Beyond frustration: 3 levels of happy design
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Beyond frustration: 3 levels of happy design
Dana ChisnellMidwest UX 2011
@danachis #happy
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BROKEN
EXPERIENCE
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Usability isn’t just about eliminating frustration anymore.
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If you want users to love your designs, fallin love with your users.
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Lessons for designing for delight
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MeaningFlowPleasure
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3 levels of happy experience design
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1. Pleasure
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• Consideration
• Anticipation of needs
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Houdini’s birthday
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Anniversary of the Eiffel Tour
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Matt Groening’s birthday
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Swackett extended forecast
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1. Evidence of Pleasure
✤ Smiling
✤ Exclamations, “Nice!” or “Got it!”
✤ Behaving with infatuation
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Cautions of Pleasure
Habituation
Distraction
Disruption
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2. Flow
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• Challenge to skill
• Plays on mastery
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Quora
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Activity of people or questions you follow
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2. Evidence of Flow
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✤ Gratification
✤ Feeling productive
✤ Focused concentration
✤ Energized
✤ Stop talking
✤ Empowerment
✤ Key strengths tapped
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Cautions of Flow
Could translate as eitherengagement or frustration
User control is key
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3. Meaning
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• Connectedness
• Making a difference
• Belonging • Virtuousness
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Zipcar.com
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Zipcar.com
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✤ Feeling of groundedness and morality
✤ Feelings of compassion and empathy
✤ Expansiveness, openness
✤Devoted, engaged
✤ Long lasting glow
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3. Evidence of Meaning
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Cautions of Meaning
Must be authentic, genuine
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Go. Do good things.
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Creating a remarkable experience versus a satisfactory one is possible
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Pleasure
Flow
Meaning
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How much happiness can you design in?
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Where to learn more about the psychology of happiness
TED Talks: The psychology of happiness - Martin Seligman TED Talks: Play is more than fun - Stuart Brown
TED Talks : Happy design - Stefan Sagmeister
Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi
Emotional Design: Why We Love (or Hate) Everyday Things, by Donald Norman
Happiness: A History, by Darrin M. McMahon
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Where to learn more
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Dana’s blog: http://usabilitytestinghowto.blogspot.com/
Download templates, examples, and links to other resources from www.wiley.com/go/usabilitytesting