BETTER VALUE. SMARTER CHOICE. - grafiportal.nl · 2018-02-27 · more profitable, and above all,...

BETTER VALUE.SMARTER CHOICE.

At ATG, we have always understood that our customers

aren’t just running vehicles that move on tires.

They are running businesses. And the ability to extract

the most out of each penny spent is what keeps them in business.

And our customers are smart enough to understand that.

We know VALUE is what our customers really seek.

Value is achieved through the lowest total cost of ownership.

Value is quality. Quality that comes from innovation and the

use of advanced technology. Value is the better, more productive,

more profitable, and above all, the smarter way to get ahead.

And at ATG, VALUE is our competitive advantage.

Our reason to be. And this, by extension, makes us the smarter choice.

We become the smarter choice with efficient low-cost manufacturing

and use of advanced technology, but most importantly,

by responding to our customers’ needs better.

We become the smarter and most preferred choice because

we have deep insights into how our customers use our products.

We know their challenges and their desires.

We are nimbler in responding to their needs.

INTRO INTRODUCTION

1

We create, we customize, we anticipate.

And by being as concerned about value as our customers are,

we make ourselves the smarter choice. And their best investment.

At ATG, we have already come a long way in double-quick time.

And ahead of us is an exciting journey.

We are a global brand with a distinctive DNA.

We need to communicate like one, tell ing the world exactly

what is it that we deliver. So we have synergized

our brands ALLIANCE, GALAXY and PRIMEX.

And bind, guide, grow and endorse them with the philosophy of ATG.

With our Brand Essence Document we breathe life into our vision

of being the leading Off-Highway Tire manufacturer.

It brings alive our principles and our quest to deliver Value.

It will guide us in our marketing. In our interaction with our customers,

in our product development, in our service delivery.

We urge you to imbibe the Brand Essence, Brand Pillars and

Brand Promise and pledge to live and deliver it on a daily basis.

Together, let’s give voice to our ambition. Together, let’s create

a truly glorious Brand ATG.

INTRO INTRODUCTION

2

OBJECTIVEThe objective of this brand manual is to define and protect

the equity of the brand ATG and its sub-brands.

The manual achieves it by defining the identity, values,

character, personality and demeanour of the brand ATG

and its sub-brands Alliance, Galaxy and Primex.

It provides clear guidelines for making effective use

of core elements of the brands in various applications

to create distinct visual identities for them and

to maintain necessary standards required to communicate

with clarity and consistency.

It is a comprehensive manual for anyone

and everyone who is associated with the brand ATG

and its sub-brands – employees,

channel partners, designers and marketing

and advertising agencies.

4

BRANDSTOCK

6

To deliver superior value to our customers through lowest total costof ownership. We shall achieve this through focus on innovation,technology and cost-efficient manufacturing and distribution practices.

OURMISSION

7

OURVISIONTo be amongst the top three global market leaders inthe Agriculture, Forestry and Construction tire segments (AFC)and to build a strong presence in niche earth movingtire segments such as Port and Underground Mining.

8

MARKET FORCES (SOURCE OF BUSINESS)

Customers looking for value in the Off-Highway Segment viz. Agriculture, Forestry,

Construction, Industrial, Earth Moving and OEM applications.

Agriculture: World population has been increasing and is expected to reach 7.9 billion by 2025.

Due to this, the demand for food will grow immensely; thereby increasing the demand

for heavy duty agricultural equipments. Excellent quality tires being proven performance boosters,

we will commit ourselves to delivering tires that are a breed apart in terms of sheer quality

and performance, under all working conditions.

Forestry: Emerging economies are expected to drive the growth of the world economy.

In the pursuit of expansion, a vast area of land will be used for industrialization. ATG will be well equipped

to fulfill this challenge with its exclusive top of the line Forestry tires.

Construction and Industries: The booming economies of the developing

countries have triggered the need for major infrastructure and industrial development.

In supporting the growth of this sector, ATG will play a significant role

by delivering superior quality tires as per the need of these growing segments.

Ports: Today, the world economy is getting intertwined, as the trade between countries

is increasing with the movement of goods. In ensuring free movement of goods,

ports will play a major role and therefore there will be a great demand for specialized

port equipments wherein tire quality would be critical. By providing high quality tires,

we aim to support activities at various ports.

Mining: As the demand for consumer goods increases, the search and extraction

of raw materials will multiply, creating demand for more robust mining equipments and their tires.

With our focus on specialized tires, we will be well placed to lead the industry.


we aim to support activities at various ports.

As the demand for consumer goods increases, the search and extraction

of raw materials will multiply, creating demand for more robust mining equipments and their tires.

With our focus on specialized tires, we will be well placed to lead the industry.


9

BRAND EXPECTATIONDelivering value to the customer by way of:

• Innovation and customization-driven products

• Ensuring high quality in all products

• Availability in a wide range

• Supported with excellent service delivery

• Competitive pricing of products

And when a brand fulfils or lives up to its expectations,

it is a step towards securing customer loyalty.

KEY CUSTOMER INSIGHTCustomers are looking for the best value for their money.

They want quality tires that are not only productive but also add

to their profits by way of lowest total cost of ownership.

BRAND SUPPORTS (TANGIBLE AND INTANGIBLE)a) Latest technology used for innovation and customization.

b) Service across 6 continents.

c) Specialization for diverse applications.

d) Wide range of products.

e) Time-tested performance since 1950.

BRAND PERSONA:Challenger, disruptor of status quo, substantive

BRAND DIFFERENTIATOR:Always delivering better value

BRAND ESSENCE:Catalyst for progress, smart choice



BRAND ESSENCE:Catalyst for progress, smart choice

10

OURMETHODFORCREATINGA WINNINGBRAND

11

OUR VISION

OUR BRAND PROMISE

OUR BRANDESSENCE

BUSINESS VISION

BRAND PILLARSThe soul of our brand lies in our unrelenting quest to provide Measurably Better Value to our customers. We believe we perform only when we help businesses profit.

We are committed to giving our customers the best value, by delivering the lowest total cost of ownership. And we do this by thinking innovatively, using smarter technology and by being insightful and nimble to make ourselves the smarter choice

To be one of the top 3 global market leaders in Agricultural, Forestry and Construction tire segments and to build a strong presence in niche Earth moving tire segments such as Port and Underground mining.

Becoming a global leaderin OHT by delivering top-of-class value•By providing the lowest total cost of ownership experience•Born of deep customer insights that help our products deliver more for less

• Value Conscious – Always provide the lowest total cost of ownership• Insightful – Truly understand the needs and challenges of various tire applications• Innovative – Create solutions that are need specific and varied• Nimble – We understand faster. We create solutions quicker.

12

BRAND ESSENCE

• WHERE DO I COME FROM? FROM A MERGER OF GLOBALLY RECOGNIZED BRANDS. FROM A DESIRE TO LEAD THE WORLD WITH THE BEST VALUE TO THE CUSTOMER

• WHAT DO I DO? DELIVER THE BEST VALUE TO THE CUSTOMER

• WHAT MAKES ME DIFFERENT? MY ABILITY TO UNDERSTAND MY CUSTOMERS’ NEEDS

• WHO AM I FOR? FOR THOSE SMART ENOUGH TO KNOW VALUE IS WHAT KEEPS THEM COMPETITIVE

• WHAT AM I LIKE AS A PERSON? RESPONSIBLE AND DEPENDABLE. THOUGHTFUL YET ACTION-ORIENTED

• WHAT DO I FIGHT FOR? EVERY CUSTOMER’S RIGHT TO MORE, FOR LESS

• WHAT DO I VALUE? DRIVING VALUE BY KNOWING MY CUSTOMER

13

Our brand essence is the soul of the brand. It is our DNA.

We are driven by our philosophy of providing better value to our

stakeholders. We ask our customers to choose us because we

deliver better value, making us the smarter choice. Our Brand

Essence makes people think: “Here’s someone who genuinely

understands what I’m seeking and why it’s important for me.”

And the fact that we deliver the lowest total cost of ownership

(TCO) is proof that our brand promise is not just words.

BETTER VALUE. SMARTER CHOICE.

14

BRAND PILLARS THE KEY ATTRIBUTES THAT DEFINE OUR BEHAVIOUR.

THEY GUIDE US TO HELP DELIVER CUSTOMER DELIGHT.

16

“ATG truly understands how valuable ‘value’ is to me.

The tire brands they stand for always deliver the lowest cost

of ownership. They perform better, last longer,

are less costly to own and run. They are always prompt in

their service & delivery and really minimize downtime for me.

They really do understand that I don’t just run their tires.

I run a business that can profit from every penny I save.”

VALUE CONSCIOUS

17

“I am amazed at how ATG seems to know exactly what

my problems and challenges are in operating my vehicles.

They are insightful. They spend time with me

to understand my special requirements.

They have decades of experience and they have

the special ability to know even my unstated needs.”

INSIGHTFUL

19

“Here is a company that understands that the one-size-fits

all approach doesn’t fit my requirements.

My needs are different and they are willing, able

and resourceful enough to innovate for me.

They have an extremely competent R & D and the experience

across many terrains and conditions, to come up with

the small improvements that turn into big gains,

in performance and productivity.”

INNOVATIVE

21

“ATG has the expertise of a global leader and also

the nimbleness of an entrepreneur.

They know time is money to me.

They are quick at finding, developing

and delivering solutions. Their field engineers

are very cooperative and always give prompt service.

They are very willing and very able.”

NIMBLE

23

BR

AN

DM

AN

IFE

STO

It’s not performance

if our customers can’t profit from it.

It’s not top-of-the-line

if it doesn’t add to your bottom-line.

You don’t just run a vehicle on our tires.

You run a business.

And you want to run it better.

That’s why there is

one thing truly valuable to you.

BETTER VALUE.Not mere show-off value of a brand.

Not the comfort value of habit.

It’s the hard questions asked,

measurable value in dimes and dollars.

The get-ahead value of the

lowest total cost of ownership.

We drive that value.

With insights on the challenges you face.

By knowing your terrain.

Knowing things like you want -

a tire that cleans itself.

Knowing where adding a little extra

rubber can multiply your gains.

And knowing how all of it

leads you to the thing you’re seeking.

SMARTER CHOICEWe are

We are in Agriculture, Construction, Forestry.

We are in over 120 countries.

And a million hearts.

Because we are driven

to put more in your pocket.


26

BRANDIDENTITYThis section introduces all the elements

that constitute our brand and together reflect

the culture of ATG.

28

LOGOLOGO

The logo is an acronym of the corporate name - Alliance Tire Group.

Clean symbol conveys a modern and international look.

Innovation and leadership are conveyed as well.

Special styling has been given to the font to bring out

a unique, stylish and corporate feel.

COLOUR

The colour red used in it signifies growth and dynamism

for today and tomorrow.

APPLICATION OF LOGO

The logo unit must always be used along with the tagline,

except in merchandise and stationery items

and in cases where the size of the logo is smaller than

the minimal font size. In such cases, the logo unit should

be used without the tagline.

30

Logo

Colours

• Innovation • LeadershipTone of voice

31

14mm

C-0 M-100 Y-100 K-10

LOGO SPACINGShown below is the correct manner of spacing to be maintained

around the logo.

MINIMUM LOGO SIZE

15mm

32

Logo

Wordmark

Typeface (Fonts)

• Innovation • Leadership

Helvetica Condensed, Regular

Colours

Tone of voice


33

C-0 M-100 Y-100 K-10 C-0 M-0 Y-0 K-100

LOGO SPACINGShown below is the correct manner of spacing to be maintained

around the logo.

MINIMUM LOGO SIZE




40mm

The minimum stipulated size for the use of the ATG logo with baseline is 40mm

34

TYPEFACEIt is particularly well-suited to signage

and other designs where legibility is key

and is also web-friendly.

The HELVETICA typeface includes

a set of small capitals

and text numerals for use in text.

Shown ahead are some fonts from

the HELVETICA family.

All ATG communication should use the typeface

from the HELVETICA family.

The typeface is chosen for its neutrality.

It does not give an impression or have an inherent meaning,

which makes it uniquely adaptable to use for various things.

It rides the line between classic and modern,

conservative and edgy, or elegant and relaxed.

36

He lve t i ca CH 35 Th in Regu la rABCDEFGHIJKLMNOPQRSTUVWXYZabcde fgh i j k lmnopqrs tuvwxyz1234567890

Helvet ica CE 55 RomanABCDEFGHIJKLMNOPQRSTUVWXYZabcdefgh i jk lmnopqrs tuvwxyz1234567890

Helvet ica Neue 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefgh i jk lmnopqrs tuvwxyz1234567890

37

Helvetica Condensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Helvetica CondensedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Helvetica Condensed ObliqueABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

38


40

COLOURSThe primary brand colours for the ATG logo are Red

and Black. These colours will be the core colours for all

printed and promotional material.

42

R-35

G-31

B-32

C-0

M-0

Y-0

K-100

43

R-216

G-25

B-33

C-0

M-100

Y-100

K-10

PANTONE

1795C

44

ATGLOGOUSAGEHere are the guidelines for the

usage of the ATG logo.

These should be applied in all our

communications, as and when required.

Also shown are the minimum sizes for the logos to

be used in all our communications.

46

LOGOUSAGEDOS ANDDON’TSThe Alliance Tire Group’s Logo and Wordmark

should always be used as given in the right

colours and should never be modified or recreated.

Please adhere to the following guidelines:

1. Do not alter logo proportions, placement of the elements or colours.

2. Do not overlay the logo on any type of pattern.

3. Do not reproduce the logo in any colour other than those specified.

4. Do not animate or rotate the logo.

5. Do not combine the logo with another logo or logotype.

6. Do not use the logo in a vertical manner.

7. Do not translate logo into any other language.

48

PREFERRED CHOICE










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49

COLOURPALETTE-ATG

The primary brand colours of ATG are Red, Black and Grey.

Since we are in the Off-highway tires segment,

we are using a set of colours that is relevant to the category.

50

Note: For accurate colour matching, follow the colour formulae specified.

Do not attempt to visually match any of the printed swatches on this page.

C-0 M-100 Y-100 K-10 C-0 M-0 Y-0 K-100

C-0 M-0 Y-0 K-20 C-0 M-0 Y-0 K-40

C-0 M-0 Y-0 K-60 C-0 M-0 Y-0 K-80

51

BRANDALLIANCE

UNDERSTANDING BRAND ALLIANCE

Brand Alliance is defined by its focus on technological

excellence to develop solutions that increase productivity,

maximize profits and help users progress,

with its motto encapsulated in the tagline – Engineered

to keep you ahead. It’s a pursuit that ultimately aims

to create value, with a view to living up to the promise

of brand ATG – Better value. Smarter choice.

52

ALLIANCEAs the tagline communicates the essence of the brand,

the Alliance logo unit along with its tagline,

must be in all major Alliance communications.

The logo unit without the tagline can be used

in smaller items, like umbrellas, pens, t-shirts, caps etc.,

as the tagline would be too small and hence not legible.

53

C-0 M-100 Y-100 K-10 C-0 M-0 Y-0 K-100

MINIMUM LOGO SIZE.

12 mm W 30 mm W

54

The minimum stipulated width size for the use of the Alliance logo with baseline is 30mm.

BRANDLOGOS -DOS ANDDON’TS

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55

Do not translate logo into any other language

Ebm§`g

PREFERRED CHOICE

USAGEOF ALLIANCELOGOPresented here is the logo of one of the brands

of ATG - Alliance, and the primary colour proportion

used in the logo. Also shown is the minimum size

of the logo. If brand Galaxy or Primex is being

advertised along with Alliance, then the logos

of the brands must appear without the tagline.

56

10% ofthe width 100% width

10% ofthe width

10% ofthe width

10% ofthe Height

20% width of the text area

100% width

100% width of text area

100% Height

10% ofthe Height

10% ofthe Height







57

COLOURPALETTE- ALLIANCEThe colour palette presented here can be used in

all the corporate communications of Alliance.

As we are in the Off-Highway tires category,

we will use a set of colours relevant to that category

59



C-0 M-100 Y-100 K-10 C-0 M-0 Y-0 K-100

C-40 M-20 Y-100 K-10 C-0 M-0 Y-0 K-80

C-60 M-35 Y-100 K-20 C-0 M-0 Y-0 K-60

C-70 M-40 Y-100 K-30 C-0 M-0 Y-0 K-40

C-80 M-50 Y-100 K-35 C-0 M-0 Y-0 K-20

C-55 M-0 Y-100 K-0 C-0 M-0 Y-0 K-10

60

BRANDGALAXYUNDERSTANDING BRAND GALAXY

Brand Galaxy is defined by the robustness

of its resolve to take on demanding tasks

and its job-orientedness. Qualities that reflect

in the tough build of its products

and its baseline – Application specific, purpose built.

The brand is committed to brave it all

and create value by saving costs inflicted

by tough terrains, thus living up to the promise


61

GALAXYAs the tagline communicates the essence of the brand,

the Galaxy logo unit, along with its tagline,

must be used in all major Galaxy communications.


in smaller items, like umbrellas, pens, t-shirts, caps, etc.,


APPLICATION SPECIFIC, PURPOSE BUILT.

62

C-0 M-0 Y-0 K-100C-0 M-100 Y-100 K-10

MINIMUM LOGO SIZE.

15mm W 35mm W




63

The minimum stipulated width size for the use of the Galaxy logo with baseline is 35mm.

C-0 M-100 Y-100 K-10 C-0 M-0 Y-0 K-100





64

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PREFERRED CHOICE

USAGEOF GALAXYLOGOShown overleaf are examples of the application

of the Galaxy logo. While using light backgrounds,

the logo will be used in Red and while using

dark backgrounds the logo will be used in White (negative).

If brand Alliance or Primex is being advertised along

with Galaxy, then the logos of the brands

must appear without the tagline.

65


10% ofthe width

10% ofthe width

50% of the width Text area

10% ofthe Height


100% width

100% Height

10% ofthe Height

10% ofthe Height

100% width

100% width

100% width Text area







66

COLOURPALETTE- GALAXYThe colour palette presented here can be used in

all the corporate communications of Galaxy.


we will use a set of colours relevant to that category.

68



C-0 M-100 Y-100 K-10 C-0 M-0 Y-0 K-100

C-05 M-0 Y-0 K-10 C-0 M-0 Y-0 K-80

C-10 M-0 Y-0 K-20 C-0 M-0 Y-0 K-60

C-20 M-0 Y-0 K-40 C-0 M-0 Y-0 K-40

C-30 M-0 Y-0 K-60 C-0 M-0 Y-0 K-20

C-40 M-0 Y-0 K-80 C-0 M-0 Y-0 K-10

69

BRANDPRIMEX

UNDERSTANDING BRAND PRIMEX

Brand Primex is defined by its high degree of expertise,

in handling extremely challenging terrains,

which finds an expression in the baseline – Expert

for the extreme. The brand gears its expertise

to minimize damage and maximize profits,

creating value and living up to the promise


70

As the tagline communicates the essence of the brand,

the Primex logo unit, along with its tagline,

must be used in all major Primex communications.


in smaller items, like umbrellas, pens, t-shirts, caps, etc.,


PRIMEX

EXPERT FOR THE EXTREME

71

C-0 M-0Y-0 K-100C-0 M-100 Y-100 K-10

MINIMUM LOGO SIZE.

15mm W 35mm W




72

The minimum stipulated width size for the use of the Primex logo with baseline is 35mm.






73


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àmB_oŠg

PREFERRED CHOICE

USAGEOF PRIMEXLOGOShown here is the Primex logo

and the primary colour proportion used in the logo.

Also shown is the minimum size of the logo.

If brand Alliance or Galaxy is being advertised

along with Primex, then the logos of

the brands must appear without the tagline.

74


10% ofthe width

10% ofthe width


10% ofthe Height

20% width ofthe text area

100% width text area

100% width

100% Height

10% ofthe Height

10% ofthe Height

100% width

100% width


15% width ofthe text area





75

COLOURPALETTE- PRIMEXThe colour palette presented here can be used in

all the corporate communications of Primex.



77



C-0 M-100 Y-100 K-10 C-0 M-0 Y-0 K-100

C-0 M-30 Y-100 K-30 C-0 M-0 Y-0 K-80

C-0 M-40 Y-100 K-40 C-0 M-0 Y-0 K-60

C-0 M-50 Y-100 K-50 C-0 M-0 Y-0 K-40

C-0 M-60 Y-100 K-60 C-0 M-0 Y-0 K-20

C-0 M-70 Y-100 K-70 C-0 M-0 Y-0 K-10

78

BRANDGALAXY &PRIMEXIn this section, we show how the Galaxy

and Primex logs are to be used together

in our communications.

How they are to be placed, their minimum size, etc.

79

C-10 M-100 Y-100 K-0

MINIMUM LOGO SIZE.

36.mm W

80

USAGEOF LOGOSGALAXY &PRIMEXGiven here are examples of the application

of the Galaxy and Primex logos. While using light

backgrounds, the logo will be used in Red

and while using dark backgrounds the logo will

be used in White (negative).

Since more than one brand is being advertised,

the logos of Galaxy and Primex must

appear without the taglines.

81


10% ofthe width

10% ofthe width


10% ofthe height

20% of theText area

100% width


100% Height

10% ofthe height

10% ofthe Height

100% width

100% width


15% width of the Text area



82

COLOURPALETTE- GALAXY &PRIMEXThe colour palette presented here is to be used in

all the corporate communications in which

Galaxy and Primex are advertised together.



84



C-0 M-100 Y-100 K-10

C-0 M-30 Y-100 K-30

C-0 M-40 Y-100 K-40

C-0 M-50 Y-100 K-50

C-0 M-60 Y-100 K-60

C-0 M-70 Y-100 K-70

C-0 M-0 Y-0 K-100

C-0 M-0 Y-0 K-80

C-0 M-0 Y-0 K-60

C-0 M-0 Y-0 K-40

C-0 M-0 Y-0 K-20

C-0 M-0 Y-0 K-10

C-0 M-100 Y-100 K-10

C-05 M-0 Y-0 K-10

C-10 M-0 Y-0 K-20

C-20 M-0 Y-0 K-40

C-30 M-0 Y-0 K-60

C-40 M-0 Y-0 K-80

85

BRANDLOGOUSAGEIn this section, we show how the Alliance, Galaxy

and Primex logos are to be used together

in our communications. How they are to be placed,

their minimum sizes, etc.

86

60mm60mm

MINIMUM LOGO SIZE.

87

BRANDLOGOS -DOS ANDDON’TS• The logos of Alliance, Galaxy and Primex should be strictly used together as shown below.

• Do not translate logo into any other language

88

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The logos for the 3 sub-brands will always be used in the same sequence as shown

in the image above. The logo shall never be altered in terms of size, shape, color etc.

The logo shall never be represented in a different language as ATG intends to use the

logo as shown above and only as shown above, for all communication purposes.

This is to ensure consistency in brand communication across all platforms.

BRANDLOGOSAPPLICATION

Note: Shown above is the application of the three logos in a visiting card.

Given below is an example of

the application of the brand logos.

89

John SmithHead of Sales, EuropeMember of the Group Management Committee

Alliance Tire Europe BVA member of the Alliance Tire GroupVang 14A 3320, P.O. Box 149, 4660 AC Halsteren, NL


www.atgtire.com

Mobile: +31 822 753 194 Phone: +31 461 767 072E-mail: [email protected]

IMAGERYEvery image used should go with the brand's persona.At the same time the layouts should communicate the purpose/application of the tire through images or other visual aids. Also, as ATG promises to touch the lives of its customers, there should be some human element in all the layouts.This not only gives a personal feel, but also acts as a refreshing change fromthe usual imagery used in the Off-Highway segment.

90

Cutout images bring alive the subject,

highlight it better and allow more flexibil ity in storytelling.

We will use cutout visuals on white background

as well as on backgrounds depicting

the work world of our products.

VISUALSTYLE– CUTOUT

91

HUMANELEMENTHuman presence in visuals humanizes communication,

promises better engagement and connects

to users at a deeper level. We will use visuals of humans

or human paraphernalia – objects that connote human

presence such as work hats, jackets, boots, gloves,

tools or anything else as the human element. Wherever possible,

we will use a face matching the race and ethnicity of the target audience.

Wherever not, we will show humans in a manner that obscures ethnicity.

93

THESWOOSHThe swoosh at the bottom of the layout works as a separator for visual relief,

it is a distinctive design element and a dedicated area for communication

that can carry additional imagery.

The recommended proportion for the swoosh is that if the edge height is 100%,

the lowest point in the dip should be 65%.

There could be special requirements for the swoosh to be used vertically or

horizontally as in exhibition design or visiting cards without imagery and with

a need to keep the swoosh area to the minimum. In all such cases,

the swoosh should only appear in solid red, without imagery.

The proportion would be such that if the

edge height is 100%, the lowest point in the dip should be 35%.

In case of a slim swoosh the lowest point in the dip should be 50%

of the edge height.

95

96

65% Heightof swoosh

100%Heightof swoosh

35% Heightof swoosh

65% Heightof swoosh

100%Heightof swoosh

35% Heightof swoosh

100%Heightof swoosh

35% Heightof swoosh

65% Heightof swoosh

100%Heightof swoosh

35% Heightof swoosh

65% Heightof swoosh

100%Heightof swoosh

35% Heightof swoosh

65% Heightof swoosh

100%Heightof swoosh

50% Heightof swoosh

50% Heightof swoosh

100% Heightof swoosh

35

% H

eigh

tof

sw

oosh

65% Heightof swoosh

WORLD LEADER IN OFF-HIGHWAY TIRES.

The red swoosh at the bottom of all ATG communication collaterals will change in dimensions based on the type of layout. For a horizontal layout, the swoosh will be lesser in breadth and wider, whereas in a vertical form of layout, the swoosh will decrease in width and be broader. This will be done to enhance the visual appeal.

APPLICATIONSTo maintain a consistent look across all ATG internal

and external communications,

we have created a distinct stationery system.

98

LETTERHEAD TEMPLATE-1In the Letterhead, the logo, legal entity’s name & address should appear as shown here.

The brand logos should be placed in the template at the bottom centre and the

standard size of a Letterhead should be A4.

Note: The mandatory line below the address panel will appear depending upon the countries.Secondary (background) colours should not be used in the Letterhead.

Unit No. T 6 & 7, 5th Floor, High Street Phoenix A , Phoenix Mills Compound, 462,Senapati Bapat Marg, Lower Parel, Mumbai – 400 013, Tel: +91 22 39579600, Fax: +91 22 39579699

100% width

Alliance, Galaxy and Primex logos size should be 10cm

15mm

FontHelveticaCondensed10pt

Font-HelveticaCondensed 8pt

15% ofthe width 1

0m

m

15mm


99

LETTERHEAD TEMPLATE-2In the Letterhead, the logo, legal entity’s name & address should appear as shown here.

The brand logos should be placed in the template at the bottom centre and the

standard size of a Letterhead should be A4.


15mm


Font-HelveticaCondensed 8pt

15% ofthe width 1

0m

m

15mm


Registered Office: Vang 14A, 3320, PO BOX: 149, 4660AC Halsteren, The NetherlandsTel: +31 (0) 164 676270 Fax: +31 (0) 164 676289

100

VISITING CARDShown here is an example of

a Visiting Card for India.

FontHelveticaBold8pt

30% of total width7.5mm

FontHelveticaCondensed7.5pt

FontHelveticaCondensed7.5pt

101

Peter SmithHead of Sales, EuropeMember of the Group Management Committee

Alliance Tire Europe BVA member of the Alliance Tire GroupVang 14A 3320, P.O. Box 149, 4660 AC Halsteren, NL


www.atgtire.com

Mobile: +31 611 753 491 Phone: +31 164 676 270E-mail: [email protected]

QR code to be used whenever possible.

width 75mm

10mm

PURCHASE ORDERShown here is an example of a Purchase Order

for our Head Office in India.

Total

AUSIIS0360INVOICE DATE JUN 28 2010 PURCHASE ORDER

CORPORATE OFFICE : PO BOX No. 48, Hadera 38100 Israel. Tel: 972 4 624 0520, Fax: 972 4 624 0555Price offers and deliveries as per VACO general terms and conditions of payment & delivery. A copy can be sent upon request.

10% ofthe width



10

mm

ATG Tires Pvt. Ltd.

15% ofthe width 1

0m

m

15mm


102

15mm


COMMERCIAL INVOICEShown here is an example of a Commercial Invoice

for our Head Office in India.

Total

AUSIIS0360INVOICE DATE JUN 28 2010 COMMERCIAL INVOICE

10% ofthe width


10

mm

ATG Tires Pvt. Ltd.

15% ofthe width 1

0m

m

15mm


CORPORATE OFFICE : Plot No. A-39, Road No. 11, Wagle Industrial Estate, MIDC, Thane - 400 064, Maharashtra, India.,Tel: +91 22 2583 8451 Fax: +91 22 2583 8456

Price offers and deliveries as per VACO general terms and conditions of payment & delivery. A copy can be sent upon request.

103


15mm


PACKING DECLARATIONShown here is an example of a

Packing Declaration for our Head Office in India.

Note: The header and footer should be fixed, the area containing the information in the centre shouldbe set by the concerned IT authority, using Navision or AS/400 or any other software.


10% ofthe widthFontHelveticaCondensed12pt

10mm

Legal entity name

PACKING DECLARATION(BOXES TO BE MARKED WITH X IN THE APPROPRIATE PLACE)

SHIP’S NAME: TIGER CAPE VOY.236E ON 23.06.2010

CONTAINERS NO. FCIU8620878

STRAW PACKING*

(*STRAW PACKING INCLUDES STRAW, CEREAL, RICE HULLS AND OTHER UNPROCESSED PLANT MATERIAL)

Q. HAS THE STRAW PACKING BEEN USED IN CONTAINER(S) LISTED ABOVE?

A YES NO

TIMBER PACKING**

(**TIMBER PACKING INCLUDES CRATES, CASES, DUNNAGE,PALLETS, SKIDES AND ANY OTHER TIMBER USED AS SHIPPING AID)

Q. HAS TIMBER PACKING BEEN USED IN CONTAINER(S) LISTED ABOVE?

A YES NO

BARK***

(***BARK IS THE EXTERNAL NATURAL LAYER COVERING THE TIRES AND BRANCHES.THIS MATERIAL IS DISTINCT AND SEPARABLE FROM PROCESSED TIMBER)

Q. IS THERE ANY BARK ON THE TIMBER PACKING?

A YES NO

CLEANLINESS DECLARATION

I DECLARE THAT THE ABOVE CONTAINER (S) HAS/HAVE BEEN CLEANAND IS/ARE FREE FROM MATERIAL OF ANIMAL AND/OR PLANT ORIGIN AND SOIL.

AUSIIS0360INVOICE DATE JUN 28 2010

SIGNED: DATE: 07.07.2010

15% ofthe width 1

0m

m

15mm


104


15mm


201 Edgewater Drive Suite 285, Wakefield, MA 01880, Tel: 781-321-3910, Fax: 781-322-2147, Toll Free: 800-343-3276

PACKING LISTShown below is an example

of a Packing List for our Head Office in India.

Note: The header and footer should be fixed, the area containing the information in the centre shouldbe set by the concerned IT authority, using Navision or AS/400 or any other software.

Total

AUSIIS0360INVOICE DATE JUN 28 2010 PACKING LIST

10% ofthe width


10

mm

ATG Tires Pvt. Ltd.

15% ofthe width 1

0m

m

15mm


CORPORATE OFFICE : Plot No. A-39, Road No. 11, Wagle Industrial Estate, MIDC, Thane - 400 064, Maharashtra, India.,Tel: +91 22 2583 8451 Fax: +91 22 2583 8456


105


15mm


ENVELOPE-HORIZONTALShown here is an example of a Horizontal Envelope.

10mm

10mm

Legal entity name

Alliance, Galaxy, Primex logo size 10cm


10% ofthe width


10mm

10mm

Legal entity name

Plot No. A-39, Road No.11, Wagle Industrial Estate, MIDC,Thane-400 604,Maharashtra, India. Tel: +91 22 2583 8451



10% ofthe width


106

Vang 14A, 3320, PO BOX: 149, 4660AC Halsteren, The NetherlandsTel: +31(0) 164 676270 Fax: +31 (0) 164 676289

ENVELOPE-VERTICALShown here is an example of a Vertical Envelope.

201 Edgewater Drive Suite 285, Wakefield, MA 01880Tel: 781-321-3910, Fax: 781-322-2147, Toll Free: 800-343-3276


15% of the width


107

EMPLOYEE ID CARDShown here is an example ofan Employee ID Card.

FontHelveticaBold7pt 7.5mm

54mm

92mm

30% of total width

Name: John SmithEmp. Code: B7075Blood Group: B+veEmergency Contact No.: 9701 012 345

ATC Tires Pvt. Ltd.Unit no. T 6&7, 5th floor, High Street Phoenix, A wing,Phoenix Mills Compound, 462 Senapati Bapat Marg, Lower Parel,Mumbai – 400 013Phone: +91 22 3957 9600 Fax: +91 22 3957 9699


7.5mm

54mm

92mm

30% of total width


108

Residential Address: B4, Infinity Complex, Ring Road,Santacruz (W), Mumbai - 400064

Instruction :Employees must carry their card with them while on duty and produce the same on demand. This card is not transferable and must be surrendered on leaving the services of the company. In case of loss/damage to the card, cost of fresh card will be recovered from the employee. Loss of this card must be reported to the HR department immediately.

Authorised Signature

15% of the width

10% of the width

10% ofthe width

VISITOR’S BOOKThis is an example of a Visitor’s Book.The ATG logo will appear at the bottom right-hand corner.

VISITOR’S CARDShown here is an example ofa Visitor’s Card.

Registered Office: 105, Creative Industrial Estate, 72 N. M. Joshi Marg,Worli, Mumbai - 400 011,


7.5mm

92mm

54mm

30% of total width

VISITOR CARD

40% of total width



109

ADVERTISINGThis section shows the application

of the core elements in various

brand and corporate communications.

111

TONEOF VOICE

AFTER

The tone of voice for brand ATG is knowledgeable,

empathetic, rational and confident.

It communicates simply and clearly,

without unnecessary flourish,

and is completely devoid of sentimentality.

In short, it is the voice of reason.

112

BEFOREATG TIRES AND OFF-ROAD VEHICLES ARE TRULY MADE FOR EACH OTHER!THINK OEMS, THINK ATG.

WHEN OFF ROAD VEHICLES ROLL OUT OF FACTORIES,THEY ROLL OUT ON OUR TIRES.ATG IS THE PREFERRED CHOICE OF OEMS

112

CORPORATEAll three brands

113

CORPORATE PRESS ADFull-Page Press ad - Vertical


10% ofthe width

10% ofthe width15% of text area

width

As per the heightof the brand logo

100% text area width

On construction sites where the terrain is abrasive and often filled with sharp metallic pieces, Galaxy delivers puncture resistant, superior tires that are made with extra rubber to endure even the toughest conditions. Both its star performers - Beefy Baby and Hulk are application-specific and purpose- built so as to minimize downtime and maximize profits. That is because on construction sites where the terrain is abrasive and often filled with sharp metallic pieces, Galaxy delivers puncture resistant, superior tires that are made with extra rubber to endure even the toughest conditions. Both its star performers - Beefy we believe that adding value to your business is our business.

ATG IS THE PREFERRED CHOICE OF OEMS.

WHEN OFF-ROAD VEHICLESROLL OUT OF FACTORIES,THEY ROLL OUT ON OUR TIRES.


114

CORPORATE PRESS ADHalf-Page Press ad - Horizontal

5% ofthe width

5% ofthe width

20% ofthe textarea width

100% of text area width

TOUGHER THAN THETOUGHEST SITEROBUST BUILT. DEEP TREADS FOR SOLID GRIP.On construction sites where the terrain is abrasive and often filled with sharp metallic

pieces, Galaxy delivers puncture resistant, superior tires that are made with extra rubber to

endure even the toughest conditions. Both its star performers - Beefy Baby and Hulk are

application-specific and purpose- built so as to minimize downtime and maximize profits.

That is because we believe that adding value to your business is our business.As per theheightof thebrand logo


115

STANDEE FORCORPORATE EXHIBITIONStandees are normally displayed outside an outlet

or in an exhibition, so equal importance should be given

to every core element used in the communication.


10% ofthe width

10% ofthe width15% of text

area width

As per the heightof the brand logo

100% of text area width




116

HOARDING/BILLBOARDSince hoardings are viewed from a distance, prominence should

also be given to the brand name along with the product.

10% ofthe Height

20% ofthe text area width

10% ofthe Height

10% ofthe Height

10% ofthe Height

10% ofthe Height

TOUGHER THAN THETOUGHEST SITEROBUST BUILT. DEEP TREADS FOR SOLID GRIP.As per the

heightof thebrand logo

TOUGHER THAN THETOUGHEST SITEAs per the

heightof thebrand logo



117

15% ofthe width

BACKDROP

118

SINGLE BRAND

119

PRESS ADFull-page Press ad - Vertical


10% ofthe width

10% ofthe width





www.atgtire.com

We know seeds grow to become profits. The Alliance 365, evenly distributes pressure on soil to compact it the

least. Ensuring the job is done but seeds and profits aren’t crushed. Here’s performance that rivals the best.

With a total cost of ownership so low it isn’t just great value. It’s the smarter way to get ahead.

CARES FOR SEEDS. INCREASES YIELDS.

MINIMUM SOIL COMPACTION.MAXIMUM PROFIT EXPANSION.


120

PRESS ADHalf-page Press ad - Horizontal

10% ofthe height

5% ofthe width

20% ofwidth of the text area

100 % width of the text area

On construction sites where the terrain is abrasive and often filled with sharp metallic

pieces, Galaxy delivers puncture resistant, superior tires that are made with extra rubber to

endure even the toughest conditions. Both its star performers - Beefy Baby and Hulk are

application-specific and purpose- built so as to minimize downtime and maximize profits.

That is because we believe that adding value to your business is our business.

www.atgtire.com

HULK L-4

THE SKID STEER TIRE THAT NEVER LETS PROFITS SLIP.

WHEN THE ODDS ARE AGAINST YOU,YOUR TIRE SHOULDN’T BE.


121

STANDEE


10% ofthe width

10% ofthe width15% width of

the text area





www.atgtire.comBETTER VALUE.SMARTER CHOICE.

122

A red swoosh is recommended because base of the standee will not be visible

HOARDING/BILLBOARD

10% ofthe Height



10% ofthe Height

10% ofthe Height

10% ofthe Height

10% ofthe Height

LOW SOIL COMPACTION. MAXIMUM SEED PROTECTION.

IT’S BELOW THE GROUNDBUT ALWAYS ON TOP OF OUR MIND.

www.atgtire.com

www.atgtire.com

PROTECTS SEEDS. INCREASES YIELDS.

ALLIANCE 365.LOW SOIL COMPACTION TIRE.



123




POSTER


10% ofthe width


the text area





www.atgtire.comAddress: Bohnenkamp, Johor Bahru, Johor, Malaysia.,Phone: +607-388 3505, Fax: +607-3883119, Email: [email protected], [email protected]

124

BETTER VALUE.SMARTER CHOICE. www.atgtire.com

10% ofthe Height

BANNER

10% ofthe Height

20% width oftext area

www.atgtire.com

LOGSTOMPER

STOMPS ON WHEREOTHERS STEP BACK.THE TOUGHEST FORESTRY TIRE EVER.


125

R-4


CO-BRANDING

126

PRESS AD - CO-BRANDINGFull-page Press ad - Vertical


10% ofthe width

10% ofthe width


10% widthof the

text area



We know seeds grow to become profits. The Alliance 365, evenly distributes pressure on soil to compact it the

least. Ensuring the job is done but seeds and profits aren’t crushed. Here’s performance that rivals the best.

With a total cost of ownership so low it isn’t just great value. It’s the smarter way to get ahead.

CARES FOR SEEDS. INCREASES YIELDS.

MINIMUM SOIL COMPACTION.MAXIMUM PROFIT EXPANSION.




127

DEALERLOGO

STANDEE - CO-BRANDING


10% ofthe width


the text area



LETS PROFITS NEVER SLIP.BEEFY BABY R4. SKID STEER TIRE.

BEEFYBABY


128

BETTER VALUE.SMARTER CHOICE. DEALER LOGO

R-4


10% ofthe Height

BANNER - CO-BRANDING

10% ofthe Height



LOGSTOMPER R-4

STOMPS ON WHEREOTHERS STEP BACK.THE TOUGHEST FORESTRY TIRE EVER.


129


TRUCK - CO-BRANDING


130

Japnar Trak Corporation | 63 88 8562842 | [email protected]

60 YEARS OF INNOVATIONAND LEADERSHIP.


MERCHANDISEThis section is dedicated to the way our new brand identity will look in the office.

132

MISCELLANEOUS-ATGIn all our miscellaneous communications,

the size of the logo should be legible.

India Office ATC Tires Pvt. Ltd.Unit No. T 6 & 7, 5th Floor, High Street Phoenix A, Senapati B

apat Marg,

Lower

Par

el, M

umba

i – 4

00 0

13


BETT

ER V

ALUE

.SM

ARTE

R CH

OICE

.



133

MISCELLANEOUS-ALLIANCEIn all our miscellaneous communications,



134






135


TIRES THAT ARE YOUR BEST PARTNERS.



136

BETTER VALUE.

SMARTER CHOICE.

RECEPTION


137

EMPLOYEESSHIRT AND TIE

138

EMPLOYEEST-SHIRT - ATG

139

EMPLOYEEST-SHIRT-ALLIANCE

140

EMPLOYEEST-SHIRT-GALAXY

141

EMPLOYEEST-SHIRT-PRIMEX

142

EMPLOYEESCAP-ATG

EMPLOYEESCAP-ALLIANCE

143


EMPLOYEESCAP-GALAXY

EMPLOYEESCAP-PRIMEX

144



EMPLOYEESCAP-GALAXY

EMPLOYEESCAP-PRIMEX

EMPLOYEESCAP-GALAXY

EMPLOYEESCAP-PRIMEX

EMPLOYEESCAP-GALAXY

EMPLOYEESCAP-PRIMEX

EMPLOYEESCAP-GALAXY

EMPLOYEESCAP-PRIMEX

TRUCK BRANDING


145

Japnar Trak Corporation | 63 88 8562842 | [email protected]

60 YEARS OF INNOVATIONAND LEADERSHIP.


BETTER VALUE. SMARTER CHOICE. - grafiportal.nl · 2018-02-27 · more profitable, and above all,...

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Transcript of BETTER VALUE. SMARTER CHOICE. - grafiportal.nl · 2018-02-27 · more profitable, and above all,...