Bfi Media Conference 2013 Transmedia Journey
Transcript of Bfi Media Conference 2013 Transmedia Journey
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
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transmedia storytelling
transmedia distribution
transmedia marketing
transmedia branding
transmedia franchises
transmedia merchandisetransmedia paratexts
transmedia what? ~ storytelling: henry jenkins n ar r at i v e
~ a ut h
or s h i p
~ t em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y :
d e f i a n c e
~ l i m
i t a t i o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
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“integrating multiple texts to create a narrative so
large that it cannot be contained within a single
medium” (Jenkins, 2006: p95)
transmedia what? ~ storytelling: henry jenkins n ar r at i v e
~ a ut h
or s h i p
~ t em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y :
d e f i a n c e
~ l i m
i t a t i o n s ~ ?
Expansion via
multiple stories
Establishment
via single story
Play &
‘interactivity’
Expansion without
production
constraints
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
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• Hyperdiegesis (Hills, 2002)
“What television lacks in
spectacle and narrativeconstraints, it makes up for in
depth and duration of
character relations, diegetic
expansion, and audienceinvestment”
(Jeffrey Sconce, 2004: 95)
transmedia what? ~ storytelling: henry jenkins n ar r at i v e
~ a ut h
or s h i p
~ t em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y :
d e f i a n c e
~ l i m
i t a t i o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
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• Hyperdiegesis
• Genre
• Characters
• Events
• Locations
• Iconography
• Series level vs Episode level
transmedia what? ~ storytelling: henry jenkins n ar r at i v e
~ a ut h
or s h i p
~ t em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y :
d e f i a n c e
~ l i m
i t a t i
o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
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• Complexity of transmedia creativity
• Licensing vs Authorship
•
Institutional Policy• 360 Degree Commissioning
transmedia what? ~ storytelling: henry jenkins n ar r at i v e
~ a ut h
or s h i p
~ t em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y :
d e f i a n c e
~ l i m
i t a t i
o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 7/21
• Complexity of transmedia creativity
• Licensing vs Authorship
•
Institutional Policy• 360 Degree Commissioning
• Branding
•
Programme• Broadcaster
transmedia what? ~ storytelling: henry jenkins n ar r at i v e
~ a ut h
or s h i p
~ t em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y :
d e f i a n c e
~ l i m
i t a t i
o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 8/21
• Television’s flow
•Weekly schedule
•
Episode & series• Transmedia
storytelling exploits
gaps
transmedia what? ~ storytelling: henry jenkins n ar r at i v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y :
d e f i a n c e
~ l i m
i t a t i
o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 9/21
“Although these journeys may pass through different
places, times, roles and interfaces, they maintain an
overall sense of coherence; of being part of aconnected whole. They are steered by the
participants but are also shaped by narratives that
are embedded into spatial, temporal and
performative structures by audiences”(Benford and Giannachi, 2011: 230)
transmedia what? ~ storytelling: henry jenkins n ar r at i
v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i
o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
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• Experience is varied and multiple
• Time, space, technology, form
• Audience agency
• Management of transitions
transmedia what? ~ storytelling: henry jenkins n ar r at i
v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i
o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 11/21
transmedia what? ~ storytelling: henry jenkins n ar r at i
v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i
o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 12/21
transmedia what? ~ storytelling: henry jenkins n ar r at i
v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i
o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 13/21
transmedia what? ~ storytelling: henry jenkins n ar r at i
v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i
o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 14/21
transmedia what? ~ storytelling: henry jenkins n ar r at i
v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 15/21
transmedia what? ~ storytelling: henry jenkins n ar r at i
v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 16/21
transmedia what? ~ storytelling: henry jenkins n ar r at i
v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 17/21
• Difficulty of constructing transmedia
narrative
• Dominance of
television
transmedia what? ~ storytelling: henry jenkins n ar r at i
v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 18/21
• Difficulty of constructing transmedia
narrative
• Dominance of
television
• Transmedia
engagement?
transmedia what? ~ storytelling: henry jenkins n ar r at i
v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 19/21
transmedia what? ~ storytelling: henry jenkins n ar r at i
v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 20/21
Benford, Steve & Giannachi, Gabriella (2011) Performing
Mixed Reality Cambridge, Mass: MIT Press
Evans, Elizabeth (2011) Transmedia Television: Audiences, New
Media and Daily Life London: Routledge
Hills, Matt (2002) Fan Cultures London: Routledge
Jenkins, Henry (2006) Convergence Culture: When Old and
New Media Collide New York: New York University Press
Sconce, Jeffrey (2004) ‘What If? Charting Television’s new
Textual Boundaries’ in Spifel, Lyn and Olssen, Jan (eds).
Television After TV: Essays on a Medium in Transition Durham,
N.C.: Duke University Press
transmedia what? ~ storytelling: henry jenkins n ar r at i v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectories c
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i o n s ~ ?
8/20/2019 Bfi Media Conference 2013 Transmedia Journey
http://slidepdf.com/reader/full/bfi-media-conference-2013-transmedia-journey 21/21
• Doctor Who (BBC)
• Defiance (SyFy)
• Buffy the Vampire Slayer (WB/UPN)
• Britannia High (ITV)
• Skins (Channel 4)• Paralympics 2012 (Channel 4)
• Once Upon a Time (ABC)
• Star Trek (Paramount)
•
Lost (ABC)• Heroes (NBC)
• 24 (Fox)
• Spooks (BBC)
transmedia what? ~ storytelling: henry jenkins n ar r at i v e
~ a ut h
or s h i p
~ t
em p or al i t y
case study: doctor who ~ journeys & trajectoriesc
a s e
s t u d y : d e f i a n c e
~ l i m
i t a t i o n s ~ ?