BGH_Partner_Pack

For more information about products and services provided by the Business Growth Hub, call 0161 359 3050,

email [email protected]

www.businessgrowthhub.com

becoming a partner in the network

Call 0161 359 3050 or email [email protected]

Sections Page

1. Introduction: a new time for growth 4

2. What is the Business Growth Hub? 5

3. Working with the Business Growth Hub 6

3.1 Why become a partner? 6

3.2 Responsibilities and expectations 6

3.3 Referral processes and procedures 7

3.4 Supplying services to the Business Growth Hub 9

3.5 Sponsorship opportunities for partners 9

4 Becoming a Business Growth Hub partner 10

contents


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Greater Manchester as part of the wider

North West was at the forefront of the Industrial

Revolution, home to the world’s first industrial

park, the birthplace of modern computing and

a beacon of successful urban rejuvenation and

cultural development.

Small wonder then that it has developed an

international reputation for ambition, creativity

and growth and for responding to economic and

social challenges and opportunities.

The Business Growth Hub continues this rich

history of innovation and progress. It will play a

key role in stimulating sustainable growth and

bringing about the step-change needed for us to

rebuild and remodel a dynamic and prosperous

economy. It represents a new approach to driving

and supporting private sector growth and ena-

bles all businesses with ambition, commitment

and a capacity to innovate to realise their growth

potential.

We are living in exciting but challenging times

with the global financial crisis, economic

recession and reductions in public sector

expenditure all continuing to impact on our

economy, businesses and us as individuals.

Change has become a core feature of our

working lives and presents us all with major

challenges as well as opportunities. This demands

vision and bold action. The Business Growth Hub

is designed to deliver just that.

The Business Growth Hub will be the place where

ambitious businesses become part of a

community of like-minded companies and

individuals, where they will get the quality

support and tools they need to achieve their

objectives. Sustainable growth requires access

to finance coupled with sound management help

and advice, and the Hub will provide both of

these.

Many private and public sector organisations are

already involved in the Business Growth Hub. This

pack provides further information on the Hub and

the opportunities for your organisation to join

us as a partner in the drive for growth, jobs and

prosperity in Greater Manchester and the wider

North West. Why not get involved and see how

we can make it happen together?

Michael Oglesby, Chair, Business Growth Hub

introduction: a new time for growth

Call 0161 359 3050 or email

[email protected]

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Greater Manchester and the wider North West is

home to some of the most ambitious, innovative

and exciting businesses in the country. From new

media and manufacturing to biomedical and

finance, these companies are striving for growth

in this tough economic climate.

The Business Growth Hub will be the first port of

call for businesses that have the potential,

ambition and commitment to grow, from

established and large businesses to start-ups and

small to medium size enterprises.

By joining the Business Growth Hub, they are

forming a virtual and vital new business

community and we want to bring this together

with an elite group of expert partners to give

them access to professional ‘real world’ advice

and services that can help drive their company

forward.

This will come from businesses who offer growth

support for companies, as well as a from range of

support organisations including the

Manufacturing Advisory Service, Technology and

Innovation Centres, UK Trade and Investment

services, business angel networks and venture

capitalists.

This network of partners will also include

mentors, coaches, banks and finance providers,

universities, innovation specialists, lawyers,

marketing agencies, chambers of commerce and

many more who can advise and supply premium

services to businesses on a wide range of topics.

We will be recruiting motivated businesses,

assessing their needs, identifying their barriers to

growth and enabling them to get the right help

and support to:

• become investment ready and access the

finance needed to grow

• increase sales

• implement strategic marketing

• expand domestic and international markets

• carry out research and development, protect

and exploit innovation

• develop leadership and management skills,

including at board level

• recruit, retain and develop the right staff

• improve productivity and reduce costs

• manage family run business issues

• deal with the effects of regulatory reform

• tap into in-depth sector expertise

The target market for our services and network

includes:

• At least 4,500 small and medium sized

enterprises, micro-businesses and start-ups

across the region with the potential to achieve

significant growth. These companies have

already achieved growth of between 10-19% per

annum over the last three years

• 8,000 businesses across the region that have

achieved high growth of at least 20% per

annum increase in turnover and/or employment

over 3 years.

what is the business growth hub?


5

3.1 Why become a partner?

As a partner of the Hub you will be at the

heart of a growing business network of

potential clients with all the opportunities that

offers to make a tangible difference to your

business and customers. The Hub will become

a trusted friend, helping you to find solutions

for your clients, building new contacts,

promoting your own services to the Hub’s

customers, referring businesses you think will

benefit from the Hub’s support, and accessing

a flexible range of promotional and

sponsorship opportunities for your company.

The Business Growth Hub will be heavily and

continuously promoted across Greater

Manchester and the wider North West,

providing partners with the opportunity to

reach businesses with the potential for growth

as well as the opportunity to directly engage

with and make a real difference to thousands

of businesses each year.

By becoming a partner of the Business

Growth Hub you will also be able to:

• raise your organisation’s profile and

reputation in the target market

• provide good news stories via the website

www.businessgrowthhub.com and word of

mouth through forums and groups

• get your brand closely associated with

business growth in the region

• add value to your current offer to your

business clients and help them to achieve

rapid growth

• showcase and communicate your services

to businesses and other business related

organisations

• develop new business opportunities through

networking with other partners in the Hub’s

networks, including through LinkedIn and

Twitter

• get access to new clients through the Hub’s

business community, events growth groups,

and social media platforms

• access business intelligence that you can use

to inform your own marketing and product/

service development

3.2 Responsibilities and expectations

As a Business Growth Hub partner you will be

at the heart of this new community and

committed to working closely with us to

support business growth.

The Business Growth Hub operates to the

highest standards of quality assurance,

customer service, information security and

confidentiality and we expect our partners to

do the same in their dealings with potential

and actual clients of the Business Growth

Hub.

As a partner of the Business Growth Hub you

will have the opportunity to:

i) proactively refer businesses to the Business

Growth Hub


[email protected]

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business growth hub

ii) support the general marketing and

promotion of the Business Growth Hub

in line with our branding and marketing

guidelines.

iii) help us to better understand your clients’

needs

In return, the Hub will provide you with:

i) the opportunities to get in front of growth

clients and supply your services

ii) recognition of your status as a Business

Growth Hub partner (printed certificate for

display in your company’s reception area

and use of other branded materials)

iii) listing of your company brand on the

Business Growth Hub website

(partners area)

iv) briefings from our relationship manager

on the referral and tracking processes and

procedures operated by the Hub

v) regular updates on business growth

developments, products and services.

3.3 Referral processes and procedures

The Business Growth Hub will operate clearly

defined and straightforward procedures for

the referral and tracking of businesses, as

overviewed in Diagram 1. Referrals by partners

are made via two main routes:

• through direct telephone contact with the

Business Growth Hub Team 0161 359 3050

• using the Business Growth Hub email

address [email protected]

Once you have referred a business to the

Business Growth Hub a named member of

the team will work with your client to ensure

their needs are assessed and appropriate

support offered.

Our Business Growth Relationship Manager

will also be on hand to maintain regular

contact with you and make sure that your

clients are getting the best out of the services

on offer.

Our processes are designed to offer the

highest standards of customer care, account

management, information security and

confidentiality, with clearly defined policies

and procedures that will ensure:

• fast and efficient response times to

enquiries, referrals and all other client and

partner communications

• systematic collection, collation and analysis

of feedback, comments and complaints

from customers and partners

• confidential, secure and accurate collection

and processing of all information and data

owned or processed by the Business

Growth Hub. All client information is treated

as confidential unless otherwise agreed with

the business client.


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enquiry process overview8

targeted marketing & awareness raising

business growth hub partners

generic interest events

phone enquirygrowth hub/academy

numbers

online enquiry

referral to other appropriate local

offers

referral to other appropriate national

offers

premium growth events and workshops

growth projects/programme entry -

via specific eligibility diagnostics

national or private specialist growth

provision (including events delivered by

partners)

reg

ula

r fe

edb

ack

1CRM system entry and 1st

stage growth hub assessment

2filter assessed

clients

3growth hub 2nd

stage assessment.benchmarking, growth capability assessment

and depending on need, financial due

diligence

4investment plan

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3.4 Supplying services to the Business Growth Hub

As a partner of the Business Growth Hub

you will have the opportunity to register your

interest in becoming a supplier and making

your products and services available to the

Hub and the clients we will attract.

We will be happy to review the opportunities

that might be open to you, which include:

• hosting or delivering bespoke workshops,

seminars and master-classes in business

growth

• providing specialist information, advice

and consultancy on particular aspects of

business growth (e.g. finance, innovation,

leadership and management, technology

international trade)

• providing business growth coaching and

mentoring services

• designing and delivering specialist

business growth programmes

• joining networking and growth group

activities and events

• other products and services suitable for

supporting business growth

For further information please contact the

Business Growth Relationship Manager by phone

on 0161 359 3050 or email

[email protected]

3.5 Sponsorship opportunities for partners

Organisations that are registered partners

of the Business Growth Hub will have access

to a range of sponsorship opportunities, the

details of which are contained in the

Business Growth Hub sponsorship pack,

which is available by emailing

[email protected]


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To become a registered partner of the Business Growth Hub sim-ply complete and return the partner registration form. Alternatively you can:

i) register your interest by email at [email protected]

ii) contact the Business Growth Hub on 0161 359 3050 to make an appointment so that you can find out more about the partnership opportunities.

becoming a business growth hub partner


[email protected]

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Call 0161 359 3050 or email [email protected]

For more information about products and services provided by the Business Growth Hub, call 0161 359 3050,

email [email protected]


For more information about becoming a partner in the network, please contact:

Business Growth HubChurchgate House, 56 Oxford Street,

Manchester, M1 6EU

Tel. 0161 359 3050Email. [email protected]

1331

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BGH_Partner_Pack

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