Beyond Clear and Simple - bumc.bu.edu€¦ · Associate Professor, UT Stan Richards School of...
Transcript of Beyond Clear and Simple - bumc.bu.edu€¦ · Associate Professor, UT Stan Richards School of...
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WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Beyond Clear and Simple:Integrating Patient Perspectives to Design Persuasive
Messages that Promote Behavior Change
Michael Mackert, Ph.D.Deputy Director, UT Center for Health Communication
Associate Professor, UT Stan Richards School of Advertising & Public RelationsAdjunct Professor, UTHealth School of Public Health
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WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
![Page 3: Beyond Clear and Simple - bumc.bu.edu€¦ · Associate Professor, UT Stan Richards School of Advertising & Public Relations Adjunct Professor, UTHealthSchool of Public Health. WHAT](https://reader033.fdocuments.us/reader033/viewer/2022042710/5f6723480ec1937dbe1eebf9/html5/thumbnails/3.jpg)
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
We Want Behavior Change
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WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Developing Effective Messages
• This isn’t always a linear process
• Think “organic”
ResearchInsight
Strategy Creative
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WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Hand Hygiene
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WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Hand Hygiene
![Page 7: Beyond Clear and Simple - bumc.bu.edu€¦ · Associate Professor, UT Stan Richards School of Advertising & Public Relations Adjunct Professor, UTHealthSchool of Public Health. WHAT](https://reader033.fdocuments.us/reader033/viewer/2022042710/5f6723480ec1937dbe1eebf9/html5/thumbnails/7.jpg)
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Hand Hygiene
![Page 8: Beyond Clear and Simple - bumc.bu.edu€¦ · Associate Professor, UT Stan Richards School of Advertising & Public Relations Adjunct Professor, UTHealthSchool of Public Health. WHAT](https://reader033.fdocuments.us/reader033/viewer/2022042710/5f6723480ec1937dbe1eebf9/html5/thumbnails/8.jpg)
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Folic Acid Promotion
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WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Folic Acid Promotion
![Page 10: Beyond Clear and Simple - bumc.bu.edu€¦ · Associate Professor, UT Stan Richards School of Advertising & Public Relations Adjunct Professor, UTHealthSchool of Public Health. WHAT](https://reader033.fdocuments.us/reader033/viewer/2022042710/5f6723480ec1937dbe1eebf9/html5/thumbnails/10.jpg)
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Folic Acid Promotion
![Page 11: Beyond Clear and Simple - bumc.bu.edu€¦ · Associate Professor, UT Stan Richards School of Advertising & Public Relations Adjunct Professor, UTHealthSchool of Public Health. WHAT](https://reader033.fdocuments.us/reader033/viewer/2022042710/5f6723480ec1937dbe1eebf9/html5/thumbnails/11.jpg)
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Improving Maternal & Child Health
![Page 12: Beyond Clear and Simple - bumc.bu.edu€¦ · Associate Professor, UT Stan Richards School of Advertising & Public Relations Adjunct Professor, UTHealthSchool of Public Health. WHAT](https://reader033.fdocuments.us/reader033/viewer/2022042710/5f6723480ec1937dbe1eebf9/html5/thumbnails/12.jpg)
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
Improving Maternal & Child Health
![Page 13: Beyond Clear and Simple - bumc.bu.edu€¦ · Associate Professor, UT Stan Richards School of Advertising & Public Relations Adjunct Professor, UTHealthSchool of Public Health. WHAT](https://reader033.fdocuments.us/reader033/viewer/2022042710/5f6723480ec1937dbe1eebf9/html5/thumbnails/13.jpg)
WHAT STARTS HERE CHANGES THE WORLD
Center for Health Communication @UTHEALTHCOMMMoody College of Communication
MICHAEL MACKERT, PH.D.DEPUTY DIRECTOR, UT CENTER FOR HEALTH [email protected]
Improvisation guided by available material and personal interests and contacts.‐Paul Lazarsfeld, describing his research agenda