Hack Humanity - Hack The Workplace - Heroification & Gamification
Beyond the Hack
description
Transcript of Beyond the Hack
BEYOND THE HACKCommercialising and Sustaining
Your App
@GovHackAU #govhack@pjlaurie #rclevents
Gov Hack 2014
Who's here?HackerHustlerHipster
(yeah, not my favourite terms either)
Who am I?TechnicalBusiness
Mentor
What was yourhack?
BEYOND THE HACKThis is NOT only a technical problem.
This is also a business problem.
Can it be done?Should it be done?
Getting it done.Launching it.
Can it be done?Should it be done?
Getting it done.Launching it.
I am not going toevaluate your
projects here andnow.
In general...of course you can do it
Open DataCloud
(inexpensive, on demand, and pay for use)
But...easy for you
easy for others
So, how..."Limit pricing"
UXDX
e.g. Quake 3
Evaluating ProjectsSigns of life, quality, and
intentWorks out of the box
Source code availableLanguage, format, license, tests
Where's the value?(my opinion)
Timely dataLive data
In contextNot a brochure, an information desk
Cocreation
Can it be done?Should it be done?
Getting it done.Launching it.
Where's the money?wait...
...why are you doing this?Revenue?
Reputation?Because you can?
Business Model CategoriesBrokerageAdvertisingInfomediaryMerchant
Manufacturer (Direct)Affiliate
CommunitySubscription
Utilityhttp://digitalenterprise.org/models/models.html
Three StandoutBusiness Models
Mobile AppSaaS
Services
Mobile AppConsumers
Access to marketLow price, many sales
In-app purchasesHit economy / Long tail
SaaSBusinesses/Consumers
Access to marketAPI economy
Subscription pricingLockin
Natural lockin
ServicesBusinesses
PersonalHigh value, high price
Value based pricingCocreation
Can it be done?Should it be done?
Getting it done.Launching it.
Three OptionsDo it yourselfOutsource it
Opensource it
For the DIYers...You rockCarry on
For theoutsourcers...
Tyranny of the Zip file
For theopensourcers...
you are now doing a groupassignment
with volunteersact accordinglyand good luck
(not impossible, just not even close to being a technical problem)
Six Key Things ofSoftware Dev1. Source code control
2. Formal releases
3. Automated builds
4. Developer tests
5. Continuous integration
6. Collaboration tools
Can it be done?Should it be done?
Getting it done.Launching it.
ready fire aim
Before You LaunchGet your channels
Email, Twitter, Facebook, LinkedIn, Blog,Website, Github, etc.
Capture your advocatesCommunicate with them regularly
The Launch ItselfA plan:
Email your advocatesTweet
Blog postFacebook post
Retweet, Like, Respond
Post LaunchThis is where:
value is realised
revenue received
reputation created
Measure withAnalytics
Use science!
Pirate MetricsAARRR
Pirate MetricsAquisitionActivationRetention
ReferralRevenue
How is it used?Pirate metrics is a bit light on how the
software is actually used.
React to yourmetrics.
Latherrinse
repeat
Can it be done?Should it be done?
Getting it done.Launching it.