BFG Corporation Overview: Filling Industry Expectations With Corporate Essence
BFG Corporation:- New Business Media (NBM)
-
Upload
bfg-corporation -
Category
Business
-
view
530 -
download
1
description
Transcript of BFG Corporation:- New Business Media (NBM)
New Business Media
Filling Industry Expectations with Corporate Essence
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
BFG Corporation
STATEMENT OF CONFIDENTIALITYSTATEMENT OF CONFIDENTIALITY
This document is a property of BFG Market Consult Pvt. Ltd.
No part of this document shall be reproduced, stored in a
retrieval system, or transmitted by any means, electronic,
mechanical, photocopying, recording, or otherwise, to parties
outside of this organization without prior written permission
from BFG Market Consult Pvt. Ltd.
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
Content
•BFG Corporation – An Overview
•Service Folio – What is New Business Media (NBM)
•C Suite Digital Delivery Approach
•NBM Work Process
•NBM’s edge over Conventional Marketing Practices.
•Why BFG?
•Snippets- Industry Insights
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
2005
2007
2009
2011
Conducted Business Training workshops (Marketing Management, B2B Sales, CRM, communication Skills, Professional Grooming, and Strategic Management) in the prominent B-Schools of India.
Grew as B2B specialist group for MPO (Market Process Outsourcing) Activities.
BFG Corporation established. Headquartered in India-New Delhi & US-CA. Launched Industry Interface Services (IIS) for Professional Education and Corporate sector.
Way Forward
Since Inception…
Initiatives driven by Industry’s Practitioners and Business Strategists.
Pioneers in blending IT enablement with Marketing Practices.
Focus on International Markets, Professional Education and Digital Marketing.
BFG Corporation – An Overview
Formal Launch of NBM (New Business Media)- Digital Marketing Initiatives for Professional Education, B2B and B2C sectors.
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
5 www.bfgcorporation.comIndia | US | Europe | UAE | Canada
BFG Service Folio
BFGBFGBUSINESS FOCUS GROUPBUSINESS FOCUS GROUP
New Business
Media(NBM)
Marketing Process
Outsourcing(MPO)
Industry InterfaceProgram
(IIP)
Marketing Process
Outsourcing(MPO)
Industry InterfaceProgram
(IIP)
New Business
Media(NBM)
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
New Business Media(NBM):
Revenue Driven Branding
NBM is an Integrated Interaction of CONTENT Driven Activities - Conversations, Participation, Involvement & Outreach.
NBM is Customer Centric, Evoking, Engaging, Simple, Sincere, Transparent, Informal, Multi-Sided, Uncontrolled, Far-Reaching, Viral, Measurable & Inclusive.
NBM enhances Market Traction with better ROI (Return On Investment) at right budgets.
Back to Service Folio
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
New BusinessMedia(NBM)
NBM enables B2B & B2C Organizations to Harness Business Benefits from Emerging Marketing Practices.
NBM = Market Models + Social Media Marketing (Digital Marketing, Web 2.0, 3.0)
Digital Media, 3.0, Next.....
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
NBM: What You Need and What We Do?
NBM Is for you, If you need:Sales & Lead Management.Geographical Outreach.Niche Market Leadership.Thought Leadership Marketing.
Customer Interaction & Involvement. To Build Alliances & Partnerships. Better SEO. Top line/Business Revenue Enhancer.
Technical
J-Query, Advance PHP, MY SQL, Database management system, Photoshop + 1 year Maintenance
Better Market focus- Measurable Results
WEBSITE ESSENTIALS
Business Focus Areas /
Deliverables
Domain Registration and Hosting
CMS Based New Website
Development
CMS Based Website Changes or Upgrade
Highlights
Unlimited Hosting ,SEO Link Building Capability, Multiple Site Hosting, Unlimited email Ids.
Emphasis on Product or Service Specific, User friendly and Market Oriented appearance.
Creation of Back end Control Panel and Front end User Interface.
Digital/Social Media Enablement.
Access to change content (no more dependency on website vendor).
Website/visitor friendly view (all main sections highlighted on home page).
VISUAL IMPACT ..... I
Business Focus Areas / Deliverables
Typography ConversationalMind Maps- Key
Concerns, Issues, Opinions and Polls
Factual Quotes/ Snippets Creation
Theme based
Graphics
Highlights
Appearance Enhancement – Ease of Glance Through.Ease of Information Access.
Checking/Creating Search Engine Friendly Graphics.Content Presentation. User Friendly Interface.
Templates and Color Schemes. Creative/Enhanced Online Base.
Interesting yet Informative. Communicative and Goal Oriented. Useful and Interactive. Better Visibility with relevance
Typography
Conversational
MindMaps Factual Quotes
/Snippets
Theme Based Visuals
VISUAL IMPACT ..... II
Business Focus Areas /
Deliverables
Format/ Landing Page Creation
Image Enhancers Social Media Highlights
Highlights
Appearance Enhancement – Ease of Glance Through.Ease of Information Access.
Checking/Creating Search Engine Friendly Graphics.Content Presentation. User Friendly Interface.
Templates and Color Schemes. Creative/Enhanced Online Base.
Interesting yet Informative. Communicative and Goal Oriented. Useful and Interactive. Better Visibility with relevance
OLD
NEW
Technical
html, Photoshop + 3 months Maintenance
J-Query, basic PHP, Photoshop + 6 months Maintenance
J-Query, Advance PHP, MY SQL, Database management system, Photoshop + 1 year Maintenance
CONTENT MANAGEMENT ….. 1Nomenclature Wise
Business Focus Areas / Deliverables
New Website / Existing
Content review and re-use
Marketing Communication
Document - Brochures/ Fliers/
Leaflets/ Collaterals
News Letters/ Magazines/
Bulletin/ Journal/ Report
Case Papers
PowerPoint Presentations
Hightlights
Thought Leadership Based Content Creation.Validation / Review of existing and new content.
Search Engine Friendly Keyword Enrichment.Content Re-use / Templetization.
Market Oriented Content Segregation, Taglines, Themes, USP & Trends.
CONTENT MANAGEMENT ….. 2Thought Leadership Wise
Business Focus Areas /
Deliverables
Blogs (SEO specific and
Theme specific)
Articles/ Write up / White Paper /
Theme Paper
Methodology/ Approach creation-
Project specific, Pedagogy specific, Blue Print Design
Creation of
Demos/ Module
Model Definition- Delivery,
Communication
Hightlights
Thought Leadership Based Content Creation.Validation / Review of existing and new content.
Search Engine Friendly Keyword Enrichment.Content Re-use / Templetization.
Market Oriented Content Segregation, Taglines, Themes, USP & Trends.
DIGITAL MARKETING
Business Focus Areas /
Deliverables
Social Media Branding on the
website
Social Media Optimisation
Social Media Existence (Online Profile Creation)
RSS feedOnline marketing activities - theme based campaigns
Hightlights
Most Exhaustive reach out among target audience than any other conventional promotion.
Better Branding and Reputation Management.
Better Visibility with relevance.
Access to new regions / Geographies
Lead generation and CRM.
Scope of leveraging new marketing avenues and ideas.
Better reach to new prospects in new regions.
Supports Thought Leadership Marketing – Builds trust, credibility & brand equity.
Better Market focus- Measurable Results.
Concept (Business) involves a Context which is transformed into
Content to Communicate the relevant message to have desired
Coverage, increasing market traction. Credibility, then builds naturally leading to Business Expansion.
New Business Media: Digital Marketing
•Develops Visibility/Credibility by building Online Reputation.
•Spreads Awareness about Products or Services.
•Establishes base for Communication, Interaction, Involvement & Engagement among the audience.
•Positions Brand in the Target Audience.
•Generates Effective Leads – Actual Sales may take place later
Online Visibility
LeadsGeneration
Interaction, Involvement, Engagement
Awareness
Market Position-Brand Promotion
Digital Marketing Supports Lead Generationwww.bfgcorporation.comIndia | US | Europe | UAE | Canada
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
SEO – Search Engine Optimization
Organic SEO enables effective ranking of the website for a longer period of time.
PPC, on the other hand, is an online marketing model wherein advertisers pay for the clicks they get after keeping the keywords on top. The only difference in this is that the latter is effective only for relevant components/keywords.
In both forms of SEO, as long as one ensure relevant content, other websites get linked to you and search engine appreciate your website.
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
Social Media - SMM
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
18
Online Visibility & Revenue Generation from Websites
Case Study on SEO& SMM results
Tracking
NBM’s Edge over Conventional Marketing
Traditional Method of Lead Generation
Telling Only is not Enough Conventional/Traditional Marketing only Tells – It Conveys the MessageWebsite
Networking & Word of mouth
Interactive/Search
Advertising &Publish Relation
Lifecycle Marketing
Inquiry Database
Listen
Involve
React
New Business Media for Lead Generation New Business Media – NBM - CAPTURESShares - Evokes - Involves - Drives
WHEREAS
NBM is a method of Pull – Supports Involvement and Interaction. It is not dependent on Push/Direct Modes of Promotion that leave no grounds for interaction
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
•Access to new regions by enabling PAN India promotion with minimal resources.
• Supports Thought Leadership Marketing – Builds trust, credibility & brand equity.
• Demand Pull precedes Demand Push - Arouses interest – Target audience Participation, Interaction & Involvement.
• Helps to understand, explore and test the credibility of the business on their own than going by baseless perceptions/opinions.
• Improves Search Engine Rankings giving the enhanced visibility to the target segment
NBM’s Edge over Conventional Marketing
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
NBM’s Edge over Conventional Marketing
•Now-a-days, the business community is totally Internet Savvy. It is must to have a Digital Marketing Strategy in place for better Traction and Awareness of its name.
•Can be done with 30% - 40% of conventional marketing budget.
•Enhances Marketing Campaign(Branding/Lead management/ PR) effectiveness by more than 60% compared to conventional marketing.
• Maximizes Geographical Outreach- Drives students to reach you quickly.
• Works 24X7 with no Expiry Date of the campaigns.
• Access to new regions by enabling PAN India promotion with minimal resources.
Telling Only is not Enough Conventional/Traditional Marketing only Tells – It Conveys the Message, whereas New Business Media – NBM - CAPTURESShares - Evokes - Involves - Drives
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
Benefits of Being with BFG
• One Stop shop boutique of all marketing & business specific support:
•BFG covers all facets of marketing and sales support.•Unique bundled approach with full array of digital marketing/ Techno Functional
• Strong niche focus on ONLY on Business Support Functions – Pool of marketing experts initiating all activities.
• Senior Management commitment at every level and deep dive in understanding client’s requirements before working on operational steps.
• Helps to transform the conventional way of business.• Ensures cost optimization while increasing scale and efficiencies.
• BFG touches all the three phases of organizational pyramid- Strategic, Tactical and Transactional / Operational
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
BFG Essence
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
BFG’s Management Structure is based on doctrine of The Trinity formed by the cosmic functions of creation, Maintenance, and Destruction, personified by the forms of Brahma, the creator, Vishnu, the maintainer or preserver, and Siva, the destroyer or transformer.
Service Delivery Pyramid
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
Thank YouBFG CorporationPitampura, New Delhi, IndiaIndia- +91-11-475-29246US- [email protected]
For more details visit : http://bfgcorporation.com
Explore our blog-quest section for more inputs and knowledge experiences. http://www.bfgcorporation.com/blog/
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
Snippets – Industry Insights
www.bfgcorporation.comIndia | US | Europe | UAE | Canada - US Interactive Marketing Forecast, 2009 To 2014
Marketers See Greater Potential in Interactive Channels / Digital Marketing
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
Benefits of Content Optimization
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
Traditional Marketing ONLY TELLS, while Digital Marketing – Shares - Involves - Drives
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
Measurability
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
Digital Media Distribution
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
Importance of Digital Marketing
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
B2B Buyer Process is Fundamentally Different
www.bfgcorporation.comIndia | US | Europe | UAE | Canada
Digital Media Mediums