Beyond google oct10
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Transcript of Beyond google oct10
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www.le.ac.uk
Beyond Google
October 2010
Katie FraserInformation LibrarianDavid Wilson Library
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Outline
• How Google works
• Google tips and tricks
• Other search engines
• Other search types
• Resources for specific purposes
• Finding more
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How Google search works
• Pagerank http://en.wikipedia.org/wiki/PageRank
• Google’s golden triangle http://eyetools.com/research_google_eyetracking_heatmap.html
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Advanced Search
• Go to Google.com
• Use ‘Advanced search’
• Use ‘More search tools’
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Google Shortcuts
• “david wilson library" - phrase
• -building – without ‘building’
• +geneus – exactly ‘geneus’ (not corrected)
• ~book - synonyms for ‘book’
• david * library – david ‘wildword’ library
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Information within a website
• site:le.ac.uk - in the site (can add keywords)
• link:le.ac.uk - pages linking to the site
• cache:le.ac.uk - cached version of the site
• info:le.ac.uk - information about the site
• related:le.ac.uk - pages related to the site
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Information within a webpage
• allinanchor:library - words in the anchor text
• allintitle:library - words in the site title
• inurl:library - words in the URL
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Cool Google sites
• http://www.googlelabs.com/ - new applications developed by Google, sometimes including search
• http://www.google.com/experimental/ - experiments with Google search you can try out online
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Other search engines
• www.bing.com
• www.yahoo.com
• www.ask.com
• www.exalead.com/search
• Try out the same search in each of these search engines and Google
• Which results come out at the top?
• Which look more useful?
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Other search types
• Clustered search http://search.carrot2.org/stable/search
• Computational search www.wolframalpha.com
• Directory search www.dmoz.org
• Clustered search uses similar algorithms but presents results differently
• Computational and directory search use completely different systems
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Metasearch
• http://www.langreiter.com/exec/yahoo-vs-google.html
• www.metacrawler.com
• www.dogpile.com
• Metasearch engines usually state which sources are used
• Can create a more reliable picture of relevance
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Image search
• http://images.google.com/advanced_image_search
• http://www.flickr.com/search
• http://behold.cc
• Images on the internet are not free to use anyway
• Search for Creative Commons licensed materials
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Academic search
• Google Scholar – ‘academic’ search results http://scholar.google.com/ which can be set up to search UoL resources
• Pinakes – list of quality educational web directories http://www.hw.ac.uk/libWWW/irn/pinakes/pinakes.html
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Image search
• http://images.google.com/advanced_image_search
• http://www.flickr.com/search
• http://behold.cc
• Images on the internet are not free to use anyway
• Search for Creative Commons licensed materials
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Social media search
• http://search.twitter.com/
• http://blogsearch.google.com/
• http://technorati.com/
• http://www.icerocket.com/
• http://addictomatic.com/
• http://collecta.com/
• Search social media for up-to-date ‘information’
• For example, is a website having problems?
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Other cool stuff
• http://www.google.com/squared
• http://www.archive.org/web/web.php
• http://stilltasty.com/
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Finding more
• http://googleblog.blogspot.com/ - Google’s blog, including updates on new services
• http://www.philb.com/ - Phil Bradley’s website. Try his ‘Which search engine when?’ guide http://www.philb.com/whichengine.htm
• http://blog.searchenginewatch.com/ - Search Engine Watch blog, looks at search news