Beyond Numbers.ElClasico.Digital Impact

BN© 2015 Beyond Numbers l All rights reserved

Beyond NumbersDigital Analytics

EL ClasicoDigital Impact25th of November, 2015

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© 2015 Beyond Numbers. All rights reserved.

Beyond NumbersDigital Analytics

BN

BN

BARCELONA REAL MADRID

#ELClasico

Beyond Numbers l Digital Analytics

Hashtag insights l #ELClasico

Tweets

BN

947,067 17,580,489

Twitter Trend:

*Data measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone.

*E: stands for English hashtag [ELClasico] *A: Stands for Arabic hashtag [الكالسيكو]

0

200000

400000

600000

19 Nov, 2015 20 Nov, 2015 21 Nov, 2015 22 Nov, 2015 23 Nov, 2015

Average tweets per day

189,413

Peak time: 20th of

November, 2015

with 534K tweets.

31,158 11,567,5216,231

E

A

Impressions

E

A


BNData measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone

Share of tweets:

58.6%Original tweets

40.8%Retweets

0.6%Replies

71%

51.2%

16.8%

29%

Top Sources:

17.8%

Hashtag insights l #الكالسيكو


Share of tweets:

35%Original tweets

64.6%Retweets

0.4%Replies

13%

8.2%

44.7%

87%

Top Sources:

31.5%



Buzz graph:

Search Term insights l ELClasico

BN

Interest over time: GMT+2

Related Searches l Top queries:

Jadwal elclasico

Hasil elclasico

Elclasico 2015

100

40

35

E

A

*Data measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone

*E: stands for English hashtag [ELClasico] *A: Stands for Arabic hashtag [الكالسيكو]

مباراة الكالسيكو

موعد الكالسيكو

أهداف الكالسيكو

100

95

55

E Related Searches l Top queries: A

#FCB

BNBeyond Numbers l Digital Analytics

Hashtag insights l #FCB

Tweets Impressions

BN

450,805 159,282,537

Twitter Trend:

Data measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone

0

50000

100000

150000

200000

250000

300000

350000



90,161

Peak time: 20th of

November, 2015

with 327K tweets.



Share of tweets:

52.1%Retweets

1.3%Replies

33%15.1%

67%

Top Sources:

28.8%46.6%Original tweets

29%



Buzz graph:

Search Term insights l FCB

BN


E

A


Fcb vs real madrid

Rma vs fcb

Fcb news

100

40

35


*E: stands for English hashtag [FCB] l *A: Stands for Arabic hashtag [برشلونة]

موقع برشلونة

برشلونة ولاير مدريد

مباراة برشلونة ولاير مدريد

100

45

45


#RealMadrid

BNBeyond Numbers l Digital Analytics

Hashtag insights l #RealMadrid

Tweets Impressions

BN

167,331 98,258,347

Twitter Trend:

Data measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone

0

20000

40000

60000

80000

100000

120000



35,266

Peak time: 20th of

November, 2015

with 105K tweets.


Share of tweets:

0.9%Replies

59%

17.2%

41%

Top Sources:

16.6%

67.1%Original tweets


32%Retweets

12.5%


Buzz graph:


Search Term insights l Real madrid

BN


E

A


realmadrid news

Realmadrid vs barcelona

Real madrid

100

75

30


*E: stands for English hashtag [RealMadrid] l *A: Stands for Arabic hashtag [لاير مدريد]

موقع لاير مدريد

اخبار لاير مدريد

مباراة لاير مدريد وبرشلونة

100

50

45


#Messi

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#Ronaldo

Vs


BNData measured from 19th to 23th of November, 2015 - 12:00 PM Cairo Time zone

#Ronaldo #Messi

1.7%66% 32.3%

14.2%16.3% 12.7%

1.3%44.2% 54.5%

17.9%37.1% 25.9%

7,572 Tweets 17,990

1,514 Avg tweets per day 3,598

59,947,622 Impressions 168,201,035

63% Male 75%

37% Female 25%

Share of tweets

Top Sources


#Ronaldo #Messi

Buzz Graph


#Ronaldo #Messi



Messi

ميسي

Ronaldo

رونالدو

Thank You


BN

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