“Ditch Your Camera And Get THIS One”–@HowDoesShe

CASE STUDY

SALES INQUIRIES CONTACT: KAREISHA QUESTEL, 212.404.3274 OR KAREISHA@BLOGHER.COM

Photo Credit: veronicaarmstrong.com

OBJECTIVE Create excitement, grow consideration for the

Panasonic Lumix G5 camera

BLOGHER STRATEGYSTORYTELLING“Unleash Your Creativity”

Five influential photographer-bloggers show-and-tell

their experience using the new Panasonic Lumix G5

SOCIAL ENDORSEMENTAcross blogs, Pinterest, Twitter and Facebook,

women shared photographs and their positive

opinions of the Panasonic Lumix G5 with readers,

followers, friends

CONTEXT‘Pro Photography Tips’—Nine editorial features

produced by expert BlogHers shared how-to and

techniques at the pro level. Syndicated across blogs

in the editorial well, BlogHer.com, social media

WINAll readers and commenters offered a chance to win

a Panasonic Lumix G5

HIGH-IMPACT MEDIAPrecision-targeting of “New School Photo

Enthusiast” demographic via roadblocks, custom

creative included custom creative units and

roadblock ads

CAMPAIGN RESULTSNEARLY 4X INDUSTRY AVERAGE EXPANSION RATE BlogHer’s custom creative earned 10% average expansion rates (industry average is 2.8%)

Seen 435,000x across Twitter and Facebook

Overdelivery: 16% or 2 million impressions

Great Click-Thru

HAPPY CLIENT “I think you guys did a fantastic job

meeting deadlines, and executing on

everything promised. We’re thrilled and will

absolutely be recommending you again…”

Cammy Keiler, Media Buyer, Havas Media

WHAT WORKED“We (Havas Media) collectively felt with

Arnold, the creative agency, that the

bloggers did a phenomenal job executing

on the assignment by writing so well

about the G5 and were the driving force

behind the lift in consideration achieved…”