•Exploring internal factors, consumer segments, competitors and the general business environment to

gain insights into opportunities, brand drivers and success factors.

•Building the case for where and how to position the brand and how to get there. This includes crafting

compelling value propositions, workflows, team structure and capabilities required for delivering the

brand promise effectively. The brand’s identity is then expressed through logo design and a visual

language that will work across a number of applications and environments.

•Delivering a relevant, credible, differential and above all engaging brand experience by expressing the

brand strategy and identity coherently and consistently in all the touch-points between the brand and the

stakeholders. Only by connecting emotionally with stakeholders will a brand be loved and admired.

Who? What? Why? Where? When?

Scenario simulation and brand model design.

Engage. Create value. Deliver Results.

• Exceptionally fast and cost-effective transformation process.

• Explore opportunities for growth and improvements through brand simulations.

• Generate new ideas, perspectives and innovative concepts.

• Build a powerful end-to-end brand management model.

• Deliver coherent brand experiences that are relevant, differential and credible.

• Generate immediate results and drive long-term return on brand investments.

• Start-up brands.

• Brands which need to re-invent themselves.

• Brands which need to re-position themselves.

• Brands which want to diversify into new markets.

• Brands which arise from mergers and acquisitions.

• Brands which want to diversify into new categories

• Organisations which want to optimise its brand portfolio.

• Where to position the brand and how to get there?

• What operations are required to deliver the brand promise?

• What resources and competences do we need to deploy?

• What should the brand be called and look like?

• When and how to express the brand and engage stakeholders?

• How do we manage stakeholder perceptions and our brand's reputation?

• How do we create value for stakeholders and shareholders?

Anders Brækken BEXIO Creator & Brand Excellence Partner

E-mail: anders@andersbraekken.com

URL: www.andersbraekken.com

URL: www.bexiomodel.com