Beyond The Website: Using Online Tools To Grow Your Offline Business
-
Upload
graysoncarter -
Category
Automotive
-
view
309 -
download
1
description
Transcript of Beyond The Website: Using Online Tools To Grow Your Offline Business
![Page 1: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/1.jpg)
Beyond e Website
Using Online Tools To Grow Your Offline Business
Grayson Carter
![Page 2: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/2.jpg)
Goals
Better Marketing
Better Decisions
Better Outcomes
![Page 3: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/3.jpg)
House KeepingCell Phones
Evaluations
Questions
![Page 4: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/4.jpg)
![Page 5: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/5.jpg)
1. Getting Started2. Google Places3. AdWords4. Email Marketing5. Google Analytics
Agenda
![Page 6: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/6.jpg)
1. Getting Started
![Page 7: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/7.jpg)
Joesweeping.com
memphispaving.com
Buy a “.com” Domain Name
![Page 8: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/8.jpg)
joesweeping
![Page 9: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/9.jpg)
Set up @joesweeping.com Email
not
![Page 10: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/10.jpg)
![Page 11: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/11.jpg)
Claim Free Directory Listings
![Page 12: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/12.jpg)
Old School
![Page 13: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/13.jpg)
![Page 14: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/14.jpg)
![Page 15: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/15.jpg)
![Page 16: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/16.jpg)
![Page 17: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/17.jpg)
![Page 18: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/18.jpg)
![Page 19: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/19.jpg)
To get started:
getlisted.org
![Page 20: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/20.jpg)
2. Google Places
![Page 21: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/21.jpg)
![Page 22: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/22.jpg)
![Page 23: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/23.jpg)
![Page 24: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/24.jpg)
Google Places Recap
• FREE
• Only Local Competition
• Less Risk
![Page 25: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/25.jpg)
3. Google AdWords
![Page 26: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/26.jpg)
![Page 27: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/27.jpg)
![Page 28: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/28.jpg)
![Page 29: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/29.jpg)
“50% of people surveyed couldn’tdistinguish Paid vs. Organic results”
-Consumer Search Insights April 2012
![Page 30: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/30.jpg)
Precision Targeting
![Page 31: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/31.jpg)
No Surprise Costs
![Page 32: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/32.jpg)
Google Keyword Tool
![Page 33: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/33.jpg)
Budget Example
$ 10 Daily Budget $2 Cost Per Click (CPC) = 5 Clicks
![Page 34: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/34.jpg)
![Page 35: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/35.jpg)
Pick Service
![Page 36: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/36.jpg)
Pick Service
Parking Lot PavingStreet Sweeping
![Page 37: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/37.jpg)
Pick Keywords
![Page 38: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/38.jpg)
Pick Keywords
Parking Lot Paving
Repave my parking lotNew Parking LotFix my parking lot
![Page 39: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/39.jpg)
Write Ads
![Page 40: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/40.jpg)
Write Your Ad
Parking Lot Paving3 Year Warranty
Call Us For a Free Quote
www.awesomepaving.com
![Page 41: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/41.jpg)
CrossFit Case Study
![Page 42: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/42.jpg)
Results
$175 Budget
600 Website Visitors
7 New Members
@ $200 Month
$16,800 year
![Page 43: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/43.jpg)
Don’t Guess, Test!
![Page 44: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/44.jpg)
Click rough Rate
16.9%
23.7%
![Page 45: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/45.jpg)
Click rough Rate
1.50%
1.49%
![Page 46: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/46.jpg)
Recap
• Paid Ads vs. Organic
• Keywords Customers Use
• Don’t’ Guess, Test!
![Page 47: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/47.jpg)
4. Email Marketing
![Page 48: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/48.jpg)
7 – 21 Touches
![Page 49: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/49.jpg)
What Do I Send them?
![Page 50: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/50.jpg)
![Page 51: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/51.jpg)
Email Marketing Services
![Page 52: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/52.jpg)
Email Marketing Services
19 /month
![Page 53: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/53.jpg)
Why Use Email Marketing Service?
• Subscription Management
• Double Opt In
![Page 54: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/54.jpg)
Subscription Management
![Page 55: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/55.jpg)
Email Marketing Recap
• 7 – 21 touches to get customer• Be a resource to prospect• Don’t use your own email
![Page 56: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/56.jpg)
5. Google Analytics
![Page 57: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/57.jpg)
How do people get to my site?
![Page 58: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/58.jpg)
What questions are they trying to answer?
![Page 59: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/59.jpg)
![Page 60: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/60.jpg)
![Page 61: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/61.jpg)
![Page 62: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/62.jpg)
![Page 63: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/63.jpg)
![Page 64: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/64.jpg)
Fix holes in your bucket
![Page 65: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/65.jpg)
![Page 66: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/66.jpg)
To get started:
“Please install Google Analytics on
my website”
![Page 67: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/67.jpg)
Recap
• Look for actionable data
• Make better business decisions
• Give your customers what they want
![Page 68: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/68.jpg)
1. Getting Started2. Google Places3. AdWords4. Email Marketing5. Google Analytics
Summary
![Page 69: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/69.jpg)
Free Resources
BlacktopToLaptop.com
$100 Adwords Credit
Ask the Pro
![Page 70: Beyond The Website: Using Online Tools To Grow Your Offline Business](https://reader035.fdocuments.us/reader035/viewer/2022081518/5466015cb4af9f3a3f8b51bb/html5/thumbnails/70.jpg)
ank You!