BEYOND PDFS Publishing online zoning codes (and other long...

Publishing online zoning

codes (and other long documents)

BEYOND PDFS

1. Why digital publishing?

2. What is digital publishing?

3. Digital publishing methods

4. Case study – Town of Morrisville, NC

5. Case study – Los Angeles, CA

6. Implementing your digital publishing goals

Session outline

Why Digital Publishing?

Why digital publishing?

Benchmarking report in i t ia l ly publ ished in 2015

Data updated in 2017 Assesses publ ic agency

use of : Digital publ ishing Web si tes Social media Onl ine permit t ing Web-based GIS

To access t he repor t : h t t p : / / b i t . l y / 2 lD4XBd

Why digital publishing?

What is Digital Publishing?

DISTINGUISHING FEATURES

Searchable

Links (internal and external)

Table of contents / headings

Responsive

Mobile layout

Authoring, editing, and publishing

Reasonable learning curve / intuitive to use

Robust customer support / documentation

What is digital publishing?

Scanned PDFs

Static PDFs

Interactive PDFs

Cloud-based / Software as a Service (SaaS)

E-book

Document processor

HTML site

Content management / Open source system


Long, st ructured documents

l ike zoning codes and

comprehensive plans

Cost (labor and/or dollars) Complex i ty

Scanned PDFs

Stat ic PDFs

Interact ive PDFs

Cloud-based / SaaS

E-book

Document processor

HTML s i te

Content management / Open source system

Cost and complexity of digital publishing

Scanned PDF

Static PDF

Interactive PDF

Cloud-based / SaaS

E-book

Document processor

HTML site

Content management system


Scanned PDF

Static PDF

Interactive PDF

Cloud-based / SaaS

E-book

Document processor

HTML site



URL: h t tp : / /b i t . l y /2 l0az4A

Scanned PDF

Static PDF

Interactive PDF

Cloud-based / SaaS

E-book

Document processor

HTML site



I n te rac t i ve PDF – Co lumbia , SC

URL: h t tp : / /b i t . l y /1PS9gMW

Scanned PDF

Static PDF

Interactive PDF

Cloud-based / SaaS

E-book

Document processor

HTML site



Cloud-based – V i l lage o f R ich f ie ld , WI

URL: h t tp : / /b i t . l y /2 lGkHDy

Scanned PDF

Static PDF

Interactive PDF

Cloud-based / SaaS

E-book

Document processor

HTML site



E-book – Town o f Mor r isv i l le NC UDO

URL: h t tp : / /b i t . l y /2kMHPkQ

Scanned PDF

Static PDF

Interactive PDF

Cloud-based / SaaS

E-book

Document processor

HTML site



Document p rocessor – Zon ing Ord inance

URL: h t tp : / /b i t . l y /2 lvRusM

Scanned PDF

Static PDF

Interactive PDF

Cloud-based / SaaS

E-book

Document processor

HTML site



Cus t om HTML s i t e – C i t y o f Dub l i n , OH Commun i t y P lan

URL: h t tp : / /b i t . l y /2 lvYW7A

Scanned PDF

Static PDF

Interactive PDF

Cloud-based / SaaS

E-book

Document processor

HTML site



C o n t e n t m a n a g e m e n t s y s t e m – C i t y o f L o s A n g e l e s , C A

URL: h t tp : / /b i t . l y /2mm8S2w

Digital publishing methods

Digital Publishing Methods: Software and Services

Scanned PDF & Static PDF

Adobe Acrobat

PDF Studio

Libre Office

Interactive PDF

Adobe Acrobat

Adobe InDesign

Quark Express

Affinity Publisher (in development)

Page Plus


Cloud-based / Software as a Service (SaaS)

EnCode Plus

Zoning Hub

Open Counter



E-book and EPUB

FlippingBook (Page-flipping / Flash / HTML5)

Issuu

Anyflip

Pub HTML5

Flip HTML5 Pageflip

Uberflip

Calibre (EPUB)

Sigil

LaTeX

Genebook



Document Processor

MadCap Flare

Adobe Framemaker & Robohelp

Help & Manual

Custom HTML site

Wordpress

Wix

Squarespace

Weebly

Corel Web Site Creator

Adobe Muse & Dreamweaver

Coffee Cup

Google Web Designer




Content Management / Open Source System

Urban Insight

Urban Interactive Studio

Civic Plus

Zenman

Eight25 Media

Dotcomweavers

8th Sphere

Big Drop

U r b a n

p l a n n i n g

f o c u s

G e n e r a l w e b

d e s i g n

s e r v i c e s

Case Study Town of Morrisville, North Carolina

Overview

Who?

Where?

Why?

How?

Morrisville…Where is it?

Demographics • Resident Population:

– 23,699 • Daytime Population:

– 36,503

• Educational Attainment: – 95.0% high school or higher – 65.4% bachelor’s degree or

higher

Demographics • Median Household Income:

– $91,206 • Age Characteristics:

– 33.1 median age – 29 percent is 19 years or

younger

• Racial Characteristics: – 24.3% Asian Indian

Why Change?

Subdivision Ordinance

Zoning Ordinance

Flood Damage Prevention Ordinance

Stormwater Ordinance

Design & Construction

Ordinance

New Expectations • Instant access • User-friendly • Aesthetically

pleasing

Goals Planning Department

• User-friendly

• Easy to Search

• Easy to Maintain

• Ability to Update Quickly

• Visual Continuity

• Ability to Hyperlink

• Reasonably Priced

• Mobile Compatible

Goals Planning Department Manager’s Office

• User-friendly

• Easy to Search







• User-friendly

• Easy to Search

• Visually Pleasing

• Departmental Consistency

• Easy for Staff to Use

Goals Planning Department Manager’s Office IT Department

• User-friendly

• Easy to Search







• User-friendly

• Easy to Search

• Visually Pleasing

• Departmental Consistency

• Easy for Staff to Use

• Town Hosted

• Town Supported Platform

• No Extra “helpdesk” Work

Options


Options


Option 1: Customizable

Option 2: Off the Shelf

Options

User-friendly Easy to Search Easy to Maintain Ability to Update

Quickly Visual Continuity Ability to

Hyperlink • Reasonably Priced Mobile

Compatible

Visually Pleasing • Departmental

Consistency ($$$) Easy for Staff to

Use • Town Hosted Town Supported

Platform No Extra

“helpdesk” Work

User-friendly Easy to Search Easy to Maintain Ability to Update

Quickly Visual Continuity • Ability to

Hyperlink (limited) Reasonably Priced Mobile

Compatible

Visually Pleasing Departmental

Consistency Easy for Staff to

Use Town Hosted Town Supported

Platform No Extra

“helpdesk” Work

Option 1: Customizable Option 2: Off the Shelf

Lessons Learned

• Visual Appealing • Easy to Use • Easy to Navigate • Table of Contents • Searchable • Always up to Date • Options to Tailor Layout and Format • Ability to Embed Links into

Email/Documents

• Export Limitations • No Network = No Document • Hyperlink Limitations • Upload Time • Website Posting Limitations • Software Updates

What Works Areas of Opportunity

Original Document Format

Lessons Learned

• Visual Appealing • Easy to Use • Easy to Navigate • Table of Contents • Searchable • Always up to Date • Options to Tailor Layout and Format • Ability to Embed Links into

Email/Documents

• Export Limitations • No Network = No Document • Hyperlink Limitations • Upload Time • Website Posting Limitations • Software Updates

What Works What Would We Change

Original Document Format

Did the Shoe Fit?

Case Study City of Los Angeles, California

Chris Steins

Urban Insight [email protected]

mailto:[email protected]

A digital agency focused on the

intersection of technology and

urban planning.

http://recode.la

http://recode.la/

A modern zoning code is visual

Goal

Develop a modern, web-based version

of LA’s new code that is interactive,

elegant, personalized, and optimized

for mobile devices.

Our beautiful vision

Reality

Solution

From Adobe InDesign

To a mobile-optimized, searchable website in <30 seconds

e-Template

https://TangerineDocuments.com/

https://tangerinedocuments.com/

Chris Steins

Urban Insight [email protected]

www.linkedin.com/in/csteins/

mailto:[email protected]

https://www.linkedin.com/in/csteins/

Selecting a digital publishing method

Long / highly-structured documents

What format does the existing document live in?

Feature comparison

Time and budget

Technical capacity / staff size / IT policies

Frequency of amendments

Audience – internal and external

Support – internal and external


Feature Comparison


Selecting a digital publishing method Feature Comparison

Feature

Publishing Method

Interactive

PDF SaaS

E-book

& EPUB

Document

processor

HTML

site CMS

1. Edit source content

2. Table of contents

3. Dynamic search

4. Hyperlinks

5. Responsive layout

6. Styles and automatic numbering

7. Cross-referencing

8. Images

9. Tables

10. Autonomous server

Selecting a digital publishing method Feature Comparison

Feature

Publishing Method

Interactive

PDF SaaS

E-book

& EPUB

Document

processor

HTML

site CMS

11. Templates

12. Independent HTML and CSS

13. GIS Integration

14. Multi-channel publishing

15. Annotations

16. Built in calculators

17. Support for all devices

18. Video integration

19. Tracked changes

20. Hover-over and drop-down text

Building a digital publishing campaign

Building a digital publishing campaign Organizational culture

Know the budget cycle

Cross-departmental buy-in

Form a strong project team

Have multiple project champions

Clear work plan

Realistic milestones

Communicate measureable progress

Testing, Evaluation, and Implementation

Make time for this – you might need to work late

Not everything will go as expected

Downloading trials

Importing content

Creating sample work products

Tracking and resolving known issues

Choosing the vendor / pricing / number of seats / maintenance plan

Maintaining amendments

Testing, evaluation and implementation

BEYOND PDFS

pete.sull ivan@ durhamnc.gov

steins@ urbaninsight.com

ctanner@ townofmorrisvil le.org

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