Beyond the Business Card: Networking in the Digital Age

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Transcript of Beyond the Business Card: Networking in the Digital Age

Page 1: Beyond the Business Card: Networking in the Digital Age
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Here’s the plan.

Introduct ions Soc ia lnomics Evo lut ion of soc ia l med ia What do peop le want? Cr it ica l quest ions SOCIAL – a breakdown Which networks are for me? A word about et iquette

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What’s up?

@MusesFled

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@jessiet09

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Socialnomics

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Evolution of Social Media

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What do people want from online experiences?

•  Everything •  All the time •  With options •  Easy & immediate

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Critical Questions

1.  What do I want to share? 2.  Who do I want to share it with? 3.  Why should they care? 4.  What information do they want from me? 5.  How do they “take” their information? 6.  What do I want them to do?

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SOCIAL

eek out your audience.

bserve their conversation.

reate your action plan.

mplement your action plan.

nalyze reach & effectiveness.

earn from your mistakes & success.

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Seek out your audience.

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Observe their conversation.

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Create your action plan.

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Implement your action plan.

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Analyze reach & effectiveness.

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Learn from your mistakes & successes.

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Your Networking Toolbox

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Facebook

All eyes on you… •  Be consistent & be human.

•  Being transparent vs. being naked.

•  Remember who’s out there.

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Twitter

Develop your influence. •  Don’t be a robot. Find your voice.

•  Follow your interests.

•  Quality of followers, not quantity.

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LinkedIn

Shake (virtual) hands. •  Extension of your resume.

•  Establish your expertise.

•  Always follow-up.

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Check out the check-ins

•  Location: it’s everywhere.

•  Align with places your audience goes.

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Social Media Etiquette

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Q & A