Better marketing = bigger sales
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Transcript of Better marketing = bigger sales
![Page 1: Better marketing = bigger sales](https://reader031.fdocuments.us/reader031/viewer/2022020720/545b3217af7959755d8b5f22/html5/thumbnails/1.jpg)
SEDCOR March 13, 2013
Better marketing = bigger sales
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Better marketing is about people and how they choose
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If someone is looking for what you offer,
where are they looking?
Better marketing = bigger sales
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If they find you, what will they see?
Will they understand why they should
choose you?
Better marketing = bigger sales
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What do they want from you?
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A surprise … quick, simple, easy …
information… answer my questions … talk to
me …WIIFM
Better marketing = bigger sales
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What’s unexpected?
Surprise me!
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It’s just a garbage truck
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Or it’s a WOW truck!
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Why should I care? How does this work?
I get it!
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What’s in it for me? Looks easy, simple!
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Make it easy to choose
Good information!
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I know what they sell …
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And here’s how to buy
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Be relevant to your audience
Engage me
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Architects want to see it in use and understand why it’s better
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Architects need information…
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We live in an overwhelmed, time-starved
culture packed with
too many choices
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Focus your marketing
A brand helps people
choose
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it’s about communication
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From Inc. magazine November2012
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communicate your value
not just what you do
Building a brand
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They’re not buying a drill
They’re buying the hole it makes
Features vs. benefits
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2010 – 5.3
2011 – 10.4
2012 – 16+
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When people know “what’s in it for me?” when they’re taking action, you’ll see bigger sales.
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Now what? Today’s audiences are different. Is it time to rethink your marketing to reach them?
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Jennifer Larsen Morrow President Creative Company
Questions?
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Creative Company, Inc. 726 NE 4th Street McMinnville, Oregon 97128 503.883.4433 Toll-free 866.363.4433 www.creativeco.com [email protected]
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Give us a call to talk about your brand!