PRESENTED BY: Ratinder Kaur Sandeep Kaur Tanuraj Tanvi Bhatia

BEVERAGES

DEFINITION

• a liquid to consume ; excluding water . • especially prepared for human consumption• coffee, juice n softdrinks

PEPSI

COCA COLAThe global drink

GLOBAL BRANDS

LATER BROUGHT BY BUSSINESS MAN.. ASA GRIGGS CANDLER… HE MARKETED THE

BRAND AS “SOFT DRINK

MADE BY : JOHN PEMBERTON’S

COCA COLA

COCA COLAHEADQUARTERS – ATLANTA, GEORGIA- USA

AREA SERVED – WORLDWIDE

CHAIRMAN AND CEO – MUHTR KENT

NET INCOME – US $ 4.2 billion

INGREDIENTS

CARBONATED WATERSUGARCAFFEINEPHOSPHORIC ACIDNATURAL FLAVOURINGS

Coca-Cola StatisticsCoca cola owns more than ½

of the world’s beverages.Coke is affordable in all the

countries . Coke comes in a variety of

sizes worldwide.

The Other Side of Coke

There are 27 different varieties of coke made

by Coca-Cola

First bottle of Coke was sold 120 years ago on May 8, 1886 in Atlanta,

Georgia.

Some of the other brands under the Coca-Cola Company are:SpriteBarq’s Root beerDasaniDr. PepperFrescaHi-CMinute Maid

Coca-Cola Recognition

Coca-Cola is recognized by 94% of the world’s

population

Approximately 10,450 Coca-Cola brand drinks are

consumed around the world each second of every

day

International Coca-ColaIn Hong-Kong, heated

Coke is served as a cold remedy.

Coke advertises in 200 countries around the world.

In the Olden DaysCoca-Cola sold only 25 bottles in the first year

Nowadays, they sell over one billion bottles per day.

A single share in Coke that was bought in 1919 would be worth $92,500 in 1997

1919 is when the Coca-Cola went public

Funky Facts You can put a penny in Coke and it will dissolve

The sales of Coke in the first year was $50, and the expenses were $70

Coke in SpaceIn July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger

A special space can was developed

Variants of coca colaCoca cola…. The original version of coca cola

Caffeine free coca cola (1983)

Coca cola cherry (1996 in Canada)

Coca cola with lemon it was launched in 2001 and was discontinued in 2005. but it is still available in america, austria,belgium,brazil,us,uk,Singapore,malaysia.

Coca cola vanilla (2002-2005)

It is still available in Austria, Australia,Germany,China,

Hongkong,Newzealand, Russia.

Coca cola ruspberry (june2005 to end of 2005)

Was available only in new zealand.

Coca cola blackcherry vanilla(2006-middle of 2007) it was replaced by vanilla coke in 2007.

Cocacola citra-(2006)-newzealand and japan.

Cocacola sango (2006) Present only in france n belgium.

COCA COLA ORANGE (2007)- UK.

COCA COLA C2 (2003-2007) Japan, Canada and US.

LOCAL COMPETITORS

IN COMPETITORS BRAND

•SOUTH AND KOLA REAL CENTRAL AMERICA•SWEDEN JUL MUST•SCOTLAND IRN BRU•TURKEY TURKA COLA•CHINA FUTURE COLA•UK ROBINSONS DRINK•INDIA PEPSI AND THUMBS UP

PEPSI

COUNTRY OF ORIGIN IS U.S.IT WAS FIRST MADE BY CALEB DAVIS BRADHAM.MANUFACTURED N PRODUCED BY PEPSICO.IN 1898 IT WAS CALLED AS BRAD’S DRINK.AND IN JUNE 16,1903; IT WAS CALLED PEPSI COLA.IN 1961 AS PEPSI.

VARIANTS OF PEPSISUGAR DRINKS THESE ARE THOSE DRINKS THAT ARE LARGELY PROCESSED SUGAR OR CORN SYRUP AND THEY LARGELY CONTRIBUTE TO OBESITY.

DIET DRINKS "Diet" soft drinks are sweetened with chemicals, such as aspartame and saccharin, that are perceived as sweet by most people, yet do not stimulate insulin production. Nor do they have any food energy or nutritional value.

PEPSIPEPSI FREE CRYSTAL PEPSIPEPSI AMPEPSI FRESHPEPSI NATURALPEPSI CAPPUCCINO

SUGAR DRINKS

DIET DRINKSDIET PEPSIDIET CRYSTAL PEPSIPEPSI EDGEDIET PEPSI FREEPEPSI LIGHTPEPSI LEMONDIET PEPSI KICK

PRODUCTS

PRICING• Low disposable incomes

• Most of whom are on daily wages cannot

spend much.

In 2002, Coca-cola launched “CHOTA

COKE” (200ml of bottles) priced at Rs 5.

COMMUNICATION

Advertisements :

In rural and urban market:

Coca-cola’s brand ambassadorAamir Khan connects himself with the people very well in rural as well as urban market.

Through sponsorship :

Coca-Cola is extending its partnership with football’s global governing body FIFA until 2022, the drinks giant has announced.

Coca-Cola’s sponsorship of Blast-Beat Student Music Awards results in the Coca-Cola Blastbeat Bebo Awards.

DISTRIBUTION

In Urban Areas:

BOTLING PLANT RETAIL STORES

In Rural Areas:

BOTTLING PLANT

HUBS

SPOKES

RETAILERS

RETAILERS

RETAILERS

THANK YOU………

LITTLE DROPS OF JOY………..