Beyond bopsa
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BEYOND BOPSA:Turning Ideas Into Great Keynotes , Talks, Panels and more
Michele WeldonDirector, Medill Public Thought LeadersJanuary 2014
15 seconds to take control. • Grab the
audience.• Be prepared. • Consider it an
oral version of a great oped. • Write the script.
These skills transfer. • Panels• Media appearances • Job or funding interviews• Presentations• Working dinners • Networking events
Tip # 1:
• Enter the room.
Tip #2:
• Great opening line. • Humor• Question• Big statement• Confession• Go big, or go
small but go
Tip #2: Claim your expertise
• Establish your area of research • Your interests?• Your career
experience?• Life experience?
Tip # 3: The Value of Three
• 3 main points• Clear beginning,
middle and end• Close up, medium
and long shot
Tip # 4: Deliver solid content• Write a script • You can’t just be charming.• Research• Be topical, newsy• Be interesting• Say something only you can say• Create memorable phrases• Have a takeaway
Tip # 5: Be unforgettable
• Repetition of phrasing• Memorable quotes through history• Ask questions• To Be Sure • Next steps • Establish creative links• Connect ideas in new• ways
Tip # 6: Earn the respect• Deliver a good argument• Be worth their time• Be professional• Do a good job
NEVER, EVER SAY:• “I didn’t prepare any remarks.”
Tip # 7: Learn from the audience• Pay attention at
breakfast (lunch, dinner)• Go to the cocktail
party• Email the planners• Get audience
demographics• Find out who spoke
last year• Read body language
Tip # 8: Surprise
• Do a demonstration• Ask for
participation• Minimal visuals
on PP• Walk around• Ask a question
Tip # 9: You can do this well.• Expand on your teaching/lecturing skills. • Good writers can be good speakers.• Have a career on the side that can take you
places you want to go.
Tip # 10: Promote yourself.
• On your website. • On social media• Say yes to opportunities to speak
WHY? • Network, collaborate • Promote your ideas, become known• Sell books• Get more bookings• Get invites for other work•Make extra $$• Go places
BEST Tip : Get a booking. Practice.• Network: NU Clubs, academic organizations, professional
groups, libraries • Send queries with your topics• Research the market• Learn techniques http://www.nsaspeaker.org/,
http://www.ted.com/• Do it for the experience
•Ask.
Learn from good speakers. • George Lombardi, Mother Teresa: • http://themoth.org/posts/radio-extras-for-the-moth-radio-
hour-episode-1302• Personal:
http://www.ted.com/talks/kelly_mcgonigal_how_to_make_stress_your_friend.html
• Good facts: http://www.ted.com/talks/dan_gilbert_asks_why_are_we_happy.html
• http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.html