BGU 2011 Course introduction
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Transcript of BGU 2011 Course introduction
1
Technological Entrepreneurshipin Electro-optics
Introduction
Dr. Moshe Finarov
Copyrights: Magenta-tech Ltd.
Importance of the high-tech industry
� High-tech industry now is a leading industrial segment of developed countries
� High-tech is based on creating hundreds of new companies (startups), which transfer new technologies into profitable business
� Investments into startups and their acquisition by international corporations are very important sources of foreign currency
� However the high-tech industry is very inefficient: only 1 of 10 startups survive,
even less startups really succeed
�2
Why?
Copyrights: Magenta-tech Ltd.
Why most of startups fail?
3
Science &Technology
skills
Business & Managerial
skills
Now most of new entrepreneurs found and manage startups intuitively thus making many serious mistakes
Only combination of knowledge and experience both in technology and in business management ensures success
Copyrights: Magenta-tech Ltd.
How to ensure the success?
4
Success
IdeaDream
Ambitions
Hard workPersistenceSelf-sacrifice
KnowledgeMethodologyExperience
Copyrights: Magenta-tech Ltd.5
Why this course?
Government economic goals
Economics growth
High-tech industry growth
Startups creation and efficiency
Academic education and research
New technologies & and inventions
Efficient HR
How to do this?
Now most of new entrepreneurs found and manage startups intuitively thus making many serious mistakes
Copyrights: Magenta-tech Ltd.6
Purpose of the course
� Provide a knowledge on a way of creating novel technical ideas and their transferring to commercial products
� Provide a knowledge of high-tech start-up company foundation and management
� Provide a knowledge on electro-optical technologies having high business potential
This course is for technologists who are potential entrepreneurs
Copyrights: Magenta-tech Ltd.7
Why myself?
� More than 30 years experience in high-tech industries, mainly in the fields of semiconductors, electro-optics and solar PV energy
� Initiating and execution of tens R&D projects and several high-tech startups in different positions - from optical design to company management
� >20 years experience in high-tech business management
� About 10 years experience in teaching university students
Copyrights: Magenta-tech Ltd.8
Personal introduction
� 1974 MSc. in microelectronics
� 1980 PhD. in applied physics
� 1980 - 1988 Electronic industry & university teaching, Moscow
� 1989 - 1993 Orbotech, Yavne; senior physicist,Developing optical inspection systems
� 1993 - 2007 Nova Measuring Instruments, Rehovot; founder, CTO and R&D manager,Optical metrology for semiconductor industry
� 2007 Magenta-tech, Rehovot, founding partnerConsulting in solar industry business development
� 2008 BrightView Systems, Petah-Tiqva;
co-founder, Chief Scientist
Solar cells manufacturing
Utilight, Yavne; co-founder
Solar cells design and processing
� References ∼40 papers, ∼60 US patents, Rothschild prize
� E-mail: [email protected]
Copyrights: Magenta-tech Ltd.9
What is “Technology entrepreneurship”?
Technology entrepreneurship is a process of initiating and transferring a technological
innovation into a business value
� Entrepreneurship is a way of implementing entrepreneur’s dreams and ambitions
� Innovation is a technological idea that enables reaching
a technical or economical advantage over existing solutions
� Business value is a profitable operation or/and IP
providing profit expectations in future
Copyrights: Magenta-tech Ltd.10
Types of entrepreneurs (D.Landau, 1982)
HighLow
Hig
hLow
Innovation
Risk
EntrepreneurGambler
DreamerStabilizer
Copyrights: Magenta-tech Ltd.11
Knowledge supply chain
Input InputOutput Output
Brain
HR, funds
Academy
University
Research
Knowledge
Publications & patents
Industry
Company
R&D, mfg
Money
Revenues, IP,income
Entrepreneurship
Start-up
Idea Value
Copyrights: Magenta-tech Ltd.12
Why Electro-optics?
1. Because Electro-optics is everywhere
3. Because local conditions are favorable
2. Because there are business opportunities
in new growing markets
Copyrights: Magenta-tech Ltd.13
Electro-optics is everywhere:Consumer products
� Imaging: glasses, photo, video, etc.
� Lighting: lamps, projectors, displays, etc.
� Entertainment: TV, DVD, etc.
� Office: HD, CD, scanners, laser printing, etc.
Copyrights: Magenta-tech Ltd.14
� Communication: fibers, IR, etc.
� Medicine: ophthalmology, endoscopy, surgery, cosmetics
� Defense: intelligence, sighting, night vision, etc.
� Solar power: sunlight concentration, photovoltaics, etc.
� Illumination: street lamps, traffic lights, advertisement
Electro-optics is everywhere:Public services and infrastructure
Copyrights: Magenta-tech Ltd.15
� Inspection: AOI, Microscopy, Thermal imaging, etc.
� Metrology: dimensions, shape, thin films, etc.
� Machinery: laser cutting, laser scribing, etc.
� Patterning: photolithography, laser printing, etc.
� Sensing: detectors, limits, encoders, etc. etc. etc.
Electro-optics is everywhere:Industrial equipment
Copyrights: Magenta-tech Ltd.16
Rapidly growing markets
� Solar energy
� Solid state illumination
� Data storage
� Medical instruments
� Optical communication, etc.
Copyrights: Magenta-tech Ltd.17
High-tech business conditions in Israel
� World class academic research and education� Very high number of M.Sc. and Ph.D graduates per capita
� Very high % of GDP* - investment in university research
� Intensive use of computers & Internet by most of population
� Strong financial funding infrastructure� Multiple venture funds
� Chief Scientists subsidies
� Private funds and angels
� Good worldwide communication� No language barriers
� Intensive travels
� Developed networking
� Many success stories of electro-optics startups: � Scitex, Indigo, Orbotech, Camtek, AVT, Nova, etc., etc.
� Total about 3000 startup companies
� 23% of high-tech in total export by 6.8% of total employees
*GDP – gross domestic product
Copyrights: Magenta-tech Ltd.18
How startup starts?
The chicken & egg problem
What comes first?
No matter what comes first – the further steps are the same!
Technical idea
Marketing idea
Copyrights: Magenta-tech Ltd.19
Steps to establish a startup company
� Find and estimate a business opportunity
� Define a product and value proposition
� Determine a competitive advantage
� Define a business model
� Create right technical solution and IP
� Plan R&D project and needed budget
� Prepare business plan and raise money
Technical idea is necessary but not sufficient
Copyrights: Magenta-tech Ltd.20
Course structure
� Methodology and case studies
� 13 lectures x 3 hrs=39 hrs
� Examples from Electro-optical industry
� Exams (American style)
� 34 questions, 2 hours
Copyrights: Magenta-tech Ltd.21
Course content
Topic: Market
� Marketing basics
� Market analysis
� Market opportunity
� Case study
Copyrights: Magenta-tech Ltd.22
Course content
Topic: Product
� Product definition
� Product differentiation
� Product specification
� Product life cycle
� Case study
Copyrights: Magenta-tech Ltd.23
Course content
Topic: Business model
� Business model definition
� Typical business models
� Case study
Copyrights: Magenta-tech Ltd.24
Course content
Topic: Solution
� Basic terms and rules
� Invention
� TRIZ
� Case study
Copyrights: Magenta-tech Ltd.25
Course content
Topic: Intellectual property
� IP terms and definitions
� Patents filing and prosecution
� Patent enforcement
� Case study
Copyrights: Magenta-tech Ltd.26
Course content
Topic: R&D management
� R&D process
� Project management
� R&D budget
� Case study
Copyrights: Magenta-tech Ltd.27
Course content
Topic: Business plan
� BP structure
� BP presentation
� Case study
Copyrights: Magenta-tech Ltd.28
Course content
Topic: Financial funding
� Purpose and sources of funding
� Incubators, angels
� Venture capital
� Strategic partnership
� Government funds and grants
� International and bi-lateral funds