Hashtag: #D5170

Beyond the Basics in Social NetworkingRotary District 5170District Assembly / Rotary UniversityMarch 31, 2012

Edward Niu, moderatorLinda Chreno, San LeandroSteve Ontiveros, Castro ValleyDeb Tacker, Livermore

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Agenda

• Introductions• Social Media For Rotarian Communication & Promotion• Communication within Rotary• Public relations with the community at large• Solving the mystery of Rotary leading to increased membership

• Case Studies• Using Twitter To Create Event Discussion• Castro Valley Event Pages• “How to Use Facebook” Workshop

• Q&A

Note: Luncheon will start promptly on time

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The Social Media Universe

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Social (Mass) Media

• Social Media: One-to-Many Communication with Interactivity• Youtube• Blogging• Podcasting

• Social Networks allow Many-to-Many Communication also withInteractivity• Evolution of communication

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New Media, Global Access• Mass Communication is Easier and Cheaper Than Ever• Why Not Utilize It? Add, Don’t Replace• Speak to People the Way They Want to Be Spoken To• Next generation communicates this way

• 6 degrees of separation is now 4 due to Facebook• Each Rotarian has a significant sphere of influence• Actualize the purpose in joining Rotary.

• Three Ways To Use Social Media at your Local Club• Intra-Rotary Communications – Immediate & Recorded• Connection with Local Communities as well as Global Reach• Increase Membership – Remove the Mysterious that is Rotary

Hashtag: #D5170Build Multiple Points of Presence• Facebook Page• LinkedIn Group• Twitter Account• Pinterest Page• Google+ Page• YouTube Channel• Clubrunner Website• A Club Blog• Patch.com• Press Releases• Podcasting

Start with One, Build From There

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How Can Twitter Be Useful?• 100M monthly active users• Real time many-to-many communication• It’s all noise until you focus on one channel• Hashtags #• Records multiple points of view from an event.

Linda Chreno

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Creating Event Pages• Smart Promotion of Castro Valley Club• Use “Event” Pages• Understand the Method, Then Use It

Beyond Facebook.Steve Ontiveros

• http://www.facebook.com/cvchilicookoff• http://www.facebook.com/rowellranchrodeoparade

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Hashtag: #D5170

Hashtag: #D5170

Hashtag: #D5170

Facebook Workshop• San Leandro Club Community Project• Help People Get Started on Facebook• Hands-On Workshop at Multiple Locations, connected via

conference line & Facebook• Learn how to use Facebook• “Silent Running” Best Part• Successful Test• Planning to Bring to Larger Community in the spirit of

Service Above Self

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Takeaways• Social Media is a HUGE under-utilized

asset of communication for clubs• Much easier to provide the overall

picture of what Rotary has to offer.• Use social media to increase

membership• How to Use Twitter Effectively• Out of the Box Thinking Promotes Events AND Rotary• Facebook Workshop to Engage Community

• Audience Takeaways

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Evaluations• Your feedback is vitally important.• Take some time to write your evaluations before moving on to

your next session.• Thank you for your attendance and participation!

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Contact Info + NoticeEdward NiuText EDNIU to 72727510-592-4351edward@ilnenterprises.comFacebook.com/edniu

Please complete your evaluations & head to the Luncheon QUICKLY!

Thank you!