Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist...
Transcript of Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist...
![Page 1: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/1.jpg)
Safety and health at work is everyone’s concern. It’s good for you. It’s good for business.
Beyond Compliance:
Communication that Shifts Behaviour
Andrew Stephenson & Greg McLoughlin
HBD International
![Page 2: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/2.jpg)
![Page 3: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/3.jpg)
“People don’t resist change, they
resist being changed.”
Peter Senge
![Page 4: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/4.jpg)
![Page 5: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/5.jpg)
WHAT
HOW
WHY
Inside out
or, Outside in?
![Page 6: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/6.jpg)
Stages of Behaviour Change
![Page 7: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/7.jpg)
Why
engagement
is so low in
most programs
The Individual
Induction Training
Wellness Program
Manual Handling Training
PPE
Stretch Program
Health or Safety
Challenges
Audits
Safety Shares
Risk Assessments
Incentives
![Page 8: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/8.jpg)
Optimal Frequency of Contact- To sustain behaviour change momentum
Questions:
• The effectiveness of ‘one off’ training, events and messaging?
• How much ‘science’ goes into planning program structures?
![Page 9: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/9.jpg)
Boost Success Rate
Integrated:Consistently
Engage Everyone
Proprietary & Confidential
Clarity & Relevance:WHY and
HOW
Group, layered with
personal.
Pre-contemplator Contemplator Preparation Action Maintenance
Measure Engage; Educate; Change Re-Measure
![Page 10: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/10.jpg)
“Logical reasons to change, 20%
effectiveness; tangible reasons to
change 60% effectiveness.”Jenni Cross, UCO
WHY… Tangible Benefits
![Page 11: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/11.jpg)
Content is critical
SpecificityVersus
‘Plug & Play”
The wrong content can be totally disengaging and sometimes counter
productive!
![Page 12: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/12.jpg)
Task Technique and load pressures- Providing individuals with good reasons to shift behaviours
213 kg 418 kg
![Page 13: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/13.jpg)
Sustainability – continual flow of relevant good reasons that ‘shift’ behaviours
![Page 14: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/14.jpg)
![Page 15: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/15.jpg)
![Page 16: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/16.jpg)
![Page 17: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/17.jpg)
![Page 18: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/18.jpg)
Summary: What we know is effective now
• Specific and relevant content
• WHY and HOW (with clear purpose)…
not just “WHAT” (Rules)
• Tangible and emotive benefits
• Touch points integrated into regular work flow
• AND structured to be progressive
![Page 19: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/19.jpg)
Where to: Purpose Driven Safety
![Page 20: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/20.jpg)
Purpose Driven
Safety
![Page 21: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/21.jpg)
![Page 22: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/22.jpg)
Purpose driven safety
• Emotion…..purpose
• What really matters???• Kids?
• Grandchildren?
• Hobbies?
• Mobility in Retirement?
• In some cases - what have they
‘given up on’???
320kg 105kg
![Page 23: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/23.jpg)
Body
MechanicsBASIC PROGRAM FLOW
1. Task Analysis
2. Test…..and “Why”
3. Personal Corrective Action Plans
3. Targeted Individual follow up ….continually building on the ‘why’ and ‘what matters most’
4. Group Education – monthly –physical capacity & task technique
‘DE CLUTTER’ !!!!!!!
5. Practitioner touch points & Train the Trainer
![Page 24: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/24.jpg)
People
need
to
know
‘WHY”
![Page 25: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/25.jpg)
Engage & shift behaviours via a strong value proposition
![Page 26: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/26.jpg)
Sustainability – continual flow of relevant good reasons that ‘shift’ behaviours
![Page 27: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/27.jpg)
Train The
Trainer
Materials
![Page 28: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/28.jpg)
Lockheed Martin NZ – Program Results 2017 /2018
40% reduction in body stressing injuries
70% reduction in the severity of those injuries
![Page 29: Beyond Compliance: Communication that Shifts …...“People don’t resist change, they resist beingchanged.” Peter Senge WHAT HOW WHY Inside out or, Outside in? Stages of Behaviour](https://reader034.fdocuments.us/reader034/viewer/2022042805/5f6220785cf99a1beb79957b/html5/thumbnails/29.jpg)
Purpose driven HSE
… ‘what matters most’ …..and how establishing
that can escalate engagement and behavior change.
WHERE TO NEXT?
The Human Body Clock……2017 Nobel prize winning research…..
Brain Chemistry……Individual propensity to take ‘risk’ is variable…..