Beyond 360 - Gamified
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Transcript of Beyond 360 - Gamified
Reaching Out… … made FUN!
Designing with Gamification
Manuel Pimenta | @Whiskeyjack
Level 2 Certification Requirement -
Designing Gamification Lvl 1
Designing Gamification Lvl 2
What’s
this
about?
Manuel Pimenta | @Whiskeyjack
Who’s it
for?
Beyond 360º is a cause-based group created by employees from
Novabase in order do promote social intervention in the local community and
focus dispersed volunteering efforts by our colleagues.
“Anyone can paint a wall, but can everyone create a virtual library?”
by John Employee
The idea was to use the employees’ skillset and their b-side talents to contribute
in some way to make the community better.
Manuel Pimenta | @Whiskeyjack
That sounds
awesome! So
what’s the
problem?
• Always the same 4 or 5 people participating – almost no virality
• Actions were limited in scope – lack of long-term commitment
• Tends to imply more b-side action than being skillset related – easy-fixes
Manuel Pimenta | @Whiskeyjack
Setting the goals!
• promote social intervention within community of employees,
aka Go Viral!
• create a sense of long-term engagement with
the process
• intermix social intervention
based on b-side capabilities
(ex.: singing, dancing, etc)
with company valued skillset
(ex.: databases, programming,
business inteligence
consulting, etc)
Manuel Pimenta | @Whiskeyjack
No really:
who’s it
for?
From a sample of 800 company employees
~ 60% Achievers*
~ 20% Socializers*
(*) Bartle’s Player Types
Manuel Pimenta | @Whiskeyjack
How should
we do it?
Motivation: make it personal and customized – “only you can do this!”
Mechanic: - collect player info to create a volunteer profile: skills, tastes, background in
social intervention, talents, etc;
- allow for creation of a persona based on intent:
ex.: “I want to lead a team of volunteers” would generate a Driver of Change persona
- use player info to match with social intervention opportunities;
- gather feedback from ensuing actions to build on profile;
- collect achievements on completion of social interventions.
Gamification Mechanic Nr. 1
I,
Volunteer
Manuel Pimenta | @Whiskeyjack
How should
we do it?
Motivation: a 3-in-1 mechanic in order to fight the "no time" excuse, solve the
“I have no ideas" problem and create a culture of action towards others with the
“Amelie Poulin" factor
Mechanic: - quasi-random draw from a pool of pre-defined good deeds* as a challenge;
- actions should be quick’n easy, i.e. have little to no attrition;
- the ones that are selected less come up more often to promote diversity;
- user should be able to view a ranking of more popular selections;
Gamification Mechanic Nr. 2
(*) Good deeds are spontaneous acts of kindness performed with the intention of being helpful and no expectation for compensation of any kind.
Manuel Pimenta | @Whiskeyjack
How should
we do it?
Motivation: good intentions match real life demands with real life skills/talents
Mechanic: - players post deeds they need doing as challenges, regarding a specific
skillset
ex.: I’m having some trouble with this report, I know of a nursing home that needs
some music to cheer them up
- preemptive suggestion of on demand good deeds according to skillset and
tastes, i.e. “I have this quest tailored just for you… are you up for it?”;
- possibility to create teams of volunteers to address more difficult challenges ex.: creating a virtual library, recover a school building
Gamification Mechanic Nr. 3
Manuel Pimenta | @Whiskeyjack
How should
we do it?
Motivation: generate virality by promoting actions done, generate traction by
highlighting top contributors
Mechanic: - regular broadcast of volunteers stats on corporate network ex.: 20 colleagues of yours have done a good deed today, how about you? How
about this one?
- publish articles highlighting particularly sucessful actions;
- top volunteers ranking to harness competition for social action;
Gamification Mechanic Nr. 4