Beyond the Buzz | Social Media Marketing

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Beyond the Buzz Social Media Marketing
  • date post

    14-Sep-2014
  • Category

    Business

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    324
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description

We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.

Transcript of Beyond the Buzz | Social Media Marketing

Page 1: Beyond the Buzz | Social Media Marketing

Beyond the Buzz

Social Media Marketing

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Outbound Marketing

• Traditional Media• Print• Radio• TV• Direct Mail• Telemarketing• Email

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Inbound Marketing

• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters

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Outbound vs. Inbound

• New media• Pull• Permission• Time

• Traditional• Push• Interruptive• $$$

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Inbound Marketing

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Process

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Get Found

• Identify buyer personas• Build an online presence• Follow content resources• Follow online influencers• Microblog THEIR content first• Share interesting and relevant

content

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Get Found | Content is King

Consumer-to-Consumer

• Educate• Inspire• Entertain• Insight controversy

Types of Content• Blogs• Industry articles• Videos• eBooks• Whitepapers• eBooks• Webinars• Presentations

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Get Found |Your Website

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Get Found | SEO

On-Page SEO = 25%• Text• URL• Page title• Page descriptions• Metatags

(keywords)• Alt-text

Off-Page SEO = 75%• Inbound links• Recommendations

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Get Found | 10 Tips for Social Optimization

• Integrate your blog into your main domain

• Install share buttons ABOVE each post

• Feature social media icons on every page

• Offer RSS feeds• Offer subscribe to

RSS by email

• Create conversion campaigns quarterly

• Optimize a landing page

• Feature conversion campaign on every possible page

• Use Google Analytics

• Use social media analytics tools

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Convert

• Develop a hook• Create a landing page/tab• Simplify form• Call to action• Feature conversion campaign

EVERYWHERE• Integrate traditional advertising and

PR

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Convert | Campaigns

Social Media • Contest• Sweepstake• Coupon• Petition• Quizze• Trivia challenge

Website• eBook• White paper• Webinar• Tip sheet• Text message• Event

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Analyze

• Traffic growth• Channel optimization• Google Analytics• Facebook Insights

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Analyze | Google Analytics

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Analyze | Facebook Insights

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Analyze | Facebook Insights

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Analyze | TwitterCounter

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Analyze | TweetReach

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Analyze | YouTube Insights

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Tools

• Google Apps• Hootsuite• Buffer• ScreenFlow• Animoto.com• Dropbox

• Linkedin Labs • CartoonMe• SocialMention• Grader.com• Wufoo.com• Xtranormal.com

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QUESTIONS?