Beyond KPIs - Barry Hoffman, Eutechnyx - GIAF 5
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Transcript of Beyond KPIs - Barry Hoffman, Eutechnyx - GIAF 5
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Beyond KPIs“Here Be Dragons”
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Barry Hoffman• Applied Analytics nutcase since 1998
• IBM CRM, DWH & Business Intelligence
• Orange MI, CI, CRM & GM
• MD MMORPG
• Indie Game Development
• FM/PM at GamePoint
• CCO Eutechnyx
Applied Analytics ≠ Mathematics
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Game Development is a Journey of combined super powers
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Beyond the tunnel of love
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Lie the inevitable elephant trails
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The Sandbox Endgame of unlimited LifeTime looms
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But wrong turns can cause a lot of damage
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And as an endgame the Sandbox of never ending lifetime looms
It can turn your endgame into the “torture chamber of bad matchmaking”
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Or end it with a sudden splash.
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Resulting in an Angry Mob
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Know how to “Push the Envelope”
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How do we stretch beyond the limits?
China Automotive
50+ IPs
AppliedGaming
Console,PC,Mobile
Internet of ThingsOculus VR/ UltraHD / AR
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Do you like to push in this ocean?
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Or compete in this blue ocean?
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Don’t be a parrot: Know thy market!
RAVERANTKnow what to mix,
then learn to mix.
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Outside In – Not Inside Out
Externalperformance (Competitors)
Internal performance (developer)
Externalpromises
(Competitors)
Internal promises
(developer)
PlayerExperience
PlayerExpectation
Player
Happiness
Churn
Retain
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Sort out your (Big) Data Collections if your DBAs desk looks like this!
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We need Accelerators, not excellerators.
We need Explorers, not copy machines.
We need Force Multipliers, not accountants
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“Here be dragons”• Pushing the envelope means:
• Find Blue oceans
• Don’t be a parrot: Know thy market!
• Outside In, not Inside Out
• Sort out your mess
• Beyond Excel: SQL, Python, R, Perl
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Any questions?
Follow our journey or take part in it:
Eutechnyx LTD/ZeroLightE:[email protected]: BarryvioL: Bhoffmannl