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Provided by: Marketing Services

Brand Guidelines Stationery - Business CardsRevised January 2012

©2012 International Paper Company. All rights reserved.Revised: January 2012

Brand Guidelines Stationery - OverviewStationery Page 1

In this section there are a variety of employee tools, many that are in template form. Please visit IPNet intranet site click on Business Tools, Stationery to download templates. Standard Letterhead• IP Business Unit Non-Personal Letterhead• IP Sub-Brand Personal Letterhead• Second Sheet

Common Sized Envelopes/Labels• #10 Envelope• #10 Window Envelope• Oversized Envelope• Mailing Labels

Other Documents• Fax Cover• Internal Memo

International Paper Foundation• IP Foundation Letterhead• IP Foundation #10 Envelope• IP Foundation Business Card

International Paper Stationery

Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity. There is only one approved design format for all corporate and business unit stationery, although there are slight variations in size and content for different regions of the world. This section illustrates approved layouts for standard U.S. business stationery. It includes specifications for typography, color, printing method, paper stock and word processing.

Stationery brand management guidelines do not include invoices, bills of lading, credit letters, business forms, checks, e-mail tags or other business processes.

Note: The International Paper letterforms and tree symbol have been custom-drawn. Both the font and the graphic are unique. Do not redraw, translate or recreate them. Use approved reproduction artwork only which is available through the IPNet intranet site click on Business Tool/Logos or by sending a request to: [email protected].


Brand Guidelines Stationery - OverviewStationery Page 2

Size MeasurementsAll dimensions and type sizes are given in picas, a universal standard of measurement recognized by printers and designers around the world. One pica is equivalent to 12 points. Computer applications use the PostScript value of six picas, or 72 points, to the inch, the universal medium.

ColorAll stationery is produced with black ink only. No other colors are used in any stationery application for International Paper.

TypographyArial is the type font used for all International Paper stationery. There are no substitutions. Specifications for size and position are included for each stationery application.

Paper StockSuggestions for recommended paper stock and weight are included in these guidelines. Each International Paper paper business has the opportunity to specify its own current paper stock; however, please make sure that the color and weight chosen matches the recommended standard.

LetterheadThere are standard formats for letterhead. They allow non-personalized or personalized and business unit or sub-brand formats. The second page format is the same for all formats. Memo and fax cover pages are also available. Preprinted letterhead is not required. By using the templates letterhead can be printed locally using either laser or inkjet printers.

EnvelopesThere are standard formats for common sized envelopes. Envelopes should be ordered through the International Paper vendor’s on-line order form.

6400 POPLAR AVENUE

MEMPHIS TN 38197-0001

T 901-419-5555

F 901-419-5556

C 901-419-5557

6400 POPLAR AVENUE

MEMPHIS TN 38197-0001

T 901-419-5555

F 901-419-5556

C 901-419-5557

6400 POPLAR AVENUEMEMPHIS TN 38197-0001

T 901-419-5555C [email protected]

EMPLOYEE NAMETITLE

BUSINESS UNIT/SUB-BRAND

T 901-419-5555C [email protected] UNIT/SUB-BRAND

6400 POPLAR AVENUEROOM 1-234MEMPHIS TN 38197-0001

Addressee’s NameTitleCompanyStreet Address and/orSuiteCity, State, Zip Code




Brand Guidelines Stationery - StandardsStationery Page 3

Name & Title Block Correct Incorrect

Use ampersands (&) in title and EDUCATION & TRAINING EDUCATION AND TRAINING and department names. SALES & MARKETING

Avoid abbreviations in names, MANAGER, RESEARCH & MGR, R&D titles and functional areas. DEVELOPMENT Exceptions are standard titular CHRIS P. SAMPLE, JR. abbreviations. CHRIS P. SAMPLE, PH.D.

Limit the amount of functional and CHRIS P. SAMPLE CHRIS P. SAMPLE regional information included in titles; MANAGER MANAGER two lines are preferable, three lines are ENVIRONMENTAL ANALYSIS ENVIRONMENTAL ANALYSIS permissible, if necessary. AND COMPLIANCE ENVIRONMENTAL COMPLIANCE UNIT ENVIRONMENTAL ENGINEERING & DESIGN CHRIS P. SAMPLE CHRIS P. SAMPLE SALES REPRESENTATIVE SALES REPRESENTATIVE ENVIRONMENTAL ANALYSIS CHARLOTTE NC SOUTHERN REGION

Department and division names, if used, DIVISION DIVISION should be set in Arial Regular.

Address Block Correct Incorrect

Avoid abbreviations other than state names. EAST COLUMBUS BOULEVARD E. COLUMBUS BLVD. BRECKENRIDGE HIGHWAY BREKENRIDGE HWY. SOUTHWESTERN BUILDING SOUTHWESTER BLDG.

Use commas, periods or hyphens in an STAMFORD, CT 06801-2318 STAMFORD CT 06801-2301 address block as appropriate.

E-mail addresses should be identified [email protected] E-Mail: [email protected] without the word “e-mail”.

Additional contact numbers such as mobile TEL T phones and pagers may be included and FAX F should be identified with the appropriate CELL C letter. P (Please see exception for business card.)

Use the configuration shown for country and T +1 212 123 4567 x1234 city code. Use the accepted local standard for telephone numbers.


IP Business Unit non-Personal Letterhead

31p6 16p6

3p6

2p66400 POPLAR AVENUEMEMPHIS TN 38197-0001

T 901-419-5555F 901-419-5556C 901-419-5557

Brand Guidelines Stationery - LetterheadStationery Page 4

Standard Letterhead

Standard letterhead is available for

• IP Business Unit Non-Personal Letterhead• IP Business Unit Personal Letterhead• IP Sub-Brand Personal Letterhead• IP Letterhead Second Page for all letterhead• IP Internal Memo• IP Fax cover page

Templates may be downloaded through IPNet.

TypographyAll Text: Arial Regular 8/10 pt.Employee and Sub-Brand Names: Arial Bold 8/10 pt.

ColorAll stationery is produced with black type only. No other colors are used in any stationery application for International Paper.

Paper StockAccent® Opaque, White, Smooth, Text 60 lb. for external/customer facing correspondence (matches envelopes)

Letters for internal use may be printed on standard copy paper.

Enlarged to Show Detail

31p6 16p6

3p6


T 901-419-5555F 901-419-5556C 901-419-5557


25p66p 16p6

3p6



EMPLOYEE NAMETITLE



Brand Guidelines Stationery - LetterheadStationery Page 5

Standard Letterhead continued

Typing/Word Processing GuidelinesArial Regular, 11pt with auto line spacing, is the required typeface and size for word processing.

Align the body of the letter, memo or fax flush left, ragged right. Make sure lines do not exceed the right margin and avoid hyphenation at the end of a line. Do not indent paragraphs; rather use double space, putting one blank line between them. If a paragraph will not fit entirely on a page, start it on a new page. Do not print or type on the back of corporate stationery.

Second sheet guidelines are the same as guidelines for the letterhead or memo first sheet, with the exception of a top margin. Use this format for all subsequent pages, until the end of the letter.

25p66p 16p6

3p6



EMPLOYEE NAMETITLE


IP Sub-Brand Personal Letterhead

31p6 16p6

3p6

Second Sheet


3p 13p4

3p6

2p66400 POPLAR AVENUEROOM 1-234MEMPHIS TN 38197-0001

Addressee’s NameTitleCompanyStreet Address and/or SuiteCity, State, Zip Code

3p 13p4 9p8

3p6

2p6

4p9



3p 13p4

3p6

2p66400 POPLAR AVENUEROOM 1-234MEMPHIS TN 38197-0001

Addressee’s NameTitleCompanyStreet Address and/or SuiteCity, State, Zip Code

#10 Envelope

#10 Window Envelope


Brand Guidelines Stationery - EnvelopesStationery Page 6

Common Sized Envelopes

There are standard formats for common sized envelopes which include:

• #10 • #10 Window • Confidential Envelope (#10) – For Internal Use Only• Oversized - (9 x 12”, 10 x 13”, 111/2” x 141/4”)• Mailing Label (5 x 3”)

Envelopes should be ordered through International Paper vendor’s on-line order form available on the IPNet/Business Tools Brand Management site.

There are no allowances for business and sub-brand level names. The only logo to be indicated on envelopes is that of International Paper; no tag line or other business, subsidiary, award or certification logos are permitted.

Color All envelopes are produced with black type only. No other colors are used in any envelope application for International Paper.

Typography Arial Regular 8/10 pt.

Paper Stock Accent® Opaque, White, Smooth, Text 60 lb. or 70 lb.An alternate paper may be selected; however, it must be a current International Paper Product.

PrintingOffset

AddressingHandwritten or Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing.


Stationery Page 7

3p 13p4

3p6

2p6

3p


Addressee’s Name

Title

Company

Street Address and/or

Suite

City, State, Zip Code

Brand Guidelines Stationery - Oversized Envelopes / Labels

Oversized Envelopes

The approved layout for oversized envelopes (examples: 9 x 12”, 10 x 13”, 111/2” x 141/4”) is listed below. Dimensions and type sizes are given in picas.

TypographyArial Regular 11/13 pt.

Paper StockRecycled Natural Kraft, Open End, Sub. 28 or Accent® Opaque, White, Smooth, Text 60 lb. or 70 lb.An alternate paper may be selected; however, it must be a current International Paper Product.

PrintingOffset

AddressingHandwritten or Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing.

Mailing Labels

Typography Arial Regular 8/10 pt.

Paper StockWhite Pressure Sensitive, dull offset finish, Sub. 60 lb.

PrintingOffset

Addressing Handwritten or Arial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing.

For custom sizes or alternate print options, please call vendor at 800-895-8749.

3p6 15p10 11p

4p2

2p6

19p8



Oversized Envelope

Mailing Label


Brand Guidelines Stationery - Fax Cover

Fax Cover

This page illustrates the approved layout for the 81/2 x 11” fax transmittal cover sheet and includes specifications for typography, color, printing and paper stock, and guidelines for word processing.

Typing/Word Processing GuidelinesArial Regular, 11pt with auto line spacing, is the required typeface and size for word processing.

Typography“Fax” Text: Arial Regular 20 pt.All Other Text: Arial Regular 8/10 pt.

ColorInternational Paper Logo: BlackText: Black

Paper StockAny International Paper office paper

PrintingDesktop Printer

Legal TextThe legal text shown on the bottom of the fax sheet is required. Text reads as follows:

The material contained in this communication is intended only for the use of the addressee. It may contain information that is confidential, proprietary, attorney privileged, and exempt from disclosure under applicable law. If the reader of this communication is not the intended recipient, you are hereby notified that any dissemination, distribution or duplication of this communication is prohibited. If you have received this communication in error, please notify us immediately by telephone and return, by mail, the original message to us. Thank you.

FAX

123 MAIN STREET

SUITE 1234

MIDDLETOWN NY 12345

The material contained in this communication is intended only for the use of the addressee. It may contain information that is confidential,

proprietary, attorney privileged, and exempt from disclosure under applicable law. If the reader of this communication is not the intended

recipient, you are hereby notified that any dissemination, distribution or duplication of this communication is prohibited. If you have received

this communication in error, please notify us immediately by telephone and return, by mail, the original message to us. Thank you.

John,

This is dummy copy and merely serves as a representation of actual text. This is dummy copy

and merely serves as a representation of actual text. This is dummy copy and merely serves

as a representation of actual text. This is dummy copy and merely serves as a representation

of actual text. This is dummy copy and merely serves as a representation of actual text. This

is dummy copy and merely serves as a representation of actual text.


and merely serves as a representation of actual text. This is dummy copymerely serves as a

representation of actual text. Merely as a representation of actual text. This merely serves as

a representation of actual text. This is dummy copy and merely serves as a representation of

actual text. This is dummy copy and merely serves as a representation of actual text.

Representation of actual text. This is copy and merely representation of actual text. This is

dummy copy and merely serves as a representation of actual text. This is dummy copy and

merely serves as a representation of actual text. This is dummy copy and merely serves as

a representation of actual text. This is dummy copy and merely serves as a representation

of actual text.

Regards,

Chris P. Sample

Marketing Director

42p

3p6

2p6

6p

2p2

2p2

2p2

2p2

7p

12p

.5pt

.5pt

11p7p5p 19p6p

Stationery Page 8


Brand Guidelines Stationery - Internal Memo Template

Internal Memo

This page illustrates the approved layout for the 81/2 x 11” internal memo and includes specifications for typography, color, printing and paper stock, and guidelines for word processing.

Typing/Word Processing GuidelinesArial Regular, 11pt with auto line spacing, is the required typeface and size for word processing. If your internal memo extends below the bottom margin, continue on plain white stationery stock that matches the internal memo letterhead. Do not type or word process on the back of the internal memo

Typography“Memo” Text: Arial Regular 20 pt.All Other Text: Arial Regular 8/10 pt.


Paper StockAny International Paper office paper

PrintingDesktop Printer

INTERNAL MEMO















of actual text.

Chris P. Sample

Marketing Director

45p

11p7p24p6p

3p6

8p6

2p2

2p2

2p2

12p

.5pt

Stationery Page 9


Brand Guidelines International Paper Foundation Stationery

IP Foundation Business Card

There is one universal size for all International Paper business cards. It accommodates multiple lines of address and contact information, as shown.

Telephone and fax numbers are mandatory. Use a third line for additional numbers when necessary, but do not list more than three lines total.

TypographyIP Foundation Wordmark: Gill Sans Bold 8.5/11 pt.Employee’s Name: Arial Bold 7/9 pt.All Other Text: Arial Regular 7/9 pt.


Paper StockFor information regarding the approved paper stock for business cards please refer to the Brand Management site.

PrintingMatte thermography

2p3

0p9

1p10

0p11

7p3

5p

9p

6p10

9p9

123 MAIN STREET

SUITE 1234

MIDDLETOWN NY 12345

T 203 541 8000

F 203 541 8200

C 917 123 6543

[email protected]

CHRIS P. SAMPLE

DIRECTOR

CORPORATE MARKETING

INTERNATIONAL PAPER FOUNDATION

Stationery Page 10


Brand Guidelines International Paper Foundation StationeryStationery Page 11

IP Foundation Letterhead

The IP Foundation Letterhead is to be used exclusively by the IP Foundation.

This page illustrates the approved layout for the 81/2 x 11” letterhead and includes specifications for typography, color, printing and paper stock, and guidelines for word processing.

Typing/Word Processing GuidelinesArial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing. If your letter extends below the bottom margin, continue on letterhead second page. Do not type or word process on the back of the letterhead.

TypographyIP Foundation Wordmark: Gill Sans Bold 13.75 / 17 pt.The x-height of the wordmark must equal the x-height of the logo at the bottom of the page.

All Other Text: Arial Regular 8/10 pt.


Paper StockStrathmore Script, Ultimate White, Sub. 24

PrintingOffset

January 2002

John Smith

ABC Company

130 Fifth Avenue

New York, NY 10011

Dear John,















of actual text.

Yours sincerely,

Chris P. Sample

Director, Corporate Marketing

123 MAIN STREET

SUITE 1234

MIDDLETOWN NY 12345

T 203 541 8000

F 203 541 8200

INTERNATIONAL PAPERFOUNDATION

16p6 3p25p66p

6p

3p6

1p5

6p

2p3

4p

13p4


Brand Guidelines International Paper Foundation Stationery

IP Foundation #10 Envelope

This page illustrates the approved layout for the #10 envelope and includes specifications for typography, color, printing and paper stock, and guidelines for word processing.

Typing/Word Processing GuidelinesArial Regular, 11 pt. with auto line spacing, is the required typeface and size for word processing.

TypographyIP Foundation Wordmark: Gill Sans Bold 11/14 pt.The x-height of the wordmark must equal the x-height of the logo at the bottom of the page.

All Other Text: Arial Regular 8/10 pt.


Paper StockStrathmore Script, Ultimate White, Sub. 24

PrintingOffset

Addressee’s Name

Title

Company

Street Address and/or

Suite

City, State, Zip Code

123 MAIN STREET

SUITE 1234

MIDDLETOWN NY 12345

INTERNATIONAL PAPER FOUNDATION

3p6

3p 11p6

13p4

11p6

3p6

1p

2p6

2p3

Stationery Page 12

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