betterRVing - a content marketing tool
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A virtual campfire where RVers learn to become better RVers, betterRVing quickly became one of the most respected education resources. These engaging stories feed RVers the information they crave in an entertaining way while helping to keep Lazydays top-of-mind for when its time to buy the next RV.
Transcript of betterRVing - a content marketing tool
BetterRving - a content marketing tool
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In print and online, betterRVing is the definitive source of expert information for the adventurous RVer. !
Simply put… it’s where RVers go to become better RVers.
betterRVing.com was created to be a virtual campfire that opened a perpetual dialog between Lazydays and their customers. Through its diverse content, betterRVing provides RVers with the knowledge they crave, while positioning Lazydays as the definitive experts on everything RV-related.
Grownman Brand worked closely with Lazydays’ most knowledgeable employees to essentially transform their insight into entertaining stories experienced by tens of thousands of RVers every month.
The RV industry's buying cycle is typically three to five years. betterRVing served as successful inbound marketing tool that aids in customer retention during a long buying cycle. Every story encourages an interaction, which leads to the kind of communication that keeps Lazydays at the top of the consumer’s mind when it’s time to shop for a new RV.
PURCHASE + OWNERSHIP EXPERIENCE
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