Non-Store Retailing, Retail Management and Trends in Retailing
Better Retailing through Linked Data
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Better Retailing Through Linked Data
Jay Myers,
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Products are complex objects
Width: 35 ¾”
Height: 68 1/2”
Depth: 29 1/8”
Color: Black
Brand: Samsung
Material: Stainless steel
French doors
Regular price: $2,599.99 Sale price: $1,949.99
Model Number: RF267AERS/XAA
Bottom-loading freezer
Total capacity: 25.8 cu. ft.
Freezer capacity: 8.1 cu. ft.
Gallon door storage
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They also have complex relationships
Product A Product B Product C
Sub-productZ
Sub-productYSub-product
X
Sub-productW
Sub-productVSub-product
U
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Where can I find a black, french door,
bottom loading refrigerator that is less than 68” high?
With 523,852 products in my catalog, how many 2, 3, or 4 RELEVANT product combinations can I offer
my customer?
Let’s query the social web for trending product categories, selecting the highest margin products in my catalog to display on the homepage.
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DIKW, Linked Data, and Business
Data
Information
Knowledge
Wisdom
{}
Abundance of information and data exists
Consumer expects personal, employee knowledge
} Companies need to acquire, display wisdom to remain competitive
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Product A Product B
Sub-productX
Product C
gr:ad
dOn gr:addOn
Sub-productX
gr:addOn
gr:addOn
gr:isSimilarTo gr:isSimilarTogr:addOngr:addOn
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Sharing the Wisdom of Linked Data
Augment human knowledge
Smart web services drive human-readable visualizations
Publish machine-readable formats for machines