance executive. He asked me to get a guarantor, but I could think of nobody. The

executive himself knew me very well and also understood my business. He agreed to take the guarantee

of my loan repayment, and my loan was swiftly sanctioned. I was extremely touched by how he went

out of his way to help me fulfill my dreams. Thanks to Mahindra Home Finance and the personal

interest taken in my case, I was able to buy a house and build credibility for myself in the market as

well.

Humble Beginnings

Makhan Singh Bheel, the sole breadwinner of his family in Jamner,

Madhusudangarh, Madhya Pradesh, was able to improve his standard of

living after taking a light commercial vehicle loan.

Till 2010, I earned a daily wage of Rs 150 to Rs 200, working as a driver. I was the sole

breadwinner of our family, and we were entirely dependent on this meagre income.

One day, I met an executive of Mahindra Finance who was also from my village. He

shared with me a vision of driving my own vehicle instead of driving other people’s

vehicles.

I had never thought of buying a vehicle of my own, but my instincts told me it would

be a correct decision. I visited a showroom in Guna and decided to apply to Mahindra

Finance for a loan to buy the Force Trump 40 vehicle. Within a week everything was

finalised and I was able to buy my first commercial vehicle. It took me one and a half

years to repay this loan. Once it was cleared I was able to take another loan and buy a

second vehicle, which my brother now drives. Business took off well, and our financial

condition has improved tremendously.

We have also shifted from a “kuchcha” house to a properly constructed

accommodation. It was purely the support of Mahindra Finance that helped me

acquire two loading vehicles, changing my life forever! I can now confidently shoulder

the responsibility of being the only earning member of our family.

Once upon a time I was just another driver,

operating someone else’s vehicle and struggling to

survive on paltry daily wages. Today I own two

commercial vehicles of my own, a matter of great

pride for me!

35Miyajan Ansari from Jharkhand took his business to

another level after taking a light commercial vehicle loan.

I used to run a small scale poultry business in a village in Jharkhand.

I would buy chickens from the neighbouring villages and sell them

to local customers. I didn’t earn much profit out of this business.

But I had to do it because that was the only thing I knew. More

than not having enough food to eat, what pained me was that my

children couldn’t go to good schools. I kept thinking of ways to

increase the volume of my business.

My new life began when I happened to meet a Mahindra Finance

executive. After hearing my problem and going through my

application, they offered me an immediate loan. With this money,

I bought a pickup van. I started fetching chickens in bulk at a lesser

price. And I started gaining more profits. My business grew rapidly

and income rose.

After I had paid back my loan, I went to Mahindra Finance again

for another loan. I bought another vehicle and expanded my

business further. Today I own four vehicles out of which three are

loan-free. No matter how far I take my business, I will never forget

how it was Mahindra Finance that helped me begin my success

story.

By getting help on time, I could begin

my life afresh. A life filled with success

and prosperity.

Humble Beginnings

Sunil Sompurkar, originally from Tembhode-Kalamboli,

in Panvel, Maharashtra, started his transportation

business in the city with a light commercial vehicle loan.

My family used to own a small rice flour mill in our village

Tembhode-Kalamboli, and this was the only source of income

for us. Tired of our financial problems, I decided to shift to the

city for better livelihood prospects. I got a job of cleaning Light

Commercial Vehicles plying between Uran and Kalamboli.

Within a year I learnt how to drive, and began working as a

freelance driver. I braved all kinds of weather, and drove at all

hours of the day in attempt to earn some additional income.

In 2005, I learnt that it was possible to procure a loan from

Mahindra Finance to purchase a Light Commercial Vehicle. I

decided to start my own transportation business, and bought

some time from my family, who were keen to get me married

at the earliest. With Mahindra Finance’s support, I bought a

Mahindra Max Pickup. Not only did they give me a loan without

any hassle, but they also arranged the delivery of the vehicle for

me.

I worked extremely hard to repay my loan on time. In 2009 I took

another loan from Mahindra Finance to buy a second vehicle,

and in 2010 I bought a Mahindra Scorpio SLE for my personal

use. Today, I have a stable transportation business in the Uran

area, with two drivers working under me. I live a comfortable

life and am able to provide my daughter with quality education.

Without Mahindra Finance, none of this would have ever been

possible! I would recommend their name to anyone who is

looking to start a new business or expand their existing setup.

I am extremely proud to be the first person from my village to have bought a Light Commercial Vehicle! After leaving

my native place, I began my life in the city as a cleaner. Today, I have a successful

transportation business of my own!

37

Back in 2000, I had no job, and no formal education credentials. I was confused about how to build a career in my village. My

attachment to my family and village was very strong, and I did not want to go to a metro city to earn my livelihood. I thought of

starting a taxi operations business, as there has always been a shortage of government buses in remote villages. But I could not afford

to purchase a vehicle for myself. Somehow I managed to convince a relative to let me use his M&M 900 Double Cab. He had taken

a loan from Mahindra Finance to buy this vehicle.

I worked for 16 to 18 hours every day as a local taxi operator. With the grace of God, I earned enough to pay the vehicle instalments

and save some money. In 2003, I decided to purchase my own vehicle, and approached Mahindra Finance for a loan. I did not have

much financial backing, but their team knew me as I used to repay my relative’s vehicle instalments regularly. They were aware of

how hard I worked, and after calculating my daily income, they agreed to give me a loan. Having my own vehicle was a dream come

true for me. It boosted my self-confidence immensely!

In the last 12 years, I had taken loans for 4 vehicles, and repaid all of them successfully. I now intend to take my business to the

next level by buying a Toyota Etios. Mahindra Finance not only gives uneducated and unemployed youth a fair chance to earn their

livelihood, but also enables them to enjoy a respectable place in society.

Even with so many financiers available today, when it comes to loans, I always go with Mahindra Finance. In fact I suggest the same

to others as well. During the 12 years of my association with this organisation, the bond we share has greatly deepened. Today I feel

like I am a part of Mahindra Finance!

Sunil Kumar, was able to continue his life in his native village

of Alai, Bikaner, Rajasthan, after taking utility vehicle loans.

Twelve years ago, I had no job and no money. Today, I have a transportation

business and I own four vehicles! Soon I will own a fifth one as well. I am extremely grateful that I found a

mentor organisation which helped me shape my life without having to leave

my beloved village.

Humble Beginnings

Sanjeev Baid, from Santipur, Guwahati, has taken light

commercial vehicle loans from Mahindra Finance.

I was a small time transporter in Guwahati, where I used to take vehicles on rent and

supply commodities to various people. At that time, my economic condition was not so

sound as most of my income used to go on the rented vehicles.

Then I came across a Mahindra vehicle i.e. Mahindra Cabking DI 3200. I could

just imagine the profits I could make if I could somehow purchase it. As my savings

were not enough, I approached banks for a loan. Since, my financial stability was

questionable, banks and other financial institutions were feeling uncomfortable in

giving me the loan.

Just as I grew discouraged, Mahindra Finance came to my assistance, understood my

need and potential, and and my vision to grow. Mahindra Finance provided a loan

for my first vehicle and helped me to establish my business. I must say that this was a

game changer for me and over the years, I have financed 14 commercial vehicles from

Mahindra Finance both in my name and my brother’s name.

Thanks to Mahindra Finance, as of today, I am the proud owner of Tirupati Pariwahan

Service. My experience with Mahindra Finance was really a good one and I hope to

continue my relationship with them in the future also.

I struggled to acquire my first vehicle. Mahindra

Finance helped me fulfill that dream, and since then I have bought 14

commercial vehicles with loans from them!

39

Today, I no longer work for others. I am self-employed, with a team working under me. I am extremely grateful to those who believed in my vision and supported me when I had nothing!

I was a commercial vehicle driver working for daily wages, and was barely able to support

my family on my income. On days when there was no work, even survival became a

challenge. If I had been alone, I would not have worried, but to see my family struggle was

very painful.

My work made me travel a lot. During my travels, I started noticing that the construction

business was booming in Thrissur. After seeing the rapid growth of many realty brands,

this observation became stronger. Around the same time, Thrissur became a corporation

grade from a municipality grade. I found this phase very promising and wanted to use it

to improve my life. I thought of starting a business of getting contracts to supply materials

for real estate developers. But I needed a vehicle on an earn-and-pay basis for this. When

I couldn’t feed my family three full meals a day, how would I arrange for a vehicle? I knew

the only answer was a loan, and I applied at several places. But all banks rejected my

application, as I had no money, no home, no ancestral property and no contacts.

Mahindra Finance ignored what I didn’t have and saw what I had. They saw my vision and

believed in it. Once my sister and brother-in-law agreed to give a guarantee for the light

commercial vehicle loan, it was sanctioned. Mahindra Finance didn’t just give me a loan,

they gave me a life.

I bought a commercial vehicle, and worked day and night to pay my EMIs regularly. Soon

I was able to buy another vehicle, again with the help of Mahindra Finance. I don’t work

for daily wages anymore. I am self-employed. What’s more, today I am an employer myself,

and I lease out tipper trucks to others. I live in the comfort of my own house. And all this

was achieved only because of the trust Mahindra Finance placed in me.

Devadas, from Puzhakkal, Thrissur, Kerala, took advantage of the

real estate boom to start his own business, with the help of a

light commercial vehicle loan from Mahindra Finance.

Humble Beginnings

A resident of Dewas, Madhya Pradesh, Yogesh Dubey, moved from

driving rented auto rickshaws, to being an owner of multiple vehicles, by

taking 3 wheeler loans from Mahindra Finance.

I am from Dewas, Madhya Pradesh. My father works in the local police force. He worked

hard to ensure that my brother and I receive a good education. Unfortunately, despite

our best efforts, we were not able to find jobs anywhere. To earn our bread and butter,

we began working as auto rickshaw drivers. But these vehicles were on rent, and it was

very difficult to save anything after paying the rent every month. It became extremely

tough to provide for the family and ensure a good education for our children.

One day, by sheer luck, a Mahindra Finance executive sat in my auto as a passenger.

When he found out I was driving a rented auto, he told me that Mahindra Finance

could help me. He explained how I would be able to save much more money by taking a

loan and buying my own auto rickshaw. I found his advice encouraging, and I visited the

Mahindra Finance office. My 3 wheeler loan was sanctioned, and before I knew it, I was

able to buy my own, brand new auto rickshaw. The loan repayment terms were also very

reasonable.

Today, we own three auto rickshaws in the family. The third one is driven by my brother

in-law. I am extremely grateful to Mahindra Finance as they helped me improve my

standard of living drastically. Thanks to their support, I am able to send my children to

good schools. I can now breathe a sigh of relief as my family’s future is secure!

From being completely unemployed to owning an auto rickshaw, I have come a long way today. And without the support of Mahindra Finance this transformation would never have been possible!

41

I started my career with my mini van, thanks to Mahindra Finance. They allowed me to pay my

EMIs as per my convenience!

I come from a very poor family of Dhubri, Assam. I used to work as a contractual

employee. My income was low and unpredictable, and finances were very strained.

I realised that working like this would not fulfill my dreams and aspirations for a

better life.

I thought I could make a new start in my career, by purchasing a commercial vehicle

and generating an income from it. But when I had no funds, how would I possibly

buy the vehicle? Who would trust me and give me a loan?

Coincidentally, just around that time I heard of Mahindra Finance from a colleague

who was living nearby. He was very confident that I could get a loan from them.

Amazingly, the Mahindra Finance team gave me their full attention, treating an

ordinary man like me with respect. They trusted my intentions and ability and

before I knew it, I took a Maxximo minivan home!

As I was not sure if I could pay all my EMIs on time, the Mahindra Finance team

gave me flexible repayment options, which took a load off my chest. I was able to

pay my EMIs with the flexibility they gave me. They helped me when I had no other

source of help. Thanks to Mahindra Finance, I have been able to realise my dream

of purchasing a vehicle. Hopefully, soon, I will be able to take another loan after

closing this loan.

Biswajit Nath Roy, from Gauripur, Dhubri, Assam, bought his first vehicle

with a light commercial vehicle loan from Mahindra Finance.

Humble Beginnings

G Kumar, started as a driver in Dharampuri, Tamil Nadu, and became the

owner of multiple vehicles with utility vehicle loans from Mahindra Finance.

Working as a driver in Dharamapuri, Tamil Nadu, I, came across Mahindra Finance when

I went to pay my boss’s loan instalments. My dream was to own a few vehicles and earn my

livelihood out of these. I knew I had the dedication and talent needed to achieve my goal, but

no bank was willing to give me a loan due to my meagre income.

Approaching Mahindra Finance proved to be a completely different experience. They

supported me like a true friend, believing in me every step of the way. They understood my

requirements, and my loan was sanctioned within a single day!

Today, I own a fleet of three cars and I have three people working for me. The growth in my

income has been outstanding, and I enjoy a respectful position in society. I am extremely

grateful to the entire Mahindra Finance team for giving me a fresh lease of life! They gave

importance to my talent, confidence, knowledge, and capacity to earn, rather than just my

income documents. They respected my vision and helped me realise it.

Translation of the Tamil extract above:While going to pay my boss’s loan instalments, I began dreaming of having my own vehicle. Today this dream has come true, and all thanks to my loan getting sanctioned!

43

Sunita, from Kannu Patel Kee Chawl, Patnipura Nanda Nagar,

Madhya Pradesh, improved her standard of life drastically with a

light commercial vehicle loan from Mahindra Finance.

I didn’t even have a bank account when I approached

Mahindra Finance for a loan! They guided

and supported me, and helped my family raise our standard of life drastically.

Kannu Patel Kee Chawl, Patnipura Nanda Nagar is a difficult area to live in. Just earning a living is

an uphill task, and paying monthly instalments for loans even more difficult.

I used to work in a local mandi, without the comfort of a permanent job. My earnings were used to

supplement my husband’s income, and together we strived to raise our two daughters. Our dream

was to provide them with good education so that their standard of life in the future could be better

than ours.

In order to increase our income, we wished to purchase a Mahindra Maximo vehicle. At that time,

I didn’t even have a bank account in my name. It was no surprise to me that no bank was willing to

give me a loan.

I approached Mahindra Finance with hope, and what followed was hard for me to believe! Not only

did they give me a loan, they even helped me open my first bank account. As soon as I received the

cheque book, and the necessary loan documentation was done, I gave the Mahindra Finance Team

post dated cheques for the loan instalments. I will never forget the day our Mahindra Maximo was

delivered to our home. My heart was just singing with joy! We had actually managed to acquire the

vehicle, thanks to Mahindra Finance.

I worked hard and made it my mission to repay the loan on time. Apart from the one visit to collect

the cheques, the Mahindra Finance team never had to visit my home to remind me about payments.

My hard work bore fruit, and we began making a better living. Our status in society has risen, and

we are now proud to be a middle class household. Our dreams are growing too, and we will work

towards them with the support of Mahindra Finance.

Beyond First Victory

beyondbeyondbeyondfi rst victory

45

There are two kinds of people in the world. There are those who

relentlessly work and make their way to success. And stop. And there

are those who do the exact same thing but with a difference. Even

when the first success comes their way, they greet it with a smile and

search for the next one. They never stop.

India is full of this second kind of people. They never accept what

life throws at them. They decide what to make of their life. They have

endless passion, endless hunger and endless determination. With

‘what’s next?’ as their mantra, they are always on the lookout for

newer, better and more fulfilling ways to live life. But when they need

finances to fuel this passion, sometimes they fall short.

By providing these people the right financial help, at the right time,

and time and again, we have forged relationships beyond business

with them. The hard work and perseverance of our customers

has played a significant role in changing their lives, thus stringing

together a series of successes.

In this section, you will read a collection of such stories that tell you

about the lives of such people who chose never to stop growing.

Beyond First Victory

Vitthalbhai Bhayalabhai Raut, is a farmer turned businessman from Vansda,

Gujarat, and has taken utility vehicle loans from Mahindra Finance.

The tribal area in Vansda, a small town around the Gujarat-Maharashtra

border is home to many farmers. I was just another farmer. Only my dreams

were not ordinary. Even though I owned 10 bighas of land and grew seasonal

crops, I struggled to run my family with the little money I made. I wanted to do

something different but every time I ended up with the same problem. Lack of

funds. No one wanted to give a loan to a poor farmer who had no savings and no

property to show.

But this belief changed when I met a Mahindra Finance branch manager.

Based only on my land papers, Mahindra Finance gave me a loan using which

I bought a Bolero and started using it as a carriage vehicle on contract for the

local electricity board. Life had even better things in store. In 2009, I heard about

another contract in the BSNL department. I purchased another Scorpio, also

financed by Mahindra Finance. Now I not only made money but also saved up

for a new business in the future.

Even when I needed money for some personal use, Mahindra Finance gave me re-

finance on my Bolero. This help at the right time fulfilled my family’s need. With

my business growing and a steady income in hand, I made it my priority to pay

off the EMI. I did pay back my loan with a good track record.

Mahindra Finance has not helped me just once. It has stood by me every time I

needed a helping hand.

After I bought my first vehicle, life has changed completely. From being a farmer who struggled to make ends meet, I run my own business that even lets me save for the future.

47

My primary business is farming. I used to own ten bighas of land. And the income from this land

supported my family consisting of my father, wife and four children. After all the spending, there

would hardly be any savings left. I hadn’t even planned on anything but as they say, if something

good has to happen, it will. In my case, it happened through a Mahindra Finance executive.

One of my friends wanted to buy a tractor and asked me to accompany him to the Mahindra

Finance office. While we were there, the executive asked me if I was interested, too. I refused,

saying I had no money to get a loan and that I didn’t have any business idea in the first place. After

enquiring about my details like my village, its population, the mode of transport, etc. he suggested

an idea to me. He told me that if I bought a vehicle, it would help the people in my village to go

to the nearby towns while giving me a handsome income. All the children, including mine, could

also go to school easily. I jumped at the idea. He didn’t stop at that. He made sure that my loan was

sanctioned quickly. And so I became the proud owner of a passenger carrier.

This vehicle has been a symbol of luck and prosperity to me. It started giving me great returns.

Subsequently, I also took a personal loan and a tractor loan. Soon I also bought a trolley and

attached it to my tractor. Following which, my land started giving me returns like never before. I

leased this tractor and trolleys to buy one more tractor. With the money I made out of all this, I

soon built my own house.

At one time, I had no goal. Mahindra Finance didn’t just give me the funds I needed. They shared

a great idea that has directed my life towards success and prosperity. A couple of years ago, I

wouldn’t have believed that I would be this rich and happy. My family lives a very comfortable life

today. And seeing them happy puts a smile on my face. What more could I ask for?

Damodar Sharma from Belka, Vijaypur, Radhogarh,

Madhya Pradesh, took home a business idea along

with a light commercial vehicle loan.

After they entered my life, a string of good things have

happened in my life making me happier

than ever before.

Beyond First Victory

Mangalsingh Chopra, hails from Morija Village,

Chomu, Rajasthan, and has taken tractor loans and light

commercial vehicle loans from Mahindra Finance.

I am a successful farmer turned businessman, from Morija, Rajasthan. Life

was not always this good. I had 20 bighas of land but no money to even

plough it. I wanted to buy a tractor but I couldn’t because I had no money.

Most of the banks refused my loan application saying I wasn’t eligible for a

loan. They expected someone who had no money to show some money as

proof. How?

When I lost all hope and resigned to my fate, a person from Mahindra

Finance approached me. After understanding my condition, they

immediately sanctioned my loan and helped realise my biggest dream. Of

buying a tractor! Later, they helped me buy two more tractors. My financial

condition was improving but still not enough to support my big family.

In 2004, I decided to start a business of supplying milk. Whom else would

I turn for help? Mahindra Finance, of course! I visited their Jaipur office

and asked for a loan. They sanctioned the loan and I bought my first

pickup, a Bolero. With the money I made, I installed a bore well in my

farm. In the next eight years, they financed eight pickup vehicles.

Now that my business is doing well, other financial companies approach

me to ask if I need help. I would go to no one else but Mahindra Finance

as a mark of my respect and gratitude because they helped me in my bad

days. They are a God-sent gift that has changed my life forever. Once

upon a time, my family was about to die of starvation. Today, my son is an

engineer, one daughter is a doctor and the youngest daughter is studying

in a good school. Every time we eat a full meal, I remember Mahindra

Finance in my heart.

It’s easy to find a financial company that gives you loans. It is difficult to find a financial company that becomes a family member. I have been lucky.

49

They say that life changes in a day. Mine did too. In just one day, I went from being a daily wage worker in a

transport company to starting my own ambulance service.

As a daily wage worker, I struggled to make ends meet with the meagre income I made. Seeing my condition,

a friend advised me to buy a Maruti Omni ambulance and start my own service. But lack of finance was a

big problem. I tried for a loan in many banks but faced rejection due to lack of income proofs. That’s when

a relative told me to go to the Mahindra Finance office in Mancherial. I went there, submitted the required

documents and explained my business plans. They trusted me and processed the loan in a day. I bought my first

Omni in 2008. Once I started earning, I bought four more ambulances with the help of Mahindra Finance and

my business has been growing steadily.

Why I like Mahindra Finance is because they process the loan in the fastest way possible. You get the help

when you need it the most. The convenient mode of payment makes paying EMIs easy. That’s why I have

recommended Mahindra Finance to my family and customers. If at any time I plan to buy another vehicle and I

need help, I know where to go.

Mohammad Sarwar, from Mancherial, Andhra Pradesh,

has been a utility vehicle loan customer.

Translation of the Telugu extract above:When I was almost going to give up, I got the help I had been waiting for. Once I got it, there was no looking back.

Beyond First Victory

Avdhesh Sharma, from Surat, Gujarat, took a home loan from

Mahindra Home Finance to buy a house.

What could be a better dream than owning a home? And what could be better than

making that dream come true? Even I dreamt of owning a home. I was paying a lot

of money as rent and I considered it a complete waste. With my meagre savings, I

decided to pursue this dream. Since my savings weren’t enough to make the whole

payment, my builder directed me to Mahindra Home Finance and even introduced

me to one of their executives.

The executive guided me through the process of applying for the loan and got it

sanctioned without any problem. My family’s dream of living in our own house

became a reality. Ever since that time, he has been like a family member. What

could be a better example of this, than the time when he came down to share his

condolences when my wife passed away? It really touched me.

Now I am thinking of adding one more floor to my house and whenever I start the

construction, I will head to Mahindra Home Finance for help without a second

thought. And I know for sure, they will help me instantly.

I was lucky to find a company that

considered my problem as theirs

and held my hand, guiding me through

the process of getting a loan sanctioned.

51

A small village called Nanegaon, near Paithan, Aurangabad is

my home. I am one of the many unfortunate farmers affected

by the drought in this area. It had become hard to earn even

our daily bread. One day while talking to my friends about

the future, it became clear that I had to do something on my

own to come out of the grip of poverty. So I decided to buy a

Ashok Leyland Dost. But the big question was how to arrange

for so much money, when earning for three meals a day seemed

impossible. When I asked around for help and approached

financial institutions, they all had the same answer. “No.”

Because I had nothing. That’s when a well-wisher told me

about Mahindra Finance.

The next day I approached Mahindra Finance with a loan

proposal. Their executive explained the procedure to me in

complete detail, very patiently. And finally I bought my first

vehicle. For the first time in many years, I started earning

a good and stable income and was able to feed my family. I

couldn’t have asked for more.

My family and I thank Mahindra Finance from saving us

from falling prey to poverty. I will go to Mahindra Finance

for help even in the future without any hesitation when

I decide to buy more vehicles. Their convenient payment

mode, speedy processes and friendly staff are the reasons I

have recommended Mahindra Finance to all my friends and

relatives.

Sajendra Bhanudas Shirke, from Nanegaon, near Paithan,

Aurangabad, Maharashtra, supported his family by taking a

light commercial vehicle loan from Mahindra Finance.

Mahindra Finance helped me at a time when all seemed lost and the future seemed blank. I will remember them for the rest of my life. I recommend them to everyone.

Beyond First Victory

Bishnu Deka, from Kharguli, Guwahati, Assam,

is an entrepreneur who has taken utility vehicle

loans from Mahindra Finance.

I used to run a travel agency called ‘Y Not Solutions’. We did not own any vehicles, and rented them out,

and this ate into our profit margins.

One day, to my surprise and delight, I came across an advertisement given by the Dept of Tourism, Govt

of Assam, wherein they were offering a subsidy on commercial plying vehicles to the unemployed youth

of Assam. I applied and received a tender where they were offering a maximum of Rs 3 lakhs. This did

help, but was not enough for me to purchase the vehicle I needed for my business. I went from bank to

bank looking for finance for the remaining amount, but was unsuccessful. Then, I came across Mahindra

Finance. On meeting the employees of Mahindra Finance, a little ray of hope kindled inside me.

They asked me for some documents which I did have. They visited my residence the very next day and

made me understand the terms and conditions and also the calculation of the monthly instalments. The

next day the loan was approved and the vehicle was delivered to me!

My life took a turn for the better, as my profit margins grew with the new vehicle. Within some time, I got

two more vehicles financed by Mahindra Finance. A few months ago, when I had an urgent need for cash, I

approached Mahindra Finance again, and got my first vehicle refinanced to meet my need.

Subsequently I found a partner to launch a new business named ‘Cherry Cabs’: a radio taxi service. It was a

novel idea in the North East. Mahindra Finance again came to our aid, after I explained our business plan

to them. With their help we financed another ten vehicles for the taxi service and today we are doing quite

well.

Today I feel very proud to be associated with Mahindra Finance and have also referred few of my friends to

Mahindra Finance for getting financial assistance.

Thanks to Mahindra Finance who initially understood my needs and came to my help. I hope to continue

my relation with Mahindra Finance in the coming years.

We launched the first radio taxi service in the North East. Mahindra Finance helped me when I needed help, to acquire a fleet of cabs.

53

Until 2007, I was jobless and had nothing to do. One fine day, a friend

suggested that I sign up a deal with a government hospital to run an

ambulance. The idea of a fixed income every month tempted me to

think about it seriously. But a harsh reality hit me as I started making

arrangements. No one was willing to give me a loan because I had no

savings or property to show as proof. It was then that I contacted Mahindra

Finance. They saw what no one else saw. My potential.

When a Mahindra Finance executive came to my house, I told him my

business idea and answered all his questions frankly and truthfully. I was

sure I would not get the loan but imagine my surprise when the executive

called me the next day to tell me the good news that my loan had been

sanctioned.

With their help, I bought my first Bolero Ambulance. From the time I

started earning a fixed income, I made sure I paid my EMIs before the due

date as a mark of my gratitude. After I had saved up enough for the down

payment of another vehicle, I contacted Mahindra Finance again for help.

With their backing, I bought my second Bolero Ambulance.

After Mahindra Finance came into my life, there has been no looking back.

Today I own six vehicles financed by Mahindra Finance. With the money

I earned and saved out of this business, I started a business of selling glass

and even have my own glasshouse in the market.

Every time I visit the Mahindra Finance office to deposit the EMI, I am

welcomed and treated like a family member. The friendly environment

makes you want to go there again and again, whether to ask for a loan or

not. It is a happy place. That keeps you happy.

Mani Ram, moved from unemployment to running a successful business in

Sriganganagar, Rajasthan, after taking multiple utility vehicle loans.

Once upon a time, I didn’t know where my life was going. Today I have the

ability to give it the right direction and meet success.

Beyond First Victory

I own a restaurant in Hyderabad. I was looking for a good loan

scheme to buy a Xylo. After researching, I discovered that the paper

work at Mahindra Finance was the easiest and the simplest while

their processes were the fastest. What’s more, they see you beyond

your documents. You are not just another file number to them.

I say this because of a very interesting and touching incident that

happened to me. Once I accidentally locked the keys of my Xylo

inside and was left stranded on the highway, 25 km from the city.

I recalled that the Mahindra Finance branch might have the other

set of keys. I called the Branch Manager. And would you believe it

if I told you that he sent somebody all the way to where I was, 30

km from their office, just to deliver my keys. And when I offered

the petrol money, that person refused to take it. Do I need to say

anything more?

Yusuf Baig, who runs a restaurant in Hyderabad, Andhra Pradesh

and is a utility vehicle loan customer, values the relationships he has

built with the Mahindra Finance team.

They don’t treat you as just another file number. They remember you are a human being with a problem and they solve it with patience.

55

I am a farmer by birth and a businessman by choice. I used to sell milk in a

nearby town and earned about 4,000 rupees per month. What I really wanted

to do was to start something of my own. Our family owned around five bighas

of land in Kishoni, a small village in Madhya Pradesh. I asked my father to

allow me to use the land papers to get a loan for a tractor. He thought I would

end up losing the little land we had, too. After I finally managed to convince

him, another major hurdle awaited me.

No bank was ready to aid me, based on such a small land holding. That was

the time Mahindra Finance started business in our area. I approached them

and after a detailed discussion about the prospects of the vehicle, they quickly

sanctioned my loan. My lifelong dream of owning a tractor came true. As soon

as I got the tractor, my life changed for the better. With the money I made I

bought a water tank and used my tractor to supply water.

My financial condition improved drastically and so did my social status. My

wife became the village sarpanch. I bought more tractors with the help of

Mahindra Finance. I even purchased a Bolero, the first tourist vehicle in my

entire family. Needless to say, they financed it. Starting from a single tractor,

today I am the proud owner of four tractors and trolleys each, two Scorpios,

one JCB and a dumper.

All the financial institutions that refused me in my needy days come to my

doorstep to finance me now. Why will I go anywhere else? I have a simple rule

in life. Either buy the vehicle on your own or get it financed by Mahindra

Finance.

Rudra Pratap Singh Rathore, from Kishoni, Shajapur,

Madhya Pradesh, improved his financial condition and status

after taking personal and utility vehicle loans.

Ever since I bought my first tractor, my financial condition improved continually. My wife became the village sarpanch and

our status rose in society.

Beyond First Victory

Through many crises in the Mahabharata, Lord Krishna was the advisor of the righteous Pandava brothers. He helped them create their kingdom of Indraprastha

when they began with nothing, acted as their messenger of peace, and supported them through thick and thin as a true friend. In the culminating war between the Pandavas

and Kauravas, Krishna, notwithstanding his powerful stature and divinity, offered himself as a ‘sarathi’ or a humble charioteer, to Arjuna. In this role, he guided Arjuna and his brothers through the fateful battle and delivered one of the greatest religious

discourses of all time: the Bhagwad Gita.

Our customers have built similar unbreakable bonds with us over the years. They have not rested on their laurels after their first victories, but forged ahead to newer, more

challenging areas and businesses.

Krishna agrees to be Arjuna’s Charioteer

57

People don’t work for money. Neither does money work for people.

People work for people.

People work for themselves, their family, their friends, those they hold close, and those they will become

close to in the future.

At Mahindra Finance, our day begins and ends with people, be it our employees, our partners or our

customers; based on our belief in the humanity inherent in each person.

We believe that every person, has the inherent potential to be great and achieve great goals. When our

employees help people realise their full potential through timely help, their own capacity for good intent and

good action is enhanced. They realise their role in preserving the dignity in every person’s life.

With respect for each person’s dignity, we do not tag our customers with ‘No immovable asset to pledge to’,

‘No income to guarantee repayments’ or ‘No documents which could point to his whereabouts’, when he is

standing right before us.

We look at people as real, living, bundles of dreams, full of hope and energy.

We look at people as people.

And this is what makes Mahindra Finance the organisation it is. It’s in our DNA.

While other organisations see risk in certain scenarios, we look at the opportunity for growth. While others

see the past, our employees look at future possibilities. And while others just carry out their jobs, our

employees take pride in their calling, with a sense of commitment to help change people’s lives.

This book is not the compilation of success stories of our customers.

This book is a saga of the formation of 2.5 million strong relations; a portrait of the largest rural family in

the country.

Chief People Officer, Mahindra Finance

Vinay Deshpande

Beyond First Victory

Sahib Khan, from Chhatarial, Jaisalmer, Rajasthan,

realised his dreams by acquiring utility vehicle loans.

I used to work in a hotel in Jaisalmer that is a popular

tourist destination. Even though life was going normally

with a regular income, I was not happy. I knew the place I

lived in had many possibilities and I really wanted to use

these, so that I could live happily doing what I liked and

earn a better income. That is when I got the idea of starting

a tourist transport company. But my excitement faded

when no one gave me a loan as I didn’t have any savings or

documents to show. Who would help a person like me who

only had dreams? A friend told me that Mahindra Finance

would.

I visited their office, told them why I wanted to buy a new

vehicle. Purely based on my intention, they financed me.

They gave me a chance to prove my ability. Soon, I was

an owner of a Mahindra jeep that I used for my tourism

business. I worked hard day and night to pay the EMI

on time. Within no time, I had paid back my loan. My

customer base was rapidly increasing and business was

growing. When I realised I had to expand, I again took the

help of Mahindra Finance to buy my second vehicle.

My tourism business is now made up of eight vehicles out

of which five are financed by Mahindra Finance. Recently,

I bought a hotel on lease by refinancing my old vehicle.

Mahindra Finance has been with me in my life’s journey

from working in a hotel to owning one. My standard of

living has improved. I don’t have words to thank them

because they helped me in my needy days like a true friend.

From working in a hotel to owning a hotel, I have

come a long way.

59

Ranjith Kumar, from Achipatti, Pollachi, Tamil Nadu financed his

dream of owning a taxi with a car loan from Mahindra Finance.

Despite being a B.Com. graduate, I had been struggling to get a job for many months.

When nothing materialised, I decided to take up work as a taxi driver since my family

urgently needed money. This helped me earn a basic livelihood, and I began dreaming of

owning a taxi. As I needed money to buy a taxi board card, I applied for a loan in various

banks. But my application got rejected everywhere, and I was deeply disappointed.

Fortunately, I got to hear about Mahindra Finance around this time. With their support,

I was able to buy a taxi board card. I worked extremely hard to repay the car loan. Today,

I have three taxi board vehicles, with two drivers working for me! Thanks to Mahindra

Finance, my financial condition has improved considerably, and my family lives a

comfortable life. I always suggest the name of Mahindra Finance to all my friends!

Translation of the Tamil extract above:From being unemployed, to working as a taxi driver, to finally owning a taxi, my journey has been a long one! But I would never have been able to improve my financial condition without a vehicle loan!

Beyond First Victory

I used to run a fish selling business in Orissa. My family helped me with it. Even

though all of us used to work hard, we didn’t earn much income. I was very

disturbed to see my family suffering because of poverty. When I was discussing

my plight with our well-wishers, all of them suggested that I buy a tractor.

While I knew it was a very good suggestion, I didn’t have the money to go ahead

with it. When I spoke to a Mahindra tractor dealer, he told me about Mahindra

Finance. I went to them and they explained the loan process to me. I arranged for

some amount of money for the deposit and Mahindra Finance gave me the loan

immediately. With their help, I bought a tractor on my wife’s name. The fact that

it was the first tractor in my village is a matter of pride to me even today.

The tractor boosted my income from the first day. Fulfilling my customers’

demand was our topmost priority and our hard work soon started showing great

results. After two years, the demand for our services became so high that I had

to buy another vehicle. I again went to Mahindra Finance and they financed my

vehicle again. After that, they have financed pickup vehicles and more tractors,

time and again. I got refinance on two of my tractors at the time of my daughter’s

marriage to meet the expenses. In total, I have taken eight loans from them.

Now that my financial condition is strong and growing, many other institutions

that denied me a loan when I really needed it, approach me. But my loyalty will

always be with Mahindra Finance. I have become an example in my village. Many

of them have gone to Mahindra Finance and bettered their lives.

Gopal Khatua, a fish seller in Bhapur, Dhenkanal, Orissa, took tractor

and light commercial vehicle loans from Mahindra Finance.

The fact that it was the first tractor in my village is a matter of pride to me

even today.

61

Shaji, from Aluva, Kerala, has taken 3 wheeler and

commercial vehicle loans from Mahindra Finance.

I run my own two wheeler shop in Aluva, Kerala. Some years ago, I wouldn’t have

ever dreamt of owning a shop. Because that was the time, I was running to everyone

for a loan. No bank or financial institution accepted my loan application because of

my low status. Extremely disappointed by this, I became depressed. Luckily, a close

friend, who had been associated with Mahindra Finance for a long time, referred me

to them.

When I visited their office, the branch head was on a field trip. But the staff got me

to talk to him over the phone and he enquired about my details. I was overwhelmed

by their enthusiasm when they came to my house the very next day. After

investigating my details, they sanctioned my loan soon.

Through all these years, I have taken six loans from them. I make it a point to ensure

that no loan is due and all EMIs are paid on time. I hope the relationship with

Mahindra Finance keeps growing in the future. They have helped me to set up my

shop and make my business prosper, time and again.

Gone are the days of struggling to earn money. Today I own a shop, earn a fixed

income and lead a peaceful life.

Beyond First Victory

Ratnabhai Bharvad from Vadodara, Gujarat, has multiplied his dairy business by

five times after taking light commercial vehicle loans.

I have been running a dairy business for the last 15 years. The income was decent but there

was scope to increase it. I used to supply milk riding on my bike. But it was difficult to do so

in the interior parts of some villages. Due to the bad condition of roads, lots of milk used to

spill leading to loss in the long term. I decided to buy a Mahindra pick up vehicle to solve my

problem. Naturally, I approached Mahindra Finance for the loan. They processed my loan

application quickly and I bought the vehicle soon. With the money I made, I decided to buy

another vehicle. Again Mahindra Finance gave me a loan.

After buying these pick up vehicles, my business has grown five times! I am earning a much

higher income and am able to afford a good lifestyle for my family. Soon I am planning to take

a personal loan and then a home loan in a few years. Their quick processes and efficient service

are the reasons I have referred almost 15 people to Mahindra Finance.

While my business was going on okay, it needed a boost. They stepped in

and gave it at the right time. My business is

flourishing today.

63

Appukutty Nair, became the proud owner of his own taxi with a

car loan from Mahindra Finance, Thamrassery, Kerala.

Being a taxi driver who has been driving other people’s taxis all his life, driving

my own taxi was my biggest dream. Everybody can dream, but not everybody gets

a loan to fulfill their dreams. I was one of the unlucky ones who visited many

banks and financial institutions for a loan, but got rejected every time. Because

according to them, I wasn’t eligible for a loan.

One of my friends, also a taxi driver, referred me to Mahindra Finance. I was

surprised at how simple the loan process was and how quickly my loan was

sanctioned.

I can’t describe the feeling when I drove my own taxi for the first time! The

vehicle is my life. It brought me a sense of pride I had never experienced before.

My income has increased by leaps and bounds. More importantly, I am my own

boss. Today I can run my family easily, and even save up for the future. My status

in the society has improved. All this has been possible only after Mahindra

Finance entered my life.

They understood me and helped me at a time when no one else would. They

have truly changed my life. I have been referring them to all my friends and

family. I am soon going to approach Mahindra Finance for a personal loan and

looking forward to yet another rewarding experience with them.

How can I forget someone who understood me, believed in me and helped me at a time when no one else did?

Beyond First Victory

Pabitra Behera is a light commercial vehicle loan

customer from Kalinga Nagar, Jajpur, Orissa.

I live with my family of six in Jajpur. My husband, two sisters-in-law and parents-in-law

were all living in a rented accommodation, and finances were always strained.

My husband wanted to acquire a Mahindra Maximo passenger vehicle, to earn enough

money to support our family. He needed Rs 3 lakhs for the vehicle and started looking

for loans. But his hopes were dashed by banks, who required proof of permanent

address. He didn’t even have proof of his income. He kept trying to find ways out, and

approached Mahindra Finance.

They understood our requirements, visited our house, and sactioned the loan in my

name. It was a huge opportunity for my husband to prove his mettle. At the time of

picking up his first vehicle, my husband promised the Mahindra Finance team that he

would earn enough from this vehicle, and come back to purchase another one within a

year and a half.

The vehicle enabled him to earn much better than before, and today he makes an

average of Rs 25,000 per month. He always pay his instalments before the due date. We

saved and managed to buy land, build a house, and fulfill all our duties towards our

family.

Next month, we are planning to approach Mahindra Finance for another vehicle loan.

Our lives have become much easier now, but we want to progress further by opening a

travel agency. We referred our friend to Mahindra Finance, too, and he is also earning

handsomely today.

Our lives have improved step by step, due to timely support from Mahindra Finance.

They have always understood our requirements and aspirations. We know they are there

for us, whenever we need help.

My husband was able to arrange marriages for both his sisters. And we still have some savings for the future!

65

Reena Jose, is a homemaker turned successful businesswoman

from Thrissur, Kerala, who has taken a light commercial vehicle

loan and a personal loan from Mahindra Finance.

I am a homemaker from Thrissur, Kerala. My husband brought home

a meagre income as a driver. In order to support my family and to do

something meaningful with my life, I wanted to start a business, for

which I needed a vehicle. The fact that I was a homemaker was enough

to make sure I never got a loan from anywhere. No bank was willing to

give me a loan because I didn’t have the desired profile. They wondered

what a homemaker could possibly do with her life.

When I was dejected because of this, my neighbour, who was an existing

customer of Mahindra Finance, told me about them. I got in touch with

them, and they helped me understand the loan process in simple terms.

They trusted my determination and gave me a loan. Their fast process

and flexible payment model was icing on the cake.

I have been associated with Mahindra Finance since 2010 when I

bought my first vehicle. The vehicle kick-started my business, raised

my status and gave me self-confidence. More importantly, it has made

me independent. After a year, I again went to them for a personal loan

for my daughter’s education. Seeing my track record, they approved

it instantly. Not only did they help me get a foothold in life, but they

continue to support me even today.

I have been referring Mahindra Finance to all my friends and relatives.

Even in the future, if I need a loan anytime, I will knock on the doors of

the Mahindra Finance office. As I know I will find help there.

I was a homemaker with no qualification or experience. But my determination and will to do

something, got me the loan.

Beyond First Victory

I used to be an auto rickshaw driver earning a meagre sum of 100 to 150

rupees a day. I was very unhappy for two reasons. First, I wanted to have

an auto rickshaw of my own. Secondly, even survival seemed like a big

task because the money I made was not enough to support my family.

The only way to get out of this was to buy my own vehicle. This would

give me the sense of ownership I wanted while improving my financial

condition.

But I knew no one would give a loan to a person who found it hard

to even survive. Around that time, I heard about Mahindra Finance

through a friend. Encouraged by what I heard about them, I went to their

office. I applied for a loan and didn’t keep my hopes too high. But what

a surprise it was to know that my loan had been sanctioned!

That day was the happiest day in my life. I bought an auto rickshaw and

things changed for better. I always gave priority to paying EMIs, as I

didn’t want to break their trust. Soon I had repaid my first loan. After

saving up for a while, I approached them again for a loan. This time I was

confident that I would get the loan. And I did.

Today I am free of all financial worries. I am able to give my family a good

lifestyle. My children are studying in good schools, giving me immense

happiness. I am keen on expanding my business and I know where I will

go for financial help.

Even survival had become a question for Ishaque Hussain from

Indore, Madhya Pradesh, till he took a 3 wheeler loan.

They didn’t stop at just helping me start a business. They helped me every time I wanted to expand my business.

67

Kabi Chandra Kanara, from Bindhanima, Tigiria,

Cuttack, Orissa, was able to transform his life and

business with a tractor loan and commercial vehicle

loans from Mahindra Finance.

I belong to the backward village of Bindhanima in Cuttack district of Orissa, where my

family and I had a small cycle repairing shop. As our income was too low to support the

family, I was in great distress at the time.

A neighbour offered advice that would go on to change my life. He suggested I purchase

a tractor on loan to earn a better living. I learnt about Mahindra Finance; that they gave

loans with minimum of hassles. I went to them with the little money I had collected,

and sure enough, they helped me with a loan for a new tractor. They also gave me really

thoughtful, flexible repayment options.

My tractor was only the fourth one in our village. Though I was proud to be the owner

of a tractor, I was actually very apprehensive. Would I be able to repay this debt?

With the new tractor, my income increased, and bit by bit, I was able to repay the loan,

while supporting my family, too. As my business grew, I got encouraged and started

a new business in paddy. For this I approached Mahindra Finance for a commercial

vehicle loan. I knew they would help and I trusted them. I got the loan and the vehicle.

Then, I just focused on my work, and the returns started flowing in.

Seeing my progress, others in the village started taking loans to buy tractors and pickup

trucks. Now almost a third of the villagers own tractors and pickups, but I am still

looked at as the chief consultant when it comes to buying a new or old tractor, or taking

a loan. A lot has changed since I took my first tractor. All thanks to the timely loan. For

anyone who comes to me for financial advice, I have only one mantra: “Go to

Mahindra Finance”.

Translation of the Oriya extract above:From a cycle repair shop, to my own businesses and vehicles; I have come a long way. Today people follow my example and come to me for financial advice from all over my village!

Beyond First Victory

Ramesh Satushe is a businessman from Kalamba, Bapuram Nagar,

Maharashtra, and has availed multiple light commercial vehicle loans

to improve his business and standard of living.

I have been involved in the business of gift manufacturing for more

than two decades. There was a time when I required a vehicle for my

business. But getting a loan was very difficult, as my business was

a very small scale operation. After being rejected by several banks,

someone suggested the name of Mahindra Finance to me.

I visited their office, and found their team to be extremely helpful.

My loan for buying a Mahindra Max Pickup vehicle was soon

sanctioned. Thanks to this vehicle, I was able to expand my business

and my income began rising. With the growth in business, I soon

needed a second vehicle. Once again, I sought the help of Mahindra

Finance, and bought a Mahindra Genio.

Once the loan for the first vehicle was repaid, I took their help to

buy a Maruti Omni for personal use. My family was thrilled when I

brought our car home!

Today, my business is doing well, and the future looks very

promising. I am really grateful to Mahindra Finance for placing

their trust in me and helping me out in my time of need. At every

step, they have supported me and enabled me to grow.

For a small businessman like me, getting a loan was no easy task. I am extremely fortunate to have got financial support at the right time. Thanks to the loan, my business got a new lease of life!

69

Muraleedharan, is a resident of Calicut, Kerala,

and depends on Mahindra Finance for financial

assistance and advice. He started this association

with a 3 wheeler loan.

I am an auto rickshaw driver in Calicut, Kerala. I had been driving a

school auto for years. But the income was not enough to support my

family’s growing needs. I realised that buying an auto myself would put

an end to all my problems. With a dream in my eyes and hope in my

heart, I approached a bank. Then another. Then one after that. But

everybody denied my loan application. I hadn’t known that it was this

difficult for a daily wage worker to get a loan.

Just when I thought I would have to adjust to life as it was, a dealership

manager I knew told me to go to Mahindra Finance. He told me they

would help me immediately. I visited them. Once they understood why

I needed a vehicle, they sanctioned my 3 wheeler loan immediately. The

loan process was simple and the way the friendly executive handled the

whole thing gave me huge moral support.

Using this vehicle, I transport goods to different agencies and

construction sites. My life is now better than ever before. For any of

my financial needs, I always consult Mahindra Finance and only then

take a decision. Their efficient customer service and flexible payment

options make life easy. Ever since the purchase of this vehicle, my life has

improved financially and socially.

Recently a friend who also wants to work hard and earn his living asked

me for help. I immediately directed him to Mahindra Finance. I have

gained a lot of support from this institution and I would like to see many

other people benefit from it, too.

The loan process was simple and the way the friendly executive

handled the procedures, gave me moral support.

Beyond First Victory

Dilip Bhosale, from Solapur, Maharashtra has

relied on Mahindra Finance time and again for

commercial vehicle loans.

I have a bore well business in Solapur, and desperately needed to buy a truck for my

company. As I did not have sufficient funds of my own, I decided to apply for a loan.

However, no bank wanted to sanction the loan as my business is seasonal in nature.

Things changed when I visited Mahindra Finance. Their team understood my

problem, studied my income pattern and worked out an option for me to repay the

loan on a quarterly basis. This made things much easier for me, and I was able to

repay all the loan instalments on time.

Soon, I took another loan to buy a utility vehicle for my brother. I also took the

support of Mahindra Finance to buy a new truck and a bore well compressor. The

monthly instalments of all these loans are being repaid on time. Again, Mahindra

Finance had come to my rescue when I needed help.

Thanks to them, I was able to expand my business and earn a much better income. I

find it amazing how their team went out of their way again and again, to help make

my dream come true!

Translation of the Marathi extract above:No organisation wants to give a loan to a person with a seasonal income. It was only Mahindra Finance which worked out a special repayment schedule to suit my requirements. I am extremely grateful to them!

71

Dinakaran is a resident of Coimbatore, Tamil Nadu,

and a car loan customer.

A very dear friend of mine was going through a rough

financial patch. Seeing him struggle to make ends

meet, I thought of getting him a Maruti Omni vehicle

through which he could earn a proper living. When

I visited a local vehicle dealer, he recommended

taking a loan from Mahindra Finance. He told me

they would sanction the loan fast. He was absolutely

right! The Mahindra Finance team visited my place,

clarified all my doubts in detail, and processed the

loan quickly. The paper work turned out to be quite

simple, and soon the loan money reached us. My

friend was ecstatic when we were finally able to buy

the vehicle!

He began using this vehicle for picking and dropping

school children every day. Soon he was earning a

regular income. He has been repaying all the loan

instalments regularly.

Taking inspiration from him, I have also taken

another loan from Mahindra Finance to purchase

a vehicle for myself. Just like before, I found their

service to be extremely efficient and I continue to

recommend their name to friends and relatives.

The reason I will always stick with them is because

they have almost become my financial advisors! They

give me good advice and clear my doubts. Like good

friends.

I am extremely happy that I was able to help a friend overcome a financial crisis. The loan I took helped buy a vehicle for him, and today he is independently earning a decent living.

Beyond First Victory

Mohd. Islam hails from Shiv Nagar Village, Sultanpur Patti, Uttarakhand,

and has multiplied his income many times after taking tractor loans.

I used to work as a sand and stone supplier, which I would

transport from the Koshi river to stockyards nearby. Though I

worked very hard, my income was a meagre Rs 300 per day. It was

not enough for a good standard of life, and there seemed no scope

for growth.

When I first thought of purchasing a tractor, I was apprehensive.

I didn’t have the required capital, so would have to get a loan.

Who would finance a person of limited means and assets, like me?

Someone I knew, referred me to Mahindra Finance. I went there

with small desires, but came back with big ones. I could see their

caring attitude, and willingness to finance me.

I bought my first tractor with a loan from Mahindra Finance.

Times changed, my condition improved, and I was able to repay

my instalments. But one tractor had limited capacity for work, and

I wished to grow more in my business. I approached Mahindra

Finance again, for two more tractors on loan. And just like before,

they helped me with a smile.

Today, my daily income from the three tractors is Rs 4000! Hard to

believe, but true. All thanks to the faith that the Mahindra Finance

team had in me. Time and again.

My income grew from Rs 300 per day to a handsome Rs 4000 per day, along with my gratitude to

Mahindra Finance, for trusting me.

73

I am from a middle class Muslim family from a village in the interiors

of Orissa. Four years ago I used to be a utensil seller on a small

scale. As I lived near the state border, I dreamt of having a transport

business, as I thought it could be successful.

I approached many banks for a loan to acquire a vehicle, but was

turned down everywhere. I just didn’t have the banking records of

secured assets against which loans were sanctioned. Finally Mahindra

Finance came to my rescue and granted the loan with minimum paper

work in just one day. I remember thanking God for sending them to

me, so that I could start out to achieve my dream.

The increased income from my new vehicle helped me pay the EMIs

on time. Seeing my excellent track record, Mahindra Finance offered

to give me more vehicle loans. I jumped at the opportunity and

bought more vehicles to expand my business. The financial support

that they provided me at the time, proved invaluable to build my

business. The increasing income from my transport business even

helped me revive my utensil business.

Today, I am renowned in my area and have earned the respect of my

community. My relationship with Mahindra Finance continues. I plan

to take more loans from them and expand my operations further. At

every step when I needed help, Mahindra Finance was there for me.

Niyamat Khan has grown and diversified his business in Kakhara, Bhograi,

in Balasore District, Orissa, by taking multiple utility vehicle loans.

When people come to me for advice, I give my own example and tell them, “Zaroorat koi bhi ho, loan Mahindra Finance dega.”

Beyond First Victory

I am originally from a village in Kerala, and was working in the Gulf. I had

returned from the Gulf because of health issues. Once back from there,

I had to do something to sustain my family. I decided to start a vehicle

rental business. I tried to get a loan from several banks and NBFCs. No

one was willing to help because I had no experience in this business. It was

disheartening and I had no clue what to do. Just then, my neighbour told me

to try Mahindra Finance.

Once I got in touch with them, getting a loan sanctioned seemed like the

easiest thing. They sanctioned it immediately and I bought my first vehicle in

2009. After that, every time I have bought a vehicle, it has been with the help

of Mahindra Finance. They helped me with my personal financial needs, too,

by giving me a personal loan. They also gave me top-up loans which acted as

my working capital at times.

When life looked impossible after my health crisis and no one helped,

Mahindra Finance came to my rescue again. Only because of the timely help

that they provided, I could begin my life afresh. I will always be grateful to

them for this.

Safeermon K P, from Pattambi, Ottapalam, Kerala, has relied on personal and

commercial vehicle loans from Mahindra Finance to achieve his goals.

When everybody denied help, quoting my inexperience, Mahindra Finance looked deeper and discovered a determination to excel.

75

Back in 2008, I began my journey with Mahindra Finance with a loan for a tractor.

I had insured my tractor, not with Mahindra Insurance, but with another insurance

agent, under Third Party Insurance.

One day, the Mahindra Insurance executive from my area called me to remind me to

renew the insurance. They had sent me a letter for renewal, but since I was illiterate,

I had no idea what to do with it. The executive explained the contents of the letter to

me. When I mentioned that I was taking Third Party Insurance, he asked me why. I

was under the impression that my entire tractor was covered under this insurance. It

came as a great shock to me when he explained that my tractor was not covered under

the Third Party Insurance.

It motivated me to probe further, and I realised the difference between a full cover

and third party cover was just Rs 4,000, for a tractor worth 4 lakh rupees. The

Mahindra Insurance agent asked me, “How long do you take to earn Rs 4,000?” I

answered, “A week to two weeks”. Next, he asked, “How long do you take to earn Rs

4 Lakhs?” I answered, “More than one or two years”.

My own answers to these pertinent and logical questions, opened my eyes. I was

convinced that I should go for comprehensive insurance. The advice given by the

Mahindra Insurance team educated me and guided me. At every step. And what’s

more, all this wonderful service was given at my doorstep! Today I have so much faith

in Mahindra Insurance that I recommend all my colleagues to take insurance from

them, as they explain the product well and provide doorstep services.

A resident of Narayanapuram, Anantapur District, Andhra Pradesh,

R. Venkatesh has developed a deep bond with the Mahindra Insurance

team after taking a motor insurance poilcy.

Being illiterate, I didn’t understand the types of insurance poilices. The

Mahindra Insurance team informed and

guided me. I recommend them to everyone in my

village nowadays.

Beyond First Victory

I am a stove distributor in Kerala. I provide stoves to residential as well as commercial clients. At a time

when I was looking at ways to expand my business to improve my family’s financial condition, I realised

that I needed to travel to the nearby towns and cities to get new customers. I also needed a vehicle to

transport the heavy-duty commercial stoves. So I decided to buy a Maruti Alto. I had submitted loan

applications to almost all the nationalised banks. They kept asking me to come the next day, and the

day after that. After running around for a loan for almost three months, I gave up. One day when I was

telling all this to my friend, he told me to forget all my worries and go to Mahindra Finance.

To be honest, I didn’t have much hope. But Mahindra Finance surprised me! After visiting my shop just

once and looking at the details of my turnover, they sanctioned my loan in a day. Their help didn’t stop

at just granting me the loan. Their executive went to the extent of reminding me about my instalments

and making sure that I deposited funds in my bank account well in advance. I don’t think any other

financial company does so much for its customers. They even send me leads and referrals for my

business!

After buying the Alto, I have been able to go to faraway places in search of business. I am earning a good

profit these days. All credit goes to Mahindra Finance. It’s just natural that I keep talking about them

proudly to all my clients, relatives and friends. The relationship that I have with their team is beyond

just business.

I hope they keep up with the good job and hope many more needy people like me live a better life

because of their assistance.

Anil Kumar V, from Tellicherry, Kerala,

forged a deep bond with the Mahindra

Finance team, starting with a car loan.

Translation of the Malayalam extract above:After running around for three months to get my loan approved, help arrived at my home. When they say they approve loans in one day, they mean it.

77

I am a doctor by profession, practising since 1987. My wife, too, is a doctor. We are

an ordinary middle class family. My daughter is married and my son a student. We

have been staying in Baroda for the last 50 years.

I was introduced to Mahindra Finance back in 2007, when I wanted to buy a car.

My nephew, who worked there, guided and encouraged me to take the loan since I

didn’t have enough cash to purchase the car. I was pleased with my experience with

them. Not only did they offer me very competitive rates, they completed the process

in two days and came to my home to collect documents. I built a strong bond with

the Mahindra Finance team and was able to repay my loan with peace of mind.

After this, I took loan for a two wheeler. And repaid it in time, too.

I came to know about insurance services offered by Mahindra Insurance Brokers

Ltd. My motor insurance policy was processed and premiums paid for renewal

peacefully, and all documents were collected from my doorstep.

Unfortunately the same car met with an accident and was considerably damaged.

Would you believe, that the entire claim process was taken care of by the Mahindra

Insurance team, and all I did was speak to them on the phone? I didn’t even need

to visit the garage where my car was getting repaired! After completion of the claim

process, I received the claimed amount within 15 days. I was so impressed by their

services that I took three more health polices for my family through them.

Once again, I had to make a claim under my health policy and just like before,

I received doorstep services by Mahindra Insurance. Over time and numerous

interactions, I have built a great relationship with the team. I would never think of

looking elsewhere for finance or insurance.

Dr Narendra Vallabh Patel from Panigate, Vadodara, Gujarat

has been an insurance customer for the past six years.

Translation of the Gujarati extract above:The peaceful sleep I enjoy today is because I have insured all my assets and the lives of my family, through Mahindra Insurance.

Beyond First Victory

I am Deepak Bansal, son of Shri Daulat Ram, who has been a customer of Mahindra Finance for many

years. Till 1999, we used to run a small grocery shop in Mangrol. To deliver our goods, we would rent

vehicles, and our expenses were high. Profits, therefore, were low. Moreover it was very inconvenient and

wasted a lot of time and effort.

We aspired to buy a light commercial vehicle from Mahindra and needed a loan for it. At that time

Mahindra Finance helped us to get a loan, without any hassles, in a surprisingly short time. I am grateful

to them.

Once we had the vehicle, we saved a lot of time and money. The business became more efficient, and

profits grew. We saved up, and launched a new business in pesticides. In 2003, we needed another loading

vehicle for this business. Again, Mahindra Finance came to our aid.

With their support, we grew prosperous day by day and were treated with respect in the market. We have

come to trust Mahindra Finance as a partner in our growth. We now pay attention to their advice and

suggestions. Recently, we took their suggestion to buy another vehicle for our school activities. As always,

Mahindra Finance helped us by giving a loan for the vehicle. I recommend them to everyone I know, and

will keep telling people about them.

We have achieved success time and again, and ventured into new businesses. Today, my

father and I are respected in the market.

Daulat Ram Bansal, along with his son Deepak,

from Baran, Rajasthan, took a light commercial

vehicle loan.

79

Saran Balaji, a successful businessman from Trichy, Tamil Nadu,

started his journey with a 3 wheeler loan.

I’ve been associated with Mahindra Finance for the past five years. I’ve availed

seven loans from them during these years. This fact is proof enough of my

satisfaction with their services!

My father used to run a real estate business. I had dreamt of starting a business

of my own after I graduated. After much deliberation, I had decided to start a

cold drinks business. I realised a crucial part of my business woud be a vehicle to

transport the goods. At this juncture, I was introduced to Mahindra Finance by the

vehicle dealer.

My first experience with Mahindra Finance was so pleasant! The process was

completed very quickly and the documentation was also simple. The service given

to me by their executives was very impressive.

My business grew. So did my ambitions. Soon, I decided to enter into a new

venture to earn more. I wanted to start a travel services business in 2010. I started

to build my fleet of vehicles for the travel business, one vehicle at a time. I became

a repeat customer of Mahindra Finance, and was happy with their service and

support at every step. I have a fleet of 6 vehicles now!

I paid all my loans on time. Now other banks and other financial institutions flock

to me with offers for loans. But I always stick with Mahindra Finance. I have grown

to love this organisation. It has been with me during the start of my career and is

still supporting me continuously. Like a mentor. And a friend in need.

I’ve even availed their insurance services, which are far better than others. I am in

the process of applying for a loan to Mahindra Finance for a car for personal use.

With their support I have the confidence I can achieve all that I aim for!

Now I get many offers for loans from banks and financiers, but I will never go anywhere else. I am sentimentally attached to this organisation. They have been with me since the beginning, at every step.

Beyond First Victory

Sajjan Singh Rajpoot from Khaikheda village, Madhya Pradesh, availed a refinance on his tractor to finance a marriage in his family.

81

I am a farmer from Khaikheda. I was introduced to Mahindra Finance in 2009, when I was looking for a way to finance a new tractor. I

enquired about their process and documents required to sanction the loan.

Armed with this information, I was still in two minds. I was not sure if I would be able to repay the instalments. I had no assets to fall back

on, and I was hesitant to take such a big and risky step. But the executives at Mahindra Finance encouraged me to go ahead. I finally took the

decision to get the tractor with a loan from them.

After getting the tractor, I employed it in my farming and gave it on rent to others also. This helped me increase my income, and raise my

standard of living. I managed to repay all the instalments on time. I saved enough to purchase a 5 bigha plot of land.

Later on, because of a marriage in family, I needed funds again. Like before, Mahindra Finance came to my rescue. They immediately arranged

for a loan for me, with my tractor as guarantee.

I soon repaid all the loan instalments. Each time I was encouraged by the growth and achievement. I went on to buy another new tractor

through Mahindra Finance.

Over the years, my financial position has improved significantly and today my family is leading a life of happiness and prosperity. I would like

to thank Mahindra Finance for enabling me time and again, to grow and prosper.

Today my family and I have a good standard of living. We have relied on Mahindra Finance repeatedly to help us achieve our goals.

Victorious Through The Darkest Hours

victorious throughvictorious throughvictorious throughthe darkest hours

83

Life is not a bed of roses.

A sentence that sums up the battles millions of people are fighting

in their own lives. Everyone has problems. The problems in life

come in all sizes. Whether small or large, they leave an unmistakable

impact on life.

Problems can seem insurmountable if we are not prepared for them.

They come and throw people off the course of their lives. No dream

is too insulated and no plan is too strong to survive this unexpected

blow. Sometimes, they make everything go wrong just when

everything looks up in life. They cast a gloom of darkness on bright

lives. How does one make his way through these testing times?

While one has to find the inner strength and courage to persevere

against all odds, funds are often necessary to break deadlocks, and

find ways out of difficult situations. We, at Mahindra Finance,

dedicate our time and energy to help individuals who can overcome

obstacles in their lives and achieve their full potential with a little bit

of help from us. At the times when they need it most.

This section tells the stories of how certain courageous people chose

to keep going and emerged victorious, from the darkest hours of

their lives. And how Mahindra Finance became their torchlight in

those crucial times.

Victorious Through The Darkest Hours

I was living in Kavaas Village with my husband Late Nareshbhai Patel. We were

looking for an opportunity to increase our income, and one such opportunity

came up. A company contacted us to ask for car rental services. They were

looking to tie up with a car rental service provider for three whole years! We

jumped at the chance and planned to purchase a van and give it on rent to the

company.

However, our limited means as a lower middle class family, were not enough to

buy the van. At our neighbour’s suggestion, we approached Mahindra Finance

for a car loan. They heard us out, had faith in us, and gave us a loan. Thanks to

Mahindra Finance, we could now enjoy some comfort from the added income.

We were even able to save a little for the future.

Then came a big blow with the demise of my husband due to heart disease.

Till then we had paid the EMI regularly for 11 months. My shock and grief was

compounded by intense worry about the remaining EMIs. I have three children,

and I was wondering how I would finance their education, and also pay EMIs.

At this most stressful time, help came in the most unexpected way! The

Mahindra Insurance team informed me that the loan was covered with a credit

cover, wherin the loan was insured. The team guided us about the papers to

be submitted for settling the claim. They also informed us that if the claim got

processed, our future EMIs till that point would be refunded to us.

For four months after my husband’s death, I continued paying the EMIs . Then

I got to know that my claim had been settled, and soon after that the remaining

loan was waived off by MIBL! They even refunded my last four EMIs! And all

this wonderful service was at my doorstep. It was just unbelievable! I thank God

for their existence.

Parwatiben Patel is a resident of Kavaas Village in Ajhira, Surat,

Gujarat, and a car loan customer, which was later waived off due to

her husband’s demise.

At a time when life had dealt my family a crushing loss, Mahindra Insurance

came to my aid out of genuine concern for us. They have raised the bar for

exceptional customer service.

85

M Sarojini, lives in Madhira, Andhra Pradesh and was surprised by the quick

response from the Mahindra Insurance team for his motor insurance.

I must tell you the incredible story of how I got insurance sanctioned for my vehicle.

Due to an urgent requirement for my business, I needed to get my vehicle insured

overnight. I got to know about the need at 10 pm at night. With the smallest sliver of

hope, I immediately called the Mahindra Insurance executive in my area and asked

him if he could help. I explained to him that my vehicle had to leave for another city

early in the morning at 6 am, and I needed the insurance cover for my vehicle before

it left.

Even as I made the call, I could not believe that it was possible. But I felt I had to try.

To expect the Mahindra Insurance executive to travel over 70 km from Khammam

to my village, Madhira, and give me the cover note before 6 am, was perhaps too

optimistic. Still I hoped and prayed as the job was important for my business.

You can imagine my joy when, at 5:40 in the morning, the Mahindra Insurance

executive reached my place. He must have left at 3:00 am from Khammam to reach

me! He inspected my vehicle and handed me the cover note right there. I was

touched by his concern and his dedication to his job. I can tell you that no other

finance company I know would have gone to such lengths. Needless to say, if I ever

need any insurance, I will go only to Mahindra Insurance.

Translation of the Telugu extract above:The executive actually travelled 70 km to reach my house at 5:40 in the early morning, after I called him in the night. And gave me my motor insurance cover note then and there! I have neither seen nor heard of such service in my life!

Victorious Through The Darkest Hours

Umadevi S, from Mangad Village, Kalliassery District, Kerala,

acquired a badly-needed car for her family, with a car loan from

Mahindra Finance.

My father was in the process of having our new home constructed in Mangad

Village. For this, he had to travel from Puthiyatheru to Mangad almost 2 to 3 times

every day. He also had to visit various places to get the different things needed for

construction. Travelling in buses and autos constantly was very difficult for him, and

it was taking a toll on his health. Those were tough days and I yearned to help him

in some way.

I thought of buying a second-hand car for my father, so that he could get all his work

done comfortably. I took leave and came to Kannur to arrange a car loan. One of my

friends advised me to try my luck at Mahindra Finance, and we called their officials.

Their executives visited the rented accommodation where we were staying, and

helped us complete the loan formalities. The Kannur branch manager took out time

to explain to us, all the terms and conditions of the loan, in great detail.

Soon we were the proud owners of our first car. The car was indeed a lucky charm,

and we were able to finish the construction work much faster. Within a year we

shifted into our new dream house.

The best thing about Mahindra Finance is that they actually think from a customer’s

perspective. They are completely dedicated to the customer’s cause. Their prompt

doorstep service is also commendable. Mahindra Finance helped bring much needed

comfort into our life!

Traveling in public transport for hours every day was very difficult for my father. And without a loan I would never have been able to buy a car for him! I am grateful for getting the financial support I needed which helped me provide him with this basic comfort.

87

I used to run a small painting shop. The income was not enough to cope with

the increasing demands of my family and the rising prices. I wanted to buy a

vehicle to improve my financial condition but because of the lack of money, I

couldn’t go ahead with it. I felt suffocated.

Then I came to know about Mahindra Finance. With their help, I purchased

an Alfa goods delivery vehicle. I used to drive it myself and also give it on rent.

Through the contacts I had made through my painting shop, I started getting a

lot of orders. In two years, I had earned enough money to repay my home loan.

Just when I thought my troubles were over, they came back to hit me harder this

time.

My vehicle’s engine was knocked down and it kept me out of work for over two

months. I had to spend a lot on getting it repaired. I had borrowed money from

my friends. Since I couldn’t run the vehicle in this period, I suffered huge losses.

My financial condition was at an all time low. While I was struggling to make

ends meet, I also had the burden of repaying the loan that I had taken from my

friends.

During this time, I visited the Mahindra Finance office to pay my last

instalment. I happened to share my problems with them. They told me that I

could get a fresh loan on my existing vehicle. Once I got the money, I repaid my

friends and invested the rest in my shop.

My dark days are now over. I am living a comfortable life with my family. My

business is doing well again. I have learnt one important lesson through this

experience. While it’s good to be prepared for the worst, it’s also important to

know whom to approach for help in your bad times. Ramakant G. Sharma from Koran, Chattisgarh,

took refinance on his 3 wheeler.

Coping with problems after living a good life for a while,

was even more difficult. Thankfully with the help

of Mahindra Finance, I managed to get through.

Victorious Through The Darkest Hours

Abhay Wagh is a medical and accident insurance customer from Vadodara,

Gujarat, who received timely help from Mahindra Insurance.

Born and brought up in Vadodara, Gujarat, I earn my living by distributing

Ayurvedic medicines. I am a science graduate from Maharaja Sayajirao University,

and my wife works as a banker in ICICI Bank. My son is currently pursuing an

MBA in Lonavala, and my mother is a retired government servant. I have been

trading regularly in shares of the Mahindra & Mahindra Group for the past two

decades. Yet, somehow I always thought they were only into the manufacturing of

automobiles, and I never knew about their other activities.

Fortunately in 2005, my best friend joined Mahindra Insurance Brokers Ltd. He

often shared his experiences about dealing with road accidents and the problems

that arose for the vehicle owners thereafter. I had bought a car some time back,

but had never insured it. My friend explained to me, the importance of taking an

insurance policy to protect my vehicle in case of any unforeseen events or legal

liabilities. I decided to insure all my vehicles regularly through Mahindra Insurance,

and also renewed the insurance policy for my shop, protecting it against mishaps like

fire and burglary.

Three years ago, my son met with a road accident while driving his Honda-DIO.

Unfortunately I was out of station at that time, and nobody from my family was

available to help him. I immediately called an MIBL executive. He reached the

accident spot, took the vehicle to the showroom and completed all the insurance

claim formalities on the very same day. Within 15 days of the accident, I received a

cheque from the insurance company settling the claim. I am extremely satisfied with

the customer service I received!

When my son met with a road accident, our vehicle was badly damaged. Thankfully, a Mahindra Insurance representative reached him within minutes and took care of everything. We got our claim within a record time of 15 days!

89

I have had a tough life. I began working at the age of ten at a garage

in Hyderabad. I have never been to school, and always had to work

to make ends meet. I worked as a repair mechanic for several years.

One day, a Bajaj 5-wheeler came to our garage for repair, and with

my meagre savings and some monetary help from my relatives, I

purchased it. However, I soon realised that the maintenance charges

were very high as it was a second hand vehicle. I was unable to earn

much profit, and eventually I had to make the difficult decision of

selling it.

For a while, I went back to working as a driver and pushed my dream

of owning a vehicle to the back burner. But when I heard of the

100% financing option from Mahindra Finance, I could see a light at

the end of the tunnel.

Under this scheme, I was able to buy a new Alfa vehicle by paying just

Rs 13,000 upfront. I worked day and night to pay off the loan EMI

of Rs 6,500. Today, I am earning well from this vehicle, and I am

planning to expand my business. It is a huge relief to be out of those

trying times and have hope for the future.

For a repair mechanic like me, owning a transportation vehicle was always a dream. But it was only thanks to

Mahindra Finance’s 100% loan financing scheme that this dream could be

transformed into a reality!

A 42 year old mechanic turned vehicle owner, Mohammad Basheer,

is a 3 wheeler loan customer from Hyderabad, Andhra Pradesh.

Victorious Through The Darkest Hours

Jayantibhai Pandya, a resident of Maninagar, Gujarat, met with an accident,

for which all hospital expenses were covered by his medical insurance policy

from Mahindra Insurance.

I am Jayantibhai, and I work in Maninagar as an accountant in a private company

called Ganesh Engineering Ltd. My monthly salary is Rs 8,000. Needless to say,

it is difficult to make ends meet and I am unable to save anything for unexpected

expenses like medical bills, etc. This has always bothered me.

When I met a Mahindra Insurance Brokers Ltd. (MIBL) executive in November 2011,

he explained to me, the benefits of taking a medical insurance policy which had

been newly launched. Buying policies for the entire family seemed impossible, but I

somehow managed to buy an individual policy for myself. I paid a premium of

Rs 2,801 for a cover of Rs 1 lakh.

The following year, in July, I met with an accident. My left leg was badly fractured,

and I had to get admitted in hospital for treatment. Lying in the hospital bed, I could

only thank my stars and MIBL that I had taken the insurance policy. If I had not

taken this policy, hospital expenses would have added to the trauma of the accident,

and left me in a precarious state.

The hospital bill came to Rs 75,000, but I never had to spend anything as it was a

cashless policy. Not only did the MIBL team help me through the claim process, they

also processed my post hospitalisation claim of Rs 4,500.

I was so impressed with their service that I soon took another policy with a cover of

Rs 1 lakh, from them. Apart from an excellent professional relationship, I now also

have a good personal rapport with the MIBL staff. I always refer them to my friends

and family, and I would never think of taking an insurance policy from any other

company in the future!

Translation of the Gujarati extract above:I get sound sleep at night knowing that if any illness or accident were to strike my family, I would have the support of MIBL in tiding over the crisis!

91

Laltu Gorai, from Ghatshila in Jharkhand,

widowed at the age of 18, availed the benefit of

the Mahindra Loan Suraksha scheme.

I had seen the worst in life at a very young age. I was a young bride. My

husband had taken a loan on Elco. At that time, I had no idea where

he took the loan from and other details. Once we were coming back

from Kolkata and we met with an accident. It was a terrible accident

that took away my husband. I was unconscious for 10 days myself.

After which I woke up to the fact that I was 18 and widowed. I was also

expecting a child, and had no support and no money.

I was the only earning member. To top that, I had the responsibility of

clearing the loan. Since I didn’t have any proof of marriage, Mahindra

Insurance Brokers Ltd. asked me to approach the Gram Panchayat. On

submitting the required certificate, I could avail of the Mahindra Loan

Suraksha scheme under which our vehicle was covered. So they waived

off the loan and took a major burden off my head. What’s more, out

of the money that came, they helped invest 50% in the business and

the rest as a fixed deposit in my two month old daughter’s name.

They are not just a financial company to me. They helped an 18 year

old widow with a daughter, at a time when nothing was going right in

life. They have given me hope and the courage to live.

Widowed at the age of 18 and expecting a child at the same

time, is a horrible experience. The timely

help at this hour was the only thing that

gave me hope.

Victorious Through The Darkest Hours

Bhanwar Lal Verma is a housing loan customer from Sehore, Madhya Pradesh,

who built his home when he was nearing retirement, with a home loan from

Mahindra Home Finance.

As a government employee working in Sehore, I wanted to build my own house

before retiring. As I had only three years of service left, no central or private bank

was agreeing to give me a loan.

Fortunately, I heard that Mahindra Finance also provides housing loans through its

subsidiary MRHFL. On visiting their office, I was happy to see that their executive

welcomed me respectfully. I explained my requirement and shared my documents

with them. I showed him my latest salary slip, and clearly told them about my

approaching retirement date. He asked me to wait, and within a few minutes he

came back to tell me that my loan had been approved!

I was pleasantly surprised! I had been visiting banks for more than six months,

without anyone showing the slightest interest in my case, and here my loan had been

sanctioned within minutes. The paperwork was simple, and I was even happier when

I learnt that they charged an affordable interest rate on the loan. I took a loan of

three lakh rupees from them and was able to build my dream house.

Mahindra Finance supported me in my twilight years, when the chances of getting a

loan were extremely bleak.

With my retirement date approaching, not a single

organisation wanted to touch my loan application. I ran

from pillar to post without any results. It was only Mahindra Home Finance which helped

make the impossible possible!

93

Jitendra Panchal is a resident of Khutaj Village, Mahudha,

Gujarat, and took a home loan for renovating his house.

My family has been staying in Khutaj Village for many years. I earned a living by

cultivating the five bighas of land which we owned. I also worked as a carpenter in

the village. The biggest problem our family faced was that we stayed in an extremely

old construction. The roof of the house did not even have proper plaster on it, and

looked like it could fall any minute. So severe was the problem, that we were not

even able to find a bride for my younger brother Mahesh. After all, who would want

to marry their daughter into a house which was so unsafe? It tore me apart that my

brother could not move on to the next stage in life, simply due to the condition of

our house.

Our neighbour, told us that he had taken a housing loan from Mahindra Home

Finance. He arranged a meeting for me with their executive. After studying my

documents, the executive told me that our housing loan would be sanctioned. Soon,

we demolished our old house and started constructing a new one. We are eagerly

awaiting completion of the construction next month. My brother’s marriage has also

been fixed for a date later this year. I wish Mahindra Home Finance the very best

in all their endeavours and I hope they continue to help villagers like us overcome

obstacles in our paths!

Staying in an old, dilapidated construction

was extremely dangerous for my family. It was only

thanks to the housing loan I got that I was able

to construct a safe and secure home for them!

Victorious Through The Darkest Hours

The Draupadi Vastraharan incident is perhaps the most heart-wrenching part of the epic Mahabharata. Draupadi, queen of the mighty Pandavas, was subjected to the utmost

disgrace and humiliation. She was put at stake at a gambling table by Yudhishthira, and on being lost, was dragged by her hair into a hall full of the most distinguished courtiers, and ordered to be stripped of her saree by the Kaurava, Dusshasan. Krishna came to her

rescue in her darkest hour, transforming her saree into an endless robe.

We salute the spirit of our customers, who did not give up during their crises, but held onto their aims, ideals and dreams with grit and perseverance.

Draupadi gets through her Darkest Hour

95

Badrinath Gujjar dreamed of starting his own transport company and having a house of his own. He

was full of energy and enthusiasm. He took a loan from Mahindra Finance and started pursuing his

dream by becoming a 3-wheeler owner-cum-driver. His income grew and he was soon planning to buy

another vehicle. But just then, in an unfortunate road accident, he passed away leaving behind his 20

year old wife, two young children, and a retired father.

“One fine day, all hell broke loose on us. A family to feed, a loan to settle and no source of income. It

looked like a nightmare with a dead-end”, his father would recollect. What he didn’t know about, was

the prudence of his 22-year old son. Badrinath had taken a Mahindra Loan Suraksha (MLS) insurance

cover while taking the loan from us, which would free his family from any financial burden on the loan

taken, in case of any eventuality. Mahindra Finance and Mahindra Insurance Brokers Ltd. (MIBL)

pitched in with their support as promised. An outstanding loan amount of Rs 1,87,000 was waived off

within days, and the 3-wheeler was also retained by the family, much to their relief. We felt a sense of

satisfaction with our work for the family. We could not have compensated for the loss of a life, but at

least we were able to save them from the hammer of financial burden.

This was the first instance when a family was protected through MLS. The purpose for which the

solution was created had not only proved its utility but also made us realise that it was not just pure

economics we were working for. We were actually providing them with ‘peace of mind’ and ‘protection’

from the uncertainties of life. Today, we feel very proud when we recount that through a solution

pioneered by us, we have been able to secure the peace of mind for over one million families till date.

The concept of MLS had come up through our deep understanding of our customers. We have

always learnt from our customers. This book is our humble effort to take you through some of the

most inspiring stories of our customers, from which there is so much to learn. In short, it is about

‘transforming rural lives’.

Managing Director, Mahindra Insurance Brokers Ltd.

Jaideep Devare

Victorious Through The Darkest Hours

Roshan Gurjar, from Bhilwara, Rajasthan,

availed the benefit of Mahindra Loan Suraksha on his tractor.

My father was a farmer, and it was always his dream to own a tractor. Mahindra

Finance helped him realise this dream by providing him a tractor loan. During this

process, their staff suggested that he insure the loan through Mahindra Loan Suraksha,

to help take care of any unforeseen circumstances.

At the time, we were apprehensive about the unnecessary extra expenditure, but the

Mahindra Insurance staff explained its benefits, and strongly recommended us to go

for it. After careful consideration, my father agreed.

Three years later, life took us by surprise when my father passed away. We were all in

deep shock. He had been the only earning member of our family, and suddenly, I had

to shoulder tremendous responsibility. I had no idea how I would be able to repay the

loan instalments, and the future seemed bleak.

But I needn’t have worried. My father’s vision had already taken care of everything, and

Mahindra Insurance Brokers Ltd. came to our rescue. Their executive promptly settled

the claim under Mahindra Loan Suraksha, and the entire loan was waived off. Today,

I have been able to take another tractor loan from Mahindra Finance, which is again

insured under the Mahindra Loan Suraksha scheme. I am successfully repaying the

monthly instalments, and will always be thankful to Mahindra Finance and Mahindra

Insurance for their invaluable support.

My father’s death was a great blow

for us. Had our loan not been insured, I don’t know how I

would have possibly repaid it. Thanks to

Mahindra Insurance, we were saved from

a huge burden!

97

Mahipatsinh Anupasinh Jadeja is from Soneth

Village, which is located in Gujarat. He had taken

a tractor loan and Mahindra Loan Suraksha from

Mahindra Insurance.

I am a farmer, staying with my family in Soneth Village, Gujarat.

We lead a simple life. My son and I had taken a loan to buy a

tractor from Mahindra Finance.

A year after taking this loan, my son expired. His death was a

tremendous loss for us and we were stricken with grief. At my age,

repaying the loan on my own would have been a daunting task.

However, fortunately, the Mahindra Finance team had earlier

explained to us the benefits of insuring our loan through Mahindra

Loan Suraksha. As we had submitted all the necessary documents,

we were able to avail its benefits. In particular, two MIBL executives

really helped us through this process. Soon the loan was closed,

and we could breathe a sigh of relief. Though nothing can fill the

void my son left, Mahindra Insurance took a huge burden off my

chest by closing that loan.

Even today, I continue to maintain excellent personal and

professional relations with the staff of Mahindra Finance and

Mahindra Insurance Brokers. If I ever require any kind of loan,

they are the only organisations I think of approaching.

Nothing can repair the loss of my son,

but at least the loan we had taken

was insured. In our darkest hour, we did

not have to worry about repaying loan

instalments.

Victorious Through The Darkest Hours

Shahnur Pasha, from Nalbari, Assam, was able

to resolve a deadlock in business with a truck

loan from Mahindra Finance.

I run a small transportation business in Nalbari. Once, I had to fulfill an urgent

requirement of supplying a Tata LPT 1616 truck which had to be placed under a

contract. Initially, I had put up a loan application in a nationalised bank, but my

file was kept on hold. I was under severe pressure from the contractor to provide the

vehicle, and I didn’t know what to do. I kept receiving calls from him, and as my

situation grew more desperate, I knew that somehow I had to arrange the vehicle as I

had already made a commitment.

Seeing my mounting frustration, one of my friends suggested that I go to Mahindra

Finance. Within four days, my loan was sanctioned! I could hardly believe it! The

vehicle was delivered to me and I placed it with my contractor.

You cannot imagine what a relief it was! Mahindra Finance came to my aid at the right

time, and everything worked out well, by God’s grace.

The prompt service, easy documentation process and customer friendly approach was

what I liked the most about Mahindra Finance. Placing this vehicle under a contract

helped me boost my income in a huge way, and today my financial condition is much

better than before. I always repay the loan instalments on time, and share excellent

relations with the Nalbari branch staff. I had such a good experience with Mahindra

Finance, that I happily recommend their name to friends and family members.

When my loan for a vehicle I needed urgently

got stalled at the bank, I was in a fix. My entire

reputation was at stake. I am extremely grateful that I was able to get a loan from Mahindra Finance in time, as they ensured the vehicle

came to me within just a few days!

99

Brij Mohan Meena is from the remote village of Chouki

Nasirabad, Shajapur District, Madhya Pradesh, and is a

tractor loan and refinance customer.

My name is Brij Mohan and I am a farmer. I live in a tiny, remote

village called Chouki Nasirabad, in Madhya Pradesh. This

village is almost impossible to reach in the monsoon and post-

monsoon season. We have to park our motorcycles in a village

four kilometres away and walk home. My family owns around 35

bighas of agricultural land, but we did not have enough resources

to cultivate it properly. To improve our yield, we decided to

buy a tractor. But our village was in such a remote area, that no

bank wanted to give us a loan. We did not know of any private

organisation to approach for this, and had almost given up hope.

I felt helpless, and could think of no solution.

Just then, I heard of Mahindra Finance operating in Shajapur,

and went to their office. I met a company executive who agreed

to visit our home. To my surprise, even after making the long

journey to my village, the team approved the loan. As soon as I

bought the tractor, I was able to start completing my agricultural

work on time. This was the first tractor in my village, and I was

able to rent it out for additional income as well.

But this was not the end of my association with Mahindra

Finance. Just before paying my last instalment, my crop failed. My

sister’s marriage was also approaching, and I couldn’t understand

how to pay the last instalment and finance her wedding at the

same time. Mahindra Finance came to my rescue, and provided

me a top up loan. I got re-finance for my tractor, and was able to

get my sister married with pride!

Mahindra Finance helped me out twice. First, they helped me buy a tractor and

earn a better income. It was the first tractor in the whole village. Then, they

helped me re-finance this tractor, to host a proper marriage for my sister.

Victorious Through The Darkest Hours

Sidhanath Apparao Handge, from Gadmudshinge,

Karveer, Maharashtra, has grown from a coolie to a vehicle

owner, with a utility vehicle loan from Mahindra Finance.

I was a coolie working in Shetkari Sahakari Sangh

and earned around 10000 rupees every month. For a

long time, I had dreamt of owning a vehicle. When I

approached banks for a loan, none of them gave me one.

Some of them even mocked me and my dream. I failed

to understand why a coolie can’t own a vehicle? Everyone

has a right to dream. Thankfully a finance company also

thought like me.

Mahindra Finance respected my profession and my

dream. When I went to their office, they explained the

loan application process clearly to me. Satisfied and sure

about this information, I applied for a utility vehicle loan.

After verifying my financial details, they approved my loan

immediately.

I made paying EMIs my priority to uphold their trust.

Even when some people cheated me and took away my

vehicle, Mahindra Finance stepped in and helped me in

every possible way to get my vehicle back.

My family lives comfortably in my salary and the money

I make with the vehicle. Mahindra Finance came to my

rescue during challenging times. Thanks to the wonderful

experience I have had with them, I recommend them to

everyone I know of.

They believed that everyone, even a coolie had the right to dream.

And made it come true, too.

101

I would like to share with you the story of how I was able to establish a

successful transportation business. In 2004, I decided to buy a Mahindra FJ

mini bus, and approached a dealer for this purpose. He recommended that I

go to Mahindra Finance for the loan. I thought the typical loan process would

be very complicated and time consuming. But I was in for a pleasant surprise,

and Mahindra Finance sanctioned the loan within a very short time span!

My business took off, and three years later, I decided to add an 11 seater

Tourister bus to my setup. Once again, I approached Mahindra Finance. My

son, Arun, had just joined my business and we took the loan in his name.

Soon we took a third loan to buy a Tempo Traveller as well.

In 2009, two of our vehicles met with a major accident, and I found it

difficult to meet the costs of repairing them. This was a big unexpected

setback for my small business, and I didn’t know whom to turn to for help.

Mahindra Finance came to my rescue, providing me with a loan for used

vehicles. We were able to overcome our crisis only with the help of Mahindra

Finance. Today, our travel agency (Arun Travels) has a fleet of five vehicles,

all financed by Mahindra Finance. My son recently also took a personal loan

from them, to help us in the construction of our house. We can never forget

the vital role Mahindra Finance has played in our lives.

A businessman from Pangode in Trivandrum District,

Kerala, Gopalakrishnan Nair is a commercial vehicle loan

customer, who took refinance on his commercial vehicle.

When our vehicles got damaged in an accident, the cost of repairing these

was very high. We were extremely lucky to get a loan to cover this cost.

Today, Arun Travels has five vehicles, all financed by the same source!

Victorious Through The Darkest Hours

Ras Kumar Diengdoh, is from the village of Madan Bybther Mairang,

Shillong, Meghalaya, and has been a car loan customer.

I belong to a rural area near Shillong and own a tailoring shop in the village. I am the

father of 9 children and the only breadwinner in the family. You can imagine how hard

it is for me to earn enough for them.

Three years back, besides tailoring, I was also engaged in selling the clothes I made

in the market. My business was not going too well, and I found it extremely difficult

to support my large family with my unpredictable, and often, low income. It was

frustrating and discouraging. When I look back at those years, I can still feel the

desperation that used to drive me.

One day, I met my friend and he advised me to purchase a passenger car to supplement

my income. But, I knew that with my rocky financial condition, no institution would

give me the financial assistance I sorely needed. He advised me to take a loan from

Mahindra Finance. I didn’t know it then, but this was a turning point in my life.

I approached Mahindra Finance and got the loan sanctioned in a surprisingly short

span. My Maruti 800 came home, giving me hope for the future.

It has really been a great change since then, as it has sufficiently helped me increase

my income. My car is running as a passenger car and getting a monthly income of Rs

10,000. In addition, the car helps me to transport clothes to the market for sale. It has

been a great relief for me. Having the car has not only improved my income, but has

also brought a lot of comfort and convenience into my life.

I now look forward to owning another car with the help of Mahindra Finance. From

the bottom of my heart, I thank them for helping me overcome my challenges.

Getting my own car was a turning point in my life. It boosted my business and my income, and I now look forward to buying a second car.

103

I used to run a small temporary shop for general goods, but was forced to also work

as an auto driver to supplement my income. I had a large family to support single

handedly, and we lived in the slums of Dhobi Ghat in a ‘kachcha’ house. I sorely

needed money to move my family to a better permanent accommodation. Even driving

the rented rickshaw did not give me an income large enough to do so.

At first I approached my relatives and friends for help, but was rejected by all. I was

frustrated, depressed, and had no idea what to do next. I decided that I would make it

on my own, and resolved to somehow purchase an auto rickshaw so that I didn’t have

to pay rent. I decided to build my future on my own hard work and ability.

To gather funds towards investing in an auto rickshaw, I sold my shop. But still

fell short of money. It was at this painful juncture of my life, that I was referred to

Mahindra Finance. I was told of their motto “Bunde Mein Hai Dum, Pehchane Sirf

Hum”. Feeling hopeful, I visited the nearest branch of Mahindra Finance. I must say

that the process and documentation for the loan was surprisingly simple and fast. More

importantly, they trusted in my ability and earnest resolve, and gave me a loan for a

three wheeler.

My story does not end here…

Within six months, I was able to save enough to buy my shop back. I shifted my

general store business to a permanent shop with double the inventory than before.

Within the first year, I finally managed to renovate my house. It was the point I

really gained back my confidence in myself and in life. When we entered our newly

renovated house, my wife had tears of happiness in her eyes. I cannot forget that day.

I continued to earn and save, and have built assets for my family’s future needs. I feel

secure and the stability has brought peace and happiness into my life. I feel proud every

time I enter my renovated house, that my child has a place to call home. My life has

turned around, and credit goes to Mahindra Finance. I feel indebted to them forever.

Today, I own two auto rickshaws financed by Mahindra Finance, and

with the regular profit from my store, I have truly proved my worth in front of my family and friends, who did not

help me during my tough times.

A resident of Dhobi Ghat, Baily Road, Patna, Bihar, Vikash Kumar

took a much-needed 3 wheeler loan from Mahindra Finance.

Victorious Through The Darkest Hours

A tractor loan customer from Sundersi village, Shajapur District,

Madhya Pradesh, Jagdish Singh Rathore, is a driver turned businessman.

I used to work as a driver in Sundersi village. I owned two bighas of agricultural

land, but the income from this was not sufficient to provide a proper living

for my family. Hence I began work as a tractor driver, supplying sand to nearby

villages. As our village was situated on a riverbank, most tractor owners from

the area were engaged in supplying sand. But even this was not fetching me

much money, and I decided to purchase my own tractor to earn better profits.

With the dream of improving my life, I went to the bank in my village for

a loan, but my application was flatly refused as my income and supporting

documents were insufficient. I was deeply disappointed. I felt discouraged,

worthless and completely helpless.

When I shared my distress and aspirations with the tractor owner whose tractor

I was driving, he advised me to go to Mahindra Finance for a loan. After the

bank fiasco I was slightly reluctant, but finally I decided to visit them. The

Mahindra Finance team was already aware of the commercial prospects of a

tractor in my village. They discussed my vision and planning with me in detail,

and agreed to sanction the loan.

This proved to be the turning point of my life, and the loan coupled with my

hard work helped me earn excellent profits. Soon after repaying the entire loan,

I purchased a second tractor, again with help from Mahindra Finance. Till date,

I have taken a total of five loans from them, and two of these are still being paid

back. Recently I also purchased a Dumper vehicle, which helped supplement my

income further.

I can’t express my gratitude to Mahindra Finance in words. They helped me

stand on my feet, earn a respectable reputation and secure a bright future for

my family. Had their team not shown faith in me, I may still have been working

as a driver without a proper aim in life.

Owning a tractor helped boost my earning so much that I was able to shift

from a ‘kuchcha’ house to a ‘pukka’ house. Whatever I am today, it is only because of the loan which helped me

transform my life!

105

Gaurav Nandubhai Mistry, from Ahmedabad, Gujarat, is a regular

medical insurance customer, after his first experience of its benefits.

Working as a call centre employee in Ahmedabad, I lived a

simple middle class lifestyle with my family. When a Mahindra

Insurance Brokers Ltd. (MIBL) executive approached me to take

a mediclaim policy, I thought it would be a waste of money. After

all, why should a healthy, 27 year old invest in such a policy? I told

him I would consider it in a few years time, once I was married.

But the MIBL executive convinced me of how necessary medical

insurance actually was. He patiently explained me all the features

of the policy, and finally, in November 2011, I paid a premium of

Rs 1,650 for a medical insurance cover of Rs 1 lakh.

Unfortunately, in March 2012, I had to be admitted to a hospital

for treatment of malaria as well as thyroid problems. I had to stay

in the hospital for a week and undergo various tests. I knew that

every day, the hospital bill was mounting, and I was extremely

worried about being able to pay it. I informed Mahindra

Insurance of my situation, and they immediately came to the

hospital, assuring me they would take care of everything. My total

bill came to Rs 61,000, which was processed under the insurance

policy’s cashless scheme. I did not have to pay a single rupee from

my savings!

Today, I lead a healthy life, but I never fail to renew my mediclaim

policy from Mahindra Insurance. I am extremely grateful to their

team for providing me with such prompt service. They not only

took care of my expenses, but also boosted my morale, giving me

courage to fight against my disease. I have recently taken three

more health insurance policies from them for my family members.

It is a comforting factor to know that we will never have to worry

about finances in a medical emergency situation. I will always stick

with Mahindra Insurance when it comes to buying insurance.

One can never be certain of some things in life, and good health is one of them. I am extremely thankful that I invested

in a reliable mediclaim policy, as this helped me avoid a huge hospital bill!

Victorious Through The Darkest Hours

My journey with Mahindra Finance started with the purchase of my tractor through

them, with a loan. That was back in 2007, when Mahindra Finance executives had

visited our village and met us. I spoke to them at length, and told them honestly about

my poverty and my family. And the fact that at that time, I possessed only 7 bighas of

land and was the only earning member in my family. I told them of my dreams and my

good intentions. I assured them from my heart that I would repay their loan and keep my

promise. Much to my delight, they trusted in me and gave me the loan to buy a tractor.

With God’s blessing and my hard work, the tractor gave me good returns. At that time

the Mahindra Finance executive was very helpful. He constantly encouraged me to

purchase a trolley for my existing tractor, rather than taking it on rent every now and

then. I wanted to follow his advice as I could see the sense in it. But I had only Rs

30,000 at that time. The price of the trolley was Rs 1,30,000. The Mahindra Finance

team advised me to apply for a personal loan for the balance 1 lakh rupees. I did so in

2010, and got the loan sanctioned easily. Till date the trolley helps me to earn a lucrative

amount every month.

In the year 2011, my daughter-in-law had some medical problems related to the birth of

my grandchild. Her condition deteriorated fast, and when local doctors lost all hope of

saving her, they advised us to take her to a big hospital in the city for treatment. I needed

one lakh rupees overnight for this. It was a colossal sum for me. I had nowhere to turn to,

except Mahindra Finance. I called their executive with hope and fear pumping my heart,

and told him about my requirement. Within 3 days they granted me a personal loan of

Rs 1,00,000. At the time, we were so worried for my daughter-in-law’s life, that we could

barely talk to the doctors. The Mahindra Finance team talked directly to our doctors and

managed everything smoothly.

I am deeply indebted to them for helping me at the times when I was desperate for funds.

They truly set a standard for amazing service.

When I needed one lakh rupees overnight to admit my daughter-

in-law to the city hospital , I was sick with worry! Mahindra

Finance stepped in to help when I needed it the most.

Janak Singh Yadav, hails from Vijaipur village, Madhya Pradesh, and has relied

on Mahindra Finance for personal loans at crucial junctures of his life.

107

I am a house wife, living in Rynjah in Meghalaya. A few years ago, my husband and I wanted to purchase a car.

Not having enough savings to buy it outright, we approached Mahindra Finance for a car loan. While we were

in the process of getting the loan sanctioned, one of their executives explained the Mahindra Loan Suraksha

(MLS) scheme to us. We were really not interested at that point, but on the advice of the Mahindra Finance

executive, we somehow ended up taking the loan insurance, too.

Today, I am so thankful that we listened to that executive! Just a year down the line, my husband suddenly

passed away, leaving me with two children and a car loan. He was the only earning member in the family at the

time, and my grief at his death was compounded by worry for the future. How would I support my family? How

would I repay the loan?

Like a blessing from God, I received a call from Mahindra Insurance, informing me that I had to just submit

some papers, and I would get a refund under the loan insurance scheme. I would not even have to continue

to pay the EMIs. I completed the paperwork, and soon enough, I received a refund and my remaining loan

amount was waived off as well. You can imagine my relief!

I started supporting my family through my income from the car. I am deeply thankful to Mahindra Insurance

for their advice and service. They have truly been a blessing in my life!

Hester Thaba is from Rynjah, Shillong, Meghalaya, and was able to get the benefit of

Mahindra Loan Suraksha after her husband’s sudden demise.

When my husband passed away, I was worried about repaying our car loan. I was alone, with two children to support. I need not have worried!

Victorious Through The Darkest Hours

Gopal Bhagchand Jagdale from Paithan, Maharashtra,

has been a vehicle insurance customer.

I had bought a LPK tipper with the help of Mahindra

Finance. They made the loan process simpler and guided

me through it. Along with the loan, they also got the

vehicle insured through Mahindra Insurance.

But an unfortunate event happened just 39 days after I

bought the vehicle. A live electric wire touched it, turning

all the tyres into ashes. The vehicle was also inflicted with

severe damage.

I was shaken by this incident. I didn’t know what to do

next. But Mahindra Insurance promised to help. They

offered a proposal of cash loss. Thanks to this, I received

an amount of Rs 7.15 lakhs. With the help of this huge

amount, I could carry out the repair of my vehicle. An

act that would have been impossible without their help.

I thank them from my heart for helping me through this

difficult time.

Had it not been for them, I would have been lost during such a difficult time.

109

Shakeel Khan from Chandigarh, has taken refinance

on his vehicle from Mahindra Finance

I used to work as a truck driver with a transport company. Being in this profession for a long time,

transport was the only business I understood. So I wanted to buy my own vehicle and start a business.

But I didn’t have enough savings to even pay the margin amount for the vehicle. Every bank or finance

company I approached denied me loan because I didn’t have enough documents.

Then I approached Mahindra Finance. They saw the hard working human being inside me and

empathised with my dream. They approved my loan and I became a proud owner of a Mahindra

Champion vehicle.

Just when life was looking up, I met with an accident after just six months. During the time I was

bed-ridden and couldn’t pay my EMI, they understood my problem, and were extremely patient and

supportive. After recovering, I regularly paid my EMIs again and cleared my loan.

Just after that, I wanted to build a house for myself. I approached Mahindra Finance. They refinanced

my vehicle and gave me a loan of Rs 60,000. They had again played an important part in making my

dream come true. I am a proud owner of two three-wheelers and a house now.

Till date I have taken four loans from the company. Mahindra Finance is the only company that stood by

me at every difficult juncture of my life.

Translation of the Punjabi extract above:Mahindra Finance understood my problem when my life was at an all time low. That’s why they will always remain a special part of my life.

Fight Back

fightback

111

The man walking down the road, the new resident in your

neighbourhood or the stranger at the bus stop; they are fighting

daily; fighting a battle called ‘life’. But everyone’s fight is different.

Some fight against their fate, some for survival. Some fight against

the rigid norms that act as millstones in their lives and some, to

get that one golden opportunity which they deserve. They fight to

translate their passion and determination into success. They fight

for a fair chance to get what they have set their eyes on.

While there is a battle going on inside every person, what makes

these fights unique is the nature of these fighters. They know only

one way to put up a strong fight and win. That is, to keep fighting.

Life pushes them down and they get up. Life attacks them and they

flaunt their bruises like medals. For them, giving up is not even an

option. They like to take challenges heads on.

All that these individuals need is a chance to put up a strong fight

and emerge victorious in life. A chance to empower them to rise

above life’s challenges and make things better. This section is full

of stories that are charged high with determination, strong will and

a resolve to never give up.

Fight Back

Satyanarayana Raju, from Ramakrishnapuram, Vijaywada,

Andhra Pradesh, is a car loan customer.

I am a farmer from Vijaywada. I earn a living by farming the piece of land I own in

my village.

Two years ago, I needed a car for my family, and planned to buy a Maruti Wagon R.

I didn’t have enough savings, so I went to banks, asking for a loan. My confidence

took a beating when I was rejected again and again by banks and financiers. And

why? Because I was a farmer and agriculture was my profession, which did not

guarantee a fixed income.

I continued looking, and hope came in the form of Mahindra Finance, who

approached me themselves when they heard about my requirement. They asked

pertinent questions, understood my requirement and capacity to pay, and

sanctioned a loan soon. I proudly drove my car home!

What I really appreciated about the Mahindra Finance team was that they did not

discriminate against me because of my profession. They treated me with respect,

and fulfilled my needs in the best possible way.

Just because I was a farmer, and didn’t have a fixed income, I was not able to get a loan from anywhere, till Mahindra Finance came to my rescue.

113

I used to run a small utensils business along with a small jewellery shop. Unfortunately, neither earned

much profit, and it was a constant strain to cover expenses. My business, like me, was based in the small

town of Aduthurai. The few prospective customers in the village would prefer shopping for utensils from

bigger shops in the nearby city. Profits dropped so low that I contemplated shutting down the business.

I didn’t have funds to invest in a new venture. It was discouraging, but I tried to find possible alternatives.

I settled on the idea of starting a travel services business by acquiring a vehicle with the help of a loan. My

initial hopes were dashed soon when my application was rejected by banks and financiers. I didn’t have the

securities they were asking for.

I held on to my dream, and soon I was introduced to Mahindra Finance. They treated me with the utmost

respect, even though I had a failed business. They responded to my needs and queries, and made the loan

process a pleasure. They put their trust in my abilities. My light commercial vehicle loan was sanctioned

with the least of hassles and I purchased my first vehicle.

My travel business prospered with the new vehicle. My income grew and I was able to afford a better

life. I went on to take four loans in four years, including personal loans, to expand my business. When I

remember the testing phase of my life, before I got my first car, I am filled with gratitude.

Though I was a failed businessman, they had faith in me. Each time I visited the Mahindra

Finance office, I was treated so well that I felt

like a privileged customer!

Balasubramanian from Aduthurai, Tamil Nadu, persevered in his business ventures, and was able to

establish a successful travel business, with light commercial vehicle loans from Mahindra Finance.

Fight Back

Just when I thought I would never be able to start my family business again, they helped me set it up and become successful again.

We had a small grocery business in a village in Rai Bareilly. After the

sudden death of my father, the business started declining and finally

collapsed. Our financial position became very weak. To support my

large family, I started working in Sahara India as an investment agent

but didn’t earn much because of my inexperience. Also the dream of

starting my family business again was always at the back of my mind.

But I didn’t have enough working capital to do that either. So I was very

disappointed.

I started travelling to nearby villages to find business. But without

capital and transportation, my business couldn’t take off. In spite of the

odds, I resolved not to give up. I arranged for a small sum of money to

buy a pickup vehicle. Since I had no documents, no bank or financial

institution was willing to give me a loan. At that time, I got to know

about Mahindra Finance. Despite my weak financial background, they

gave me the loan at the right time. I bought my vehicle, started giving it

out on rent and even purchased a ‘Galla’ with the money I made. While

I got my family business up and running, I also continued working as an

investment agent. With my new found success, people started trusting

me and buying investment plans from me.

Income has grown. And so has respect. I lead a comfortable life. All

because of the trust Mahindra Finance showed in me and the help they

gave me when I needed it the most.

Balram Sahu from Rai Bareilly, Uttar Pradesh, has taken

light commercial vehicle loans for a pickup vehicle and SCV.

115

I was born into a poor family, with polio in my right leg. Things

weren’t easy. I was earning an income just enough to run my family.

Seeing my condition, one of my friends suggested that I should take

a loan for a light commercial vehicle so that I could earn a fixed

monthly income. I didn’t have the necessary money so I had to take

a loan. Since I had already heard about Mahindra Finance, I went

to them with a loan application.

Upon receiving my application, a Mahindra Finance executive

came to my house for enquiry. After thoroughly knowing about my

family background and other details, he told me he would let me

know about the loan soon. I was doubtful because I didn’t have any

savings or property to show. But my loan got sanctioned, leaving me

surprised and happy. With their help, I got my first Maxi truck in

2008.

By supplying vegetables and using it for other transport, I started

earning a good income. I used to pay my EMI before the due date

and even managed to save money. Using that and a refinance

from Mahindra Finance, I bought another Maxi truck. And many

more in the future. Today I have six vehicles financed by them.

With the money I made using these vehicles, I have even started a

transportation business. All this was the result of my long struggle,

my determination to win and Mahindra Finance’s faith in me.

What is truly good about Mahindra Finance is not just the way they

give you loans quickly. It is the way they behave with you every time

you enter the office to pay the EMI or apply for another loan. They

always help with a smile on their face.

Ayub Khan, an agriculturist afflicted with polio, from Choti Chapri,

in Didwana, Rajasthan, is a light commercial vehicle loan customer.

I overcame my physical shortcoming on my own. When I needed help to

overcome my financial shortcoming, they stepped in.

Fight Back

S. K. Rabbani, from Hyderabad, Andhra Pradesh put his

failed business behind him and started afresh with a 3

wheeler loan from Mahindra Finance.

Life has given me a lot and taken even more from me. But

what it has left me with is a great lesson – those who try,

never lose.

I used to be a taxi driver in Mumbai. Looking to increase

my income I went to Saudi Arabia for work. I started

working as a private car driver. But I wanted to come back

to my country. So once I had saved up one lakh rupees, I

came back to India.

With that money, I started a scrap business in Hyderabad.

But the venture was doomed. Due to some problem, I

ended up losing all the money and with it, my confidence.

I used to feel helpless at times, but reminded myself

that no problem was too big to bring me down. I started

driving a taxi again. Again I saved some money, and with

Rs 30,000 from my earnings, I decided to buy a Mahindra

Alfa.

I still needed a loan. Though my income was low,

Mahindra Finance had faith in me and gave me a 3

wheeler loan. Ever since I bought the Alfa, my income has

grown and my life is much more peaceful today. My self

confidence has returned! In spite of my failed business, I

was successful in earning well. I am going to buy a second

vehicle as soon as I pay back the loan for the first vehicle. I

will continue to grow.

I have just followed one mantra all my life – those who try, never lose.

117

I belong to a lower middle class family. After the death of my

father in 2005, my family went through a very difficult phase.

What we earned was just not enough for all our needs. We

had a small piece of land, where we grew some vegetables. I

would take these vegetables to the village market, and sit by

the roadside to sell them myself. Somehow we eked out a

living in this way. I was determined to change the way things

were, but didn’t know how to.

In 2010, I heard of Mahindra Finance from a villager. I

immediately visited their office. I asked for a loan against my

land for a tractor, and was granted the funds easily. Imagine

my joy when the tractor came home! But I could not drive it

as I didn’t have a driving license. For a month I waited, till I

got my license. Then, there was no looking back.

As there were very few tractors in the area, I started to earn

well from it. I was on the tractor seat for 15-16 hours every

day. Soon, with the help of the added income and the tractor,

I started supplying vegetables to the local mandi instead of

going to the market.

I continued working hard, and today, I have four vehicles! All

financed by Mahindra Finance. This year, during Deepawali, I

am planning to purchase two three-wheelers at the same time.

Looking back, I realise that life has thrown a lot of challenges

my way. I have triumphed over all odds, with Mahindra

Finance supporting me.

Rajesh Kumar, from Lakhanpur Village, Budhgere, Gaya, Bihar, overcame

hardships after his father’s death, with a tractor loan from Mahindra Finance.

In the future also, I want to be associated with them, as

Mahindra Finance is my friend who helped me in need.

Fight Back

Fighting back the difficulties that life threw at me, I progressed in life, one step at a time.

I used to work in a tents and decoration shop to make my living. But I wanted to

start a shop of my own to make more money and be my own boss. Soon I started

my own tents and decoration shop. But I realised I needed to have a vehicle to

transport the materials from one village to another. Since I didn’t have a vehicle, I

had to restrict myself to nearby villages. This limited the growth of my business and

I felt mounting frustration.

I asked my relatives, friends and their friends for help. But since I had no savings

or property to show as proof, everyone hesitated to help. Here I was with a business

waiting to grow. If only I had the means to grow it. I felt miserable.

One fine day I met a Mahindra Finance executive who, upon hearing my difficulty,

advised me to take a loan from his company. After I bought a vehicle with their

help, no one could stop me from achieving what I wanted. I started going to faraway

villages in search of business as I was confident I could supply anywhere. I have now

started earning a higher income and my standard of living has improved.

Today I am a prosperous businessman with three vehicles running on the road. I am

sure I will buy even more vehicles because I know Mahindra Finance will always be

there to help. With their support, I can reach new heights of success.

Shankar Lal Harol’s business in Rajyavagh, Rajsamand, Rajasthan,

grew with light commercial vehicle loans form Mahindra Finance.

119

Every son wants to see his parents rest and enjoy life

while he works hard for them. The day when I told

my parents to stop working and rest at home, was the

happiest day of my life.

Kishan Pawar, a mill worker in Burhanpur, Madhya

Pradesh, bought an auto-rickshaw with a 3 wheeler

loan, and is able to support his parents comfortably.

Every son wants to see his parents rest and enjoy life while he works hard for them. I was

no different. My family consists of my parents and me. Our financial condition was such

that all three of us had to work to make ends meet. We made barely 240 rupees together

daily. Working in a mill, some days were hectic, while on some days I used to wander

aimlessly as there would be no work. I was frustrated of leading such a meaningless life. I

wanted to do something.

That’s when I came across Mahindra Finance. After hearing about my life and realising

my hunger to achieve something great, they suggested that I buy an auto rickshaw. When

I told my parents, they were more than happy to give me all their savings. I added this

money to the loan amount from Mahindra Finance and bought an auto rickshaw. It was

the proudest day of my life. I started working day and night.

I earn 500 rupees a day now. Almost double of what the three of us used to earn

collectively. The day when I told my parents to stop working and rest at home, I was

happy with myself. What’s more, people even started approaching my parents with

marriage proposals for me. The same people had refused to give their daughters in

marriage to me earlier because my income was too low.

Not a single day goes without my parents showering their good wishes on Mahindra

Finance. Because had it not been for them, my parents would still have to work and we

would still be struggling to earn a decent living. I am just happy to see my parents happy.

Fight Back

When other finance companies and banks left me dejected, I found a helping hand.

Muriki Sappalaia, from Pedapally, Andhra Pradesh,

started a new business with a car loan from

Mahindra Finance.

I was into the business of real estate. It gave me a

decent income. But the business went through a bad

phase between 2008 and 2010, leaving my financial

condition and family in a bad state. Without a regular

income, survival had become a question. I wanted

to buy a vehicle and start a business. But no finance

company or bank was ready to give me a loan because I

had no proper income and no property to show. I was

dejected and disoriented.

Refusing to face defeat, with the help of a friend I

found out about Mahindra Finance. I told them about

my need and they processed and sanctioned the loan

in one day. I bought my first vehicle, Tata Indica Vista

with their help in 2011. Soon I started my business. It

really helped me get back on my feet.

I have had a good and fruitful association with them

since then. While everyone knows how quickly

they sanction loans, you have to be a customer to

experience their efficient service and easy mode of

payments. I am so satisfied with their service that

every time anyone needs financial help, I recommend

Mahindra Finance to them.

121

What more could a man want than building a safe and beautiful home for his

family? Even I had the same dream. Today I live in a fully constructed pucca house

with my wife and son. The first time I entered the house was a very special moment.

And this moment wouldn’t have come in my life had it not been for Mahindra

Finance.

A farmer by profession, I owned 10 bighas of land. I also owned a couple of milking

animals. But my income majorly depended on Mother Nature because the crops I

grew were seasonal. Every time nature permitted and we made good money, I used

to save up for the construction of the house. As we continued to live in a kachha

house made of mud and cow dung, my biggest aim was to build a proper house.

Once I had saved up a decent amount, I approached some private financial

institutions for loan. But I was told they didn’t give loans to villagers like me. I was

not only shocked but also felt insulted. I was still determined to realise my dream.

At that juncture, I heard about Mahindra Finance. With bare minimum

documentation and a simple process, they granted my loan application. They also

guided me through the entire process and made life very easy. I received 2 lakh

rupees, using which I started building my house.

Manabhai Ghemabhai Chaudhary, a farmer from Khatasana, Vadnagar,

Gujarat, struggled to make his dream of a house come true, before

taking a home loan from Mahindra Finance.

More than giving me the loan, what really touched me was the way they treated me

with respect.

Fight Back

In the Mahabharata, after the Pandavas completed 12 years in exile, they were wandering through the forest, when a peculiar misfortune befell them. With the aim of helping a sage look for his sticks taken by a deer, the four younger Pandavas went in search of the deer one by one.

Instead, they encountered a lake, and were besieged with thirst. A crane near the lake asked each of them to answer its questions before quenching their thirst, but all four brothers ignored the crane and drank from the lake. One by one, they fell dead instantly. At last, Yudhishthira, the

oldest and wisest of the brothers found them dead by the side of the lake. Though he was also very thirsty, and shocked to find his brothers dead, he refrained from drinking the water, and answered

the crane’s philosophical questions. Pleased, the crane, who was actually a heavenly being, a Yaksha, granted Yudhishthira a boon and also revived his brothers.

Just as Yudhishthira refused to be defeated, and persevered to bring his brothers back to life, our customers have fought back against unfortunate circumstances, and not accepted defeat.

Yudhisthira brings his Brothers back from the Hands of Death

123

Sitting in the comforts of urban India, one often tends to overlook the trials and tribulations of the

people in rural India. When I joined Mahindra Rural Housing Finance Limited, I was also rather

urban-centric in my thought process. It was during my first visit to a small village on the outskirts of

Aurangabad in Maharashtra that I was exposed to a whole new world.

It was a world where people were living happily in kuccha houses. A world where people had

dreams of a pucca house, but could not realise their dreams because some other ‘urgent’ financial

commitments already prevented them from spending money on the house. It was a world where

customers genuinely thanked us for the financial assistance we were providing. A world where

customers were overcome with emotions on seeing their dreams come true. A world where financial

assistance that was given to construct a house, actually transformed the customer’s life.

Despite the fact that this happened a number of years back, I can distinctly recall the emotions on a

particular customer’s face when she narrated her story to me. She was a lady with four children and

a dilapidated house. During the monsoon, water used to leak into the house and the children would

tend to fall sick. The customer, being a mother, used to be worried as she could not afford medical

care for children and frequent illnesses could lead to more severe complications. With the financial

assistance given to her, she was able to get the house repaired, and with folded hands and tears in

her eyes she said, “I am no longer afraid of the monsoon. Thanks to your Customer Manager!”

Stories of gratitude… stories of lives being transformed. All this is made possible by the passion of

our team. Passion that drives them to overcome various obstacles and to service the under-served

customers in rural India. Our team is creating value, not just doing their job but ‘doing well by doing

good work’. This business is not just about brick and mortar structures; it is about creating homes

and transforming lives.

What follows are some stories and experiences from our customers. These words from our

customers, are awards for us.

Managing Director, Mahindra Rural Housing Finance Ltd.

Anuj Mehra

Fight Back

M Demudu is a farmer from Laxmipuram,

Vizianagaram, Andhra Pradesh, who has taken a

tractor loan and subsequent top-up loans.

I am lucky to have been associated with Mahindra Finance for the last six

years. They have helped me face many a challenge in my life.

I have always been a farmer. A few years ago I realised the need to increase

the output from my fields through modern techniques. It was the need of the

hour, and everyone was opting for tractors to help cultivate their fields. I too

decided to buy a tractor. I needed a loan for it, and had heard good things

about Mahindra Finance from my friends. So I approached them to finance

my tractor.

Everything went smoothly, and I became the proud owner of a tractor. I used

it well, and the returns from the tractor were good. I managed to repay all my

instalments in time.

In 2010, I found myself in a difficult situation. I could not gather enough

funds to arrange my daughter’s wedding. I was frustrated and worried about

my daughter’s future. I approached Mahindra Finance for help. They found

a way out; they gave me the required funds with a top-up loan on my tractor.

The help came at the correct time, and helped me fulfill my duties well. I

repaid the loan instalments soon.

In 2012, I needed more funds; to invest in agriculture. I went back to

Mahindra Finance, confident that they would help me. They gave me another

top-up loan on the same tractor and I was able to get enough funds for my

need.

I have faced many challenges in my life. Mahindra Finance has helped make

life a little easier with their timely assistance. In my times of need, they have

stood by me like a rock!

I have relied on Mahindra Finance at the most difficult

junctures in my life, and they have always helped me.

125

Being poor and needy in India is not easy. Being a Muslim only adds to your misery. I say this because

I have experienced it myself.

I run an iron work shop in Jaipur. And I had just one dream. To build my house. But despite going to

many organisations for help, I didn’t get any. They kept asking me to come the next day, every time till

I lost my patience. One organisation even told me I had a negative profile. Negative, just because of my

religion.

I had no money, no help. But I was determined. No one could stop me from building my dream house.

I knew there was a way. I just had to keep looking. When I met an executive from Mahindra Home

Finance, I found hope. I told him my problem and he assured me that I would get the loan. It wasn’t a

fake promise. He truly guided me through the process and got my loan sanctioned within no time.

My dream home has started taking shape now. My gratitude for Mahindra Home Finance is written on

every brick in my house.

I was discriminated against, because of my background. No matter how many problems, I was determined

to build my dream home. And I did, when I got the help.

After a long struggle to get finance, Abdulla, from Jaipur, Rajasthan

finally got a loan from Mahindra Home Finance, to build his house.

Fight Back

Jhutkun Sah, from Chapra, Saran, Bihar, whose wife Mrs. Soni Devi

took a 3 wheeler loan to supplement the family’s income.

I decided I could no longer be a mute spectator to my

husband’s struggle to earn. Buying the auto rickshaw was the first step towards

empowering ourselves, and towards a better future.

I belong to a large joint family with two earning members and seven dependents. My

husband and father-in-law used to buy fish in wholesale and sell it in local markets.

After the death of my father-in-law, my husband was the only earning member left, and

the condition of my household started deteriorating. We faced innumerable difficulties

because our income barely met our expenses. My sister-in-law was approaching a

marriageable age, and I could not fathom how we would finance her wedding.

I decided I could no longer be a mute spectator to my husband’s struggle to earn, and

jumped into the fray to help him. I tried to find ways to supplement our household

income. I thought, if we could buy an auto rickshaw, my mother-in-law and I could

manage the fish business, while my husband could earn as an auto rickshaw driver.

With this dream in my heart, I approached Mahindra Finance. I had heard from a

relative, that Mahindra Finance empowers people, and went on to learn how true this

was. The team at Mahindra Finance was supportive, and the process transparent. They

appreciated our grit and determination to overcome our difficulties, trusted our ability,

and granted the loan to us.

With the new auto rickshaw, we started earning more. We worked extremely hard. My

husband rode the auto rickshaw, while my mother-in-law and I supported him with the

fish business. Slowly we started saving money, and accumulated enough to buy another

three wheeler.

In the year that followed, we continued to work hard. Today, I have bright hopes for the

future, and am confident that we can support our large family and finance my sister-in-

law’s wedding soon.

127

I lost everything that I had earned with my hard work in the Kuwait war. It was

only because of my friends that I managed to return to India. Shaken by the

experience, I was uncertain how I would live and run a family consisting of my

wife and two children. I started a real estate business but the business never

worked. I started to think of other ways as running the family was getting more

difficult by the day.

Seeing my problems, one of my friends advised me to buy a tipper. My savings

were insufficient and even after a relative offered me some money; it wasn’t

enough to buy a tipper. Every bank I visited denied me a loan because of my

previous failure. Then I contacted Mahindra Finance. Their executive came and

verified all my documents and after getting positive feedback from some locals he

spoke to, he got my loan sanctioned.

Using the vehicle I bought, I started supplying sand and gravel from the quarry

to construction sites. Business became stable and then started growing. I paid my

EMIs on time to ensure a good track record.

I now lead a comfortable life. In the year 2011, I again took a loan from Mahindra

Finance to buy a Ford Fiesta to gift my niece whom I had promised that I would

gift a car at the time of her wedding.

Jalaludheen Kunju, from Kerala, took a

construction equipment loan from Mahindra Finance.

From the time I had nothing to the present

when I lead a comfortable life, my trust and respect

for Mahindra Finance has only grown with time.

Fight Back

A resident of Bisthapith, in Nalanda District, Bihar, Vijay Rajbansi bought an auto

rickshaw with a 3 wheeler loan from Mahindra Finance, to replace his earlier source of

income, his ‘jharjhariya’.

I used to ride a passenger rickshaw of the traditional kind, called ‘jharjhariya’. With my

income, I supported my whole family single-handedly.

Fate dealt me a cruel blow, when one day, the High Court passed an order banning

all ‘jharjhariyas’ with immediate effect. I was stunned and at didn’t know what to do.

How would I meet our household expenses without my only means of earning, my

‘jharjhariya’? Not losing hope, I decided to try and acquire a new auto rickshaw.

Somehow, with the pooled resources of relatives, we gathered Rs 55,000. But it was

not enough for purchasing a new rickshaw. I asked around for advice, and my fellow

villagers recommended Mahindra Finance to me. I reached their office with hope and

trepidation. I was amazed at the respect I was treated with, though I was a person of

humble means.

The officials trusted my ability to repay the loan, and went out of their way to help me

with advice. They recommended the right EMI, tenure and flexibility of scheme after

studying my background and requirement. Moreover they trusted me and gave me all

that I needed, a means to earn my living. Soon I became the proud owner of a new auto

rickshaw.

Today, I am happy to report that my life has improved hugely. My income has risen to

about 500 rupees per day, and my family and I can live comfortably within this. Life is

looking up for all of us!

By getting a new auto rickshaw, I was able to get

a new source of income, and arrange marriages for both my

son and daughter. My family and I are very happy today.

129

Vinaykumar Shah, from Jaisalmer, Rajasthan,

has been a car loan customer.

Even when I was a little irregular with my EMIs because my money was stuck somewhere, they

understood the problem and stood by me.

I used to be an electrician on contract with the Air Force. Sometimes I had to go to

Delhi or Jodhpur to purchase the materials. It was not only time consuming but also

was proving to be expensive. To cut down on travel time and save money, I decided to

buy a vehicle.

I had neither any savings to pay even a margin amount, nor the necessary documents

to show as proof to get a loan. I refused to get discouraged and looked for solutions.

One of my friends informed me about Mahindra Finance. When I visited their office

and put forth my desire to buy a vehicle and told them my problems, they approved

my loan request only based on trust and my experience. I bought a Tata Indica and

started working day and night to pay the EMIs. Once my payment was on hold at the

Air Force due to the year-end closing and I couldn’t pay my EMIs for some months.

But once my payment was released, I paid all the dues.

When I contacted them again for a loan to buy an Indica Vista, I wasn’t sure if

they would help me this time as I had been a little irregular with the payment. But I

had faith that they would help me. Since the Mahindra Finance executive knew my

reasons for not being regular and also knew that I had paid the dues immediately on

getting the money, he trusted me again and got my loan sanctioned.

Today I have five vehicles with the help of Mahindra Finance. After buying my own

vehicles, my business has changed for the better. By trusting me time and again, they

have become more like a family member and less of a finance company.

Fight Back

Although divorced and dependent, I chose to fight the difficulties of life

fearlessly and Mahindra Finance helped me at a crucial time.

A resident of Surat, Gujarat, Kapilaben Patel acquired

independence, along with a home loan.

Life has thrown many challenges at me and every time I have come out

stronger. Thirty years ago, I had divorced my husband and moved into

my father’s house with a daughter. As she grew up and got married, my

son-in-law also moved in with us. As years passed, there were many family

problems and I decided to move out of my father’s house and live in my

own house.

Even though I didn’t have any savings, I was confident of getting a loan as

I was an employee of the Surat Municipal Corporation. I earned a decent

income of 20,000 rupees per month and was sure I could pay the EMIs

regularly. But life had another challenge to throw at me.

I was shocked when no bank or finance company gave me a loan because I

was just a ‘safaai kaamdaar’, a Class IV employee. It hurt me deeply when

some companies even insulted me because of my job. Even the bank where

I held my salary account, refused to give me a loan. I was really distressed

because of this, but refused to give up!

Thankfully my son-in-law came to know about Mahindra Finance. I visited

their office and got a loan within just 15 days. When I held the cheque

in my hand, I couldn’t believe it. It was not just a piece of paper with a

number written on it. It was my ticket to a free and independent life. A life

in which I could live in my own house happily.

131

I came to Punjab around a decade ago with big dreams and no money. I had come

in search of a better life but was forced to start driving an auto to make ends meet.

The auto owner who hired me told me that I could keep the auto for myself after

repaying the loan on it. I used to regularly pay the instalments to Mahindra Finance.

That’s when my association with them began. I sincerely paid the EMIs and finally

when I thought life would get better, it got a lot worse. The day I completed repaying

the loan and looked forward to getting my own vehicle, my boss took away the

vehicle, leaving me with nothing.

I was disheartened but determined. Not one to accept defeat, I decided to buy a

vehicle and start my own transport service. Since I had known Mahindra Finance

for years, I automatically approached them for the loan.

They readily sanctioned it purely based on trust. I bought a Mahindra Alfa pickup

vehicle. I use it to transport black oil and make a decent income out of it. I am sure

I will expand the business with my hard work and when I will need help with the

finance in the future, I will only go to Mahindra Finance.

Neeraj Kumar from Bedi Nagar, Moga, Punjab, recovered from a

setback with a 3 wheeler loan from Mahindra Finance.

Translation of the Punjabi extract above:Getting a loan at the right time helped me get back up and achieve something in life, after a bad experience left me with nothing.

Fight Back

I used to earn my daily bread by getting contracts for

digging tunnels. I had taken loans from many finance

companies to meet my business expenses. However, due

to my business problems, I couldn’t pay my dues on time.

It wasn’t something that I did by choice but the result of

the many challenges that kept cropping up. This left a bad

mark on my track record.

So when I needed to buy a commercial vehicle to develop

my business, no finance company was willing to give me a

loan. Mahindra Finance came as a ray of hope when they

readily agreed to give me a commercial vehicle loan, based

on trust and my earning ability. I was deeply touched by

this and vowed to make paying EMIs my priority. Because

of my regular payments, I have a very good track record

with Mahindra Finance. After that my business has grown

steadily.

During the time I have been associated with Mahindra

Finance, I have taken ten vehicle loans in all. My business

has gone places and my financial condition is better than

ever before. All of this has been possible only because of

their trust, the timely help and immense encouragement I

have received.

Satyanarayana Raju from Seethammadhara,

Vishakahapatnam, Andhra Pradesh expanded his

business after he got a commercial vehicle and

constuction equipment loan.

They judged me by my intent and not my track record.

They encouraged and helped me take my business to new heights.

133

I am a 55 year old widow from Ahmedabad. Some years ago, a cruel turn of events took my

husband and son away from me. They were killed in a road accident. My only daughter was married

and living with her husband.

Left alone, my only wish was to fulfill my husband’s dream; of buying a car. He had always wanted

to own a car, and his death left that wish unfulfilled. As I did not have enough funds to buy the car

on my own, I approached banks and financiers for a car loan. They saw not my dream, but my age

and my sad financial condition. I was refused a loan by all of them.

With hope in my heart, I approached Mahindra Finance. They empathised with me, understood my

dream and helped me turn it into reality! I was sanctioned a car loan, and became the proud owner

of a Maruti Wagon R. I paid my instalments on time, from the income I made from keeping paying

guests at my home. In time, I learnt to drive the car. It brought peace to me that my husband’s

desire of bringing a car home had been fulfilled.

They understood my wish to fulfill my late

husband’s dream of owning a car, and

helped me realise it.

Falguni Ben, from Ahmedabad, Gujarat, fulfilled her husband’s dream of

owning a car, after his death, with a car loan from Mahindra Finance.

Fight Back

I was working in a government school in Kannur disctrict

of Kerala. I have been associated with Mahindra Finance

for a long time. Would you believe it if I told you that I

have visited their office just once? I went there to enquire

about a personal loan for an exigency, and that was my

first and last visit!

The Mahindra Finance executive visited me at home for

all formalities. They were extremely prompt and efficient,

and my loan was granted very soon. I could have got the

same loan from other companies or banks, but I pre-

ferred Mahindra Finance for their wonderful service at

my doorstep. This service is especially helpful to women.

I have always experienced respect and thoughtfulness in

all my dealings with them.

Leena K P, from Kannur, Kerala, is a valued customer of

Mahindra Finance, who has taken a personal loan.

For women facing some exigency, the doorstep service offered by Mahindra Finance

is a blessing! I had to visit the branch office just once during

my entire interaction with their team.

135

I am Kanhaiya Singh from Bikaner. Today I am running a successful vegetable

transport business. I have travelled a long road indeed, to reach where I am today.

I used to work as a driver for a grocery trader in Pushkar mandi. I had left my family

home following some disagreements, and was living with my wife’s family. That was

truly the lowest point in my life, as I was not able to meet my immediate family’s

expenses with my limited earnings. My entire family thought very little of me, and I

used to feel defeated.

Desperate to change my situation, I looked for other ways of earning. A friend

suggested that I start a small transport business, with a goods vehicle. Looking for a

vehicle loan from various companies proved to be a futile and discouraging exercise.

My status at the time did not impress anyone.

My wife, Sita Devi, suggested I contact a Mahindra Finance executive. He patiently

heard me out, understood my situation and saw my strong resolve to work hard. He

trusted me enough to give me a loan, albeit in my wife’s name. I became the happy

owner of a Mahindra Pickup vehicle, which literally turned my life around!

I started earning more and was soon able to support my family with my income. I

also started trading in vegetables, and increased my profits, and with it, my status

in life. My family respects me today, all due to the timely support I received from

Mahindra Finance.

Sita Devi from Pushkar, Ajmer, Rajasthan, took a light commercial vehicle loan

for her husband, Kanhaiya Singh Rawat.

Getting my first pickup vehicle

changed my life, and helped me

increase my income drastically. I have

risen from ‘zero’ to ‘hero’ in the eyes of

my family!

Celebration

celebration

137

There is no better feat than creating value in the life that’s

been given to us. Some people invest all their energies, focus

and efforts in finding a meaning to their life. They don’t look

for opportunities, they create them. They fight the forces of

life to make what they want, happen. And turn their lives

into one long celebration. They work silently and celebrate

with the world. They are living inspirations and their lives,

case studies on success. They travel the distance between rags

and riches, creating milestones along the way.

Their energy is infectious. Their personas are inspiring. Their

presence is joyful. And their spirit, worthy of a thousand

salutes. We have been silently working behind the scenes to

give thousands of people a reason to celebrate. We have been

striving to make their journey to success, a little easier.

Here in this section, flip through the stories of such lives

that are all about hard work and the celebration that follows.

They leave you with a heart full of hope, mind full of

determination and a face full of smiles. A set of stories that

truly end in ‘happily ever after’.

Celebration

As an auto driver, I was finding it extremely difficult to earn a decent living. I owned

a second hand auto, and despite working day and night, I was still living hand to

mouth. Both my brothers were looking for jobs, and I was the sole earning member

of the family.

After careful consideration, I decided to buy a new vehicle. Getting a loan for this

was also extremely difficult, but Mahindra Finance helped me fulfill this dream.

They gave me a loan to buy a Bolero Maxi truck. Soon I got this vehicle attached to a

Union and passed on my old auto to my brother. Thus, both of us were able to earn

properly and our family income began rising. Once we had collected some savings,

I took another loan from Mahindra Finance and purchased a Tata Zip vehicle. This

provided an employment opportunity for my second brother as well.

Today, our financial condition has improved tremendously. I could hardly have asked

for more. My brothers no longer feel like a burden. The entire family lives a happy,

prosperous life together. The constant stress I used to be under is now a thing of the

past. And all this is a result of the support I got from Mahindra Finance.

Thanks to Mahindra Finance, I was able to start my own

transportation business. Not only did I start earning well,

but I was also able to help both my brothers stand on

their own feet! The change in our family’s lifestyle almost

feels like a miracle!

Vijay Kumar, from Moga, Punjab, is a light commercial vehicle loan customer.

139

From 1997 to 2004, I worked as an engineer at a company. In 2004, I left

my job and started a sub-contracting partnership with some friends. We

soon realised that we required a utility vehicle for our business and I applied

for a loan at various places. It was only at Mahindra Finance that the utility

vehicle loan was sanctioned. I was able to buy a vehicle with their support.

This vehicle helped the business tremendously, as it could be used for both

transport as well as marketing purposes.

In 2009, I established my own company in partnership with my wife. We

named it Pranathi Engineering Services. I took another loan from Mahindra

Finance to buy a second Bolero and this really helped our business take off.

What followed was success after success on the business front. Today, our

company is flourishing and we have more than 200 employees. Each of them

respects me tremendously. I could never have dreamt of such success even in

my wildest dreams!

I had started with crusher services and later expanded into electrical field

services. I now plan to also take up construction services as a full-fledged

contractor. I am extremely proud to have such a diverse portfolio.

A resident of Hyderabad, Andhra Pradesh, Surya Narayan is

a successful businessman and a utility vehicle loan customer.

From being just another ordinary engineer working for somebody, today I run my own

Engineering Services company. Believe it or not, I have more than

200 people working under me! I am extremely grateful for the loan that paved the path for my success.

Celebration

Taraknath Shah, from Howrah, West Bengal started his

association with Mahindra Finance with a 3 wheeler loan.

Back in 1989, I began my career as an auto rickshaw driver,

paying Rs 100 every day as rent. I drove the same auto for

six years, till I was able to lease this auto against a deposit

of Rs 5000 and a monthly rental. The next year I bought a

Lambretta vehicle and drove it for four years. Soon I was able

to replace the Lambretta with a Vikram and then with a Force

Mini Loader. But I was still not satisfied. I had a deep desire to

climb the ladder of success and rise to the top despite all odds.

In 2007, I came in contact with Mahindra Finance. With

their support, I got a loan to buy a Bolero Maxi Truck. Their

team overlooked my modest educational credentials and weak

financial background. They understood my vision and trusted

my capabilities. This was the true turning point of my life!

Over the next four years, my transportation business grew and

I became the proud owner of 25 vehicles, employing more

than 40 drivers. Today, I have a steady stream of clients and

my business is growing from strength to strength. The joy of

providing my family with the comforts they deserve cannot

be described in words! Sometimes I cannot believe how well

things have turned out for me.

The Mahindra Finance team helped me financially to achieve

a level of success I had not imagined. But they also taught me

a valuable lesson – choosing the right employees and ensuring

proper customer care is what leads to success. This remains my

motto till today!

As an ordinary auto rickshaw driver, I could never have

dreamt that one day I would own 25 vehicles, with 40

drivers working under me! I owe my success to Mahindra

Finance, as they were the ones who placed their trust in me!

141

I used to be a hawker selling flowers and snacks. You can imagine the kind of money I was

making then. There was a lot of effort and very little money. This was because I had to run

from one market to another to stock up every day. Since I had no vehicle, most of my time

was eaten up in stocking up, leaving very little time to actually sell.

So I thought of buying a vehicle to shorten the process of stocking up, make the travel easier

and save time. But every company I went to for a loan, rejected my application because

of my income level and insufficient documents. Meanwhile, I also approached Mahindra

Finance, as was suggested by a friend. They processed my application and sanctioned the loan

immediately. The process was simple and their team was friendly and helpful.

I purchased a Tata Nano with the money I received. It was a happy day for me. I used this

vehicle to sell my products in many markets and my business started giving me greater returns.

My lifestyle and social status improved steadily. With the money I made, I even started a

catering business. It was a dramatic change from my earlier condition. Today, my life is on an

all time high!

In retrospect I realise that this was possible because of the timely help Mahindra Finance

gave me. I consider them to be a company for needy people. I am one of the many who have

benefited from them and hope that many more enjoy a similar rewarding experience.

Raju Nayak used to be a hawker in Chirimiri Korea Village,

in Manendragarh, Chhattisgarh before taking a car loan.

My life is on an all time high and the credit goes to

Mahindra Finance for giving it that

much needed push.

Celebration

Sharadha, a teacher in Jagtiyal, Andhra Pradesh, has

been a commercial vehicle loan customer since 2010.

I used to be a teacher in a private school. But I always nurtured the dream

of running a school in my home town, Jagtiyal Village. I wanted to provide

quality education to the children there. With God’s grace, I was able to

establish my school and the number of students began increasing year by year.

Soon, it began getting difficult for such large numbers of children to travel

to the school. I decided that it was time to buy a school bus. I did not have

the money to buy it immediately, so I applied for a loan in various banks.

Unfortunately, none of them came through.

One day, a Mahindra Finance executive visited our school. He told me that

they could provide us a loan to buy a school bus. I was thrilled to hear this and

immediately submitted all the documents required. Within just two days, the

loan was sanctioned. The payment terms were also very reasonable.

When more students joined and I needed to buy a second bus, I contacted

Mahindra Finance right away. Today, our students are able to travel to and

fro comfortably, and our school is making excellent progress. We have already

achieved quite a name for ourselves, all thanks to Mahindra Finance.

I am extremely happy that my dream of owning a school

bus could be fulfilled with the support of Mahindra Finance! Thanks to this,

our school continues to progress and achieve various

milestones of development!

143

While working as an auto driver, I once went to an automobile dealer with my boss, who

wanted to purchase a vehicle. There, I came to know of Mahindra Finance and their loan

facilities. I realised that it was possible for me to buy my own vehicle as well. I also learnt

about the benefits of taking such a loan.

I was thrilled at the prospect of owning my own vehicle and applied for a loan. It made no

sense to continue driving for someone else. A Mahindra Finance executive explained the

loan schemes to me in detail. I was a bit nervous as I didn’t have a proper income proof.

But Mahindra Finance recognised my potential, positive intentions and zeal to work and I

was given a loan.

This proved to be the turning point of my life! Today, I own a total of four vehicles,

and have already applied for a loan for the fifth one as well. My business has taken off

extremely well and I enjoy an excellent reputation in the market. I operate in one of the

best commercial areas of Bhopal, and I know my future holds great promise. My standard

of living has shot up tremendously and I can afford all the comforts of life. Words cannot

describe how elated I feel!

I find the positive, out of the box thinking of Mahindra Finance truly amazing. They truly

stick to their tagline “Bande main hai dum, pehchane sirf hum!”

Daulat Ram Gurnani was an auto rickshaw driver in Bairagarh, Bhopal, Madhya Pradesh

before taking a 3 wheeler loan for purchasing an auto rickshaw.

Thanks to a timely loan, I could rise from being just another

driver to becoming the owner of a successful transportation business. Today, my name is well known in

the Bairagarh area and people call me their role model!

Celebration

Arjuna was the most talented and accomplished of archers in the Mahabharata. In spite of this, he went through trying and testing times, and emerged the victor. In the final 18-day battle between the Pandavas and Kauravas, Arjuna’s efforts and skills earned vital victories for the Pandavas, including the defeat of Bheeshma, who had the boon of death by his own free will. At the end of the war, Arjuna emerged as a legend among warriors, hailed as an example to follow, for generations to come. The celebration of his victories,

with Krishna as his charioteer, advisor and friend, are the stuff epics are made of.

By moving ahead with unflinching courage, our customers from every corner of Bharat, have achieved phenomenal growth and transformed their circumstances, becoming a source

of inspiration for others.

Arjuna becomes the Greatest Warrior of All Time

145

Circa 1995. Mahindra Finance started off as a captive finance company financing primarily Mahindra

utility vehicles.

Circa 2013. Mahindra Finance is India’s largest rural NBFC partnering many farmers and small

entrepreneurs, and enabling them to realise their aspirations.

The story of our transformation is the story of belief. A belief that an individual has the power to

change his / her destiny. A belief that there always exists a newer way of doing things. A belief that

both the parties can mutually benefit from a transaction.

The belief was sustained and strengthened by listening to our customers. This enabled us to

understand the aspirations of millions of farmers and small entrepreneurs; and partner them. We

learnt how the earning potential gets impacted by the type of product, by the application, by the

geography, etc. Each customer’s needs were distinct and unique, and we needed to craft solutions for

them based on their requirement.

Our customers helped us to discover many things. Through them we witnessed the silent revolution

that is sweeping across India. We experienced firsthand the energy that is propelling them forward; the

lengths to which they go to overcome the odds and transform their lives. Partnering with them helped

us in identifying other needs of theirs. By steadily expanding our offerings, not only were we able to

cater to a more diverse set of customers but also forge a much closer relationship with them. When a

customer invites us to a wedding in their family, enquires about the right sort of education for their

kids, asks our views on the relative merits / demerits of various types of goods or services, we know that

we have truly become a part of their family.

The stories of our customers reflect the triumph of hope over adversity. How through belief we have

the power to create change. This book is our tribute to these unsung heroes. And through them we

hope that you understand us, Mahindra Finance, better.

Vice President – Marketing & Strategy, Mahindra Finance

R Balaji

Celebration

Shanuddeen Sheikh, once a scrap dealer in Surat, Gujarat, has

taken multiple light commercial vehicle loans from Mahindra

Finance, changing his life in the process.

I used to live in the slum area of Surat, doing business in scrap.

The income was as good as nothing and living in the times

of growing prices was a challenge. I wanted a loan to grow my

business and approached an endless list of banks and financiers

to help me. But they only saw my standard of living and my

savings. Both were low. But how could I improve my life if I

didn’t get a chance? And sometimes, chances come only through

money.

Mahindra Finance stepped in at this point and promised a loan.

They gave me the loan after understanding my earning capacity

and determination. The first loan that they gave me was the

turning point in my life.

In the years that followed, I have taken ten different loans. And

my business has taken off and reached great heights. Would you

believe, that I now own two houses, a shop, godown and a car?

It has been a journey of triumph, with Mahindra Finance by my

side. Even if someone else gave me a loan at a much lower rate

of interest, I wouldn’t spare them a second look because I will

always stick by Mahindra Finance. It’s because of them, that I am

where I am, today.

They saw the potential in a scrap dealer and gave him

a loan not just once, but 10 times. Today my life has

improved in a way I couldn’t have imagined.

147

My association with Mahindra Finance began in 2009 and till date

I have taken seven vehicle loans from them.

I used to work as a lecturer in a private college, but soon got

fed up with the low salary. In 2009, I decided to start my own

college and named it Vijetha Degree College. I soon realised that

there was a crucial need for buses for the college. I tried to take

a loan to purchase two Tourister buses, but my loan application

was rejected everywhere. Through my relatives, I heard about

Mahindra Finance and approached them for a loan. They were

very encouraging, and sanctioned my loan for two buses.

The number of students attending my college began increasing by

leaps and bounds, and within a year, I took a loan for two more

vehicles from Mahindra Finance. The next year I bought two

additional vehicles and recently I also bought a Hyundai Santro

for my personal use. In each case, I took a loan from Mahindra

Finance. Their fast service and easy payment terms really

impressed me.

Today, my college has an excellent student strength, and it is

considered to be one of the best in the area. All the students,

parents and faculty members respect me immensely. Walking

through the college corridors, I experience a wonderful sense of

fulfillment. These days I wake up every morning feeling I have

truly achieved something worthwhile!

Hem Chandra Naidu is a long-standing commercial vehicle loan customer of

Mahindra Finance, from Madipatla Palli Village in Irala, Andhra Pradesh.

My college would never have been able to

expand without enough buses for students

to travel in. Today, Vijetha Degree College

is a state of the art institution and enjoys

tremendous goodwill in the community!

Celebration

S Ram Kumar, a resident of Maredpally, Hyderabad, Andhra Pradesh, took

car loans over the last five years, to expand his travel business.

Today I can proudly tell you my story; how I came to be the owner of

no less than ten vehicles!

I was introduced to Mahindra Finance through the vehicle dealer. I

was quite impressed by their service and convenient and thoughtful

payment modes.

In the early years of my seven year old business, we were providing

travel services. But since we did not own any vehicles, we would rent

them from various people. As you can imagine, the rent made a

sizeable dent in our profits. We aspired to have our own vehicles and

make enough profit to make our business grow.

I approached Mahindra Finance for a loan seven years ago, and the

rest is history. My loan got sanctioned very fast. Our business took

a new turn. We were very successful in areas around Hyderabad and

soon wanted to expand into the heart of Hyderabad. Over the next

five years we took ten vehicle loans from Mahindra Finance. Now

our company, Ganesh Travels, is among the top three travel services

companies in Hyderabad in our category.

I thank Mahindra Finance for enabling my company’s growth with

their constant support. Really excellent service, I have to say.

Mahindra Finance has helped my business and profits grow tremendously. Seven years ago, I could not have imagined that I would have ten vehicles of my own!

149

As a milk seller, I had to travel to various places for deliveries all the time. I desperately

needed a delivery vehicle. As I did not have much savings, I tried applying for a loan.

But not a single bank or organisation was ready to give me finance. In 1999, Mahindra

Finance came to my rescue. They sanctioned my loan and I was able to buy a pick up

vehicle. My delivery process became much smoother and my earnings began to shoot up. I

was able to repay the entire loan amount on time.

With the support of Mahindra Finance, I began purchasing a new delivery vehicle every

two years. Soon my financial condition improved and I was able to establish my own

transportation business. This itself was a dream come true for me!

Today, I no longer need to sell milk to earn a living and my new business is flourishing.

My family and I can finally live the kind of lifestyle we always dreamed of! It has been an

amazing journey of growth for me…

Many financial institutes are now ready to give me loans, but I would never go to anyone

other than Mahindra Finance. After all, I owe my reputation and success to them.

Makhan Ali runs a transportation business in the

village of VPO Baler Khanpur, Jalandhar, Punjab, and

is a light commercial vehicle loan customer.

Today, I am a reputed businessman enjoying

excellent credibility in the market. Gone are the days when I

earned a meagre income from selling milk. I am extremely grateful for

the loan that paved the way for my success!

Celebration

A resident of Bhadra, Hanumangarh, in Rajasthan,

Ayub Khan started his relationship with Mahindra

Finance with a utility vehicle loan.

I began my career as a labourer in a ‘mandi’, working day and night to sustain

myself. On the suggestion of a friend, I took up an opportunity to go to Saudi

Arabia. I worked there as a taxi driver for ten years. On returning to India in

2005, I felt confident enough to start a taxi business of my own. But I had

only Rs 1 lakh as savings and it was not possible to buy a vehicle with that

amount.

I heard about Mahindra Finance at an automobile dealership and contacted

them. I shared my business plan and past experience with their executive

and openly answered all his queries. I wondered whether the loan would

come through or not, but soon I got a call telling me that my loan had been

sanctioned. I was ecstatic and I am extremely grateful for the trust Mahindra

Finance placed in me. With their support, I bought my first Bolero. I had

driven hundreds of cars over the years, but driving my own car was one of the

most thrilling moments of my life!

I started earning well immediately and paid back all the EMIs on time. When

I was able to save up some money, I contacted Mahindra Finance again. They

gave me an extremely warm welcome and sanctioned my loan application for

a second Bolero.

Since then, my business has grown in leaps and bounds! Today, I own no less

than twenty vehicles, all of which have been financed by Mahindra Finance.

These include a range of M&M vehicles as well as the latest XUV 500.

The joy of running a successful business is unparallelled for me! I love the

challenges involved at every stage. Without Mahindra Finance, none of this

would have ever been possible.

Today, I am the most successful taxi operator in my entire area!

I have an excellent reputation in the market and my clients

are extremely happy with my work. Everyone in the village

now looks up to me!

151

I started out my career working as a daily wage labourer at a construction site.

I did not mind the hard work, but the income at the end of the day was very

difficult to survive on. My family and I constantly faced financial problems. I

decided to do something to change this situation.

Working at the site had given me a good idea about how construction goods

are transported. In 2011, I decided to buy a small transport vehicle and start

my own transportation business. I wanted to buy the Mahindra Alfa carrier,

but had no money to do so. When I tried for a loan, many financiers rejected

me outright. Still, I refused to give up! One day, I reached the Mahindra

Finance office and shared my requirement with them. I told them clearly

how I planned to repay the instalments. They immediately agreed to sanction

my loan. I was very happy with their prompt service.

The Mahindra Alfa proved to be a boon for me and I started earning well

very soon. Today, my family and I enjoy a comfortable standard of living,

far beyond what we could have thought. Sometimes I find it hard to believe

that things have changed so much, in so short a time. My business has really

picked up and I am thrilled that my hard work is paying off.

I will always remain loyal to Mahindra Finance, as without them, I would

never have been able to achieve my dreams. I have already recommended

their name to several friends as well.

As a construction work labourer, I could only dream of running my own transportation business. Today, this dream has come true, and apart from a stable income, I also enjoy great respect in my community.

A resident of Manthani, Andhra Pradesh, and a 3 wheeler loan customer,

Vollala Nagaraju grew from being a daily wage worker to a successful

businessman in less than two years.

Celebration

Ashwin Mehta, aged 67 years, lives in Ahmedabad, Gujarat and

has taken multiple car loans.

After retiring from a private sector job, I wanted to start my own transportation

business. But to fulfill this dream I needed finance. I applied at various places

for a loan. Soon I realised that no organisation wants to take the risk of giving

money to a retired person. I was disappointed, but I refused to give up my dream

so easily.

Around this time, I heard about Mahindra Finance. I approached them with my

idea and they agreed to sanction my loan. The entire process was extremely swift

and hassle free. Their prompt doorstep service made life simple. I am extremely

grateful to them for having faith in me despite my age. Combining the loan with

my savings, I was able to start my business, and since then there has been no

looking back. Today, I own a fleet of seventy-two vehicles, with plans of further

expansion. I will soon be taking up a contract for the prestigious Adani Group

as well.

I could never have imagined that the second innings of my life would be so

productive. Thanks to Mahindra Finance, I do not need to be dependent on

anyone even in my old age. Even today, I can take pride in providing a good

lifestyle for my family. With a flourishing business to look after, every day of my

life now feels like a celebration, and I always have something to look forward to.

As a retired person, I was lucky to get a loan to start my own

transportation business. Today, I own seventy-two vehicles,

and currently earn even more than I earned as a salaried

employee! Thanks to Mahindra Finance, I can strongly say

that age is no barrier when it comes to achieving success!

153

Umesh Kumar moved from unemployment to being the

owner of multiple vehicles and a house in Chandigarh, with

the help of 3 wheeler loans from Mahindra Finance.

I migrated to Chandigarh at the age of 14 from my native village Azamgarh in UP. Back

in 1986, I was moving from job to job, looking for a suitable means to earn. For a while I

worked as a waiter in a hotel and then as a conductor for a truck. Finally I opted to work

as a school bus driver, as I wanted to spend more time with my family.

We were staying in a rented house in Chandigarh. My salary could not meet my rising

expenses and aspirations for a better life.

In 2005, I purchased my first three wheeler, with a loan from a local financier. I wish I

had known about Mahindra Finance at that time. The next vehicle I wanted to purchase

was the Alfa Passenger, so I went to the Mahindra dealer. He referred me to Mahindra

Finance. They studied my requirement and quickly gave me a loan for the Alfa Passenger.

Their rate of interest was considerably lower than that of private financiers.

Well, the vehicle was very profitable for me and I went on to save quite a bit. Within just

six years I was able to buy a house in Chandigarh for my family.

I applied for another loan for an Alfa Passenger in 2012. Considering my timely

repayments of earlier loans, the company approved my application for finance promptly.

While I prospered, I would be very concerned about the financial condition of my

cousins. They were working as truck drivers and mechanics at that time. I recommended

Mahindra Finance strongly to them, and they followed my example, to become owners of

three wheelers.

And it doesn’t stop there… I finally realised my dream of owning a car, with help from

Mahindra Finance. At every step, they have helped me fulfill my dreams.

Today I am the proud owner of a house in Chandigarh, two three-wheelers and a car. My

children are getting good education. I am now the Pradhan of my auto union in Chandigarh, and

enjoy an excellent reputation.

indexName Place Page No.

Abdulla Jaipur, Rajasthan 125

Abhay Wagh Vadodara, Gujarat 88

Ahmed Pathan Phulambri, Maharashtra 28

Alineni Rao Jagityal, Andhra Pradesh 24

Anil Kumar V Tellicherry, Kerala 76

Appukutty Nair Thamrassery, Kerala 63

Ashwin Mehta Ahmedabad, Gujarat 152

Asif Sheikh Waghodia, Gujarat 14

Avdhesh Sharma Surat, Gujarat 50

Ayub Khan Choti Chapri, Rajasthan 115

Ayub Khan Bhadra, Rajasthan 150

Balasubramanian Adduthurai, Tamil Nadu 113

Balram Sahu Rai Bareilly, Uttar Pradesh 114

Bhanwar Lal Verma Sehore, Madhya Pradesh 92

Bishnu Deka Kharguli, Assam 52

Biswajit Nath Roy Gauripur, Assam 41

Brij Mohan Meena Chouki, Madhya Pradesh 99

Damodar Sharma Belka, Madhya Pradesh 47

Daulat Gurnani Bairagarh, Madhya Pradesh 143

Daulat Ram Bansal Baran, Rajasthan 78

Devadas Puzhakkal, Kerala 39

Dilip Bhosale Solapur, Maharashtra 70

Dinakaran Coimbatore, Tamil Nadu 71

Falguniben Ahmedabad, Gujarat 133

G Kumar Dharampuri, Tamil Nadu 42

Gaurav Mistry Ahmedabad, Gujarat 105

Girdhari Bundela Nimsari, Madhya Pradesh 29

Girish Patil Manvi, Karnataka 12

Gopal Jagdale Paithan, Maharashtra 108

Gopal Khatua Bhapur, Orissa 60

Gopalakrishnan Nair Pangode, Kerala 101

Name Place Page No.

Hem Chandra Naidu Madipatla Palli, Andhra Pradesh 147

Hester Thaba Rynjah, Meghalaya 107

Inder Singh Jamsedpura, Madhya Pradesh 32

Ishaque Hussain Indore, Madhya Pradesh 66

Jagdish Singh Rathore Sundersi, Madhya Pradesh 104

Jalaludheen Kunju Kerala 127

Janak Singh Yadav Vijaipur, Madhya Pradesh 106

Jayantibhai Pandya Maninagar, Gujarat 90

Jitendra Panchal Khutaj, Gujarat 93

Jolly K Y Thrikkariyoor, Kerala 18

K Thimma Reddy Rayalapuram, Andhra Pradesh 13

Kabi Kanara Bindhanima, Orissa 67

Kajal Bera Ganapati Nagar, West Bengal 16

Kapilaben Patel Surat, Gujarat 130

Kishan Pawar Burhanpur, Madhya Pradesh 119

Koyada Veerareddy Neerukulla, Andhra Pradesh 20

Kunj Bihari Khora Bisal, Rajasthan 17

Lakhan Sahu Nandanpura, Uttar Pradesh 30

Laltu Gorai Ghatshila, Jharkhand 91

Leena K P Kannur, Kerala 134

M Demudu Laxmipuram, Andhra Pradesh 124

M Sarojini Madhira, Andhra Pradesh 85

Mahipatsinh Jadeja Soneth, Gujarat 97

Makhan Ali VPO Baler Khanpur, Punjab 149

Makhan Singh Bheel Jamner, Madhya Pradesh 34

Maliram Kumhar Anantpura, Rajasthan 19

Manabhai Chaudhary Khata Sana, Gujarat 121

Mangalsingh Chopra Morija, Rajasthan 48

Mani Ram Sriganganagar, Rajasthan 53

Md Shamim Alam Rourkela, Orissa 21

Miyajan Ansari Beko, Jharkhand 35

Name Place Page No.

Mohammad Basheer Hyderabad, Andhra Pradesh 89

Mohammad Sarwar Mancherial, Andhra Pradesh 49

Mohd. Islam Shiv Nagar Village, Uttarakhand 72

Muraleedharan Calicut, Kerala 69

Muriki Sappalaia Pedapally, Andhra Pradesh 120

Narendra Patel Panigate, Gujarat 77

Neeraj Kumar Bedi Nagar, Punjab 131

Niyamat Khan Kakhara, Orissa 73

Pabitra Behera Kalinga Nagar, Orissa 64

Parmeshwar Kadam Khanapur Phata, Maharashtra 33

Parthasaradhy Aluva, Kerala 15

Parwatiben Patel Kavaas, Gujarat 84

Pradyumansinh Vashi Surat, Gujarat 31

R Venkatesh Narayanapuram, Andhra Pradesh 75

Rajesh Kumar Lakhanpur, Bihar 117

Raju Nayak Chirimiri Korea, Chhattisgarh 141

Ramakant Sharma Koran, Chhattisgarh 87

Ramesh Satushe Kalamba, Maharashtra 68

Ramji Gupta Bhind, Madhya Pradesh 25

Ranjith Kumar Achipatti, Tamil Nadu 59

Ras Kumar Diengdoh Madan Bybther Mairang, Meghalaya 102

Ratnabhai Bharvad Vadodara, Gujarat 62

Reena Jose Thrissur, Kerala 65

Roshan Gurjar Bhilwara, Rajasthan 96

Rudra Pratap Singh Rathore Kishoni, Madhya Pradesh 55

S K Rabbani Hyderabad, Andhra Pradesh 116

S Ram Kumar Maredpally, Andhra Pradesh 148

Safeermon K P Pattambi, Kerala 74

Sahib Khan Chhatarial, Rajasthan 58

Sajendra Shirke Nanegaon, Maharashtra 51

Sajjan Singh Rajpoot Khaikheda, Madhya Pradesh 80

Name Place Page No.

Sanjeev Baid Santipur, Assam 38

Saran Balaji Trichy, Tamil Nadu 79

Satyanarayana Raju Ramakrishnapuram, Andhra Pradesh 112

Satayanarayana Raju Seethammadhara, Andhra Pradesh 132

Shahnur Pasha Nalbari, Assam 98

Shaji Aluva, Kerala 61

Shakeel Khan Chandigarh, Punjab 109

Shankar Lal Harol Rajyavagh, Rajasthan 118

Shanuddeen Sheikh Surat, Gujarat 146

Sharadha Jagtiyal, Andhra Pradesh 142

Shiv Charan Jhalawa Sehore, Madhya Pradesh 22

Sidhanath Handge Gadmudshinge, Maharashtra 100

Sita Devi Pushkar, Rajasthan 135

Soni Devi Chapra, Bihar 126

Sunil Kumar Alai, Rajasthan 37

Sunil Sompurkar Tembhode-Kalamboli, Maharashtra 36

Sunita Patnipura Nanda Nagar, Madhya Pradesh 43

Surya Narayan Hyderabad, Andhra Pradesh 139

Taraknath Shah Howrah, West Bengal 140

Uday Lal Ahir Mangalwad, Rajasthan 23

Umadevi S Mangad, Kerala 86

Umesh Kumar Chandigarh, Punjab 153

Vijay Kumar Moga, Punjab 138

Vijay Rajbansi Bisthapith, Bihar 128

Vikash Kumar Dhobi Ghat, Bihar 103

Vinaykumar Shah Jaisalmer, Rajasthan 129

Vitthalbhai Raut Vansda, Gujarat 46

Vollala Nagaraju Manthani, Andhra Pradesh 151

Yogesh Dubey Dewas, Madhya Pradesh 40

Yusuf Baig Hyderabad, Andhra Pradesh 54

acknowledgement

Special Thanks

Anand Mahindra

Anuj Mehra

Bharat Doshi

Jaideep Devare

R Balaji

Rajnish Agarwal

Ramesh Iyer

V Ravi

Vinay Deshpande

Contest Support

Jayadev Vijayan

Khalid Khan

Mamta Pai

Customer Stories

Contributors

Anil Bal

Anil Patial

Anshul Shrivastava

Anthony Nongrum

Arun Harsha

Arun Patel

Arun Sharma

Ashutosh Vyas

Avijit Ghosh

Balakishore B

D Rajesh

Zonal Champs

Akshay Patel

Anil Bal

Anirudha Rao

Ankit Bagree

Ankit Hasija

Ankur Daxini

Avinash Tripathi

Balakishore B

Bharat Kumar

Chitranki Soni

Durgam Joji

Gopalakrishnan

Harshal Kakade

Janki Bhatt

Jayadev B

Jaydeep Maniyar

Kishan Bachani

Megha Dutta

Pradeep Kumar

Rahul R

Ravinder Thakur

Vishwesh Deshpande

Debojeet Lamari

Deepak Trivedi

Devashish Roy

Dharmender Singh

Dhaval Chitnis

Dinesh Acharya

Diganta Das

Divyesh Upadhyay

Gopal Krishnan

Goutham Singh

Hanuman Karwasra

Hari Kumar

Himansu Mohapatra

Janki Bhatt

Jishnu Ram

Jitendra Mer

Jose George

K Ravi

K Selva Kumar

K Suresh

Kantilal Barua

Karthikeyan B

Kaushal Chopra

Kavery

Kumar

Mahender Sharma

Mahendra Singh

Mahesh Naikar

Manish Kumar

Mayank Chaturvedi

Mohd. Akram Khan

Mohit Agarwal

Munindra Baishya

Nilesh Bhoir

Nitin Dubey

Pankaj Sharma

Pankaj Tarafdar

Piyush Shrihar

Prasanth

Pravin Kumar

Rahul Khera

Rahul Sharma

Rajendra Singh

Rakesh Kashyap

Rani Akhtar

Ravi Shrivastava

Renjith Johny

Ritesh Ojha

Riyaz

Robin

Sadiq Durrani

Sajid Mansoori

Sandeep Jadhav

Sanjay Kathar

Sanjay Kumar

Sanjay Sharma

Sanoj

Santosh Jalani

Santosh Singh

Satendra Bhargava

SDPS Shrinivas

Shaik Riyaz

Shankar Pareek

Shankar Raut

Shiv Charan

Shriyans Jain

Somanath Jadhav

Subrato Roy

Sumit Modi

Sunil Panigrahi

Suresh Kumar

Tapan Kumar Sharma

Tushar Darji

Uday Jani

Vasanth

Vijay Kumar Yadav

Vikas Varma

Vinod C K

Vinod Pareek

Vipul

Vivek Patil

Yogendra Rajawat

This book is the labour of love of a large number of people in the Mahindra Finance Team. From collecting experiences from customers spread

across India, to putting together the final book, every part and every contribution towards making this book possible, is valued. We hereby

acknowledge the following people for their contributions to this book: