Beyond Solo Ads | Email Marketing - Day 2
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Transcript of Beyond Solo Ads | Email Marketing - Day 2
BEYOND SOLO ADS
DAY 2 – Boosting Your Results
IN TODAY’S LESSON…• Know your customers
• Evaluate & segment lists
• The power of joint-ventures
• Avoiding the dreaded email “void”
• 7 deadly mistakes
• How to use urgency to sell more products & services
• Boosting response
KNOW YOUR CUSTOMERS
• Are you getting any response from your list (i.e. via sales or even feedback)?
• Are you getting unsubscribes?
• Do your unsubscribes exceed your sales?
KNOW YOUR CUSTOMERS
• Unsubscribes are really NOT a bad thing!
• Your customers are pre-qualifying themselves
• It could be a tip-off something is up…
• Time to evaluate.
KNOW YOUR CUSTOMERS• What they need?
• What they're missing?
• What they associate you with… when they think of you?
• If they remember who you are?
• If they read your emails -- and why?
• If they don't read your emails -- and why?
• What they wish you'd provide.
• Whether or not they'd be interested in helping you serve them.
KNOW YOUR CUSTOMERS
• Try Surveys…
• Lots of Free Wordpress Options
• SurveyMonkey.com
• Facebook Surveys
KNOW YOUR CUSTOMERS
• Keep the focus on your subscriber
• Don't ask more than 5 questions in this kind of survey.
• Make it as easy as possible
• Send them a "thank you" email
• Send them an unannounced, high-value bonus
EVALUATE & SEGMENT YOUR LISTS
• Do not annoy, bore or distract subscribers interested in "group X" issues with information better suited to "group Y".
• Greatly increase the chances that your emails will actually be opened.
EVALUATE & SEGMENT YOUR LISTS
• “How do I get people moved over to my new sub-list?“
• Manually move them
• Have them re-opt in
• These customers are the golden ones who are psychologically compelled to pay more attention to your emails…
EVALUATE & SEGMENT YOUR LISTS
• Also use a graduated list system.
• Don't keep him or her forever cruising in a circular holding pattern.
• Advance your subscriber up your sales funnel.
EVALUATE & SEGMENT YOUR LISTS
• Also use a graduated list system.
• Don't keep him or her forever cruising in a circular holding pattern.
• Advance your subscriber up your sales funnel.
THE POWER OF JOINT VENTURE PARTNERS
• Approach a super-affiliate or well-known marketer in the same general niche topic as yours.
• Provide them with their own already-set-up affiliate resources.
• Give them a professionally presented Review Copy.
• Watch the sales and leads pour in!
THE POWER OF JOINT VENTURE PARTNERS• PPL (pay per lead) or PPC (pay per click) advertising campaigns based around a
single, long-tailed keyword.
• Low-cost ezine advertising -- if you choose the right ezine, this can be a particularly powerful tool, making use of someone else's list.
• Social networking buzz creation (facebook, twitter)
• Social bookmarking (stumbleupon, digg, reddit)
• Youtube video creation -- this can be another great buzz-maker.
• Seo (it still counts in 2013 folks!)
• Forum special offers (like a wso)
• Press releases (prweb is recommended)
AVOID THE EMAIL “VOID”
• Don’t overdo the "tactics" to the point of stripping away the humanity and individuality.
• 3 Components to Remember
• Simply getting your email into your reader's actual inbox.
• Motivating your reader to open your email.
• Compelling your reader to take action.
AVOID THE EMAIL “VOID”
• Don’t overdo the "tactics" to the point of stripping away the humanity and individuality.
• 3 Components to Remember
• Simply getting your email into your reader's actual inbox.
• Motivating your reader to open your email.
• Compelling your reader to take action.
AVOID THE EMAIL “VOID”
• Make sure your reader actually receives what you send!
• Don’t Trigger spam filters
• Don’t try to fool the spam filters
• Don’t send only a graphic as an email
• Don’t use Java Scripts, Attachments, Flash or ActiveX
• Don’t forget to test your emails!
AVOID THESE SPAM FILTER "TRIGGER“ WORDS• HOTTEST
• LIMITED TIME ONLY!
• YOU'RE ALREADY APPROVED
• FREE
• BEST
• NEW
• ON SALE
• GIGANTIC SALE!
• TRIAL OFFER
• PER DAY [MONTH, WEEK]
• DEAL
• YOU WIN
• YOU'RE A WINNER!
• CLAIM YOUR
• FOR ONLY $
• REMOVE
• WHY WAIT
• BIGGEST
AVOID THE EMAIL “VOID”
• Focus on motivating your reader to open your email.
• Creating a catchy subject line…
• Keeping it short…
• Triggering curiosity…
AVOID THE EMAIL “VOID”
• Two Vastly Important Components
• Knowing exactly who you're speaking to...
• And actually speaking to them.
• Write like you are writing a friend..
• While also being relevant to your business. (A bit tricky.)
THE 7 DEADLY SINS (COMMON MISTAKES)• Mistake # 1: is Delivery Frequency
• Give your readers time to process information
• Don't add to information overload
• Seek feedback from your paying subscribers.
• Exit or retention offer ready for un-subscribers.
• Don't ignore the power of signature lines.
• Don't bombard people with your offers.
• Don't continually ask for feedback.
• Experience level of your subscriber.
THE 7 DEADLY SINS (COMMON MISTAKES)
• Mistake # 2: Being afraid to send reminders.
• Sending a really short, friendly, simple reminder: is being helpful
• Life gets busy, and people forget…
• Kiss it… Don't try to mystify or intrigue them with your subject line.
• Do NOT use "FINAL NOTICE!" OR “URGENT!”
THE 7 DEADLY SINS (COMMON MISTAKES)
• Mistake # 3: Assuming
• Assume = Ass (out of) u and me.
• Even your biggest fan can get confused and forget who was offering what.
THE 7 DEADLY SINS (COMMON MISTAKES)
• Mistake # 4: Confusing Your Reader
• Presenting too many offers.
• Avoid list crossover due to “Auto Responder Blindness”.
THE 7 DEADLY SINS (COMMON MISTAKES)
• Mistake # 5: Over-using old strategies
• Using “Magic Mistake” Headline Strategies
• People are tired of seeing this…
THE 7 DEADLY SINS (COMMON MISTAKES)
• Mistake # 6: Sending out the same promotional email as everyone else.
• Chances are your customer is on other lists.
• Never “swipe” exact headlines and copy to promote an offer.
• This makes you seem insincere and people will ignore you.
THE 7 DEADLY SINS (COMMON MISTAKES)
• Mistake # 7: Not emailing consistently.
• Don’t send a flurry of emails for a week or two... Then disappear.
• Plan and implement.
• Make sure your autoresponder is pre-programmed.
CREATING URGENCY
• Two Major Focus Areas here:
• Giving your subscriber a strong, overwhelming reason to click
• Providing that link and/or call-to-action!
CREATING URGENCY• Two particularly effective strategies:
• Provide a limited-time coupon or offer.
• Makes your reader feel privileged
• Provides that incentive to buy now
• Trigger an emotional response
• Fear (insecurity)
• Anxiety
• Eagerness
• Excitement
BOOSTING YOUR RESPONSE RATES• PROMOTION
• Use Affiliates To Sell
• CLICKBANK
• JVZOO
• WARRIOR PLUS
• Give affiliates a high conversion freebie item or special offer for their list.
• Reward and acknowledge your affiliates.
BOOSTING YOUR RESPONSE RATES
• Pay Attention To What Is Working
• What made these particular emails so effective?
• What was the common denominator?
• Did they solve a problem? Teach? Entertain?
• If they solved a problem, what sort did they solve?
BOOSTING YOUR RESPONSE RATES
• Make sure your name and "hat" appear in the "from" section of your email.
• Ex. Berna Frumly: Vintage Lace
• Ex. Berna Frumly: Kids Kraft
FOR TOMORROW…
• Overlooked Secrets to High Response
• Creating Sales Funnels
• My Tried & True Traffic Sources
Q & A
• QUESTIONS? CONTACT ME
• THANK YOU FOR ATTENDING!