“Beyond Top Tiers. Mobile Forward: Reaching the New Chinese Consumers”

                   

Thursday 5  

8:00-8:45: Registration - Breakfast

8:45-9:00: Welcome Address – Laure de Carayon/Founder&CEO

9:00-9h35: Keynote: “THE PURSUIT OF HAPPINESS: CREATING MEANINGFUL BRAND EXPERIENCES FOR MILLENIALS”

• Linda TAN, Strategic Insights Director ZENITHOPTIMEDIA (UK) Q&A: Eric BRIONES, DARKPLANNEUR.COM, author “Generation Y and Luxury”

9:35-10:30: Panel: “MUSIC, GAMING, ENTERTAINMENT: WHAT CHINA’S MILLENIALS WANT” • Kyu C.LEE, CEO KINO33ENTERTAINMENT (Korea), • Sam PICCIONE III, Senior VP, AEG Global Partnerships, Europe & China (UK) • Thomas MEYER, Co-Founder MOBILE NOW GROUP (China)

Moderation: Laure de CARAYON, Founder of CHINA CONNECT 10:30-11h00: Keynote: DECODING THE KOREAN’S INFLUENCE IN CHINA: HOW CAN WESTERN BRANDS LEVERAGE THE “HALLYU”?

• Laurence LIM-DALLY, CEO CHERRY BLOSSOMS (HK)

11h00-11:30 Networking Break

11:30-12:00: Keynote: ANATOMY OF CROSS BORDER TRENDS: SPREAD of KOREAN BEAUTY ACROSS CHINA & APAC

• Angela HUANG, APAC Director, KANTAR-CIC (China) Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12:00-12:30: Keynote: “Unleash The Power Of Fans” • Mindy SUN, Senior Consulting Director, SINA WEIBO (China)

Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

12h30-14:00 NETWORKING LUNCH & MEET THE SPEAKERS

14:00-14:30: Keynote: CHINA’S DIGITAL AND TECH KEY TRENDS • Dr Gang LU, Founder and CEO TECHNODE (China), and Official Partner of TechCrunch China

Q&A: Rebecca FANNIN, Author & Founder SILICON DRAGON (US)    14:30-15:15: Keynote: “REVOLUTION FROM E-COMMERCE TO M-COMMERCE”

• Chris GUO, Vice President YIHAODIAN (China) Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

15:15-15:45: Keynote: “HOW TO CONTROL YOUR BRAND ON TMALL” - A Guide to SEO Optimization and Channel Management in China

• Josh GARDNER, CEO KUNG FU DATA (China) Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

15:45-16:15: Keynote: “ADRESSING THE EVER MORE SELECTIVE CHINESE FASHIONISTAS THROUGH SOCIAL COMMERCE”

• Tiziana TINI, Web Marketing Coordinator Greater China & ASEAN LUISAVIAROMA.COM (Italy) Q&A: Bruno JOLY, Deputy Editor In-Chief FASHIONMAG.COM

16:15-16:45 Networking Break

17:15 – 17:45: Keynote: “WHY ARE THE CHINESE ATTRACTED BY RUSSIA?”

• Bernard LUKEY, General Manager YANDEX EUROPE AG (Switzerland) Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

17:15 – 17:45: Keynote: “HOW DS SUCCESSFULLY ENTERED THE VERY COMPETITIVE CHINESE PREMIUM AUTOMOTIVE MARKET”

• Arnaud RIBAULT, VP Global Sales and Marketing DS Moderation: Laure de CARAYON, Founder of CHINA CONNECT

17:45 – 18:30: Keynote: “OCCASION-MARKETING: A MUST TO RECRUIT CHINESE CONSUMERS”

• Pierre ABADIE LACOURTOISIE, Regional Director of Digital and Online, ESTEE LAUDER APAC Moderation: Normandy MADDEN, Senior VP, Content Development, APAC THOUGHTFUL MEDIA (HK)

18:30: China Connect Announcement

18:45: Cocktail

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